Elektronické obchodování a reklama na internetu
Electronic Trade and Internet Advertisement
Author(s): Jiří Dušek, Ladislav SkořepaSubject(s): International relations/trade, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Vysoká škola evropských a regionálních studií, z. ú.
Keywords: advertisement; Internet; electronic trade;
Summary/Abstract: The contribution deals with the results of marketing research „Omnibus 2007“, which relates to Internet development in the Czech Republic, and Internet advertisements, which influence purchase of goods. The research was implemented in cooperation with 7 universities and colleges and the work also includes the results of assessment from Czech and Slovak customers.
Journal: Auspicia
- Issue Year: 2008
- Issue No: 1
- Page Range: 28-30
- Page Count: 3
- Language: Czech