Vývojové změny obchodu z pohledu teorií obchodu
Business Development Changes from View of Theories of Business
Author(s): Marie Hesková, Vanda LieskovskaSubject(s): Business Economy / Management, Marketing / Advertising, Globalization
Published by: Vysoká škola evropských a regionálních studií, z. ú.
Keywords: business theory; internationalisation; cooperation; concentration; globalization; private brands;
Summary/Abstract: The paper analyses essential changes of business development. For specifying the development changes findings of chosen business theories, which fundamentally affect business entrepreneurship, are used. Impacts of concentration and internationalisation are projected into business development in the next years. Specific attention is paid to private brands. That is based on results of private brands research in the Czech and Slovak markets. This article is a part of broader research project MŠMT MSM 6007665806 „Factors of regional development and their influence on a social-economic potential of regions“ in a part „Marketing tools of regional market support“, running at the Faculty of Agriculture of the University of South Bohemia in Č. Budějovice.
Journal: Auspicia
- Issue Year: 2009
- Issue No: 2
- Page Range: 23-29
- Page Count: 7
- Language: Czech