Vymezení destinace - předpoklad funkčního destinačního managementu
Soft Clip Destination - File Function Atribute for Destination Management
Author(s): Marie Hesková, Eva JadernáSubject(s): Business Economy / Management, Economic development, Marketing / Advertising, Tourism
Published by: Vysoká škola evropských a regionálních studií, z. ú.
Keywords: destination; destination management; destination marketing; organization of destination management; tourism; regional tourism;
Summary/Abstract: The paper is devoted to the question of regional tourism and conditions of its development. The regional tourism development is attached to destination management. Our attention is paid to the explication of destination, destination management and marketing, there are described the main activities of tourism organization, necessary for effective destination functioning here, too. One part of the paper is a case study of chosen destination managements. This article is a part of a broader scholarly research project running at the University of South Bohemia in Ceske Budejovice, Faculty of Agriculture, MŠMT MSM 6007665806 „Factors of regional development and their influence on a social-economic potential of regions“ in a part „Marketing tools of regional market support“ ZF JU in Č. Budějovice.
Journal: Auspicia
- Issue Year: 2009
- Issue No: 3
- Page Range: 20-26
- Page Count: 7
- Language: Czech