K otázkám vymedzenia personálneho marketingu a jeho funkcií v globálnom konkurenčnom prostredí
To Questions of Delimitations in Personal Marketing and Its Functions in Global Competitive Environment

Summary/Abstract: Personal marketing constitutes relatively a new area of theory and practice in personal activity field and in business practice. With its contents and theoretical orientation personal marketing has been defined as the independent science that reflects market needs or market changes. These changes were initiated by internally structured processes of globalization and internalization in the area of regional, national and multinational employment markets. The purpose of the article is to concentrate, analyse, compare and bring away in the chronological view the understanding of the ground, roles and functions of the personal marketing. The article analyses the meaning of personal marketing in various stages of the economic processes, hereby the article shortly describes the functions of the personal marketing in the time of financial and economic depressions. The article also describes the roles and the functions of personal marketing in the creation of the flexible in-plant systems and in-plant personal structures - everything to protect the human resources and the key workstations during the economic depression, protect the competitive advantage of the company based on the quality of the human resources and hold this advantage for the future.

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