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OKULDA ZORBALIĞIN AKTÖRLERİ

Author(s): Ayşin Satan / Language(s): Turkish Issue: 10/2011

The bullying which commonly exists in schools nowadays has been a threat for the emotional and physical security of the students.In this article, the bullying seen at schools is discussed.The aim is to raise the awareness of students, teachers, adminisrators and parents. Considering this fact, it is a litterateur working which depends on the concept of bullying,types of it,the relation of bullying with the age and sex,the circle of bullying,how the bullying is evaluated by the administrator and teacher,the relationships of both bully and victims with their families and some thinkings deterring the bullying at schools.

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GAMIFICATION AS A STIMULATOR OF A FULL-FLEDGED USE OF ONLINE SERVICES

Author(s): Peter Murár / Language(s): English Issue: 1/1/2015

Gamification is a relatively new way of motivating people towards a desired behaviour through elements well-known from computer games. These elements can have significant impact on the desired behaviour, especially in the field of web design and UX design. They can lead to an increased activity of visitor’s engagement and help them to fully benefit from the website. This paper identifies some websites with perfect implemented gamification. It also presents a gamification concept designed for the Slovak academic portal. We believe the gamification might boost visitors’ activity and increase valuable user ratings.

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CONSUMER FEEDBACK – HOW RELEVANT IS IT FOR QUALITY IMPROVEMENT?

Author(s): Peter Madzík,Karol Čarnogurský,Anna Diačiková / Language(s): English Issue: 1/2/2015

The aim of this study is to present an example of how electronic consumer feedback maybe used to identify customer requirements and to improve quality. Developments in the theory of quality resulted in several approaches to identifying and analyzing customer requirements. Reviewing these approaches, we identified underdeveloped potential of electronic consumer feedback. To show that electronic consumer feedback is a valuable source of information suitable for identifying and analyzing customer requirements, we analyzed customer evaluations of an electronic commerce company in the Slovak republic. For this purpose we developed a relatively universal method which is not limited to the field of commerce. Our results show that even though the concept of feedback carries with it certain negative aspects, consumer feedback is a suitable tool for identifying requirements which may be further analyzed by prioritization and examination of their relations.

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ONLINE CUSTOMER BEHAVIOUR

Author(s): Martina Rypáková,Katarína Moravčíková,Anna Križanová / Language(s): English Issue: 1/2/2015

Every company tries to reach a goal as profit is. It is necessary to find customers whose interest in company´s product will be regularly. Company should know customers´ needs and accommodate its offer to their requirements. Company should provide unique service to gain customers loyalty and satisfaction. The new mainstream is buying products through Internet. Customer’s behaviour is based on customer´s preferences because all options bring positive and negative aspects. Paper describes online purchasing and specifies online customer behaviour. The part of the research is behavioural analyses of online customer in USA and in Slovakia.

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PROCESS OF DIGITALISATION OF SOCIETY - DETERMINANT OF CHANGE IN PURCHASING BEHAVIOUR

Author(s): Daniela Šálková,Marta Regnerová / Language(s): English Issue: 1/2/2015

The radically changing economic conditions in the Czech Republic in the 1990s progressively determined changes in all aspects of social life including the behaviour of consumers and influenced their purchasing, consumption and eating patterns, but also working and, consequently, cultural habits. The Internet and digital technologies are becoming an everyday part of life of people in all roles. The same is logically true of a consumer who buy sand consumes products to meet his needs and recover his physical and mental strength. The present article describes the online shopping options available to consumers.

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STATISTICAL ANALYSIS OF ONLINE SHOPPING BEHAVIOR OF STUDENTS

Author(s): Andrej Trnka / Language(s): English Issue: 1/2/2015

Article provides insight into the statistical analysis of the behavior of students who buying the online environment. As statistical units were used students of University of Ss. Cyril and Methodius in Trnava (Slovak Republic). Except to the descriptive statistics we focused on testing of statistical hypothesis. The most frequently test was chi-square test for independence whereby we investigated whether the responses in each group were statistically significant. These results may help in targeting marketing campaigns in an online environment.

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AİLE ÇATIŞMALARI, NEDENLERİ ve EN YAYGIN ÇÖZÜMLERİ

Author(s): Hüseyin Rehimirad / Language(s): Turkish Issue: 8/2010

Aile ve çiftlerin rastladığı sorunlar, uğradığı zararlar, ailede çatışmamazlıklar ve diğer etkili amiller geçmişten günümüze kadar dikkate alınmış ve incelenmiştir. Şu araştırmanın amacı da evlilik çatışmalarının nedenlerini bulmak gibi sosyolojik bir meselenin çözümüne küçük bir katkıda bulunmaktır.

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DŹWIĘK W PRZESTRZENI HANDLOWEJ

Author(s): Halina Portalska,Marek Portalski / Language(s): Polish Issue: 41 (1)/2015

The paper presents the influence of the acoustic background on the behavior of customers, their residence time in the observed space and the interest in offered goods in the commercial spaces. Among tested acoustic backgrounds were different kinds of intentionally created acoustic backgrounds (some of them created by the authoress), and also, for a comparison, the neutral acoustic background of the given space. The observations of customers’ behavior and the questionnaire survey were used in the research. The authors proved that a type of the acoustic background has a crucial impact on both the manner of customers’ movement and their shopping preferences.

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KLUCZOWE CZYNNIKI DETERMINUJĄCE ZACHOWANIA KONSUMENCKIE NA PRZYKŁADZIE MIESZKAŃCÓW WOJEWÓDZTWA KUJAWSKO-POMORSKIEGO

Author(s): Katarzyna Liczmańska / Language(s): Polish Issue: 41 (2)/2015

Trends that can be observed in consumer behaviours are an extremely valuable database for entrepreneurs. All conditions of purchase decisions are analysed in detail and form the basis for strategic decisions, being the foundation of matching offers to customers’ needs and expectations and of the increase in their level of satisfaction. The considerations contained in the paper lead to the determination of current major trends in consumer behaviours in the area of the Kujawsko- Pomorskie voivodeship. The paper presents the results of two complementary primary research studies conducted in the period of April–June 2012. The research technique applied was the questionnaire interview.

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KONSUMENCI NIEPEŁNOSPRAWNI W OBLICZU WYBRANYCH TRENDÓW NOWEJ KONSUMPCJI W ŚWIETLE BADAŃ WŁASNYCH

Author(s): Magdalena Maciaszczyk / Language(s): Polish Issue: 41 (2)/2015

Consumer behaviors undergo constant changes that are caused by a number of consumption megatrends. Among these trends one can present servicization, globalization, ecologization, virtualization and prosumption. Physically disabled consumers, as all consumers, are affected by the postmodern influences and their system and hierarchy of values systematically evolves. The objective of the paper is presentation of main trends of changes and their impact on disabled consumers behavior.

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Proces adaptacji jednostki do rzeczywistości wirtualnej i środowiska 3D

Author(s): Marcin Koziński / Language(s): Polish Issue: 9/2016

This paper is an attempt to systematize important factors in achieving immersion and psychological presence in virtual reality. The author is trying to build a theoretical model of adaptation to VR. From the psychological point of view introduces adaptation concept and other ideas like: temporal markers, the importance of randomness in VR environment, or “emotional triggers”.

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Mosty i mury w Europie

Author(s): Daniela Pompei / Language(s): Polish Issue: 666/2016

Zacznijmy od dzieci. Fatah (imię zmienione), lat 8, jest małą uchodźczynią z Syrii. Do Włoch przyjechała w kwietniu z Lesbos razem z papieżem Franciszkiem. W Rzymie szybko idzie do szkoły, rozpoczynając zdrową rutynę życia w pokoju, która bardzo pomaga dzieciom wydostać się z piekła wojny. Przez te pierwsze dni Fatah rysuje: zniszczone domy, bomby. Na jej obrazkach nie ma ludzi, lecz wielki czarny krzyż zatknięty nad domem — jej domem, którego teraz już nie ma. Nie trzeba być psychologiem, żeby zrozumieć traumę tych dzieci.

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Wektory psychiatrii w społeczeństwie współczesnym

Author(s): Daniel Zarewicz / Language(s): Polish Issue: 1/2016

W dniach 12-13 listopada 2015 roku na Wydziale Filozofi i i Socjologii Uniwersytetu Marii Curie-Skłodowskiej w Lublinie odbyło się trzecie Otwarte Seminarium Filozofi czno-Psychiatryczne. Zostało ono zatytułowane „Diagnozy współczesności”. Dwie poprzednie edycje seminarium („Psychiatria i fi lozofi a w poszukiwaniu wspólnego języka” oraz „Norma/Patologia”) miały miejsce w Warszawie w siedzibie Muzeum Sztuki Nowoczesnej.

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Matczyne debiuty. Obrazy doświadczania pierwszych tygodni macierzyństwa

Author(s): Anna Mitręga / Language(s): Polish Issue: 1/2014

Post-modernity has radically deformed the traditional ideas connected with entering the role of mother. Old ways of maternal initiation, passed from generation to generation, turned out to be inadequate. The aim of the research was to define socio-cultural factors that change defining and interpreting the key aspects of woman functioning in the first weeks after giving birth to a child. Basing on the gathered narrative interviews there were selected repetitive and subjectively meaning experiences creating the first period motherhood images. The free choice right experience and its psychological consequences, dilemma between natural and medical phenomena interpretation/ pregnancy, delivery, confinement and lactation/, emotional stress determinants or young mothers’ social perception were experience-creating elements of young women experiences. Pedagogical perspective in the analysis and interpretation of aspects connected with entering the role of mother may constitute a contribution in the approach to that present-day women’s life period, as well as in forming a social support for the motherhood.

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Bilgi teknolojileri sektöründe çalişanlarin satin alma davranişlarina sosyal medyanin etkisi

Author(s): Sefer Gümüs,Miraç Ağlaç,Sefer Gümüş,Birol Erdem,Gökhan Öner / Language(s): Turkish Issue: 33/2017

Social Media takes place in daily life by providing simultaneous information sharing between individuals by means of developing web technologies those bring easiness and communication speed. Social Media is crucial in terms of product placing along with individual interaction and it is the easiest and the cheapest way of recognizing the target audience. That’s why it is exceedingly preferred by brands. Social Media ,provides numerous benefits for brands , has both negative and positive effects on individuals . This study consists of theory, implementations and research parts and aims to investigate the relation between Social Media and the individuals who works at Information Technology department and consumer behaviors as well. In theory part, Social Media, Social Media Marketing, Consumer Behaviors at Social Media were observed and literature scan was done. In research part, the survey questions that were prepared to measure the affects of Social Media on the individuals who works at Information Technology department were answered by the Social Media users who work at 5 different companies located in Ankara and Istanbul. The data’s obtained in the direction of the responses of users were analyzed. As a result, it was approved that the individuals ,spend most of their time on internet, who work at Information Technology department were affected by Social Media tools during the purchasement period study.

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Razlike u zadovoljstvu životom adolescenata s obzirom na lokus kontrole i sociodemografska obilježja

Author(s): Miroslav Gavrić,Tarik Hasanić / Language(s): Bosnian Issue: 4/2017

Ovim istraživanjem žele se utvrditi razlike u zadovoljstvu životom adolescenata s obzirom na lokusa kontrole i različita sociodemografska obilježja. Uzorak je prigodan i čini ga 252 adolescenta, uzrasta od 14 do 18 godina. U radu je korištena survej metoda i metoda teorijske analize, te RI-E skala lokusa kontrole i Skala zadovoljstva životom-MANSA. Dobijeni rezultati pokazuju da postoji statistički značajna razlika u kvalitetu života grupe ispitanika sa internim lokusom kontrole (Md=70) i grupe ispitanika sa eksternim lokusom kontrole (Md=65),U=5649.5, z=-3.585, p<0.05. Prema tome, adolescenti sa internim lokusom kontrole imaju veći nivo zadovoljstva životom i ovim su potvrđeni nalazi ranijih studija (Morry, 2003). Takođe, utvrđena je i statistički značajna razlika u zadovoljstvu životom grupe ispitanika iz potpune porodice (Md=68) i grupe ispitanika sa jednim roditeljem (Md=63.5),U=1851.0, z=-2.030, p<0.05. U istraživanju nisu nađene statistički značajne razlike u zadovoljstvu životom adolescenata s obzirom na vrstu škole koju pohađaju. Osobe sa unutrašnjim lokusom kontrole smatraju sebe odgovornim za svoju vlastitu sudbinu i svoje uspjehe i neuspjehe u životu. Takvi adolescenti su obično samopouzdani i vole da se bave aktivnostima gdje njihove sposobnosti i trud vode ka uspjehu, odnosno sreći i u konačnici su zadovoljniji životom.

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RECENZJA POLSKIEGO WYDANIA KSIĄŻKI D. SPERBERA I D. WILSON RELEVANCE. COMMUNICATION AND COGNITION

Author(s): Leszek Wroński / Language(s): Polish Issue: 32/2016

The review of: Relewancja. Komunikacja i poznanie by D. Sperber and D. Wilson; przeł. Magdalena Charzyńska-Wójcik, Małgorzata Kata, Iwona Matyjas (rozdz. 1), Ewa Willim (rozdz. 2), Maria Jodłowiec (rozdz. 3), Małgorzata Majewska, Agnieszka Solska (rozdz. 4, posłowie), red. nauk. Maria Jodłowiec, Agnieszka Piskorska, Kraków: Tertium, 2011

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Głód autentyzmu

Author(s): Marian Golka / Language(s): Polish Issue: 1/2016

The article deals with the question of how authenticity should be defined and looked for. The search for authenticity is visible in various spheres of life, but especially in tourism. The present analysis is rather theoretical than empirical, and contains two theses. According to the first one it is very difficult to discern the meaning of authenticity which is denied by untruth, lies, hypocrisy, pretentiousness, falsity, insincerity, artificiality, forging and faking. Nowadays, a lot of artefacts of culture are just like that: superficial and not authentic enough. According to the other thesis the search for authenticity is being carried out in the times that have hardly anything to do with authenticity; that is to say, in modern times the world is faked and completely artificial.

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Gündelik Yaşamda Selamlaşma ve Yemek Görgü Kurallarının Toplumlardaki Farklılaşması

Author(s): Müge Demir / Language(s): Turkish Issue: 70/2012

Each society has the particular linguistic and behaviour models to express the certain situations in the different domains of the daily life. Greetings, farewell and dining etiquettes, table manners or the rules of courtesy are the most important communication routine of the social life. The beginning and the finishing of both interpersonal and intercultural communication are realised by these routine. These linguistic and behaviours can show important differences from society to society, from culture to culture. For example altough in Turkey to kiss adult’s hand shows respect, this is not exist in European countries. Like this example, table manners and dining etiquettes are different from society to society and these are definable like “appropriate”, “right” or “inappropriate”, “unwarranted”. An inappropriate form of greeting and dining etiquettes for different culture may lead to failure or not to complete of communication even started yet. Learn the cultural behaviour models of the society in order to not live such negative cases and to cause the undesirable prejudices in the beginning of the communication. It is the important the beginning, continuation and ending of the healty communication. Communication accidents can be blocked, if linguistic and behaviour models different from society to society is known.

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GENERATION Y, INFLUENCE OF THE MEDIA ON ITS PURCHASE BEHAVIOUR

Author(s): Alena Hrušková / Language(s): English Issue: 1/1/2016

With the expanding media offer caused mainly by technical development, the structure of our experience with the media is also changing. The medial experience often prevail over the own experience. The media can show standards, values and acceptable patterns of behaviour that help young people to socialize and to participate in the specific society. We will examine this power of media considering the impact of mass media advertising on the purchase behaviour of young people who are increasing their education at one of the universities in Slovakia. Using the questionnaire survey we bring the opinions, interests and lifestyle of generation Y. This generation represents the interesting target group for many companies.

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