KLUCZOWE CZYNNIKI DETERMINUJĄCE ZACHOWANIA KONSUMENCKIE NA PRZYKŁADZIE MIESZKAŃCÓW WOJEWÓDZTWA KUJAWSKO-POMORSKIEGO
KEY FACTORS DETERMINING THE CONSUMER BEHAVIOURS ON THE EXAMPLE OF THE INHABITANTS OF THE KUJAWSKO-POMORSKIE VOIVODESHIP
Author(s): Katarzyna LiczmańskaSubject(s): Economy, Psychology, Micro-Economics, Behaviorism, Marketing / Advertising, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: consumer behaviours; trends; consumption; purchasing process; brand; satisfaction;
Summary/Abstract: Trends that can be observed in consumer behaviours are an extremely valuable database for entrepreneurs. All conditions of purchase decisions are analysed in detail and form the basis for strategic decisions, being the foundation of matching offers to customers’ needs and expectations and of the increase in their level of satisfaction. The considerations contained in the paper lead to the determination of current major trends in consumer behaviours in the area of the Kujawsko- Pomorskie voivodeship. The paper presents the results of two complementary primary research studies conducted in the period of April–June 2012. The research technique applied was the questionnaire interview.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 41 (2)
- Page Range: 107-118
- Page Count: 12
- Language: Polish