GAMIFICATION AS A STIMULATOR OF A FULL-FLEDGED USE OF ONLINE SERVICES
GAMIFICATION AS A STIMULATOR OF A FULL-FLEDGED USE OF ONLINE SERVICES
Author(s): Peter MurárSubject(s): Social Sciences, Psychology, Media studies, Sociology, Social psychology and group interaction, Behaviorism, ICT Information and Communications Technologies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: behaviour psychology; computer games; gamification; user experience; webdesign;
Summary/Abstract: Gamification is a relatively new way of motivating people towards a desired behaviour through elements well-known from computer games. These elements can have significant impact on the desired behaviour, especially in the field of web design and UX design. They can lead to an increased activity of visitor’s engagement and help them to fully benefit from the website. This paper identifies some websites with perfect implemented gamification. It also presents a gamification concept designed for the Slovak academic portal. We believe the gamification might boost visitors’ activity and increase valuable user ratings.
Journal: Marketing Identity
- Issue Year: 3/2015
- Issue No: 1/1
- Page Range: 503-512
- Page Count: 10
- Language: English