Bilgi teknolojileri sektöründe çalişanlarin satin alma davranişlarina sosyal medyanin etkisi
The role of social media in factors affecting consumer perception of information technology industry

Summary/Abstract: Social Media takes place in daily life by providing simultaneous information sharing between individuals by means of developing web technologies those bring easiness and communication speed. Social Media is crucial in terms of product placing along with individual interaction and it is the easiest and the cheapest way of recognizing the target audience. That’s why it is exceedingly preferred by brands. Social Media ,provides numerous benefits for brands , has both negative and positive effects on individuals . This study consists of theory, implementations and research parts and aims to investigate the relation between Social Media and the individuals who works at Information Technology department and consumer behaviors as well. In theory part, Social Media, Social Media Marketing, Consumer Behaviors at Social Media were observed and literature scan was done. In research part, the survey questions that were prepared to measure the affects of Social Media on the individuals who works at Information Technology department were answered by the Social Media users who work at 5 different companies located in Ankara and Istanbul. The data’s obtained in the direction of the responses of users were analyzed. As a result, it was approved that the individuals ,spend most of their time on internet, who work at Information Technology department were affected by Social Media tools during the purchasement period study.

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