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Autopromocja, autoprezentacja, wizerunek w mediach masowych. T. 3

Author(s): / Language(s): Polish

Another – third – volume in the self-promotion-related series entitled Self-promotion, self-presentation and one’s image presented in mass media constitutes a collection of articles which this time seek the strategy of creating one’s image in mass media. In this exceptionally receptive space one may perceive realisations of various self-promotion-related strategies which are embraced by those who attempt to make an impact on the mind of the reader, listener or spectator.Therefore the strategies which were mentioned not only furnish inspiration for reflection about various individuals or social groups who use the public space in order to promote their image but also a splendid starting point for an analysis of the media space which was embraced and in which a presentation of specific attitudes is preformed by means of word and image.We hope that the text which we present to the reader will be engaging, and will inspire reflection and discovery in the field of self-promotion-related discourse.

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Дизайн на вестника

Author(s): Vesselina Valkanova / Language(s): Bulgarian

The paper "Design of the newspaper" presents the significant structural changes in the field of print press. The emphasis is on the specifics of newspaper products, typological and design lines of development, visual presentation, construction strategies, efficiency and reception of the three modern forms of the newspaper - the traditional printed product, e-paper and online emissions - essential for the communication behavior of the oldest media and the prospects for its development.

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My i Inni – ewolucja wyobrażeń. Polski dyskurs prasowy w świetle imagologii i pamięci zbiorowej

Author(s): Aleksandra Niewiara / Language(s): Polish

The book discusses issues from the area of imagology – interdisciplinary studies on the perceptions of nations and countries, documented both in texts and in the structures of languages, and of humanistic memorology – a field that describes processes of collective memorizing, forgetting, and recollecting facts of the past events that might have influenced the shaping of collective memory by means of methods available to humanists (philologists, linguists, and predominantly ethnolinguists and discourse researchers). The article’s primary aim is to depict the evolution of – characteristic of the 20thand 21st-century Polish linguistic culture – images of nations and countries, to present the ways they have been shaped by means of measures available in press discourse, as well as to capture a special role of historical data predestined by those who govern the discourse to remember or to forget. This is connected with perceptions of proper construction of canon of values and memory topoi of the Polish culture. (part of the summary)

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NYELVI ÉS KULTURÁLIS KÖLCSÖNHATÁSOK INTERDISZCIPLINÁRIS KERETBEN / INTERACŢIUNI LINGVISTICE ŞI CULTURALE ÎN CADRU INTERDISCIPLINAR / LINGUISTIC AND CULTURAL INTERACTIONS – AN INTERDISCIPLINARY APPROACH

Author(s): / Language(s): English,Romanian,German,Hungarian

The conference entitled Linguistic and Cultural Interactions – An Interdisciplinary Approach (TRANS-LINGUISTICA 3) is the third of a series of conferences launched in 2011 with the clear aim of creating tradition. It is a continuation from several points of view. The theoretical foundations have not changed: we are convinced that in the multicultural and plurilingual Europe, cultural interactions and multilingualism are true values. It is also our aim through the multilingual sections to create opportunities for presentations held in one of the traditional languages of Transylvania (Romanian, Hungarian, and German) as well as the possibility to engage in the European scientific discourse through the English language. The topics of the conference wish to ensure stability (foreign language teaching; mother-tongue language pedagogy; the theory and practice of translation; language use and language contact; linguistic and cultural interactions) and, at the same time, to create a flexible framework for the presentation of different research topics, of new methods, of transferring practical experience. Through the interdisciplinary approach, we also wish to emphasize the fact that our conference intends to be a forum for scientific dialogue between the representatives of the different disciplines.

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Innovative Instruments for Community Development in Communication and Education

Author(s): / Language(s): English

The multiple facets of this volume belong to five large themes. The first theme, that of persuasion and manipulation, is studied here through electoral campaigns (i.e., mental filters used in voting manipulation, the mechanisms of vote mobilisation, manipulation and storytelling models). The institutionalization of education represents the second theme, approached here through specific interdisciplinary instruments: the intersection of higher education with public learning, the answers of the knowledge society to the issues of contemporary work problems, the institutional relationships used to solve educational problems specific to childhood and adolescence, as well as the role of media competencies in professional development. The third theme is related to the inheritance and transmission of cultural identity, instrumentalized through issues such as: the duty of intergenerational justice with regard to cultural heritage, education and vocational training in library science, the social inclusion role of public and digital libraries. The collective and cultural identity of communities represents the fourth large theme, being approached through a triple perspective: the philosophical background of restoring the political dignity of communities, the communication space as a point of a needle towards the community space, and the communicational issue of the European capital of culture programmes. Lastly, the fifth theme belongs to practical and applied philosophy, specifically philosophical counselling, debating issues such as: the identification of the communicational background for this type of counselling, the secular approach to the problem of evil from a philosophical counselling perspective, the discussion of Platon’s attitude towards suicide and of frank speech in the Epicurean school, the socio-anthropological perspective of immortality, as well as the formal approach of the relationship between real and imaginary.

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Social Media Monitoring: A Primer. Methods, tools, and applications for monitoring the social media space

Author(s): Henrik Twetman,Marina Paramonova,Monika Izandra Hanley,Rolf Fredheim,Kristina Van Sant,Giorgio Bertolini,Alvin Lim,Sebastian Bay / Language(s): English

For the last twenty years, the phenomenon of social media has cemented itself as the new nexus of social interaction. With billions of users across the world, hundreds of online platforms, and a myriad of digital technologies at its backbone, social media is fundamentally reshaping our understanding of the global information environment. Today, social media is essential infrastructure for personal conversation, public debate, and commercial communication. While social media provides many opportunities for unprecedented information sharing, the rapid adoption of limitless communication technologies with instant amplification and global reach has also created significant vulnerabilities. Social media have, in many cases, become a conduit for unsubstantiated information, such as rumours, hoaxes, and conspiracy theories.

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Terrorist and Armed Groups in the Fezzan-Sahel Region: Recruitment and Communication Tactics

Author(s): Stefano Marcuzzi,Jason Pack / Language(s): English

This report discusses terrorist and armed group activity in the Libyan Fezzan (southwestern Libya) as well as these groups’ ties to local tribes. Since the downfall of Mu’ammar Qaddafi in 2011, Libya has become a hotspot for militias, criminal gangs, and jihadists. The geographic focal points of terrorist groups are shifting, however. In the northern part of the country, the territorial concentrations of these groups were largely defeated by 2017; conversely, in the Fezzan and the neighbouring countries of the Sahel, jihadi groups have proven resilient. In spite of international airstrikes and attacks by some Libyan forces (notably, the Libyan National Army or LNA), jihadi groups have survived, adapted their communication tactics to the local context and even engaged in lucrative criminal activities across the Fezzan-Sahel borders, further blurring the lines between jihadist and criminal networks.

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Russia’s Strategic Exercises: Messages and Implications

Author(s): Vira Ratsiborynska,Daivis Petraitis,Valeriy Akimenko / Language(s): English

In this report, several of Russia’s strategic military exercises come under the spotlight to explore the messages and implications of these activities. A nation’s military exercises, especially strategic, are a form of important communication to a wide array of audiences including adversaries, allies, partners and the nation’s own population. This type of communication provides a better understanding of the scope and scale of a country’s military capabilities and readiness. It also provides valuable insights into a nation’s interests, operational art and strategic thinking. Military exercises support political, military and geopolitical intents as well as demonstrating capabilities and challenging our ways of thinking beyond the current framework of traditional military ‘modus operandi’.

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Social Media Manipulation 2020. How Social Media Companies are Failing to Combat Inauthentic Behaviour Online

Author(s): Sebastian Bay,Anton Dek,Iryna Dek,Rolf Fredheim / Language(s): English

Antagonists, from foreign governments to terror groups, anti-democratic groups, and commercial companies, continually seek to manipulate public debate through the use of coordinated social media manipulation campaigns. These groups rely on fake accounts and inauthentic behaviour to undermine online conversations, causing online and offline harm to both society and individuals. As a testament to the continued interest of antagonists and opportunists alike to manipulate social media, a string of social media companies, researchers, intelligence services, and interest groups have detailed attempts to manipulate social media conversations during the past year. Therefore, it continues to be essential to evaluate whether the social media companies are living up to their commitments to counter misuse of their platforms. In an attempt to contribute to the evaluation of social media platforms, we re-ran our ground-breaking experiment to assess their ability to counter the malicious use of their services. This year we spent significant effort to improve our methodology further, and we also added a fifth social media platform, Tik-Tok, to our experiment.

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Abuse of Power: Coordinated Online Harassment of Finnish Government Ministers

Author(s): Kristina Van Sant,Rolf Fredheim,Gundars Bergmanis-Korats / Language(s): English

This report is an explorative analysis of abusive messages targeting Finnish ministers on the social media platform Twitter. The purpose of this study is to understand the scope of politically motivated abusive language on Finnish Twitter, and to determine if, and to what extent, it is perpetrated by inauthentic accounts. To this end, we developed a mixed methodology, combining AI-driven quantitative visualisations of the networks delivering messages of abuse with a qualitative analysis of the messages in order to understand the themes and triggers of abusive activity. We collected Twitter data between 12 March and 27 July 2020, a period spanning the state of emergency declared in response to the COVID-19 pandemic. This report is informed by the findings of three recent Finnish studies, one of which investigated the extent and effects of online hate speech against politicians while the other two studied the use of bots to influence political discourse during the 2019 Finnish parliamentary elections.

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Българската мечта - позитивната концепция

Author(s): / Language(s): Bulgarian

The Leadership, Society, Strategic Visions series is an open access, peer reviewed academic journal published by the Department of Administration and Management, New Bulgarian University in one issue per year. The Journal provides a forum for scholarly research in administration and management, different aspects of business, public sphere and their impact on society. Each number in the LSSV Series has its own sub-title, which covers a specific area. The main thematic directions are: Leadership and strategic visions, Effective management models and approaches (theoretical, practical or both), Economic, cultural, political and organizational parameters of the studied phenomena, Competitiveness, tourism, ecology - criteria for successful practices; Master and Doctoral Forum. The journal accepts manuscripts in Bulgarian, Russian and English language.

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Medijska i informacijska pismenost: dizajn učenja za digitalno doba

Author(s): Emir Vajzović,Mario Hibert,Lejla Turčilo,Vuk Vučetić,Lamija Silajdžić / Language(s): Bosnian

Informirano, obrazovano i odgovorno donošenje odluka utemeljeno na kritičkom mišljenju je ideal i izazov s kojim se pojedinac i društvo kontinuirano susreću. Živimo doba tzv. liminalnih trenutaka, kada stara pravila prestaju da vrijede, a zajednice kojima ljudi pripadaju prestaju značiti ono što su nekada bile, vrijeme liminalnog prostora iz kojeg je izronila novomedijska zbilja upravljana vladajućom teorijom, tačnije uvjerenjem, da će tehnološka organizacija informacija stvoriti red iz haosa. Ako su tehnološke platforme imale za cilj organizirati svjetske informacije i učiniti ih univerzalno dostupnim i korisnim (Google), učiniti svijet otvorenijim i povezanijim (Facebook), zašto je sve onda toliko haotično? Ova dva navedena poslovna kreda, misije, poslovne filozofije, Googlea i Facebooka, direktno opisuju da je upravljanje diskursom društvene disrupcije, tačnije informacijskim neredom nastalim digitalnim stanjem (Stalder 2018) korporativna fantazma vrijednosti platformski posredovanog svijeta.

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20.00 €

Multimodalność w narracjach o komunikacji

Author(s): Celina Heliasz-Nowosielska / Language(s): Polish

The book is the first scientific publication, which describes how Polish language users relate communication activities and what place in their relations is taken by the definition of their modality, i.e. the voice, looks, mimics, gestures, movement and body postures. The results of the research were obtained through analysis of the corpus data from the experimental corpus devised by the author, which allows for correlating in one database the recordings of communication activities (the interaction scenes from silent and sound documentaries from thearchives of Lodz Film School) and the relations of more than one hundred people who differ in age, gender and education.

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Komunikacja medyczna – wyzwania i źródła inspiracji

Author(s): / Language(s): Polish

The authors of the texts included in this monograph address, among others, such threads as: the structure of medical communication, legal aspects of informing patients, tools supporting the decision-making process related to therapeutic management, the specific nature of professional language, doctor-patient communication during teleconsultation, informing patients about the pharmacotherapy related risks, the development of communication competences of medical students and personnel, the language aspects of patient-doctor communication, the issues arising from the influence of new technologies (including the Internet and AI) on communication processes between medical personnel and institutions and patients.

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КОМУНИКАЦИЯТА И МЕДИИТЕ НА XXI ВЕК: ОБРАЗОВАТЕЛНИ И ПРОФЕСИОНАЛНИ ПРЕДИЗВИКАТЕЛСТВА : Международна научна конференция на ФЖМК, проведена на 27-28.10.2022 г.

Author(s): / Language(s): English,Bulgarian

This volume collects the reports from the Jubilee International Scientific Conference “Communication and the Media of the XXI Century: Educational and Professional Challenges”, organized by the Faculty of Journalism and Mass Communication on October 27 and 28, 2022. The Faculty of Journalism and Mass Communication celebrates the 70th- anniversary of the establishment of its bachelor and master programs in Journalism at Sofia University “St. Kliment Ohridski”. The academic education in journalism in Bulgaria started in the academic year 1952-1953 when the program of Journalism was established at the Faculty of Philology at Sofia University. Later, this program was transformed into a separate Faculty at Sofia University – the Faculty of Journalism and Mass Communication. The international conference entitled “Communication and the Media of the XXI Century: Educational and Professional Challenges” was organized and held with the assistance of the media partners – the Bulgarian National Radio and the Bulgarian News Agency, of the academic partners – the University of Vilnius, Lithuania, the University of Bucharest, Romania, the University of Nis, Serbia, the “Shota Rustaveli” University in Batumi, Georgia.

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Are Russian Narratives Amplified by PRC Media? A Case Study on Narratives Related to Sweden’s and Finland’s NATO Applications

Author(s): Jerker Hellström,Matti Puranen,Santeri Kytöneva,Pekka Kallioniemi / Language(s): English

After the launch of Russia’s full-scale invasion of Ukraine on 24 February 2022, state media in the People’s Republic of China (PRC) and the Russian Federation have employed similar tactics in their information operations and have often disseminated similar narratives about the war. PRC state media, which insist on referring to the Russian aggression as the ‘Ukrainian crisis’, have among other things amplified conspiracy theories about purported United States (US) biological weapons facilities in Ukraine and spread Russian narratives claiming US and NATO culpability for the war. Moreover, Russian officials and commentators significantly outnumber their Ukrainian counterparts in the coverage of state-owned Chinese news organisations targeting foreign audiences, such as Xinhua, the Chinese state news agency, and China Daily.

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„Polityka kobiet czy kobiety polityki?”. Płeć jako element obrazów medialnych kobiet

Author(s): Katarzyna Brzoza-Kolorz / Language(s): Polish

The monograph entitled "The politics of women, or the women of politics?" Gender as an element of women's media images, is part of the field of women's media studies, filling to some extent the gap, existing on the Polish publishing market, in this topic. The work is interdisciplinary in its theoretical and empirical layers, although the emphasis was placed on media and social communication sciences, as well as political and administrative sciences. The investigations carried out were an attempt to obtain an answer to the question: whether, and in what way, gender is a factor projecting media images of women in politics, presented in selected Polish weekly opinion magazines? The first part shows the development and findings to date in the field of women's media studies, using the achievements of foreign researchers and activities undertaken by Polish scientists. The second part, on the other hand, presents the results of content analysis, which was made the foundation of the author's typology of ways of media depiction of female politicians and politicians' wives, as well as the starting point for constructing models of media images of women of the political world, in the analysed media materials.

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Speak up! A short manual for students (and everyone else) in how to present stuff in front of an audience

Author(s): Markus Öbrink / Language(s): English

In today’s world, where everything seems to be digital and impersonal, being able to talk directly to people is still necessary. Yet, most of us are nervous, even afraid, of standing there on the stage. This text focuses on the kind of presentations students and academic staff need to do as part of their studies and work, and is aimed at students with English as second language. However, the ideas presented are just as valid for all other forms of presenting. You don’t have to be a student or an academic to use this book; rather the opposite. The basic principles are the same in the business world, in entertainment, in politics, or in any other field you might be active in. Anybody could use this short manual to learn how to present.

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Navigating the Digital Age. An In-Depth Exploration into the Intersection of Modern Technologies and Societal Transformation

Author(s): / Language(s): English

The book “Navigating the Digital Age: An In-Depth Exploration into the Intersection of Modern Technologies and Societal Transformation” offers a comprehensive overview of how modern digital technologies shape social reality across various areas of life. Through four thematically distinct parts, the authors explore diverse phenomena, starting from communication and technology to art and new media. In the first part of the book, the focus is on communication and technology, with discussions on topics such as the transformation of journalism through blockchain technology, individualization and the rise of digital populism, and emotional dynamics in online content. The second part of the book is dedicated to the digital transformation of society and explores phenomena such as authenticity on social media, the power of algorithmic bureaucracy, and the role of artificial intelligence in government decision-making processes. The third part opens important discussions on democracy, security, and technology, addressing issues like the standardization of high-impact technologies, technology-facilitated gender-based violence, and the challenges of future AI-powered police interactions. The final part deals with art and new media, exploring the impact of generative artificial intelligence on the art world, tactical media art, and the posthuman gaze in contemporary cinema. Together, these works contribute to understanding the complexities of the relationships between technology and society, critically examining the ethical, moral, and cultural implications of rapid digital transformation. This book serves as a fundamental resource for academic researchers, professionals, and anyone seeking a deeper understanding of this crucial aspect of the modern world.

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22.00 €

Kryzysy, media i emocje. Modelowanie nastrojów opinii publicznej w dobie fake newsów i sztucznej inteligencji

Author(s): Barbara Orzeł / Language(s): Polish

How do the media portray crises? How do fake news and deepfake technology affect the emotions of media users? What is the role of artificial intelligence in disinformation activities? What linguistic and visual devices influence the change of public sentiment? These are just some of the questions that Barbara Orzeł's latest book tries to answer about “a world that has fallen out of shape”, about crisis topics which, “fueled” by controversy, fake news and artificial intelligence algorithms, arouse certain emotions. And emotions, as we know, sell very well...

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