Autopromocja, autoprezentacja, wizerunek w mediach masowych. T. 3
Self-promotion, self-presentation and one’s image presented in mass media. Vol. 3
Contributor(s): Ewelina Tyc (Editor), Aleksandra Kalisz (Editor)
Subject(s): Social Sciences, Language studies, Language and Literature Studies, Media studies, Theoretical Linguistics, Communication studies, Theory of Communication, Philology
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: Self-promotion; self-presentation; image; mass media
Summary/Abstract: Another – third – volume in the self-promotion-related series entitled Self-promotion, self-presentation and one’s image presented in mass media constitutes a collection of articles which this time seek the strategy of creating one’s image in mass media. In this exceptionally receptive space one may perceive realisations of various self-promotion-related strategies which are embraced by those who attempt to make an impact on the mind of the reader, listener or spectator.Therefore the strategies which were mentioned not only furnish inspiration for reflection about various individuals or social groups who use the public space in order to promote their image but also a splendid starting point for an analysis of the media space which was embraced and in which a presentation of specific attitudes is preformed by means of word and image.We hope that the text which we present to the reader will be engaging, and will inspire reflection and discovery in the field of self-promotion-related discourse.
Series: Radio, Telewizja, Film, Internet
- E-ISBN-13: 978-83-226-3144-7
- Print-ISBN-13: 978-83-226-3143-0
- Page Count: 222
- Publication Year: 2017
- Language: Polish
Powstawanie (auto)wizerunku w kontekście biografii medialnej i rozwoju technologii
Powstawanie (auto)wizerunku w kontekście biografii medialnej i rozwoju technologii
(The emergence of (self)images in the context of media biographies and technology development)
- Author(s):Annette Siemes
- Language:Polish
- Subject(s):Language studies, Language and Literature Studies, Theoretical Linguistics, Philology
- Page Range:11-26
- No. of Pages:16
- Summary/Abstract:The article deals with the problem of the emergence of images in the framework of changing media technology and media biographies as well as usage of mobile access to digital documents. The text presents theoretical reflections as well as an analysis of empirical material, relating to current research concerning communication, normality and the problem of “shifting baselines“ in the construction of social-communicational reality.
- Price: 4.50 €
Narracje wojenne i obrazy konfliktów kulturowo-politycznych: istota funkcjonowania w mediach a wpływ na postawy społeczeństw
Narracje wojenne i obrazy konfliktów kulturowo-politycznych: istota funkcjonowania w mediach a wpływ na postawy społeczeństw
(Narratives of war and images of cultural and political conflicts: the essence of the functioning in the media and the influence on the attitudes of societies)
- Author(s):Zbigniew Bednarek
- Language:Polish
- Subject(s):Language studies, Language and Literature Studies, Theoretical Linguistics, Philology
- Page Range:27-33
- No. of Pages:7
- Summary/Abstract:The aim of the article is to discuss the media narratives of war and the images of cultural and political conflicts in the media, and the ways they function in the social perception. In addition, the article indicates the causes and consequences of these phenomena and presents an example-based discussion of the issue of the creation of these narratives and images. Moreover, it distinguishes the types of narratives of war and cultural-political conflicts.
- Price: 4.50 €
Konstruktywny charakter image’u osobowości
Konstruktywny charakter image’u osobowości
(A constructive character of the image of personality)
- Author(s):Michael Fleischer
- Language:Polish
- Subject(s):Language studies, Language and Literature Studies, Theoretical Linguistics, Philology
- Page Range:35-51
- No. of Pages:17
- Summary/Abstract:On the basis of a constructivist communication theory that treats cognitive objects, to a large extent independently of perceptual offers – as communication constructs, we may assume that personal images also have such a character. Collective objects of communication (stereotypes, collective symbols, normatives and the like) emerge in consensus-based constructive processes in a given communication area. However, in what way are constructed entities functioning at an individual level or in the framework of social groups – such as the image of a person? The presented text addresses this issue, showing the range and diversity of images generated in relation to a single person.
- Price: 4.50 €
Autoprezentacja a obraz samego siebie — socjalizacyjne uwarunkowania wizerunku
Autoprezentacja a obraz samego siebie — socjalizacyjne uwarunkowania wizerunku
(Self-presentation and self-image – socializational determinants of an image)
- Author(s):Agata Kotowska
- Language:Polish
- Subject(s):Language studies, Language and Literature Studies, Theoretical Linguistics, Philology
- Page Range:53-62
- No. of Pages:10
- Summary/Abstract:The main thesis of the present article is contained in the belief that without a positive self-perception it is difficult to shape a positive image, and its fundamental determinant is the primary socialization and the influence of parents on the growing child. Despite the fact that socialization does not determine an individual in absolute terms, it nevertheless has a proven impact on many key aspects of life including self-image and self-presentation.
- Price: 4.50 €
Różne oblicza księdza Charamsy. Oddźwięk medialny po coming oucie duchownego
Różne oblicza księdza Charamsy. Oddźwięk medialny po coming oucie duchownego
(Various faces of Charamsa the priest. Media response after the cleric’s coming out)
- Author(s):Beata Duda, Wioletta Wilczek
- Language:Polish
- Subject(s):Language studies, Language and Literature Studies, Theoretical Linguistics, Philology
- Page Range:63-74
- No. of Pages:12
- Summary/Abstract:The subject of this article is an analysis of the coming out of the priest Krzysztof Charamsa as well as media response to this event. The first part of this article presents communication strategies employed by the cleric both in his statements and in global dimension – an overall media image that he created. The scope of the analysis covers the functioning of the category of revealing own gender identity, exciting nature of the event, as well as the usefulness of multifarious linguistic means in the process of describing reality. The second part of the article is devoted to the diversity of comments in media (press and the Internet). Different examples show dichotomous (positive or negative) evaluation of Charamsa’s act, however, whichever point of view is followed, they all confirm self-promotional nature of this coming out.
- Price: 4.50 €
Strategie autoprezentacyjne stosowane przez Joachima Lelewela w jego pismach naukowych
Strategie autoprezentacyjne stosowane przez Joachima Lelewela w jego pismach naukowych
(Self-presentation strategies used by Joachim Lelewel in his scientific writings)
- Author(s):Violetta Jaros
- Language:Polish
- Subject(s):Language studies, Language and Literature Studies, Theoretical Linguistics, Philology
- Page Range:77-88
- No. of Pages:12
- Summary/Abstract:The subject of the article is the description of communication strategies used by Joachim Lelewel, which allow for direct self-presentation of the author in the text. The actions of subjective I primarily consists of the following strategies: information and verification (self-commentary, assertions, questions, negations), organization and ordering (metatexts), emotive and evaluative strategies (communication of emotional states, evaluative judgments), assecuration (condensation and selection of comments, belittling of own achievements, implementation of the principles of co-operation and politeness). The nalyses concern the texts created within the specialized discourse, namely scientific discourse.
- Price: 4.50 €
Twórca pomiędzy paradygmatem romantycznym a nowymi mediami. Przykład Charlotte Roche i Michała Witkowskiego
Twórca pomiędzy paradygmatem romantycznym a nowymi mediami. Przykład Charlotte Roche i Michała Witkowskiego
(A writer between the Romantic Paradigm and the New Media. Case Studies: Charlotte Roche and Michał Wiśniewski)
- Author(s):Agnieszka Jezierska-Wiśniowska
- Language:Polish
- Subject(s):Language studies, Language and Literature Studies, Theoretical Linguistics, Philology
- Page Range:89-98
- No. of Pages:10
- Summary/Abstract:The present article is an attempt at looking into the self-promotion strategies of two writers, Charlotte Roche and Michał Witkowski. Their ways of promoting books are similar in four ways: 1. Their bestsellers are based on controversial subjects (homosexuality, unaesthetic diseases, pathology in the family system); 2, they both employ autobiographical convention 3. they are not afraid of scandals, and even direct such situations themselves 4. they share their physical body and voice with their protagonists (like in reading audiobooks). The reception of Roche’s strategy in German-speaking countries has not met with such a resistance as the actions of Witkowski do in Poland.
- Price: 4.50 €
Wizerunek Marka Edelmana, Jerzego Urbana i Daniela Passenta w mediach publicznych
Wizerunek Marka Edelmana, Jerzego Urbana i Daniela Passenta w mediach publicznych
(The public media image of Marek Edelman, Jerzy Urban and Daniel Passent)
- Author(s):Maciej Kledzik
- Language:Polish
- Subject(s):Language studies, Language and Literature Studies, Theoretical Linguistics, Philology
- Page Range:99-114
- No. of Pages:16
- Summary/Abstract:The aim of the present article has been to present the media image on the example of three persons.Marek Edelman did not conceal his hatred of Jewish Military Union. This right-wing, revisionist organization (revisionism-zionism is a fraction within a zionism movement) operated and fought in the Warsaw ghetto. After fifty years, Edelman revealed the reason for his hatred of the Jewish Military Union. Nevertheless, we do not know the whole truth and surely we never will. Jerzy Urban has been a journalist his whole life, he also worked as a politician for nine years. He is notorious for vulgarisms and hate-speech. His main complex is anti-clericalism. He has been sentenced for offensive words about Pope John Paul II.Daniel Passent, similarly as Jerzy Urban, all his life has been a journalist connected with “Polityka”, a weekly newspaper. During the martial law, he published texts in the form of denunciations. The victims of such denunciations could not defend themselves, offer explanations, deny, or complain, since in the martial law there was a military dictatorship, censorship, and prosecution service subordinated to state power. After the opening of the archives it turned out that Daniel Passent had been a secret collaborator of communist forces. He had written denouncing letters. After many years he apologised to some persons, but he never apologised to Gustaw Holoubek, a prominent actor and director.
- Price: 4.50 €
Bezludna wyspa Niny Terentiew jako przykład kreacji wizerunku opartej na stereotypie płci
Bezludna wyspa Niny Terentiew jako przykład kreacji wizerunku opartej na stereotypie płci
(„A desert island” by Nina Terentiev as an example of realization of a gender-related stereotype)
- Author(s):Ewelina Tyc
- Language:Polish
- Subject(s):Language studies, Language and Literature Studies, Theoretical Linguistics, Philology
- Page Range:115-127
- No. of Pages:13
- Summary/Abstract:Contemporary trends, in both traditional and new media, encourage reflection on how media looked like in the past. The role of gender in the media has become an issue which requires continuous re-description due to its enormous growth and excessive exposure as well as profiling media programmes on the grounds of the sex of their viewers. The article presents a diachronic – synchronic analysis of the determinants of gender in the Polish public television (TVP) on the example of “A desert island”, a TV programme by Nina Terentiev.
- Price: 4.50 €
Agresywna autoprezentacja — medialny wizerunek Magdaleny Gessler i Wojciecha Modesta Amaro
Agresywna autoprezentacja — medialny wizerunek Magdaleny Gessler i Wojciecha Modesta Amaro
(The aggressive self-presentation – the media image of Magdalena Gessler and Wojciech Modest Amaro)
- Author(s):Anna Wójciuk
- Language:Polish
- Subject(s):Language studies, Language and Literature Studies, Theoretical Linguistics, Philology
- Page Range:129-139
- No. of Pages:11
- Summary/Abstract:The article describes an aggressive self-presentation of Magdalena Gessler in the programme called Kuchenne rewolucje, and of Wojciech Modest Amaro in Hell’s Kitchen. Piekielna Kuchnia. The article identifies the functions of individual determinants of linguistic aggression, which has allowed to demonstrate the purpose of aggressive self-presentation. The analysis concerns these components of linguistic aggression which they are the constituents of the media image of Magdalena Gessler and Wojciech Modest Amaro. In addition, the analysis of the lexis of restaurateurs has allowed to look at their strategy of self-promotion and revealed differences in language of gender.
- Price: 4.50 €
Homo erectus — o sposobie kreowania wizerunku w serialu paradokumentalnym
Homo erectus — o sposobie kreowania wizerunku w serialu paradokumentalnym
(Homo erectus – on the method of creating an image in a docu soap)
- Author(s):Alicja Bronder
- Language:Polish
- Subject(s):Language studies, Language and Literature Studies, Theoretical Linguistics, Philology
- Page Range:141-151
- No. of Pages:11
- Summary/Abstract:The article presents the method of creating an image in audiovisual texts of docu soap from the linguistic point of view. This genre is gaining a considerable popularity in Polish television, therefore it efficiently portrays the community’s tendency in perception of a human being, his mentality and social condition. It turns out that the themes of docu soap concern mostly sexuality, which leads to the hyperbolization of this aspect in the creation of a specified person’s image. The article presents the inventory of linguistic means and textual elements which can be found in every genre aspect of the pattern under analysis, which serve to form a particular image in mock documentary.
- Price: 4.50 €
Medialne kreacje doradców (przypadek dyskursu kulinarnego)
Medialne kreacje doradców (przypadek dyskursu kulinarnego)
(Advisers’ media creations (the case of culinary discourse))
- Author(s):Ewa Ficek
- Language:Polish
- Subject(s):Language studies, Language and Literature Studies, Theoretical Linguistics, Philology
- Page Range:155-164
- No. of Pages:10
- Summary/Abstract:The author of this article tries to look at the process of managing the images of advisers (more precisely: hosts of TV cooking shows such as Doradca smaku or Mój przepis na…). In her analyses (of media-linguistic tone) the author takes into account such components of the media image related to the advisers/ “chefs” as: their attributes (desirable and presented – not only on the glass screen); speaking behaviour and/or the methods of giving instructions; appearance, clothing and the place where the “chefs” present themselves to the audience. The regularities or peculiarities noticed in this respect deepen the knowledge about TV cooking shows and also allow to initially catch what various forms have in common and how “the role” of a TV cooking show host is constructed today.
- Price: 4.50 €
„Współczesny Golem polityki”. Kreacja wizerunku w mediach masowych na przykładzie filmu Jak to się robi Marcela Łozińskiego (2006)
„Współczesny Golem polityki”. Kreacja wizerunku w mediach masowych na przykładzie filmu Jak to się robi Marcela Łozińskiego (2006)
(“Modern Golem of diplomacy”. Creating the image in the mass media on the example of the film Jak to się robi by Marcel Łozinski (2006))
- Author(s):Iwona Grodź
- Language:Polish
- Subject(s):Language studies, Language and Literature Studies, Theoretical Linguistics, Philology
- Page Range:165-176
- No. of Pages:12
- Summary/Abstract:The article refers to the media creating the image, which is not identical with the personalbrand. The research material is a documentary film made by Marcel Łoziński Jak to się robi [How It’s Done] from 2006. It is “a provocative vision of the Polish model of democracy as well as being an ironic and at the same time terrifying portrait of Polish political stage, based on a three-year observation of an experiment conducted by the Polish political marketing adviser Piotr Tymochowicz whose objective was to prove that anyone could be elevated to the summits of power. Łoziński’s documentary shows that the rule of souls is just a couple of neat socio-technical tricks, cynicism and political effectiveness weigh more than ideas. The product of Łoziński’s brings a universal message: Demagogy and populism is not only a Polish specialty”.
- Price: 4.50 €
Autopromocja zawodowa w Internecie na przykładzie logopedów
Autopromocja zawodowa w Internecie na przykładzie logopedów
(Professional self-promotion on the internet using the example of speech therapists)
- Author(s):Alina Naruszewicz-Duchlińska
- Language:Polish
- Subject(s):Language studies, Language and Literature Studies, Theoretical Linguistics, Philology
- Page Range:177-186
- No. of Pages:10
- Summary/Abstract:The article presents the methods of using the internet as a plane for the promotion of professional behaviour that allows for the creation of the image of a professional in a given field and a means of acquiring new clients. The study focuses on the web sites used for these purposes and presents their most important elements that affect the development of a given specialist’s brand.
- Price: 4.50 €
Igerkreacja: psychologiczny obraz użytkowników Instagrama
Igerkreacja: psychologiczny obraz użytkowników Instagrama
(Igercreation: psychological image of Instagram users)
- Author(s):Anna Pyszkowska
- Language:Polish
- Subject(s):Language studies, Language and Literature Studies, Theoretical Linguistics, Philology
- Page Range:187-196
- No. of Pages:10
- Summary/Abstract:Instagram is a social media that refers to the right thumb mentality, based on the need ofquick gratification, commercialization, high technologization, rationality, hedonism and individualization. The study has been exploratory and its aim has been to measure variables such as: self-esteem, well-being, shyness and body image amongst Instagram users in Poland. 205 people have taken part in the study (including 151 women, mean age: 23, SD=5,2). Those who publish photographs several times per month exhibit higher self-esteem than those who publish several times per week (p<0,05, Z: –2,33). Those who publish daily value personal development more than people who publish rarely (p<0,05, Z: 2,24). The research shows that the bigger social physique anxiety, the lower sense of self-acceptance, especially amongst women (correlation: –0,4). The medium correlation between shyness and self-esteem (0,4) raises the question of the boundary between real and virtual self. The results obtained suggest that there is a difference between the self-creation in real life and the virtual one – Instagram can be not only a place for self-presentation, it can also be a place for compensation.
- Price: 4.50 €
Postindustrialna religijność Polaków A.D. 2016
Postindustrialna religijność Polaków A.D. 2016
(Postindustrial religiosity of Poles A.D. 2016)
- Author(s):Adam Warzecha
- Language:Polish
- Subject(s):Language studies, Language and Literature Studies, Theoretical Linguistics, Philology
- Page Range:197-206
- No. of Pages:10
- Summary/Abstract:The years 2004–2005 were a cultural censorship for Poland, the crisis of identity associatedwith European integration, and with illness and death of the Polish pope. Since that time, slowly but steadily, trends have been outlined indicating a change in the nature of Polish religiosity. A critical analysis of the situation presented in the article shows that religious subjectivism, individualization, syncretism, and the deinstitutionalization of faith and morality, associated with such typical enriching and consuming postindustrial societies phenomena as the progressive atomization and alienation, unexpectedly turn out for the Polish Church a problem more serious than traditional atheism or agnosticism.
- Price: 4.50 €
Autoprezentacja w dawnych ogłoszeniach matrymonialnych — analiza wybranych przykładów
Autoprezentacja w dawnych ogłoszeniach matrymonialnych — analiza wybranych przykładów
(Self-presentation in the old matrimonial ads. The analysis of selected examples)
- Author(s):Magdalena Wojtyka
- Language:Polish
- Subject(s):Language studies, Language and Literature Studies, Theoretical Linguistics, Philology
- Page Range:207-219
- No. of Pages:13
- Summary/Abstract:The article has been devoted to the analysis of old-time matrimonial ads. The study hasaimed to discuss different ways of self-presentation made by the authors of the announcements. The corpus was compiled from „Ilustrowany Kuryer Codzienny” – 200 notices published in 1937–1939 have been subjected to analysis. A special emphasis has been placed on lexis which was used for self-presentation.
- Price: 4.50 €