Image creation and city branding

Arculatépítés a városmárkázásban

Author(s): Magor Kádár / Language(s): Hungarian / Issue: 04/2013

Keywords: Transylvania; Romania; Hungarian culture; city branding; image creation; Kézdivásárhely (Târgu Secuiesc)

The study discusses city branding strategies of a Transylvanian settlement within a wider theoretical framework referring to various types of images and brands, the importance of city branding, and the various levels of branding and communication. The case study presented by the author concerns the situation of Kézdivásárhely (Târgu Secuiesc), viewed in its communicative setting. The author then focuses on the usage of visual markers, and on the branding of sub-institutions. He also advances practical proposals for the branding of Kézdivásárhely and the use of the city’s symbols.

Aspects concerning the occupational standard of intelligence analysts

Aspecte privind standardul ocupaţional al analistului de informaţii

Author(s): Dumitru Vasile Ioniţoiu,Dumitru Ionuţ Motorga / Language(s): Romanian / Issue: 4/2015

Keywords: intelligence analyst; occupational standard; analysis community

In April 2013, it was approved the Intelligence Analyst’s Occupational Standard that speaks about needed skills & abilities, professional key requests, quality benchmarks and evaluation tools for such specialists. This standard was created to unite at the same table intelligence analysis experts from Romanian governmental agencies, private companies and academic institutions in a common effort to set a conceptual corpus in this field. We now face good premises for professionals both from public and private sector to speak the same language, benefit of high quality training curricula, plan career development, find new opportunities for scientific research and build a professional community. The paper describes the process; the philosophy setting behind the new Intelligence Analyst’s Occupational Standard and gives a glance into the future perspectives of this field. Also, offer for military leaders the opportunity to see how to work with their analysts, what they need and what they can offer for a better decision.

The direction taken by Veress Zoltán

Veress Zoltán menetiránya

Author(s): Lajos Kántor / Language(s): Hungarian / Issue: 04/2013

Életének 77. évében, 2013. február 4-én Stockholmban elhunyt Veress Zoltán. 1961 decemberében útjára indult a Forrás sorozat, az erdélyi, romániai magyar fiatal írók bemutatkozását szolgáló vállalkozás. Az elsõ kötet címe: Menetirány. Szerzõje a kolozsvári Veress Zoltán, a szocreáltól még alig-alig szabaduló irodalmunkban s az olvasókban nagy reményeket keltõ novellista. Néhány évvel korábban költõként mutatkozott be, gyermekversek sikeres alkotóját ismerhette meg a közönség már 1956–57-ben. Különösen a Tóbiás és Kelemen vált – több kiadásban – népszerû olvasmánnyá gyerekek, szülõk és nagyszülõk körében, amire rövidesen jött az Irgum-Burgum Benedek.

We praise you, bacon

Megéneklünk, szalonna

Author(s): Lajos Kántor / Language(s): Hungarian / Issue: 04/2013

Harminc vagy huszonöt évvel ezelõtt egy ilyen szókapcsolatot címbe írni megbocsáthatatlan bûnnek számított volna – sajtóban közzétenni pedig szinte lehetetlen (és ha mégis sikerül, szegény cenzor meg fõszerkesztõ bánja). Fiatalabbaknak magyarázat szükséges ehhez, illetve le kell írnom 2013. februári lexikon-kalandozásomat, összekapcsolva friss médiahírekkel.

What are proxy wars and how affect the evolution of conventional conflicts

Războaiele proxy. ce sunt şi cum afecteazo evoluţia conflictelor convenţionale

Author(s): George Cristian Uţă / Language(s): Romanian / Issue: 4/2015

Keywords: Proxy; war;conflict; Cold War; ISIS; Islamic state; jihadist; American propaganda; naval; air

Proxy wars have been especially common since the close of World War II and the rise of the Cold War, and were a defi ning aspect of global confl ict during the latter half of the 20th century. During its later years, the USSR often found it less expensive to arm or otherwise prop up NATO-antagonistic parties in exchange of direct engagement. Russia has changed the geopolitical equation with the recent moves in Syria. They have been targeting the numerous factions fi ghting against the government of Bashar al-Assad.

The career of Mester Miklós

Mester Miklós pályaképéhez

Author(s): Tamás Kovács / Language(s): Hungarian / Issue: 04/2013

Arcképek két tragikus kor árnyékában cím alatt jelent meg 2012-ben Mester Miklós egykori vallás- és közoktatásügyi államtitkár memoárja a Tarsoly Kiadó gondozásában. A visszaemlékezés nemcsak a szerzõ személye, személyisége vagy éppen életútja miatt lehet érdekes. Hanem azért is, mert napjainkban már egyáltalán nem megszokott, hogy a II. világháború után több mint 65 évvel egy korabeli meghatározó politikus addig ismeretlen memoárja jelenjen meg. Mester visszaemlékezése ilyen, hosszú évtizedekig asztalfiókban heverõ írásmû. Értékét növeli, hogy sok más, a Horthy-korban keletkezett dokumentum mellett az egykori Vallás- és Közoktatásügyi Minisztérium iratanyagának jelentõs része, közte az 1944-es éviek is, megsemmisültek 1956-ban. Mester neve nem épült, pontosabban nem épülhetett be szervesen sem a magyar történelmi tudatba, a magyar tankönyvekben sem fordul(t) elõ. De ki is volt Mester Mikós, és miért érdemes megismerni élettörténetét?

The magic image of Transylvania

Az elvarázsolt Erdély-imázs

Author(s): Szabolcs László / Language(s): Hungarian / Issue: 04/2013

William Blacker: Idõtlen utakon,Geographia Kiadó, Bp., 2012.

Roundabout in the virtual park of statues

Körforgalom a virtuális szoborparkban

Author(s): Béla Pomogáts / Language(s): Hungarian / Issue: 04/2013

Gondolom, az erdélyi olvasó is tud arról az úgynevezett „szoborparkról”, amelyben, a magyar fõváros határában meg lehet tekinteni a mögöttünk maradt kommunista évtizedek kultikus emlékmûveit: az egykor a Gellért-hegy tetejét ékesítõ szovjet katonát, a hajdani Sztálin-szobor helyén felállított tanácsköztársasági emlékmûvet, a hajdan a Vérmezõn ékeskedõ Kun Béla-szoborcsoportot és az országban egykor szinte mindenütt megtalálható Lenin-szobormásokat. Tanulságos gyûjtemény, hitelesen mutatja be egy dicstelenül letûnt korszak kultuszait, választott „szentjeit” – és mindezek mögött azt a hivatalos értékvilágot, amely a maga dogmatikus könyörtelenségével nemcsak a napi politikára nehezedett rá, hanem a történelmi ismeretekre, az erkölcsi normákra, a közízlés világára is.

The current state of EU policy in spatial domain

Stadiul actual al politicilor Uniunii Europene în domeniul spaţial

Author(s): Cătălin Grădinaru / Language(s): Romanian / Issue: 4/2015

Keywords: Space assets; Common Foreign and Security Policy; sustainability of space

Space assets are essential for the activities of modern societies. Communications, navigation, positioning and timing, meteorological and scientif c services, geospatial information, understanding of Earth environment, civilian and Common Foreign and Security Policy (CFSP) operations, to name just a few services, rely on space assets. Any disturbance of these activities could damage or completely disrupt services needed to ensure the safety and the well-being of European Union (EU) citizens, in addition reducing the associated economic benefi ts of space (the return of investment for space activities is estimated to be a factor three). Europe needs to develop a capability for Space Situational Awareness (SSA), drawing on existing capabilities and infrastructures both at national and European level. SSA refers to the knowledge of location and function of space objects and the space environment, including operational satellites, space debris, near Earth objects and space weather.

A festival made in Romania

Félsziget Fesztivál made in Romania

Author(s): Szende Száfta / Language(s): Hungarian / Issue: 04/2013

Keywords: Romania; Peninsula / Félsziget Festival; festival culture

Peninsula / Félsziget is a music festival taking place annually in July or August in Transylvania, Romania. Since 2013 the festival has been moved from Marosvásárhely (Târgu Mureş) to Kolozsvár (Cluj-Napoca). The first edition of the festival goes back to 2003. Organised by some members of the team of Sziget Festival, Peninsula (in Romanian) or Félsziget (in Hungarian) has grown steadily in terms of audience (from 20,000 in 2003 to 60,000 in 2009) as in the number, the variety and the quality of the bands: at the first edition there were only Hungarian and Romanian bands, while today there are bands from all over the world. During its ten years of existence, the Félsziget Festival has established itself as one of the most important festivals in Transylvania and the entire region. The case study offers a brief review of the festival’s history and discusses the branding process, which lead to its current popularity among the general population and especially the youth of Transylvania.

The Érmindszent of Ady II.

Ady áldott és átkozott Érmindszentje II.

Author(s): Péter Takács / Language(s): Hungarian / Issue: 04/2013

A mindenség mérésére, a magyarság és emberség valós értékrendû befogadására, a honi történelem mélységeinek átélésére még felkészületlen Adyt a tapasztalatok hiá- nya, a számûzhetetlen szerelem és a testi vágy izgalma, a nagyvilág és Párizs titkainak megismerése iránti sóvárgás hosszabb idõre „elverte Mindszenttõl”. A Nagyváradról 1903 októberében Érmindszentre „deportált” Ady türelmetlen sürgõsséggel szabadulna a falutól. Érzéseit erõltetett közömbösséggel Diósi Ödönéknek, diagnosztikai precizitással pedig Brüll Bertának vallotta meg. 1903. október 9-én dátumozta az elsõ vallomást Párizsba: „Tegnap délelõtt óta érmindszenti lakos vagyok. Majdnem úgy volt, hogy Bánom-pusztára megyek ki […], de végre is az édesanyámhoz jöttem, s ebben a csöndes, kis sáros faluban akarok élni és dolgozni né- hány hétig.”

Journal notes from 2004

Naplójegyzetek 200-ből

Author(s): Árpád Tőzsér / Language(s): Hungarian / Issue: 04/2013

Szeptember 22. Otthon, falun, gyermekkoromban sokszor láttam eltört gerincû kutyát. Az ilyen szerencsétlen állat a földön húzta a fenekét, nem tudta felemelni. Most én is tört gerincû eb vagyok, két darabban mozgok, fáj a derekam. A felsõ testem már régen felemelkedett, mikor a fenekem még a széken van. De le ne álljak, el ne hagyjam magamat!

A ruined discourse at the academy of futurists

Sikerületlen székfoglaló a futurista akadémián

Author(s): Vasily Bogdanov / Language(s): Hungarian / Issue: 04/2013

Poem by Vasily Bogdanov

Russian policy in the Middle East - between myth and reality

Politica Federaţiei Ruse în Orientul Mijlociu - între mit şi realitate

Author(s): Elena Zăuleţ / Language(s): Romanian / Issue: 4/2015

Keywords: combat terrorism; violent extremism; conflicting interests; geopolitical interests in Middle East

Russia has deep historical links with Middle East states since Soviet times, and the current policy. Moscow promotes in this region is nothing more than a continuation of the policies promoted by the Soviet leaders with the post-colonial Arab regimes, a policy that evolves towards a multidimensional spectrum. With Russian’s political, economic and military revitalization following USSR dissolution, the strategy adopted by Russian politicians, but especially Putin’s regime, aimed foreign policy objectives, capitalizing the Soviet heritage. It is obvious Moscow seeks to take advantage of Middle East governments’ unhappiness with American and European policy in the region. But the competition with the West is not Moscow’s only geopolitical interest in the region. It also wants to prevent the rise of radical Sunni forces which Moscow fears will, if they grow strong enough, not only engulf the region and reduce Russian infl uence, but also spread into the Muslim regions of Russia. Another Russian geopolitical interest in the Middle East extended region derives from Moscow’s strong dependence on oil and gas export revenues – not only to fund the government’s budget but also to pay off key interest groups on whom Putin’s rule depends and to support the Russian economy more generally.

Book recommendation

Könyvajánló

Author(s): Noémi Zörgő / Language(s): Hungarian / Issue: 04/2013

Defense intelligence. A fundamental efficiency enhancer of Romania's national security and defence

Informaţiile pentru apărare, potenţator fundamental al eficienţei în domeniul securităţii naţionale şi apărării României

Author(s): Nicolae-Ionel Ciucă,Şeful Statului / Language(s): Romanian / Issue: 4/2015

Keywords: defense intelligence; national security and defence; Romania; capabilities

Besides knowing the risks and threats in all aspects - sources, manifestations, means, techniques - developing the capacity of anticipation, based on knowledge and education it is fundamental. To this end, the development of adequate systems in order to discover the hazards, risks and threats in view of preventing their occurrence, through the combined use of both military assets and civilian instruments, is compulsory.

Who are you, Alexandr Dugin?

Kicsoda Ön, Alekszandr Dugin?

Author(s): Lajos András Kiss / Language(s): Hungarian / Issue: 05/2013

Carl Schmitt A Föld nomosza címû munkájának elsõ lapjain a következõket olvashatjuk: „Misztikus nyelven a Földet a jog anyjának nevezik. Ez az elnevezés a jog és az igazságosság hármas gyökerére utal.

Psychosocial dimension of immigrants’ crisis

Dimensiunea psihosocială a crizei imigranţilor

Author(s): Cristian Dobre / Language(s): Romanian / Issue: 4/2015

Keywords: immigrants; refugees; multiculturalism; integration; change resistance

This paper addresses the main causes and consequences of the current immigrant’s crisis form the psychosocial view. Based on the idea that refugees will settle, fi nally, in European countries, the author considers that addressing the psychological dimensions of the multiculturalism is useful for a better understanding of a current crisis.

EU common energy security policy versus national interests in the context of the latest European developments

Politica comună de securitate energetică vs. interee naţionale în contextul ultimelor evoluţii la nivel european

Author(s): Stelian Teodorescu / Language(s): Romanian / Issue: 4/2015

Keywords: EU; energetic security; energy resources; energetic independence

It is critical that the European Union/EU, in its entirety, to avoid infl ated dependence on Russian infrastructure and to encourage direct relations with the states producing energetic resources or those providing transit to the member states. As international actors that mostly link, from their consumer position, to the world energetic resources and to the transport corridors, the EU members support the target of connecting the national interests to a common policy facilitating a broader access to the energetic sources. Promoting EU’s common vision on the security issues will assist the member states in focusing their efforts in order to act together aga inst risks and threats addressed to their energetic security, while interdependence among them will decrease the potential of confl ict emergence in the region.

Lying on the ground

A földön fekve

Author(s): Noémi Kiss / Language(s): Hungarian / Issue: 05/2013

Kelj fel! Ébresztõ! Ki az? Hahó, Lívia, én vagyok! Hoztam brióst. Jaj, azta, de jó! Azt hittem, megint a nõvérke tapiz. Itt vettem a pékségben, még meleg. Istenem, de szeretem, hiszen tudod. Akkor kapd már be!