Félsziget Fesztivál made in Romania
A festival made in Romania

Summary/Abstract: Peninsula / Félsziget is a music festival taking place annually in July or August in Transylvania, Romania. Since 2013 the festival has been moved from Marosvásárhely (Târgu Mureş) to Kolozsvár (Cluj-Napoca). The first edition of the festival goes back to 2003. Organised by some members of the team of Sziget Festival, Peninsula (in Romanian) or Félsziget (in Hungarian) has grown steadily in terms of audience (from 20,000 in 2003 to 60,000 in 2009) as in the number, the variety and the quality of the bands: at the first edition there were only Hungarian and Romanian bands, while today there are bands from all over the world. During its ten years of existence, the Félsziget Festival has established itself as one of the most important festivals in Transylvania and the entire region. The case study offers a brief review of the festival’s history and discusses the branding process, which lead to its current popularity among the general population and especially the youth of Transylvania.

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