Ethos of service marketing

Ethos marketingu usług

Author(s): Kazimierz Rogoziński / Language(s): / Issue: 06/2013

Keywords: ethics; relational marketing services marketer ethos; the anthropic principle

In the implementation process of the ethics into the economy, the important role plays the marketing, because marketing activities must be directly and well-oriented on the customer, not on production or material objects. Especially in service-organizations we may observe the first-hand influence of the marketing instrumentarium on the customer. By this reason the choice of the suitable version of the service marketing spells key-meaning. Author proves in his paper that relationship marketing (which is based on personal interactions) warrants the ethical dimension of the service relations.

Trust in the context of the relationship between micro-enterprises

Zaufanie w kontekście relacji międzyorganizacyjnych

Author(s): Iwona Chomiak-Orsa / Language(s): / Issue: 06/2013

Keywords: relations; relational capital; confidence

Presented in the article is the author's point of view, subjective approach to the problem of stabilization and preservation of organizational relationships. While the problem of creating confidence in the inter-organizational relations is one of the more important issues in the light of globalisation and the dehumanization of business processes. Business trends of destabilisation, which result from the lack of direct contacts between the partners are a problem, which can be seen also in the trends for creating social relationships. The author believes that the creation of ties of trust increases the stability of the inter-organizational relationship and the Organization on the impact of adverse im- pulses from the environment.

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Strona tytułowa

Author(s): Author Not Specified / Language(s): / Issue: 06/2013

The role of innovation in the knowledge transfer process in science - business relations

Rola innowacji w procesach transferu wiedzy w relacjach nauka-biznes

Author(s): Joanna Kurowska-Pysz / Language(s): / Issue: 06/2013

Keywords: innovation; knowledge transfer; science; business

This paper concerns the stimulation of companies' innovation in terms of usage of external knowledge taken, for example, from universities. The aim of this study is to determine the real value of innovation in the knowledge transfer process in the science-business relations. The author points out that for the development of the company, it is important to not only to have access to the knowledge or feeling of being an innovative company, but a synergistic ability to apply internal and external knowledge in order to create new solutions and innovations that will be profitable for the company. The exchange of knowledge between universities and companies in practice runs two-way, on the feedback basis both giving companies the knowledge that comes from academic centers and creating the opportunity to the universities for the acquisition of applicable knowledge that comes from business practice at the same time, which in turn positively affects both the quality and the utilitarian value of scientific research.

labor market; changes suggestions; Szczecin

Problemy szczecińskiego rynku pracy w latach 2002-2011

Author(s): Jolanta Kondratowicz-Pozorska / Language(s): / Issue: 06/2013

Keywords: labor market; changes suggestions; Szczecin

In the 90s of the twentieth century Szczecin was in cities rankings, such as Wroclaw and Poznan. Today it is a city with big problems and an unstable labor market. Therefore, the aim of article was to predict the major dilemmas that are characteristic for labor market of Szczecin and attempt to determine how to remedy these problems. The study included all the changes that took place between 2002 and 2011.

The social pathologies: family disorganization, self-destruction and crime - characteristics of the phenomena in the context of the social economy

Wybrane patologie społeczne: dezorganizacja rodziny, samozniszczenie oraz przestępstwo - charakterystyka zjawisk w kontekście ekonomii społecznej

Author(s): Marcin Janowski / Language(s): / Issue: 06/2013

Keywords: social economy; social pathologies; poverty; family disorganization; self-destruction; crime

The social economy is now an area of the economy, which pays special attention. Is aimed at supporting the regional environment in the process of professional activation among other socially excluded individuals or re- main permanently in the state of unemployment. It also aims to encourage local small business initiatives for overall economic growth. Barriers in the form of social pathology shows how extensive and complex the problem is. Implementation of the social economy in an environment steeped in this type of phenomena is difficult, how- ever, to realize that the social economy activity is recorded in the wider prophylaxis to prevent pathologies. An important role in the efficient operation of the development and stimulating play properly understood social responsibility inhabitants. If this succeeds, the environment and the functioning of the economic and social importance will be friendly and receptive to all kinds of initiatives

Quality of life improvement as an imperative of sustainable development

Poprawa jakości życia jako imperatyw zrównoważonego rozwoju

Author(s): Jerzy Łańcucki / Language(s): / Issue: 378/2014

Keywords: quality of life; happiness; quality of life indicators; sustainable development

The paper attempts to evaluate what impact the implementation of the EU Sustainable Development Strategy has had on the quality of life. This problem is relevant today, as millions of people, also in Europe, are still experiencing the negative impacts of the economic crisis of 2008 in the form of deteriorating living and working conditions, increasing unemployment and dynamically growing income inequality. Therefore, any undertakings aimed at achieving the desired economic goals, taking into account all social and environmental aspects, deserve close attention. The paper analyses the concepts of quality of life and happiness, as well as the most commonly used quality of life indicators. Based on the reports prepared by international organizations, Eurostat and the European Commission an attempt has been made to assess the real impact of the realised development strategies on the welfare of citizens.

An integrated model of social responsibility of an organization in its sustainable development

Model zintegrowanej odpowiedzialności organizacji w warunkach zrównoważonego jej rozwoju

Author(s): Barbara Pytko / Language(s): / Issue: 378/2014

Keywords: CSR shaping factors; integrated model; patterns of behavior; measurement of social responsibility

The paper presents a new concept for measuring social responsibility of business in relation to the SME in Poland. The paper describes factors of CSR and proposes CSR model in the integration of quality management system according to ISO 9001. The analytical shaping patterns of behavior for calculating the level of social responsibility of any organization – SMEs sector are also presented.

Social responsibility in relations with stakeholders in the health care system

Społeczna odpowiedzialność w relacjach z interesariuszami w systemie ochrony zdrowia

Author(s): Krystyna Lisiecka / Language(s): / Issue: 378/2014

Keywords: responsibility; social responsibility; stakeholders; organizational form of contracting; rationality; trust

The aim of the study was to present social responsibility which is a new direction of changes in the strategic management of organizations. In comparison with the characteristics of this concept we attempted to describe the relations in the health care system and attempted to describe the mechanism of contracting the benefits between key stakeholders. The attention was paid to the selection of mechanism coordinating contractual framework of the stakeholder groups. Organizing of the stakeholder groups transactions can take place through the market, hierarchical structure or through trust. The paper shows that the organizational forms of allocation mechanism in the sector should be close to the values of social responsibility and should be based on trust.

Measurement and evaluation of socially responsible business activities − research results

Pomiar i ocena społecznie odpowiedzialnej działalności przedsiębiorstw – wyniki badań

Author(s): Agata Lulewicz-Sas / Language(s): / Issue: 378/2014

Keywords: Corporate Social Responsibility; measurment of CSR; metods and tools for the measurement of CSR

Measurement is an important aspect of the implementation of the concept of social responsibility of enterprises as the scale of the benefits of its implementation objectively shows. Despite the development of numerous methods and tools the measurement of CSR is still a big challenge. The purpose of this article is to present the scope and tools to measure socially responsible actions carried out by the company. The author, on the basis of surveys conducted among companies implementing CSR, examined the extent to which companies assess the impact of their actions implemented on the stakeholders and which tools they use for this purpose. The analysis included five groups of stakeholders: employees, local community, customers, contractors and natural environment. On the basis of the study it can be concluded that collectively, for all the groups of stakeholders, encompassing the regular and irregular examination of the impact, the implementation of CSR activities is on the level of 66%. The impact of implementation of CSR on employees, customers and the natural environment is the most studied is. Surveys, studies during direct meetings and informal communication are the most frequently used tools to assess the effects of socially responsible activities. Due to the lack of a unified methodology of measurement it is not possible to compare the obtained results between organizations. At present each organization presents the effects of the CSR concept in its sole discretion and in a manner useful for itself.

Evaluation of internal tasks carried out in the framework of the CSR concept − results of scientific research

Ocena zadań wewnętrznych realizowanych w ramach koncepcji CSR – wyniki badań naukowych

Author(s): Katarzyna Hys / Language(s): / Issue: 378/2014

Keywords: CSR tasks performed inside the organization; expectations and observations; decision-makers; automotive industry

In the article an issue of the Corporate Social Responsibility was discussed in the conditions of car manufacturers in Poland. The work presents chosen results of the original research carried out in the environment of enterprises of the automotive industry. Empirical examinations were conducted with the questionnaire form, according to the established test procedure and unstructured interview with decision-makers in the industry. The purpose of the article is a presentation of chosen findings in the range of expectations and observations of tasks which CSR system fulfils and should fulfil in the area of employment. The analysed problem is multi-layered. Respondents appointed crucial factors of the evaluation which were judged from a perspective of expectations and observations of organizational reality. Achieved results allow for the identifying of asymmetry and the tendency, and in the wider context for appointing the directions of further research.

CSR as a part of organizational strategy

CSR jako element strategii organizacji

Author(s): Adam Skrzypek / Language(s): / Issue: 378/2014

Keywords: Corporate Social Responsibility; stakeholders; benefits

Corporate Social Responsibility is a modern company management concept, which takes into account economic, environmental and social aspects. CSR is an essential prerequisite for the permanent organizational development. The concept gains increasing interest among organizations from all over the world, as it brings particular benefits. In the CSR framework the stakeholders theory gains importance. In response to practical needs CSR concept systematically keeps evolving. In the article the nature, the meaning and the areas of Corporate Social Responsibility were pointed out including the benefits for organizations, which incorporate CSR into their strategy. In addition directions of CSR development were presented.

Improving of partnerships between NGOs and enterprises. Initial research results

Doskonalenie partnerstwa organizacji pozarządowych i biznesu. Wstępne wyniki badań

Author(s): Janusz Reichel / Language(s): / Issue: 378/2014

Keywords: non-governmental organizations; collaboration; Corporate Social Responsibility

The work is devoted to inter-sectoral collaboration (between NGOs and companies in recent years in Poland). A primary aim of this article is to make a comparison between research results from 2008 and 2014 on the existing scope and types of cooperation between NGOs and business organizations as well as the conditions under which the bonds of cooperation are being established. Own survey results allow better understanding of the cooperation between the two sectors, and may be helpful in formulating directions for improvements.

CSR reporting as a business improvement tool

Raportowanie CSR jako narzędzie doskonalenia działalności biznesowej

Author(s): Maria Urbaniec / Language(s): / Issue: 378/2014

Keywords: Corporate Social Responsibility; sustainable reporting; non-financial reporting; GRI Guidelines; CSR index

Corporate Social Responsibility (CSR) is a voluntary strategy for enterprises that takes into account social, ethical and ecological aspects in their businesses and relations with stakeholders. It also provides the contribution of business to the implementation of sustainable development enabling to achieve a balance between business effectiveness, as well as the social interests and environmental protection. The results of economic activities of enterprises in accordance with social responsibility are published in CSR reports that depict the impact of the enterprise on society and the environment. The aim of the paper is to present the role and importance of CSR reporting based on international standards and guidelines as well as to identify the main evaluation criteria. On this basis it will be possible to analyse various tools by which companies strive for the continuous improvement of environmental performance and social responsibility as an integral part of business activities.

The implementation of the CSR in the creation of a tourist network product in a region

Zastosowanie koncepcji społecznej odpowiedzialności w tworzeniu sieciowego produktu turystycznego w regionie

Author(s): Justyna Maciąg / Language(s): / Issue: 378/2014

Keywords: network organisation; tourist network product; sustainability tourism; responsible tourism; Corporate Social Responsibility

The answer for uncontrolled development of mass tourism was the conception of sustainable tourism, responsible tourism and responsible tourist products. Corporate Social Responsibility became the meaningful issue. The purpose of the paper is formulating a methodical bases for the implementation of CSR in creating a network of a tourist product by a network in a region. A conducted analysis allowed to indicate that the CSR should be modified and widened because of the network organisation characteristics and the complexity of the tourist network product. The rules of sustainable tourism and responsible tourism are the framework for CSR. The effective and complex implementation of above mentioned rules is conditioned by taking simultaneous activities in the following areas: social (also ethical) responsibility, environmental responsibility and economic responsibility (fair economy). The characteristics of the network organisation caused the necessity of widening of CSR through adding another area of responsibility: the responsibility for a network nodes (partners). The implementation of CSR needs a complex approach. CSR strategy should be introduced on three levels: a network organisation, nodes (partners) and tourist (customer who buys the network products).

The problem of trust in the concept of corporate social responsibility

Problem zaufania w koncepcji społecznej odpowiedzialności biznesu

Author(s): Marek Bugdol / Language(s): / Issue: 378/2014

Keywords: trust; Corporate Social Responsibility; values

The article presents the current state of research on the relationships between trust and Corporate Social Responsibility. The author’s objective is to prove that in the future the application of CSR as an element of a marketing strategy will be connected with the loss of trust in an organization. Therefore, the author first discusses research on the relationships between trust and CSR, and then identifies problems connected with the development of trust and reasons for the loss of trust in companies using CSR. He also states that organizations which are intent on applying Corporate Social Responsibility may give up their marketing dimension in favour of organizational value management programmes.

The role of public sector’s organisation in the creation of social responsibility

Rola organizacji sektora publicznego w kształtowaniu społecznej odpowiedzialności

Author(s): Liliana Hawrysz / Language(s): / Issue: 378/2014

Keywords: social responsibility; the role of public sector

The aim of the article is to present the role of public sector’s organisation in Corporate Social Responsibility both, from horizontal and vertical perspective; therefore, from the point of view of these organisations’ impact on the social-economic reality as well as from the point of view of a participant of this reality. Recommendations within social responsibility in Poland were prepared in the middle of the year 2011. Three priority areas were distinguished within these recommendations. Selected criteria of one of these areas were subjected to detailed analyses. In the article there were used findings realized in 220 organizations of the public sector (102 Polish and 118 European). The questionnaire to plenipotentiaries of intentionally chosen organizations of the public sector was a base of the collection of information within the framework of the research. On the grounds of these analyses, it is stated that activities aimed at increasing administration’s responsibility have been undertaken, however, their level is low in comparison with foreign entities. Public sector organisations in Poland fully realise neither the role of a patron, nor the one of a benchmark in social responsibility.

The concept ofCorporate Social Responsibilities as a tool for improving SMEs innovativeness

Koncepcja społecznej odpowiedzialności narzędziem poprawy innowacyjności przedsiębiorstw sektora MŚP

Author(s): Aleksandra Gulc,Joanna Ejdys / Language(s): / Issue: 378/2014

Keywords: Corporate Social Responsibilities ; SMEs; innovativeness

The relatively low level of innovativeness of small and medium-sized enterprises (SMEs) in Poland makes this matter still valid as an object of research, mainly in the context of the search for the causes of the current state and the ways of its improvement. One area of research is the search for relationships between the concept of Corporate Social Responsibility and innovativeness. The scientific purpose of the study is to identify the extent to which the practice of social responsibility can contribute to raising the level of innovativeness of the SME sector and what good practices are applied in this field. Conducted literature studies allowed to identify good practices related to the use of the concept of social responsibility by local SME, which may contribute to the improvement of innovation on three levels: product, process, organizational and marketing.

Subjective quality of life and demographic qualities of the sample community

Subiektywna jakość życia a cechy demograficzne badanej społeczności

Author(s): Piotr Rogala / Language(s): / Issue: 378/2014

Keywords: subjective quality of life; satisfaction with life; questionnaire surveys

Satisfaction with own life is accepted as a key indicator of the subjective quality of life. The article analyses different social groups by comparing their satisfaction with life. The aim of the analysis was to determine which of chosen demographic qualities (nationality, sex, address, age, education, professional situation) differentiate the community in terms of subjective quality of life. This study incorporates the results of the research carried out among the inhabitants of two neighbouring districts i.e. Zgorzelec and Görlitz districts.

Selected problems of loan exclusion in the context of assumptions for sustainable development

Wybrane aspekty wykluczenia kredytowego w świetle założeń zrównoważonego rozwoju

Author(s): Beata Domańska-Szaruga / Language(s): / Issue: 378/2014

Keywords: foreclosure; credit; banking; business banking ethics; ethical finance

One of the priorities of the Europe 2020 strategy is the development favourable to social inclusion. In this context, financial exclusion, especially loan exclusion, becomes an important issue. In Europe it is considered to be primary to social exclusion. This article is an attempt to answer the questions: 1) Is the ethical financing a key to reducing the scale of financial exclusion? and 2) Is it a response to the expectations associated with the assumptions for sustainable development and social responsibility?