To Be or not to Be Involved
Biti il ne biti angažovan
Keywords: writer and political involvement
More...Keywords: writer and political involvement
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A Select Bibliography of Croatian Literary Criticism in Periodicals 1987
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Keywords: gnomic poetry; objective wisdom; subjective wisdom; Embodiment; The Eternal Word; the Clay House of Wisdom.
The present study explores the exegetic sphere of the Bible with the intention to accentuate the actuality of the topic of the Book of Solomon/Songs of Solomon and to accent the variety of forms in this corpus. The quotation we are going to deal on is a present time theme and sheds a light on the real meaning of the word “Wisdom”.
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This article provides an overview of the history of the Odrysian kingdom from the period of its consolidation to the 3rd century BC., i.e. from the time of its greatest prosperity. Analyzed evidences of ancient writers reconstruct a picture of one of the most powerful states in the classical era. The author presents and discusses the opinions of leading experts on this topic.
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Keywords: Ivo Andrić; translation; Ćorkan and the Tightrope Walker;
There have been numerous translations of Ivo Andrić’s work, by Bosnian as well as foreign translators. However, very few analyses of those translations have been produced. This essay is a short overview of the English translation of Ćorkan and the Tightrope Walker by John K. Cox. The selected passages are illustrative in terms of specific lexis and how it was treated by the translator, as well as the overall atmosphere, tone and tenor present (or not present) in the translation.
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Keywords: image schemas; conceptual metaphor; multimodality; cartoons; creativity
As compared to their purely verbal manifestations, multimodal realizations of image schematic metaphors have received far too little attention in cognitive linguistics than they would deserve. It will be argued that image schemas (Johnson 1987, Talmy 1988), since they are skeletal conceptual structure, afford an excellent source domain for metaphors that are realized verbo-visually in cartoons. The cartoons selected for this study are all by Janusz Kapusta, a Polish artist, whose works have appeared every week in the Polish magazine “Plus-Minus” for over ten years. In contrast to the gestural medium, films and music, where the relevant elements of image schematic source domains of metaphor are never fully available at once, the cartoons give a “snapshot” of a conceptual image which is ready for inspection as a single Gestalt. They are therefore a good testing ground for discussing the question of how the visual and the verbal modality interact in spatialization of abstract ideas. Providing insights into the function of multimodal metaphors and levels of their activation, the discussion contributes to the ongoing debate on the conceptual nature of metaphor and the embodiment of meaning. The results of the study are also considered in relation to the role of verbo-pictorial metaphor in structuring abstract concepts in a creative way.
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Keywords: inn; story; tourism; literature; Safia;
Analyzing literary creation of the title 4 sobe gospođe Safije, the authors try to establish its authenticity and autochthony through narrative elements and correspondence with the form of legend. The experiential aspect of this story/legend inflenced the name of a restaurant in Sarajevo, serving as its proof of autochthony and a stimulus to tradition. The stated story is brought into connection and analyzed comparatively with the story on the catering establishment Lutvina kahva featured in Ivo Andrić's novel Travnička hronika. The story 4 sobe gospođe Safije is not the only case of interference between legend and story. There are other examples in literature wherein folk tradition was incorporated in a literary text and persisted to become rooted in contemporary society as a part of cultural and traditional heritage.
More...Keywords: memorial stone; inscription; Ancient Rome; epigraphy;
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Keywords: innovations; investing; contemporary concepts of management
The paper presents innovative forms of investment and modern concepts used in management of resources in the real estate market. The presentation showed how powerful instruments can be used by managers in the real estate market, with particular focus on modern networks of the entities connected with this risk including agents, appraisers and real estate managers. The emphasis was also on innovations in the financial services market and contemporary concepts of innovation management. The study supported the hypothesis that innovative forms of investment in the real estate market and effective procedures of modern management concepts represent key factors in both European and world economic development.
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Keywords: Ad-block; Marketing; Mobile devices; Online advertising;
The goal of this article is to approach the current situation regarding the use of Internet advertising blocking tools. In the introduction, we focus on basic theoretical backgrounds to clarify key concepts related to Internet advertising and its individual areas. Based on analyzes and studies dealing with the use of Ad-block tools, the article’s attention is primarily devoted to describing the current global trends in this area. Our goal is to draw attention to the importance of the sphere in this analysis, as with the growth of many ad formats in the Internet environment, large emerging markets are becoming the driving forces behind the rapid growth of Ad-block tools, which also has a negative impact on the advertising industry.
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Keywords: Oliver Scale; Recreation Centers; Services; SERVQUAL; Quality Model;
The aim of this study is to examine the applicability of the SERVQUAL model which predicts customer satisfaction in the area of fitness in the Czech Republic. 356 respondents from three Prague fitness centres and one fitness centre in Příbram, Central Bohemia, participated in the research. Service quality was measured by the SERVQUAL model, satisfaction was measured by the Oliver scale. Two files of data were gathered: the first with the aim to find out customer expectation with which customers attend their fitness centre and the second, with the aim to find out their quality perception. A difference of measured values was set and these results were subsequently used to predict customer satisfaction. The results of the study do not support the usage of the SERVQUAL model to predict customer satisfaction in fitness centres throughout the Czech Republic. The results indicate the need for another study of factors that determine customer satisfaction in the area of fitness in the Czech Republic.
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Keywords: Digital investments; Digital marketing; Online advertising; Programmatic buying;
Programmatic buying represents a very effective - and lately also popular - way to purchase digital advertising space through the utilization of data, automated processes, and software systems. The main aim of this article has been to identify the position and share of programmatic buying in the Slovak markets’ average digital investments “pie”. The achievement of the main aim has been supported by two sub-goals. The first sub-goal was to unveil the trend in investments into digital marketing platforms over recent years on the Slovak market. The authors used IAB Slovakia’s press releases as a source of data in determining the conclusions of the first sub-goal. The second sub-goal was defined to ascertain whether investments in programmatic buying match the trend and follow the marketing costs tendency. The authors cooperated with local media agency Starmedia Co., which might be considered as the benchmark of the market, since it represents the marketing interests of brands on a vast scale. The main findings of this paper unveil an increasing trend towards digital marketing investments, and along with it also into programmatic buying. However, programmatic growth will probably not match the intensity of the growth of the digital segment.
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Keywords: motif of stinginess; intertextuality; comparative reading; dialogue of cultures;
In the realist structure of the short story Hagi Tudose (1903), written by the Romanian author Barbu Ştefănescu Delavrancea (1858-1918), there are incorporated motifs like stinginess, social alienation and the accumulation of capital, and forty years later, through the character of Rajka Radaković from the novel The Miss (1945), writer Ivo Andrić (1892-1975) did the same thing. Such characters embodying the stinginess, like Hagi Tudose and Rajka Radaković, have a similar psychological profile and also similarities in their replicas, having the same ideas, and thus are created conditions for a comparative reading of the mentioned works, just serving for a further dialogue and contact between these two different cultures.
More...Keywords: Intellectual Capital Management; Intangible assets; Managing; Steps; Model;
In order to gain competitive advantage organizations need more efficient use of intellectual capital. Therefore, management of intellectual capital has become one of the functions of growth in companies today. Focus on managing intellectual capital is due to the role intellectual competencies and knowledge in contemporary business which is significant. The most common terms for intellectual capital management functions at the organizational level are competence management and competence development. Managers conduct activities to manage intellectual capital in the need for knowledge on personnel competencies and their development in operative functions. The literature presents a series of intellectual capital management models, most belonging to the researchers in the Nordic countries. The aim of this paper is to develop a new model of managing intellectual capital that improve the existing models. Thus, by using the proposed model is expected that the relationship between intellectual capital management and strategy of a company should intensify on medium term.
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Keywords: Dalmatian; Vegliote; morphology; gender; number; inflexional endings; pronouns; determiners;
This study explores a neglected and unexpectedly problematic aspect of the inflexional morphology of the noun and adjective in nineteenth-century Vegliote Dalmatian. At issue is the masculine plural ending -i. Despite its resemblance to the plural ending -i of other 'eastern' Romance languages, such as Romanian and Italian, it is argued that this -i has subtly different synchronic and diachronic characteristics, and that it originates specifically in determiners and pronouns, thence spreading analogically to masculine nouns and adjectives in general.
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