GENDER MARKETING W ŚWIADOMOŚCI WYBRANEJ GRUPY MŁODYCH KONSUMENTÓW NA PODSTAWIE BADAŃ
The problem of gender has become the topic of heated argument recently. It determines paying attention to gender marketing issue interpreted as a message created according to communication codes preferred by each sex. The fundamental objective of the paper is to refer to the above-mentioned matter and present the results of the research carried among young customers concerning their awareness of gender marketing concept and activities undertaken within its scope.
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