SUSTAINABLE CITY MARKETING: A MODERN MANAGEMENT MODEL
SUSTAINABLE CITY MARKETING: A MODERN MANAGEMENT MODEL
Author(s): Agnieszka Łukasiewicz-KamińskaSubject(s): Economy, Supranational / Global Economy, Business Economy / Management, Sociology, Economic development, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: sustainable development; sustainable city marketing; management;
Summary/Abstract: The purpose of this paper is a theoretical reconstruction of the principles of the concept of sustainable city marketing as a modern management model, based on a survey of the literature. The paper also presents the concept of sustainable development as the foundation of sustainable marketing. The concept of sustainable development is a solution to current global economic, environmental and social problems. It has become a principle acknowledged worldwide at almost all levels of administration and in corporate practice. Sustainable marketing is a management concept reflecting the implementation of sustainable development principles in marketing. Sustainable marketing should become an inherent part of policy documents and an important management tool.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 40
- Page Range: 33-42
- Page Count: 10
- Language: English