![LOGISTICS AND MARKETING AS A TOOL FOR IMPROVING THE FUNCTIONING OF POLSKA FUNDACJA EKOLOGICZNA [POLISH ENVIRONMENTAL FOUNDATION] Cover Image](/api/image/getissuecoverimage?id=picture_2015_29613.jpg)
LOGISTYKA I MARKETING NARZĘDZIEM DOSKONALENIA FUNKCJONOWANIA POLSKIEJ FUNDACJI EKOLOGICZNEJ
LOGISTICS AND MARKETING AS A TOOL FOR IMPROVING THE FUNCTIONING OF POLSKA FUNDACJA EKOLOGICZNA [POLISH ENVIRONMENTAL FOUNDATION]
Author(s): Józef PerencSubject(s): Economy, Micro-Economics, Energy and Environmental Studies, Sociology, Economic development, Environmental interactions, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: ecology; foundation; marketing; logistics; balance sheets;
Summary/Abstract: The paper presents the objectives, tasks and basic functions and conditions of functioning of Polska Fundacja Ekologiczna [Polish Ecological Foundation]. Foundation’s economic and financial results are evaluated on the basis of the balance sheets and income statement. The paper also indicates the need of further improvement of the logistics and marketing tools in the functioning of the foundation, especially in the organization of cyclical environmental fair.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 39
- Page Range: 233-243
- Page Count: 11
- Language: Polish