CEEOL - Browse Subjects Result

We kindly inform you that, as long as the subject affiliation of our 300.000+ articles is in progress, you might get unsufficient or no results on your third level or second level search. In this case, please broaden your search criteria.

THE IMPORTANCE OF A CULTURAL PARADIGM IN THE REFORM PROCESS OF SOUTH EUROPE: ANALYSING THE CIVIL SERVICE SYSTEM IN GREECE, ITALY, AND SPAIN

Author(s): Florika Kolaci / Language(s): English Issue: 8/2016

The following paper focuses on the importance of the inherited administrative culture which is believed to define the character of the administration system in the years to come. Moreover, administrative culture strongly influences the way organizations operate, including the acceptance or rejection of new policies and directives. This study highlights the power of the hegemonic cultural paradigm and the resistance it shows toward possible changes. The countries of Greece, Italy, and Spain are used as case studies, since they follow the Napoleonic administrative tradition. Additionally, these countries continue to present vivid features of the respective tradition, despite the numerous changes that have been imposed during the reform period from 1980 until 2000. The aim of this study is to put the New Public Management doctrine into a new perspective, by questioning its ability to be successfully implemented to national administrative systems and deliver positive results.

More...

WEB SAYTLARA MÜRACIƏTLƏRIN IDARƏ EDILMƏSI ALQORITMLƏRI

Author(s): Besti Aliyeva,Ayten Hüseynova / Language(s): Turkish Issue: 28/2015

It is not secret that most of countries filtirize and restrict some internet resources in some levels. It is regulating by some rules which relying on law of countries. Pornography, war propaganda, racism are examples of these restrictions. However, controlling internet it is much more complicated in organization environment because they take into consideration firstly organization interest then use of employees’ hours in efficient manners. Protecting organizational interests and following rules and legislations as well as they take into account to solve personal and family problems inside the organization. The article provides a solution to the problem in accordance with the investment structure of the database has been created. The database structure has been devided into three section which are list of sites allowed in working hours and non-working hours, and list of sites which are banned to visit during working time. Firstly, necessary data collected to develop algorithms process, where main users, employees also participated on the way to increase their responsibilities. Finally, management of webpage algorithms has been developed. The main function of these algorithms will be that by using appropriate software it will increase quality of management.

More...

PR AND MARKETING OF SOCIAL POLICY INSTITUTIONS IN POLAND

Author(s): Michał Szyszka / Language(s): English Issue: 1/1/2015

The paper presents the problems of presence of social policy institutions in media messages (Internet, television, radio, press) as well as the use of media and new media (including electronic communication) in order to support activities in this area. Communication deficits and barriers occurring in modern Polish public institutions are discussed and compared with the possibilities of applying marketing and PR tools. The text also presents the concept of holistic joining of the activities in the social space with those in the media space, the latter including marketing and PR, in order to support and reinforce the functioning of social policy institutions.

More...

DIGITAL CONSUMER IN SEGMENT OF SENIORS AND THEIR IMPACT ON DYNAMIZATION OF SERVICE ENTERPRISES

Author(s): Miroslava Čukanová / Language(s): English Issue: 1/2/2015

Innovation and digital technology have become part of everyday life. Using of Internet and electronic services is in progress. However, seniors have a place in the contemporary digital world? The aim of this paper is to show the relationship between household spending (pensioner) and purchases of seniors over the Internet in the last 5 years. In this case we used methods of scientific work, correlation and regression analysis in 6 categories of seniors purchases through the Internet. Strong dependence was confirmed in category of purchases clothing, sporting goods. Proved relationship between seniors’ expenditure and online purchasing is proof of existing level seniors digital consumption. This is a precondition for coming dynamization enterprise in the service sector and thus a creation of Gazelles.

More...

DIGITAL MEDIA IN PERSPECTIVE OF SOCIOLOGICAL RESEARCH OF YOUNG PEOPLE

Author(s): Martin Fero / Language(s): English Issue: 1/2/2015

The article presents the results of a quantitative research realized on a representative sample of students of the third year of high school in Slovakia (n=1968) and their parents whose sample due to lower returns can´t be considered representative (n=770). Interpretations of research results are based on statistical analysis of responses from standardized questionnaire that records the current rate of utilization of digital media and media content preferences of young people, their parents and the relationships between them. A significant part of the analysis, however, is monitoring correlations between using digital media or media preferences and family environment of young people and social climate in their family, in relation to the use of their leisure time, in relation to the study, the consumption of addictive substances, or in connection with young people’s attitudes to marriage, religion and minorities.

More...

IMPACT OF DIGITAL MEDIA TO ELECTORAL BEHAVIOR OF CITIZENS

Author(s): Peter Horváth,Martin Švikruha / Language(s): English Issue: 1/2/2015

Media represents an important part of society, while in different ways it is involved in its formation and development. In addition to the traditional media, the importance of digital media in society is growing. The latest trends are also in the interest and attention of politicians, who maintain their popularity by using new technology. So nowadays we can observe in the current policy different forms of digital interactions between the political entities on the one hand and citizens on the other. The rate of interaction between these actors is intensifying with the approach of elections.

More...

DIGITAL MEDIA: INVASION OF AMERICAN FILM

Author(s): Lenka Chrenková,Dagmar Valentovičová / Language(s): English Issue: 1/2/2015

The processes of digitalization and technologic revolution have caused that particular international production companies are able to use financial and technical resources –mostly multi-billion budgets and advanced technology – and subsequently they tend to smoothly apply these resources to optimize their own marketing strategies. The main goal here is related to pursuing the vision of successful sale of created media projects which are aimed at wide audiences; such a tendency also makes these media enterprises substantial parts of the very unique world of universal human values and opinions shared by the majority. This text is focused on the topic of production and distribution cycles that are typically applied by major Hollywood film production companies in order to offer mainstream movie audiences their audiovisual works. The authors examine phenomena of globalization and ‘glocalization’ in the context of promoting mainstream content by using (mostly) so-called new media. Their attention is mostly paid to particular advertising tools and propagation methods which are used by major American movie producers and/or distributors in order to deliver their contents to target (mainstream) media audiences – the platform of such marketing practices is created mainly by digital media.

More...

FUNCTIONAL-SEMANTIC TYPES OF SPEECH IN JOURNALISTIC MESSAGES

Author(s): Nataliya Panasenko / Language(s): English Issue: 1/2016

Journalistic messages can be classified according to their size, according to the style they belong to, according to different types of journalism (rational and emotional), etc. Journalistic message as a text of specific content and composition has been the object of research in stylistics, text linguistics, and journalism. This multidisciplinary approach shows that scholars from different schools and countries understand messages and their properties in a different way. The author presents these different approaches in the article, makes their comparative analysis, and expresses her own understanding of this topic combining types of messages with functional-semantic types of speech.

More...

THE IP CITIZEN

Author(s): Zbigniew Widera / Language(s): English Issue: 1/2/2015

One of the most important problems of the modern world is finding a balance between the possibilities of communication technologies and the damage they bring by limiting the citizen’s right to freedom. The answer to the question how to protect a person against the aggressive conduct of corporations and services operating on behalf of politicians is one of the fundamental problems of modern civilization. The user of the Internet is gradually becoming its slave – the IP citizen with a number assigned to him in the net. He is constantly subject to close scrutiny of what he is doing, what he is interested in and what he is thinking about. In the continuous process of exerting influence on him, in the overwhelming world of information he is becoming more and more helpless.

More...

NEW MEDIA ACTIVISM, BRANDS, NETWORKS RESPOND TO E.U. MIGRANT CRISIS

Author(s): Viera Žúborová / Language(s): English Issue: 1/2/2015

In the last years, social media represent very dominant tool not only in the field of education or sharing, information diffusion, but in a distinctive way they also begin to interfere to fundamental, every day and social activities of individuals acting not only in online but also offline surrounding. Therefore, activism becomes dominantly visible within online sphere which not only destroys the borders of sharing and activation but also territorial or time detachedness. In the last weeks, there was a distinctive expand of various initiatives in social media reacting to refugee (migration) crisis that has stroke in Europe. The given article tries to analyse selected cases of online-activism in the context of migration (refugee) crisis. And at the same time, it expresses the opinion that online communities acting within western countries are more developed and organised than online communities in conditions of the Slovak Republic in relation to activism. Respectively, the given online-activism is not so much promoted by media, it does not enjoy the interest of media as it does in other European countries. We suppose that given phenomenon is influenced by social media environment in society, or more precisely, until today, the given media are not taken as relevant communication and education channels in comparison with technologically more developed countries.

More...

HOW DIGITAL GAMES CAN HELP SENIORS

Author(s): Martin Slivka / Language(s): English Issue: 1/2016

Today, many seniors struggle with issues of isolation and depression, often times having no friends or family around, leading to declines in their mental abilities. Paper aims to eliminate these issues and stereotypes but with a digital twist: how to help seniors become fully functioning members of society and, create inter-generational play – helping grandparents bond with their grandchildren to create common interests – through the use of digital games. The goal is to raise awareness that digital games can improve the quality of life for seniors, improving cognitive skills, and providing social and emotional benefits while encouraging lifelong and continued learning.

More...

CITIZEN JOURNALISM – THE FUTURE DILEMMA

Author(s): Zbigniew Widera / Language(s): English Issue: 1/2016

Citizen journalism consisting in the Internet users’ activity became a platform for the presentation of their autonomous opinions. This modern form of journalism differs from the traditional journalism in terms of financial independence and simplicity of publication. It allows to instantaneously interact with the readers. It originated together with the widespread access to the new media tools, and was a response to the common disillusionment with the mass media notoriety for information manipulation. Does this manifestation of a spontaneous reaction of the recipients of the media that aspire to create solid and responsible journalism have a future? The answer to the question formulated like this seems ambiguous.

More...

PUBLIC RELATIONS IN B2B AND THEIR ROLE IN MEDIA MARKETING COMMUNICATION

Author(s): Diana Karrafová,Alena Kusá / Language(s): English Issue: 1/2016

Relations with the media represent a crucial part in the framework of marketing mix activities implemented by businesses as they help increase company brand awareness. Due to media going electronic and social media status, public relations are going through changes which influence the PR concept itself even though its main role remains unchanged – building up trust, enhancing brand awareness, generating positive messages towards the public, partners, customers or clients. One of the main drawbacks in relation to PR, however, is their inaccurate measurability of success or rather slow feedback on businesses´ communication strategy (excluding negative messages). As a result, PR mainly refers to a longterm activity with indirect impact on target audience. It is recommended to focus on complexity and entirety of the whole marketing communication strategy.

More...

A CONSTRUCTIVE AND RESPONSIBLE APPROACH TOWARDS „OUT-OF-HOME“ MEDIA

Author(s): Martin Köteleš,Alena Kusá / Language(s): English Issue: 1/2016

The paper deals with the topic of external offline media which are referred to as „Out Of Home“ media – also known under the abbreviation OOH. It briefly defines the key areas of OOH nowadays and explains particular approaches to be applied when creating visual advertising. The conclusion focuses on our new view of the approach towards these media so as an advertiser has a simple key how to use particular advertising space in the most effective way. Its main target is to enhance communication effectivity for target audience. The paper also highlights some of the main mistakes the promoters often make and recommend the approaches how to avoid them.

More...

COUNTRY IMAGE AND COUNTRY BRAND BUILDING

Author(s): Veronika Moravčíková / Language(s): English Issue: 1/2016

The paper deals with the issue of creating and building country brand via the so-called nation branding. Creating country brand with an international reach is part of foreign political activities pursued by individual countries. This piece further provides a theoretical background on creation of nation brand and its final perception on various levels, noting that nation brand is one of the chief tools of marketing communication employed by individual countries in their quest to achieve positive perception abroad. In addition, this contribution provides a brief outline of the current situation involving the creation of a country image and nation brand for the Slovak Republic.

More...

PAY PER CLICK ADVERTISING AS A MEDIUM FOR FRAUD

Author(s): Andrej Trnka / Language(s): English Issue: 1/2016

The article deals on fraud practices of Pay per Click (PPC) advertising. We focused on regional PPC in Slovak Republic. The most of PPC advertising is redirect to the fraud web pages, which are focus to the “health”. The main goal of these web pages is to sell doubtful pills or medicaments. The problem is that these medicaments are not registered in Slovak Republic. The companies, who provide these fraud web pages, use fraud social network’s profiles, stolen photos, unknown names of experts, etc. This article shows the way, how to prevent the fraud of unfair companies that use PPC advertising. The customer is fooled by fake’s pictures and slogans. Fraudulent web pages or e-shops show more signs of fraud. On the first view, they look like perfect designed web pages. They use blog themes or they look like journals or magazine. Customer should be clever and before ordering they should check signs of fraud. The ways how to fool the customers are unfair practices of marketing. The fraudulent e-shops offer merchandise or services that promise huge muscles in one month, rapidly fat loss, high sexual potency, antidote against the obesity, penis enlargement and many others.

More...

Telewizyjny dyskurs polityczny

Author(s): Ewa Szkudlarek-Śmiechowicz / Language(s): Polish Issue: 3/2016

This article describes polish political discourse on TV. The author considers four parameters of discourse’s general organization. They are: (1) profiling of discourse’s community, (2) generic conventions, which are preponderant on TV and typical in political discourse, (3) primary classes of discourse’s participants, (4) relationship: the discourse world and reality.

More...

Archiwalia: The Identifying Function of Language

Author(s): Władysław Lubaś / Language(s): English Issue: 3/2016

The linguistic literature (Buhler, Jakobson) mostly mentions six functions of language, paying little attention to the identifying function. Following the assumption that language is not an ‘ordinaty’ element of culture, but is its main basis, we believe that it has more and less stable elements, whose functions are arranged hierarchically.The identifying function has medium stability, is historically variable and becomes particularly important during intensive political changes or (nationalistic) conflicts. An example might be the recent split of Serbo-Croatian into tree languages. The identifying function is always connected with evaluation, which often exaggerates the positive character of a group and its language. Other groups and other languages can be perceived as worse. The identifying function is realized both individually (it can be identified with the expressive function of an individual then) and in a group. In this role it is often used or even abused in modern culture and especially politics. Instead of synonyms and periphrastic expressions we suggest that Polish linguists should make use of the term identifying function of language defined as a nationally or internationally protected function (based on cultural, ideological, or – less frequantly – religious elements) which enables a group of people of common aims, beliefs, ideas and interests to create a community.

More...

WYKORZYSTANIE NARZĘDZI SOCIAL MEDIA MARKETINGU PRZEZ POLSKIE ORGANIZACJE POZARZĄDOWE W KOMUNIKACJI Z OTOCZENIEM NA RZECZ PROMOCJI ZDROWIA

Author(s): Magdalena Syrkiewicz-Świtała,Karolina Sobczyk,Tomasz Holecki / Language(s): Polish Issue: 41 (1)/2015

The development of digital technology forces many organizations to adapt to the changing trends of communication with the environment. The aim of this study was to determine whether the Polish non-governmental organizations use social media marketing tools to communicate with the environment to promote health. The study included 305 non-governmental organizations from across the Poland. The research methods used were CAWI and CATI based a proprietary questionnaire. Data analysis was based on standard statistical methods. Tested NGOs in 86.9% engage in activities in the field of health promotion, mainly covering the topics of cancer (21.6%) and obesity in children (20.6%). 51.8% of respondents consider direct communication as the most convincing and inspiring confidence among patients form of health promotion. As less useful forms the respondents indicated broadcasting of television spots (31.5%) and dissemination of information bulletins (25.6%). 86.6% of non-profit organizations use as a tool in health campaigns portals and social networking sites, including the most popular as Onet.pl (53%), Facebook (47.3%) and Wp.pl (34.8%). 92.1% of NGOs admit the use of social media marketing tools - the largest percentage of the sample declares transferring fanpage brands to which they are confident or work with them (44.1%) and participation in consulting online forums (33.1%). Non-governmental organizations use social media marketing tools to communicate with the environment to promote health, which is a prerequisite to adapt more effectively to the changing needs of the information society.

More...

Ponowne odkrycie Ukrainy: Ukraińska narodowa i ponadnarodowa tożsamość we współczesnej polskiej prasie opiniotwórczej

Author(s): Olha Tkachenko / Language(s): English Issue: 5/2016

Ukraine in XXI century has been experiencing new social and political changes which resulted into shifts of the national identity. It has left resonance not only within Ukrainian society but abroad as well. Historical events such as Orange revolution or Euromaidan provided new directions for reconsidering Ukrainian identity by the external actors. The image of Ukraine has been created abroad with the help of mass media, which enable the wide audience to receive information about particular events and make own conclusions. Information, presented in the opinion-making press worth better for deliberating the issue of identity. Thus, this paper seeks to investigate how Polish intellectuals present Ukraine in contemporary Polish opinion-making press. This research on the one hand provides understanding of Ukrainian identity problems, and gives possibility to examine positive and negative aspects of the way identity has been expressed. On the other hand, it demonstrates the way public opinion-makers in Poland perceive, construct and reconstruct identity of Ukraine, Ukrainian nation and present them to their society. The article seeks to investigate what attributes of Ukrainian identity were crucial for Polish media. What factors, historical events, cultural and political features, myth and symbols were important for deliberating Ukraine in Polish opinion-making press.

More...