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ЕЛЕНА ЧЕКАЛОВА – ТЕЛЕКРИТИК ГАЗЕТЫ «МОСКОВСКИЕ НОВОСТИ»: ПРОБЛЕМАТИКА ВЫСТУПЛЕНИЙ И КРИТЕРИИ ОЦЕНКИ ТЕЛЕЭФИРА

Author(s): Roman Petrovich Bakanov / Language(s): Russian Issue: 4/2015

This paper presents the results of research on E. Chekalova’s works published in the early 1990s and introducing television criticism in the “agenda” of Russian print media. The television critic was focused on the low proficiency of television journalists, increased number of entertainment related television programs, and significant politicization of television broadcasting. Having reviewed 57 publications of the author, it was concluded that E. Chekalova generally negatively assessed the quality of television programs and changes on the main Russian television channels of that time. The absence of clear criteria for assessment of television projects, small volume of the publications making it difficult to perform a comprehensive analysis of the television programs, and weak argumentation of the author’s statements are the characteristics of the style employed by this television critic in the “Moscow News”.

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ПРОЦЕСС КОНВЕРГЕНЦИИ СМИ И ЕГО ВЛИЯНИЕ НА ФОРМИРОВАНИЕ СОВРЕМЕННОГО МЕДИАПОЛЯ

Author(s): Marina Vladimirovna Simkacheva / Language(s): Russian Issue: 4/2015

The paper considers the organizational model of online media as a rapidly progressing and well established type of mass media in the modern media sphere. An attempt is made to summarize the main characteristics and development trends of online media considering their wide range, variety of forms, as well as structural and functional purpose.

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ЭКСПЛИКАЦИЯ И ИМПЛИКАЦИЯ ОЦЕНКИ В МИКРОБЛОГЕ TWITTER (НА МАТЕРИАЛЕ СООБЩЕНИЙ УЧАСТНИКОВ ПРОТЕСТНОГО ДВИЖЕНИЯ «ЧАЕПИТИЕ»)

Author(s): Elena Vlaeriyevna Gabrielova / Language(s): Russian Issue: 5/2015

The paper presents the results of the investigation carried out to define the language means of implicit and explicit estimation used by participants of the Tea Party protest movement, which emerged in 2009 in the United States. According to the content analysis of Twitter messages performed with the help of the Atlas.ti software program, the main trends in the topics and linguistic devices implemented by users while expressing their opinions are defined. The data analysis shows that requests for assistance, criticism against the US president, and support of the protest movement are, as a rule, expressed explicitly. Participants often state their opinions implicitly through the use of irony, phraseological units, implicit estimation, question structures, and quotations.

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FAKELORE VE FOLKLORİZMİN TURİZM İLE İLİŞKİSİ ÜZERİNE KAVRAMSAL BİR İNCELEME

Author(s): Sinan Kurt,Ali Türker,Gülay Türker Özaltin / Language(s): Turkish Issue: 31/2016

Cultural creations of the destinations are considerably important among the travel motivations of tourists. But, all ‘folk’ creations shown to tourists may not be real folk creations indeed. These creations -can also be called fake/invented tradition- are known as ‘fakelore’ and ‘folklorism’ in literature. Fakelore means inventing new traditions and to showing fake creations as folklore for various reasons. While, folklorism stand for creating a tradition for commercial purposes and using this tradition which was created in tourism and mass media. This article is a conceptual study and defines ‘fakelore’ and ‘folklorism’ by using common cases in tourism and discusses potential impacts of these concepts on folklore and image of the country. In conclusion of the study which is important for bringing these concepts up discussion, examples for possible case studies on this area are suggested.

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News discourse and ideology: critical analysis of Copenhagen gang wars’ online news

Author(s): Pinar Yazgan,Deniz Eroğlu Utku / Language(s): English Issue: 1/2017

Gang warfare is one of the social problems that attract attention in Denmark and it occupies an important place in the media discourse. However, the discriminatory and exclusionary effects of this discourse have been largely overlooked in many of the previous studies focusing on this problem. Taking this into account, this study examines the discriminatory aspects of the online news discourse covering these gang wars. In this way, it uncovers the forms of anti-immigrant bias in the news discourse in Denmark by examining articles from two online news articles by the newspaper Politiken and the news quoted from the same newspaper. Specifically, this study aims to demonstrate that the discriminatory and exclusionist discourse on the gang wars in Denmark may cause ethnic discrimination by producing negative social capital. The chosen sample of news articles has been analysed by devoting special attention to the concepts of ‘racism’, ‘exclusion’, ‘marginalisation’ and ‘negative social capital’ which are based on the critical discourse analysis of Teun A. van Dijk, who does not perceive news media as passive reporters but instead draws attention to their role in (re)constructing news events and dominant ideology.

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YENİ ASUR DÖNEMİNDE İSTİHBARAT FAALİYETLERİ ve ELEMANLARI

Author(s): Abdulhamit Kavak / Language(s): Turkish Issue: 32/2016

Despite the fact that there was no information about activities and agents of intelligence due to the scarcity of the written documents belonging to periods before New Assyria, many documents related to intelligence were revealed in following periods.These documents may be deemed to include regional reports which were sent by princes who have communicated directly with the king, information notes provided by the local administrators, information provided by merchants through trade, and information provided by the people who had gone to the enemy state by disguising themselves. In the new Assyrian period, intelligent agents gathered information about the number of enemy soldiers, camps of enemies, route of enemies, and about the climate and geographical structure of the region where the Assyrian army could go.

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YENİLEŞİM(İNOVASYON) POLİTİKALARINDA YENİ MEDYA PRATİKLERİ

Author(s): Asiye Yüksel,Öznur Gökkaya,Hasan Latif / Language(s): Turkish Issue: 32/2016

In today's conditions where technology is so dominant, the way to compete is to produce something new. Sustainable communications methods, businesses and individuals are moving forward. One of the most important reasons for the widespread use of Internet among people and organizations is the growing interest of website users and social media applications after 2000's. The use of social media, which has become a habit by today's virtual media users, responds to the social demands of large masses from all cultures and all walks of life and initiates an interaction process. The development of new communication environments and the fact that different masses are interested in information communication technologies increase the power of social media and give a new dimension to the concept of socialization. These networks have begun to create new digital shopping environments as well as socialize, which has led to the development of trade in new media environments.

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OCENA STRONY INTERNETOWEJ GŁÓWNEGO INSPEKTORATU WETERYNARII JAKO NARZĘDZIA KOMUNIKACJI Z KLIENTAMI WEWNĘTRZNYMI I ZEWNĘTRZNYMI

Author(s): Lech Rak / Language(s): Polish Issue: 37/2015

Veterinary Inspection for the execution of tasks in the field of public health protection developed principles of information policies. One of the tools to create a positive image and contact with their customers is prepared website. Inspection through it’s website transfers important data concerning public health hazards. The aim of this article is to analyze and evaluate the functioning of websites of veterinary inspectorates. The results of the analysis indicate that the website meets the conditions of well transfer of information from the Main Veterinary Inspectorate for internal clients and external professional clients. Website, however, requires modernization to ensure two-way communication with external customers – consumers of services in the field of veterinary public health protection.

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E-PRODUKT W NOWOCZESNEJ FIRMIE

Author(s): Daniel Szostak / Language(s): Polish Issue: 37/2015

E-products are an effect of innovative enterprises activities in the modern market. E-products are connected with Internet and another modern electronic distributions channels. Modern firms create new electronic product because of meeting clients needs. A lot of people want to find all products in Internet. Every year more and more people buy more products using modern distributions channels, not only Internet, but television channels, cell phones nets etc. Internet is changing and more firms use new internet tools to create new relationship with their clients and market rivals. For example, we can find a thousands firms who live and function only in facebook. This kinds of firms have own clients who have specific needs. This is e new virtual world. Facebook firms create and provide classical e-products witch are only virtual. The purposes of this paper are focus on problems connected with how to set-up e-products in the modern contemporary virtual market.

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WEB SAYTLARA MÜRACIƏTLƏRIN IDARƏ EDILMƏSI ALQORITMLƏRI

Author(s): Besti Aliyeva,Ayten Hüseynova / Language(s): Turkish Issue: 28/2015

It is not secret that most of countries filtirize and restrict some internet resources in some levels. It is regulating by some rules which relying on law of countries. Pornography, war propaganda, racism are examples of these restrictions. However, controlling internet it is much more complicated in organization environment because they take into consideration firstly organization interest then use of employees’ hours in efficient manners. Protecting organizational interests and following rules and legislations as well as they take into account to solve personal and family problems inside the organization. The article provides a solution to the problem in accordance with the investment structure of the database has been created. The database structure has been devided into three section which are list of sites allowed in working hours and non-working hours, and list of sites which are banned to visit during working time. Firstly, necessary data collected to develop algorithms process, where main users, employees also participated on the way to increase their responsibilities. Finally, management of webpage algorithms has been developed. The main function of these algorithms will be that by using appropriate software it will increase quality of management.

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WZORCE MĘSKOŚCI W KOMUNIKACJI MARKI

Author(s): Monika Hajdas / Language(s): Polish Issue: 39/2015

Gender and concerning it social roles are often used in the brand communication. However, the patterns of femininity and masculinity are changing and if brands want to stay relevant for the consumers, they should reflect those changes in their communication. The paper is based on literature studies on research on patterns of masculinity and their use in marketing, semiotic analysis on the changing patterns of masculinity in popular culture and content analysis of advertising in terms of presented patterns of masculinity.

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PRAKTYKA INFORMOWANIA O JAKOŚCI PRODUKTÓW W REKLAMIE TELEWIZYJNEJ

Author(s): Robert Maik / Language(s): Polish Issue: 39/2015

The paper addresses the issues of the presence of information concerning the quality of products in the content of advertisements. Consumer expectations towards products and services in the pre-purchase phase cane cover a wide range and a different degree of relevance. However the results of the author’s previous researches show that among different basic consumer expectations, the expectations concerning the quality of products are, besides price expectations, the most important. Do the advertisers take such expectations into consideration? The information function of the advertisement is pointing to the legitimacy of putting information about the quality of advertised products into adverts. What is the real practice? The paper is an attempt to identify this problem. One of the most popular classic advertising forms, a TV commercial, is the subject of the considerations.

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WIRTUALIZACJA KOMUNIKACJI MARKETINGOWEJ W KONTEKŚCIE PRZEMIAN POKOLENIOWYCH I ZMIAN STYLÓW ŻYCIA

Author(s): Krystyna Mazurek-Łopacińska,Magdalena Sobocińska / Language(s): Polish Issue: 39/2015

The paper aims to show the changes in consumer behavior in the context of generational change accompanied by the development of forms and styles of marketing communication. Particular attention was devoted to virtualization of marketing communication and generations Y and Z, whose representatives use digital media in many areas of life. The paper is based on studies of literature and an analysis of the results of research completed within the project: „Internet marketing and the use of new technologies in the conduct of business cooperation with customers.” The survey was conducted on a sample of 152 companies. Taking into consideration ongoing generational changes, the results of the quantitative study indicate an insufficient range of Internet applications in communication activities carried out by the surveyed companies.

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KREOWANIE WIZERUNKU MARKI OFFLINE A ONLINE

Author(s): Barbara Mróz-Gorgoń,Aleksandra Całka / Language(s): Polish Issue: 39/2015

The internet revolution has brought about the unprecedented changes in the behaviors of consumers. Moreover, it has generated new channels of enterprises’ and organizations' marketing communication. Marketing communication, which is carried out through the internet website and, among others, the so-called new media, i.e. social media, is called online communication whereas the traditional forms of communication are today regarded as offline communication. The paper presents the online and offline forms of marketing communications which are used most frequently by market entities. The objective of the paper is to present the differences in creating an image through offline and online forms on the basis of selected examples. There are used the Polish and foreign literature studies and the results of own research.

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UMIĘDZYNARODOWIENIE KOMUNIKACJI UCZELNI W WIRTUALNEJ PRZESTRZENI

Author(s): Mirosława Pluta-Olearnik / Language(s): Polish Issue: 40/2015

Higher education institutions are organizations, which are liable at present to processes of the internationalization. Definition of features that characterize universities internationalization process requires the formulation of a number of detailed criteria of measurement. One of these measurements is the internationalization of communication, which can be viewed through the prism of the websites of the universities. The objective of the paper is to show principles of formulating websites as effective means of communication with the international environment and evaluation of the availability of websites of Polish universities in foreign languages. The paper is based on literature sources, statistical information and websites of economic universities.

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GRY MIEJSKIE ORAZ QUESTING JAKO FORMY KOMUNIKACJI I KREOWANIA WIZERUNKU REGIONU

Author(s): Agnieszka Smalec / Language(s): Polish Issue: 40/2015

Currently, there can be noted increased interest in the forms of communication of the region, which not only focus attention but they are of some form of entertainment for recipients, they arouse positive emotions and associations. The objective of the paper is the indication of the new and innovative forms of communication that thanks to the commitment and arouse for authentic emotions build a positive brand image of the region and activate the groups of recipients. Urban Games utilize the space of the region, making it a board game in which participants solve the tasks assigned to them. Questing is understood as tourism with puzzles, search for clues for solving puzzles. Both of these forms are aimed at developing a sense of identity, at image creation of a given region, at indication of the unique places, at entertainment and discovering the secrets of the region. These are interesting forms of communication of a region. They have educational value; they are based on the principle of „learning through play”, which combine in an unconventional way practical skills with theoretical knowledge of players. They are addressed mainly to tourists and residents. The paper presents examples of such activities.

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SOCIAL MEDIA W KOMUNIKACJI MARKETINGOWEJ WYKORZYSTYWANE PRZEZ POLSKIE URZĘDY WOJEWÓDZKIE W PROMOCJI ZDROWIA

Author(s): Magdalena Syrkiewicz-Świtała,Tomasz Holecki,Katarzyna Lar / Language(s): Polish Issue: 40/2015

The development of social media introduces new opportunities and challenges to marketing communications. Local and regional authorities responsible for health prevention and efficient communication in the region are forced to draw on contemporary sources and channels of communication. The aim of this study is to determine whether the Polish Voivodeship Offices utilize social media in marketing communication for the promotion of health. The study covers 13 Offices. CAWI and CATI method are used in the study using an author's questionnaire. Data were subjected to analysis of standard statistical methods. All tested Offices are engaged in activities in the field of health promotion and are willing to exploit social media in marketing communication for the promotion of health.

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TERÖR EYLEMLERİ SONRASINDA TÜRK BASINI VE YABANCI BASINDA YER ALAN MANİPÜLATİF SÖYLEM VE ALGI YANILSAMASI

Author(s): Emrullah Şeker / Language(s): Turkish Issue: 32/2016

The purpose of this study is to introduce the manipulative discourse which has been a type of ideological struggle, most of the time more effective than even a war, since early ages and research the illusion in the perception of the addressee resulting from this type of discourse by providing samples from national and international press. Considering the conditions and the context where this type of discourse is generated, the expected illusion in the perception of the addressee is explained through the differences occurring between the phenomena in the real world and the impressions and the prejudices appeared in the perception resulted from the manipulative discourse. In this study, the manipulative discourse samples collected from reports and comments on four sensational terror attacks and published in national and international press have been researched through content analysis and certain lexical sequences have been established. Finally, based on the data obtained here, the intensity of the manipulative discourse is figured out and the differences between the phenomena in the real world and the illusion occurred in the perception of the addressee are put forth.

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AKSARAY KENTİNDEKİ E-BELEDİYECİLİK UYGULAMALARININ ANALİZİ ÜZERİNE BİR ARAŞTIRMA

Author(s): Oktay Alkuş,Bülent ESKİN,Alper Karademir / Language(s): Turkish Issue: 32/2016

In recent years, 21st century can be regarded as ''communication age'' due to developments derived from studies based on information and communication issues. Undoubtedly, changes have been observed in both the individuals' daily life and their needs and the quality and quantity of provided services by public institutions with this age. These changes allow citizens transmit their demands directly to the relevant authority, particularly by reducing the bureaucracy with the development of Internet technology. However, at this point, there is a standardization problem in the form of presentation of these services that affect the efficient use of this service. Troubles derived from insufficient disclosure to the audiences can be faced. In this work, the implementations of e-municipal work of Aksaray Municipality will be examined, in the framework of the above-mentioned issues, the question of how more effective and efficient services can be investigated so that the problematic aspects of the services can be eliminated and will be made some suggestions. As methodology, previously conducted similar studies can be tried to apply ongoing problems in the sample of Aksaray province.

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TEKNOLOJİ SÖZÜNÜN ETİMOLOJİSİNE GENEL BAKIŞ

Author(s): Nurlana K. Kerimova,Metanet A. Aliyeva / Language(s): Turkish Issue: 30/2016

The aim of the research work is to reveal the changed forms of the meaning etymology of technology. The researchers comparing the thoughts connected with the meaning of the word "Technology", the word consisting of two words, expressing the features of the object being the unique name have been studied. The word "Technology" is more accurate sence than their meaning "Craftsmanship, ability, brave" and come to the conclusion that technology is the integration of human intelligence and motion of the object.

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