IMPACT OF DIGITAL MEDIA TO ELECTORAL BEHAVIOR OF CITIZENS
IMPACT OF DIGITAL MEDIA TO ELECTORAL BEHAVIOR OF CITIZENS
Author(s): Peter Horváth, Martin ŠvikruhaSubject(s): Politics, Social Sciences, Psychology, Communication studies, Electoral systems, Political behavior, Politics and communication, Politics and society, Behaviorism
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Digital; Electoral process; Influence; Media; Policy; Power; Voters;
Summary/Abstract: Media represents an important part of society, while in different ways it is involved in its formation and development. In addition to the traditional media, the importance of digital media in society is growing. The latest trends are also in the interest and attention of politicians, who maintain their popularity by using new technology. So nowadays we can observe in the current policy different forms of digital interactions between the political entities on the one hand and citizens on the other. The rate of interaction between these actors is intensifying with the approach of elections.
Journal: Marketing Identity
- Issue Year: 3/2015
- Issue No: 1/2
- Page Range: 370-377
- Page Count: 8
- Language: English