We kindly inform you that, as long as the subject affiliation of our 300.000+ articles is in progress, you might get unsufficient or no results on your third level or second level search. In this case, please broaden your search criteria.

4.90 €

Preview

Некоторые траектории, которые определены равнобедренными треугольниками

Author(s): Kseniya Gorskaya,Daria Kopteva,Daniil Mikurov,Yerkin Amirzhanovich Mudebaev,Adilbek Timurovich Temirkhanov,Kazbek Batyrbekovich Mukhambetov,Irina Hristova,Radina Ivanova,Lilly Stefanova / Language(s): Russian Issue: 6/2016

The paper presents the main results of the work of an international group of students in the frames of the research project “Geometry Scrabble in Cloud”. The study consisted in creating and solving problems that were generalizations and natural analogues of a starting problem. It applied analytical geometry methods and was software supported by GeoGebra, Geometer’s Sketchpad and Maple. As a result various problems were created leading to loci like Euler line, curves of second degree and also curves of higher order.

More...

4.50 €

Preview

Домашната работа – неделима част от учебния процес

Author(s): Elena Radovanova / Language(s): Bulgarian Issue: 6/2016

The paper is dedicted to the problems of the mathematical education in German taking place in the Technical University, Sofia. It focuses on the homework as an integral part of the learning process. The need of considering the suggested problematics is justified: the lesrner should be able to use literaure in German, to express him/herself correctly in writing and orally, and should be capable in transfering mathematical knowledge; at the same time the tasks which the instructor faces are connected with the solution of linguistic, methodological and procedural problems appearing in the mathematical education in German.

More...

4.50 €

Preview

Някои групи логаритмични уравнения с помощта на Еxcel

Author(s): Diana Stefanova,Plamen Penev / Language(s): Bulgarian Issue: 6/2016

The paper proposes possibilities to solve some groups of logarithmic equations by the help of the computer program Excel. The goal is to improve the capacities and to increase the interest of students studying mathematics in the secondary school.

More...

Download

INSTAGRAM AS A SOURCE OF NEW REALITY: ANALYSIS OF DIGITAL INSTAMARKETING CONTENT USED BY MCDONALD´S

Author(s): Oľga Púchovská,Iveta Balážiová / Language(s): English Issue: 1/2018

Social media as source of reality interpretation meaings represents a vast platform which mediates human interaction and communication based on diverse multimedia content. This fact is the base for our focus on the visual oriented social network - Instagram. We have specified the selected elements of the digital content of the global lovebrand McDonals´s through the method of mixed qualitative-quantitative content analysis. The analysis was concentrated on the form of visual content as well as on the position of hashtags as textual elements of instamarketing. The subject of the analysis were two Instagram profiles – local McDonald´s Slovakia and the McDonald´s global profile with origin in the USA. Although in terms of frequency of new contributions we do not consider Instagram as the primary McDonald´s communication medium, the results indicate that it is a medium important for building a community based on the shared interest in gastronomy. It is a community important in the connection of actual phenomenon of foodists. The evidence are the results of hashtags analysis, while McDonald’s Slovakia uses this communication more intensively as well as the ability to build a community through hashtags. In terms of strategy, different tactics are applied across profiles. While McDonald´s Slovakia publishes static pictures only, a global profile uses primarily video posts.

More...

Download

PRACTICAL USE OF PRODUCT PLACEMENT IN SLOVAKIA WITHIN 2007 – 2017

Author(s): Peter Štarchoň,Bianka Chorvátová / Language(s): English Issue: 1/2018

Product placement law regulation has significantly changed the use of it in Slovakia in the past decade. A specific questionnaire concerning companies using several advertising channels and based on its results, the current status of the usage of product placement, advertising law comparison from 2007 and 2017, and analysis of other legislative materials, this article was made. According to this questionnaire, we were able to point out how has the usage of product placement changed. Law changes have changed the way product placement can be used in everyday life, therefore somere commendations for active product placement users were made.

More...

Download

DIGITAL COLLECTIONS UP CLOSE: RESEARCH OF CURRENT CONDITION AND DIGITAL MUSEUM COLLECTIONS OPTIMIZATION ATTEMPT

Author(s): Marina Đukić,Luka Alebić / Language(s): English Issue: 1/2018

Relaying on and developing the authentic Warren Weavers organized complexity hypothesis of recent social, cultural and scientific moment this paper explores the relationship between analogue, terrestrial and physical cultural collections on one side, and computer mediated contemporary digital collections on the other. Specifically, by exploring the ways on which 159 institutions of culture in Croatia, with legal status of museum, organize their digital collections this paper tries to clarify the theoretical settings, functional mechanisms of representation and upgrading of classical collections within digital information space. The main focus of the paper isto understand the mentioned digital collection manifestations and its organization as entirely equal and ontologically autonomous forms of information production. They are not just extensions of physical and terrestrial collection locations but the places which creates authentic and particular (not seen so far) ways of knowledge organization and production.

More...

Download

EAST GRIMM: CROSS-CULTURE TRANSMEDIA PROJECT

Author(s): Jorik Jakubisko / Language(s): English Issue: 1/2018

We are witnessing the emerging of the European single digital market which brings new opportunities for the transmedia and cross-media producers. Although the European media landscape does unite, culture and language boundaries are remaining. “East Grimm” is a cross-cultural transmedia project that is concerned with ancient heritage, old traditions and mythology in popular form. The old mythologic stories are accessible to creative retelling, they are timeless, and they project into our today´s life. This paper describes the “East Grimm” project and its development. The project narrative offers an opportunity to observe cultural specifics in today´s storytelling and the stories themselves.

More...

Download

THE ACTIVITY OF MAIN POLISH WEB PORTAL ONET.PL IN PRESENTING THE MURDER OF JÁN KUCIAK

Author(s): Wiktor Widera / Language(s): English Issue: 1/2018

The high publishing intensity of one of the biggest Polish Internet portal – Onet.pl, reporting the Slovak tragedy of the murder of Ján Kuciak, leads to the question: what effects can a media coverage have? To what extent can it reduce consumers’ interest in the country, such as investors or tourists? Could the so far positive image of Slovakia in Poland be significantly depreciated? Media activity was analyzed on 26th and 27th February 2018, a few days after the murder of the journalist, using a method of analyzing the media content. The aim of the article is to show the form (intensity) of the media coverage related to the political crisis, which arose after the murder of Ján Kuciak. As a result of an event that has been widely presented in the media, there may be a threat of disruption to relations such as international relations, investment and tourism in Slovakia.

More...

Download

ANALYSING THE CONSUMER BEHAVIOUR OF THE V4 COUNTRY’S POPULATION AND THE USE OF MOBILE DEVICES IN MOBILE MARKETING CONDITIONS

Author(s): Jakub Horváth,Mária Oleárová / Language(s): English Issue: 1/2018

Mobile marketing has gained immense popularity in today’s business world as it provides convenience when sending ad notifications to individual customers. Mobile-based marketing activities allow us to communicate directly with potential customers quickly and wherever they are. The goal of mobile marketing is to give customers at a given time information that promotes products, services and ideas with the help of wireless media, which is beneficial to all parties. The aim of the article is to describe the current state of mobile user behaviour, focusing on individual mobile devices within the V4 countries. The article focuses on the theoretical background of mobile marketing. In describing the current state of the problem, we are focusing on three main areas, which are types of devices used, devices used most often and weekly online activities. We describe the current state and the most important areas in the V4 markets. The aim of the article is to evaluate and point out the possible future direction of this area of marketing in the given markets of Visegrad Four countries.

More...

Download

QUANTITATIVE STUDY OF CONSUMER BEHAVIOUR IN THE ONLINE ENVIRONMENT – MODEL OF CONSUMER BEHAVIOUR

Author(s): Karina Obšatníková,Martin Rigelský / Language(s): English Issue: 1/2018

The primary objective of this research was to determine the online model of consumer behaviour. This model was based on primary research conducted in Slovakia. We derived the outputs from the obtained data through factor analysis. The online model of consumer behaviour is composed of five factors (i) the initiation of the purchase (internal or external initiation of the need – the customer begins to experience a shortage or the need to satisfy his/her shortcomings) (ii) data collection, (iii) data analysis (iv) purchasing and (v) purchasing behaviour. We have named these elements as I-C-A-P-A (Initiation, data Collection, data Analysis, Purchasing process, behaviour After purchase). We subsequently verified this model under the conditions of Slovakia. The greatest constraint we perceive in the basic set, because Slovakia is a relatively small specific country, it is not possible to state the full versatility of the model. Consumer behaviour in the online environment is relatively widespread, but researches have focused very specifically on specific segments. Chaffey and Smith created the last universal model in 2008 and these three processes are similar to our factor in the process of learning, purchasing and usage.

More...

4.50 €

Preview

Културно и педагогическо наследство на Ангел Узунов (1928 – 1999): молебен за човещина (По повод 90 години от неговото рождение)

Author(s): Jordan Kolev / Language(s): Bulgarian Issue: 1/2019

On the occasion of the anniversary, the author not only reminds the cultural and pedagogical heritage of Angel Uzunov from Rakitovo but also tries to update the idea of the scientific potential of educational practice in the “living” life without intermissions of the social pedagogue. And on the “background” of the deinstitutionalization of Labor-educative School – and to protect, however, the right of children to be what they are; to act together (“we”; “our class”) and to dream courageously.

More...

4.50 €

Preview

Николай Бердяев – еврейството като конструкт на историчното

Author(s): Rosen Rachev / Language(s): Bulgarian Issue: 4/2016

This article explores one of the important aspects of Nikolai Berdyaev’s historiosophical concept – his attitude towards the fate of the Jewish people. Some of the major reasons for the crucial role of Jewishness in the development of historical consciousness and for the introduction of dramatic and tense elements in it are reviewed here.

More...

4.50 €

Preview

Хегел и Фройд. За еволюцията на съзнанието

Author(s): Ivo Minkov / Language(s): Bulgarian Issue: 4/2016

The paper aims to follow the growth of two fundamental positions – pure being in Hegel’s philosophy and unconscious in Freud’s psychoanalytic theory. The intention is their heuristic catch that leads us to clearly understand and distinguish the evolution and happiness. This is the reason why, the planetary consciousness is not a utopia. It is realized as an obligation and a responsibility of modern humanity, towards future generations.

More...

4.50 €

Preview

Хелене Дойч – психоаналитичен поглед към женската душевност

Author(s): Stoil Mavrodiev,Desislava Ivanova / Language(s): Bulgarian Issue: 3/2016

Helene Deutsch was one of the first female psychoanalysts. Freud treated her with admiration and supported her development, because in his eyes she harmonizes certain professional competition along with beauty, charm and kindness inherent to femininity. In 1944, Helene Deutsch published her two-volume book “The Psychology of Women. A psychoanalytic interpretation”. The book has many editions and was translated into several languages. Therefore Helene Deutsch often is labelled as a specialist in “female psychology”. Although she does not agree with this definition, her name is mainly related to this work and with its in-depth study of the female spirit.

More...

4.50 €

Preview

Тематизациите на другостта в биографичния проект – от срещите в ежедневието до сблъсъка със смъртта

Author(s): Gergana Popova / Language(s): Bulgarian Issue: 2/2016

Review of the book "The Others in the Biography of Personality" by Gradev, Marinov and Karabelyova

More...

4.50 €

Preview

Архивите говорят: Национални състезанията по информатика

Author(s): Pavel Azalov,Sava Grozdev / Language(s): Bulgarian Issue: 1/2019

The article discusses the key events leading to the ideation, initiation, and establishment of the first programming contests for high school students in Bulgaria. The competitions preceding the First National Olympiad in Informatics (NOI) are presented in detail. More specifically, they include the programming contests, initiated by the author and held in Shoumen, Plovdiv and Pazardjik in 1982, 1983, and 1984 respectively. At the time, the main programming language used was FORTRAN for IBM/360 compatible computers. Next, the first NOI is discussed at length. Some of the subsequent NOIs are also outlined. The paper also includes facts about the Winter Mathematics Competitions and the high school student competitions held during the Spring Conferences of the Union of Bulgarian Mathematicians. A brief historical data about the Spring Tournament in Informatics is also presented. Due to its factual nature, the article contains an extensive list of references, including text excerpts, citations, pictures, and other relevant materials, supporting the historical facts related to the competitions in informatics.

More...

4.50 €

Preview

Методическая система формирования информационной культуры педагогов – психологов в информационной образовательной среде

Author(s): Gennady Kiselev,Albina Chervova / Language(s): Russian Issue: 1/2019

The use of information technologies in the modern educational environment continues to cause increased interest in both domestic and foreign psychological and pedagogical science. This is primarily due to the desire of participants in the psychological and pedagogical process to improve their technologies. The fragmentary nature of the existing information training in universities, aimed mainly at instrumental and technological level of information activity, its reproductive nature does not contribute to the formation of ideological, value-semantic aspects of information activities of future teachers-psychologists. The article discusses the features of the development and implementation of a methodical system for the formation of information culture of teachers – psychologists in the information educational environment in universities. The authors try to form and improve the level of information culture by integrating information, psychological and pedagogical disciplines with the constant use of information and communication technologies in all types and forms of psychological and pedagogical activity.

More...

4.50 €

Preview

Increasing the Digital Competences of Students

Author(s): Lyubka Slavova,Kosta Garov / Language(s): English Issue: 1/2019

The present paper examines the digital competences of secondary school students in Bulgaria in the light of the National External Evaluation of the 10th grade that has been held during the last years by the Ministry of Education and Science. There are ways to raise these competences and to improve the practical experience using the results of a specific experiment in a school in the city of Plovdiv. The main results are discussed in the paper.

More...

4.50 €

Preview

Polynomials of Fourth Degree with Colinear Central Symmetric Roots

Author(s): Sava Grozdev,Veselin Nenkov / Language(s): English Issue: 1/2019

A geometric relation is considered between a polynomial of fourth degree with symmetrically located roots on a line and the roots of its derivative. A special ellipse is used for the purpose, which is generated by the roots of the polynomial.

More...

4.50 €

Preview

Problem 6. From IMO’2018

Author(s): Sava Grozdev,Veselin Nenkov / Language(s): English Issue: 1/2019

The International Mathematical Olympiad is one of the respectable events and one of the most long-lived international educational and scientific competitions. It is the largest, oldest and most prestigious scientific Olympiad for high school students. The 59th edition of the event took place in Cluj-Napoca, Romania, 3–14 July 2018. The present paper is dedicated to the sixth problem on the Olympiad paper. A detailed analysis of the problem is proposed in a methodological way, which will be useful for students and teachers in the preparatory process for future participations in mathematical competitions.

More...