ANALYSING THE CONSUMER BEHAVIOUR OF THE V4 COUNTRY’S POPULATION AND THE USE OF MOBILE DEVICES IN MOBILE MARKETING CONDITIONS
ANALYSING THE CONSUMER BEHAVIOUR OF THE V4 COUNTRY’S POPULATION AND THE USE OF MOBILE DEVICES IN MOBILE MARKETING CONDITIONS

Summary/Abstract: Mobile marketing has gained immense popularity in today’s business world as it provides convenience when sending ad notifications to individual customers. Mobile-based marketing activities allow us to communicate directly with potential customers quickly and wherever they are. The goal of mobile marketing is to give customers at a given time information that promotes products, services and ideas with the help of wireless media, which is beneficial to all parties. The aim of the article is to describe the current state of mobile user behaviour, focusing on individual mobile devices within the V4 countries. The article focuses on the theoretical background of mobile marketing. In describing the current state of the problem, we are focusing on three main areas, which are types of devices used, devices used most often and weekly online activities. We describe the current state and the most important areas in the V4 markets. The aim of the article is to evaluate and point out the possible future direction of this area of marketing in the given markets of Visegrad Four countries.

• Details
• Contents