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ДИГИТАЛИЗАЦИЯТА НА ДЕНТАЛНИТЕ УСЛУГИ И УПРАВЛЕНИЕТО ИМ

ДИГИТАЛИЗАЦИЯТА НА ДЕНТАЛНИТЕ УСЛУГИ И УПРАВЛЕНИЕТО ИМ

Author(s): Iliyan Kostov / Language(s): Bulgarian Issue: 1/2023

The digital revolution and new information technologies, as well as the ability to access any scientific information, have changed the relationship between doctor and patient. In dentistry, more and more software products and hardware devices are entering, which are a factor in the development of future treatment strategies and processes. Modern dentistry diagnoses and plans through 3D digital X-ray examination, caries detector, 3D electronic periodontal probe, thermal imaging camera, smile design software, ultrasound recorders for mandibular movements, etc. The information obtained in a non-invasive way for the patient is sufficient not only for making a diagnosis, but also for choosing a treatment method, eliminating manual procedures and the possibility of combining inaccuracies and human error. Digital impressions made with intraoral cameras have replaced conventional ones. They immediately generate a computer image on which the dentist projects the design of the future orthodontic appliance or structure, and the associated software creates by milling or printing the future product. These processes are fast and accurate, reduce human labor, save clinical time, and sell patients more than health and new experiences. The digital transformation of business as a complete process invariably includes digital marketing as an element for a new type of communication and gaining trust in new and strengthening trust in old customers. Digital marketing encompasses all marketing efforts that encompass internet marketing and marketing in non-internet digital channels. Information, communication, cloud and other technologies have increased the productivity capacity and reduced the services and goods. The Internet has provided opportunities for greater participation of users in the process of creating new products, by individualizing the demand and, accordingly, the supply of services. Digital technologies have made designing, prototyping and manufacturing products fast and customizable. The concept of digital marketing is invariably associated with increased consumer confidence in products, influenced by recommendations for the respective brand or service. Therefore, the development of brands depends on the quantity and quality of information that is available on the Internet. It can be said that digitalization is based on three components: Technological - includes building a digital infrastructure; Educational - training to work with digital technologies; Communication - accessibility to digital technologies. The topic is current, my main thesis is that the digitalization of dental services and their effective management increases the potential of the dental clinic. The object of research is the Specialized Orthodontic Dental Center "GreOrtho", as a synonym in the text in interchangeability mode I will use the name "Clinic". The research methods are literature review, survey method and data analysis.

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UDHËHEQJA NË GRUP. DALLIMET MES STILIT DEMOKRATIK DHE AUTOKRATIK TË UDHËHEQJES

UDHËHEQJA NË GRUP. DALLIMET MES STILIT DEMOKRATIK DHE AUTOKRATIK TË UDHËHEQJES

Author(s): Lindita Neziri / Language(s): Albanian Issue: 1/2023

Every individual has an opinion about what is good leadership and what is not good leadership. During childhood and youth, we value the leadership of parents, during education we value the leadership of professors, in the context of the organisation where we work, we value the leadership of the organisation's leaders, at the social level, we value the leadership of policy makers. Leadership is studied at a global level and represents one of the concepts that has been written about in every time and in every place. Leadership affects the quality of everyone's life. This is proven by the results of organisations and communities that change with the change of leaders. Leadership is key to both the development and failure of community organisations. There are many definitions of leadership; however, the common definition is that leadership is perceived as a process in which the leader influences the group to realise their common goal. Leadership is an interactive phenomenon, with leaders directing energy towards individuals in order to accomplish a task or achieve a specific result. It is important to distinguish between leadership as a trait and leadership as a process. According to the first approach, only the individual who possesses talent from birth can be a leader, while according to the second approach, leadership is a learned phenomenon. There are different styles of group leadership, but we focus on democratic and autocratic group leadership. Using the descriptive-comparative method and doctrinal research, the paper highlights the differences between the democratic and autocratic style of leadership on the one hand and the democratic and autocratic leader on the other. The paper ends with conclusions and recommendations for a more efficient leadership in groups.

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CULTURE IN THE CONTEXT OF GLOBAL HUMAN RESOURCES MANAGEMENT

CULTURE IN THE CONTEXT OF GLOBAL HUMAN RESOURCES MANAGEMENT

Author(s): Angela Minova,Aleksandar Blazeski / Language(s): English Issue: 1/2024

Working and earning from the comfort of your home is a possibility that is going viral nowadays. Everyone with several years of working experience has the chance to find a suitable remote job with decent earnings; therefore, offices have started to become an unnecessary expense. Remote companies have monitoring systems that monitor the results employees are expected to reach, so the employees are aware that working from home will not change their level of productivity. However, working from the office is a very pleasant and learning experience. Video conferences are unlike meetings in person, where you can witness body language and face expressions while talking to people. At the same time, you can communicate, exchange experiences, network, and be uplifted while in the office. Working from the office gives you the opportunity to meet people from different cultures in person. Sharing the space where you spend your day with people who have different backgrounds means having the capability to adapt to different styles and ways of functioning. This study examines the crucial role that cultural diversity plays in the workplace, followed by the HR methods that management implements for the purpose of harmony within the organization. The significance of culture in molding and impacting worldwide Human Resource Management (HRM) practices has grown in today's linked and ever-changing economic landscape. This study explores the complex relationship between culture and global human resource management (HRM), looking at how cultural differences affect hiring, selection, training, performance reviews, and employee interactions, among other HRM-related activities. This study attempts to offer insights into practical methods for handling cultural differences in a global Human Resources Management setting by analyzing the benefits and difficulties brought about by cultural diversity. This study advances knowledge of the challenges of managing cultural diversity in multinational corporations by drawing on pertinent theoretical frameworks and empirical research, leading to the eventual development of more inclusive and successful HRM strategies worldwide.

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HUMAN RESOURCES MANAGEMENT AND MOTIVATION

HUMAN RESOURCES MANAGEMENT AND MOTIVATION

Author(s): David Filippos Vakouftsis / Language(s): English Issue: 1/2024

The purpose of this literature review is to examine the relationship between Human Resources Management (HRM) practices and employee motivation, highlighting the role of strategic HRM in enhancing organizational performance. The methodology involves a literature review of peer-reviewed journal articles, books, and credible sources published between 2000 and 2023. The literature search was conducted using databases such as Google Scholar, JSTOR, and the Web of Science, with specific inclusion and exclusion criteria to ensure relevance and quality. The results indicate that effective HRM practices, including recruitment and selection, training and development, performance management, compensation and benefits, and employee relations, significantly contribute to higher levels of employee motivation and satisfaction. The findings underscore the importance of integrating motivational strategies into HRM practices to create a supportive and engaging work environment. Conclusions drawn from the review suggest that organizations should adopt a holistic approach to HRM, continuously evaluate and improve their practices, and involve employees in HRM decisions to enhance motivation and performance. Recommendations for future research include exploring the long-term effects of HRM practices, comparative studies across industries and cultures, and the impact of technology on HRM and motivation. This review contributes to the existing body of knowledge by providing a comprehensive synthesis of current research on HRM and motivation, offering valuable insights for both academics and practitioners.

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ON ORGANIZATIONAL CULTURE IN THE WESTERN BALKANS: A REVIEW OF THE LITERATURE

ON ORGANIZATIONAL CULTURE IN THE WESTERN BALKANS: A REVIEW OF THE LITERATURE

Author(s): Gordana Nikčević / Language(s): English Issue: 1/2024

This paper reviews literary sources by highlighting studies that explore various aspects of organizational culture in Montenegro, Serbia, North Macedonia, Croatia, Bosnia and Herzegovina and Slovenia. We have chosen this approach because these countries were once part of the Socialist Federative Republic of Yugoslavia, where similar understandings and value systems regarding organizational operations were long established. The value systems that emerged are undoubtedly a result of the transition processes that these countries underwent, shifting from socialist economic systems to market economies. In all the states that belonged to the unique area of the Socialist Federative Republic of Yugoslavia, a nearly identical understanding and long period of time established the same or similar business systems. After the collapse of the country and the formation of independent states, each country went through the same path of transition and found itself in an objectively difficult position. The transition manifested itself through economic transformation, primarily the affirmation of private property, followed by frequent minor economic changes, changes in regulations, political turmoil, crises, and disasters. Therefore, all of these factors had to impact the formation of attitudes, values and norms in the way employees think and behave. The formation of organizational cultures in their companies retained certain specificities that are the result of their national cultures. Research into organizational culture literature reveals that many authors approach the study of this phenomenon by focusing on its impact on organizational performance. The increased importance of theoretical research into organizational culture in different contexts, as demonstrated in this work, stems from the need to consider the management strategy structure within enterprises. Organizational culture influences nearly all aspects of business operations. It affects, to varying extents, key elements such as business strategy, organizational structure, performance style, and company change. It shapes the entire organizational framework, making it a critical factor in business success. The success of many companies has reinforced the belief that a strong organizational culture is crucial for achieving business success. According to this perspective, a strong organizational culture, characterized by a cohesive set of values, beliefs, and behavior patterns, leads to higher productivity and better goal achievement. This success is attributed not to financial capital or cheap labor but to the strength of the organizational culture.

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KEY ELEMENTS OF SUCCESSFULLY TRANSFERRING MILITARY TECHNOLOGY BY A FOREIGN MANUFACTURER INTO THE UPCOMING MODERNIZATION OF THE INDIAN DEFENSE SECTOR

KEY ELEMENTS OF SUCCESSFULLY TRANSFERRING MILITARY TECHNOLOGY BY A FOREIGN MANUFACTURER INTO THE UPCOMING MODERNIZATION OF THE INDIAN DEFENSE SECTOR

Author(s): Petar Nikolov Valkanov / Language(s): English Issue: 1/2024

With an estimated 225 billion United States dollars to spend on military modernization over the next three years (Choudhary, 2024), India has become one of the world’s most attractive markets for defense equipment producers. Consequently, a large number of foreign investors are stepping in the Indian defense production industry but due to the local specific regulatory, cultural, managerial, administrative and legislative environment, they have contributed their funds in the sector without having a clear overview how to enhance their returns on such ventures. This article wishes to analyze the present situation in India and possibilities of drawing a roadmap on how an outside supplier of military technology can penetrate the market as a supplier to the local Ministry of Defense. Due to these incentives, in order to give appropriate guidelines to successfully transfer technology, this article looks into a variety of tools and models which analyze how a potential transfer should be executed. This research considered academic models applied in a similar manner in the same region or in similar industries. As a result the study triangulated the model’s eligibility and applicability to the Indian reality and cross-validated them with the interviews conducted with the experience and knowledge of people in the industry. According to the Ministry of Defense of India (2024) which states that India was far too long depended on foreign suppliers for its military equipment and that the desire to achieve self-sufficiency has always been present. They believe the obstacles which are stopping them are: their inability to absorb resources properly and their inability to adopt technology correctly on their own. The abovementioned incentives have attracted a number of foreign investors to step in India defense production industry (Bhowmic, 2012). However, due to the local specific regulatory, cultural, managerial, administrative and legislative environment, lots of foreign investors have contributed their funds in the sector without having a clear overview how to enhance their returns of such ventures (Baskaran, 2004). According to members of the Center for Strategic and International Studies (Lombardo & Ben-Ari, 2011) the announced by the Indian Ministry of Defense strategic ambitions to start producing 70 percent of their required military equipment domestically by the end of this decade, rather than the 30 percent it is currently manufacturing, is driven by two main elements namely: a desire to boost defense-related domestic industry sectors and the belief that satisfying their own defense requirements is a characteristic of being a global power. Furthermore, the same scholars indicate that the previous attempts for generating domestic defense manufacturing on a sufficient level were postponed by the nation’s ambitions to possess high-end military technology composed of foreign equipment. Supporting these ambitions in January 2024 the Indian government released its Defense Production Policy (Confederation of Indian Industry, 2024) which supports the agenda for supporting the domestic defense industrial base, rather than focusing in procurement documents for future purchases from foreign suppliers.

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СОЦИАЛНОПЕДАГОГИЧЕСКИ ИЗМЕРЕНИЯ НА ДЕТСТВОТО В СРЕДАТА НА XX ВЕК В БЪЛГАРИЯ (ПО АВТОБИОГРАФИЧНИ РАЗКАЗИ)

СОЦИАЛНОПЕДАГОГИЧЕСКИ ИЗМЕРЕНИЯ НА ДЕТСТВОТО В СРЕДАТА НА XX ВЕК В БЪЛГАРИЯ (ПО АВТОБИОГРАФИЧНИ РАЗКАЗИ)

Author(s): Vyara Tsvetanova / Language(s): Bulgarian Issue: 2/2024

The article attempts to outline some significant aspects of the Bulgarian family's views on education and the value of the child and childhood in the mid-twentieth century. Based on 60 authentic autobiographical accounts of people born in the 1940s and 1950s, particular moments in the social and pedagogical communication between child and adult are structured. The empirical material has the specificity of a particular section of the past, and is an element of the generic and community memory of the individuals studied. At the same time, the focus on the role of the child, his being, the possibilities for the development of his personality, is an attempt to parallel contemporary projections on the image of the child. The respondents' vision of their own experiences in the period of childhood brings to the fore moral norms and positions, important also in the present, which today are assumed to be in no small degree de-structured in pedagogical terms, insofar as the patriarchal type of family matrix and its typical functional features and socializing characteristics hardly exist. The importance of work for the child, respect for parents, obedience, was one of the sides of children's life decades ago. Another side in the narratives of the surveyed persons, characterized difficulties in access to education and the impossibility of mass inclusion of children in a full educational process. Which, in turn, has implications for the personal development and opportunities for meaningful projection of the future in children and young then. The study also highlights some existential characteristics of life in the post-war generation - deprivation, material deprivation, but also the conditional carefree nature of childhood existence, thanks to the natural mechanisms of joy. It can be pointed out that the model of childhood in the middle of the last century actually defines the "insufficiency" of modern childhood today. This phenomenon, in content and meaning, represents the disappearance of traditional values in the life of the family matrix (too variable today) - mutual trust, skills of positive interpersonal dialogue, cohesion, intergenerational respect, companionship, support.

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РАЗЛИКИ ВО АНТРОПОЛОШКИОТ ПРОСТОР ОД ТРАДИЦИОНАЛНИТЕ И ИНОВАТИВНИТЕ (ТАНДЕМ) ЧАСОВИ ПО ФИЗИЧКО И ЗДРАВСТВЕНО ОБРАЗОВАНИЕ

РАЗЛИКИ ВО АНТРОПОЛОШКИОТ ПРОСТОР ОД ТРАДИЦИОНАЛНИТЕ И ИНОВАТИВНИТЕ (ТАНДЕМ) ЧАСОВИ ПО ФИЗИЧКО И ЗДРАВСТВЕНО ОБРАЗОВАНИЕ

Author(s): Dalibor Trajcev,Aleksandar Popovski,Tanja Kitanovska / Language(s): Macedonian Issue: 2/2024

The Physical activity is a necessity for every person, especially today during the age of digitalization. Physical health is on its developmental path from birth, through physical activity, until the end of its life “from cradle to grave”. Physical activity like training or exercises must be performed every day, programmed, planned and organized depending on the age of the students and to be guided by the teacher of physical education. Professionally guided teaching in physical education classes has a positive effect on the student’s physical status, but unprofessional teaching can have a negative effect on the students’ bodies, also on the motivation to practice physical activities in the future. Properly learned movement means decrease and eradicating deformities, acquisition of sports habits, obesity reduction and sports socialization against negative and aggressive tendencies in modern society. This change in the law of primary education and introduction of tandem teaching in the physical education class, leads to quality European education with healthy students. A research survey was conducted on 137 subjects, from both genders 4th and 5th grade students from primary school "Koco Racin" Kratovo and primary school "Braka Miladinovci" Probistip, in which 12 anthropometric variables measurements were used for morphological characteristics assessment and 10 tests for assessing some physical abilities.

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ТВОРЧЕСКА ВЕРБАЛИЗАЦИЯ НА ЧУВСТВАТА И ЕМОЦИИТЕ, ПРЕСЪЗДАДЕНИ В РИСУНКИТЕ С ПОМОЩТА НА ИЗРАЗНИТЕ СРЕДСТВА ПРИ 6 7 ГОДИШНИ ДЕЦА

ТВОРЧЕСКА ВЕРБАЛИЗАЦИЯ НА ЧУВСТВАТА И ЕМОЦИИТЕ, ПРЕСЪЗДАДЕНИ В РИСУНКИТЕ С ПОМОЩТА НА ИЗРАЗНИТЕ СРЕДСТВА ПРИ 6 7 ГОДИШНИ ДЕЦА

Author(s): Nezabravka Ivanova Petkova / Language(s): English Issue: 5/2024

Art is represented as a part of the culture. The following publication shows in theoretical and partially practical plan, the importance of means of expressions for reproducing the feelings and emotions in the pictures of 6 7 year old children with the assistance of the means of expression. In theoretica l aspect the relationship between the surrounding reality and the creative world of both the artist and the child is observed. Children live in an information society, and they acquire the information directly or indirectly; impressions from their reality and relationships which originate from this. That’s why we say that art is connected as a school subject with a system of knowledge, skills, and relations. Artistic space and time are looked through; the composition of the picture is framed. It describes h ow the child reflects reality via artwork. Who is the object? We look through the art of paintings as artwork of colours and how they find their place in the child’s picture according to the needs and observations of the children, their disposition and moo ds. Figural composition of everyday topic is seen, because 6 7 year old children reproduce personal impressions mainly; moments of their everyday life and events from their daily life; holidays which they present with the aid of the brush; paints; pencil o r the crayon on the white sheet of paper. According to the child’s choice of the colours, we can understand the child’s attitude to the world. The children react exuberantly and impulsively, they cannot keep their emotions inside and it is shown in rich, v aried and colourful pictures. This article clarifies the basics of colour theory and the adoption and symbolism of the colours, as it is observed how it is presentable in the child’s picture, what information we can read and decode according to the prefere nces of the colours in their artwork. The conceptions to the child’s art are looked through. It is thought that the child’s picture is always concrete, the child always imagines the object in action and when they acquire enough knowledge, skills and experi ence, the kid substitutes the missing part, which he/she reproduced by sounds and their own actions with the means of art. For several years parents have been allowed to visit the kindergarten in the first few days of the children’s attendance with the cha nge of the Law of Preschool and School Education ( Both the parent and the child play and take part in the activities planned by the kindergarten. This Day is called Doors Open Day. The aim of this initiative is for the kid to make a smooth transitio n from family environment to kindergarten, to take his place in the new environment easily and positively. Parents feel calmer, as well, when they see the new environment of their child; meet the teachers and the young friends. It is interesting the place of the child in the group; their flexibility to be able mum and dad to support their daughter/son in their new position. How can the closest ones of the child do this without attracting the child’s attention? When the child comes home in the evening, we ca n leave him/her a white sheet of paper on the table and a crayon or a pencil for painting, it is not necessary to lead a conversation with the child which can be daunting for him/her. Leave him/her to speak via his/her picture. After acquiring information and impressions, in the kindergarten and the playground all day long, now the children will paint the most important and emotional moments of the day. They will select special colours and they will put one or more figures in the picture, they will paint th e important figures bigger or smaller; we will see their position with the aid of the means of expression. In this publication one Doors Open Day is depicted in a kindergarten in the city of Sofia, as a process which expands the social relations of the chi ld with the world and his/her horizons about it. It shows how this reflects in an emotional aspect in the life of the children and how they reproduce their feelings and emotions by the means of the art, met the lifestyle and culture of Columbia. The idea and purposes are clarified, which the pedagogue set when they involve the parent in the daily routine of their children, as well as the child contact from the Preparatory group in the kindergarten. Finally, conclusions and deductions have been made after the topic of the publication.

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Nowe problemy społeczne jako wyzwanie dla narzędzi diagnostycznych stosowanych w pracy socjalnej

Nowe problemy społeczne jako wyzwanie dla narzędzi diagnostycznych stosowanych w pracy socjalnej

Author(s): Martra Bernaś-Trojanowska / Language(s): Polish Issue: 6/2023

W artykule została poruszona tematyka zmiany społecznej oraz wynikających z niej problemów. Opisane zostały zmiany, które w ostatnim czasie zaszły w społeczeństwie polskim. Wpływ na nie miały różne czynniki, np. polityczne – takie jak napływ uchodźców z Ukrainy do Polski, ekonomiczne – niskie bezrobocie lub demograficzne – starzenie się społeczeństwa. Przedstawiono badania własne autorki, która przeprowadziła je wśród pracowników i klientów pomocy społecznej. Określali oni poziom zapotrzebowania na różnego rodzaju usługi społeczne świadczone przez Ośrodek Pomocy Społecznej, a także pomogli w scharakteryzowaniu grup osób potrzebujących. W drugiej części artykułu podjęto dyskusje nad potrzebą stworzenia nowych narzędzi pracy socjalnej, które będą kompatybilne zarówno z potrzebami współczesnych odbiorców działań pomocowych, jak i ze zmieniającą się rzeczywistością społeczną Polski. W dyskusji tej zwrócono uwagę na standardy pracy socjalnej i narzędzi wypracowane przez WRZOS. Zaprezentowane zostały badania zlecone przez MOPS Uniwersytetowi Wrocławskiemu, w których to jednym z zadań było przygotowanie narzędzi pracy socjalnej do pracy z ofiarami przemocy domowej z Ukrainy. W związku z tym zaproponowano wytyczne, które powinny być wzięte pod uwagę w konstrukcji nowych narzędzi pracy socjalnej. Została również podkreślona rola pracownika socjalnego jako osoby, która czynnie powinna się włączać w pracę nad nowymi narzędziami pracy socjalnej, np. testować je, ulepszać, brać udział w zespołach merytorycznych.

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THE DYNAMICS OF GENDER AND RELATIONSHIPS IN D.H. LAWRENCE’S WOMEN IN LOVE

THE DYNAMICS OF GENDER AND RELATIONSHIPS IN D.H. LAWRENCE’S WOMEN IN LOVE

Author(s): Arburim Iseni,Suzana Ejupi,Suzana Ibraimi Memeti / Language(s): English Issue: 5/2023

The masterpiece of modernist literature Women in Love by D.H. Lawrence delves into the complicated dynamics that existed between gender and romantic relationships in the early 20th century. This research delves into the intricate depiction of women in the novel, including their place in society, the evolving dynamics of their interactions with men, and the recurring ideas of love, power, and freedom. Through the lens of feminism, this research examines D.H. Lawrence's critique of the conventional gender roles that have been placed on men and women, as well as his characters' attempts to forge their paths and the impact of societal pressures on their romantic relationships.

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THE INFLUENCE OF BILINGUALITY ON LANGUAGE DEVELOPMENT IN CHILDREN WITH DEVELOPMENTAL DISABILITIES, 2-6 YEARS OLD

THE INFLUENCE OF BILINGUALITY ON LANGUAGE DEVELOPMENT IN CHILDREN WITH DEVELOPMENTAL DISABILITIES, 2-6 YEARS OLD

Author(s): Adisa Teliti,Endri Balla / Language(s): English Issue: 5/2023

Children with developmental disabilities, diagnosed and following the therapeutic process depending on the needs they encounter and the difficulty on language development. Parents of children with developmental disabilities has more difficulties in terms of behavior, cognition, communication, self-help processes or other health problems. As a result of not managing the situation, it happens that these children are exposed a lot to technology, telephone or television. During the navigation they do on the internet, materials are often displayed in languages other than their mother language. The study aimed to analyze the influence of bilingualism on the language development in children with developmental disabilities at the age of 2-6 years. The used study method was the qualitative method, as an effective method in the study findings, based on the purpose of the study and the studied target. In these conditions, the fact that it was a sensitive topic, the sample of the study was intentional, setting as specific criteria, parents of children diagnosed with developmental disabilities, aged 2-6 years and who follow the therapeutic process. Bilingualism affected negatively all children aged 2 6 years with developmental disabilities, reducing the performance on the language development. In children with autism spectrum disorder, it affects more significant levels. All the cases considered with a longer and earlier time of exposure to bilingualism present a disorder or delay in passing the next and subsequent stages of language development. Prejudice and exclusion undermine generalization as a very essential part of effective therapeutic treatment, as treatment aims at adequate functioning of children in social and community settings. Inclusion and prejudice reduce the chances to be functionally integrated into society and to improve personal and social skills. The study brings a new approach and serves as an incentive for other quantitative studies, considering that there are few studies in this field in Albanian society.

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THE INFLUENCE OF BEAUTY INFLENCERS ON INSTAGRAM ON THE FEMALE POPULATION IN THE REPUBLIC OF SERBIA: ANALYSIS OF THE PERCEPTIONS OF WOMEN OF DIFFERENT AGE AND EDUCATION

THE INFLUENCE OF BEAUTY INFLENCERS ON INSTAGRAM ON THE FEMALE POPULATION IN THE REPUBLIC OF SERBIA: ANALYSIS OF THE PERCEPTIONS OF WOMEN OF DIFFERENT AGE AND EDUCATION

Author(s): Miloš Stojanović,Jasmina Gligorijević,Milica Popović,Marina Grubor / Language(s): English Issue: 5/2023

Modern marketing activities cannot be imagined without a combination of traditional and digital marketing channels, with digital marketing channels gaining more and more importance. Digital marketing channels include a large number of channels, of which the website, social networks, blogs, paid advertising on search engines and mobile marketing are particularly important. Social networks as a digital marketing channel are particularly suitable for influencing consumers. In addition to organic advertising and paid advertising, the engagement of influencers who market informative and interesting content for a specific target group is becoming more and more important. Instagram is a particularly important social network for influencers, due to the presence of a large number of users. The aim of this paper is to investigate the importance of influencer marketing on Instagram to the female population in the beauty industry, but also to identify the factors that influence the importance of influencer marketing in this industry. For this purpose, adequate statistical tests were applied, which showed that in Reublica, Serbia, trust in influencers and the useful content they market are considered particularly important, but also that the credibility and creativity of beauty influencers are exceptionally significant, especially when it comes to more educated women.

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Pop-sypte mu hrachu, budete bez strachu — Jánošík ako popkultúrny fenomén

Pop-sypte mu hrachu, budete bez strachu — Jánošík ako popkultúrny fenomén

Author(s): Juraj Malíček / Language(s): Slovak Issue: 1/2023

10.19195/0867-7441.29.18The study presents Juraj Jánošík, a folk national hero and iconic folklore figure in the widest possible pop culture context as practically the only original Slovak pop culture phenomenon. It offers a historicizing cross-section of the diverse representations of Jánošík within the traditional artistic modes that canonize Jánošík, but predominantly focuses on treatments that shift and reinterpret the Jánošík myth almost to the point of complete emptiness, in the sense that Jánošík no longer functions as a semantically polyfunctional symbol within their framework. In chronological order, the study offers an overview of high and profane literary works dedicated to Jánošík, devotes a substantial part to Jánošík as a defi ning element of Slovak cinema, but also presents other models of adaptations in which Jánošík appears as a character in television shows, a musical hero, or a functional comic (super) hero.

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Preconditions and Sources of International Labour Migration in the Era of Globalisation (Security Aspects)

Preconditions and Sources of International Labour Migration in the Era of Globalisation (Security Aspects)

Author(s): Vasil Franchuk,Yaryna Tesliuk / Language(s): English Issue: 2/2023

The research into the preconditions and sources of international labour migration in the era of globalisation (security aspects) is caused, first of all, by the negative trends observed in the reproduction of the population of Europe, in particular,a decrease in the demographic potential of families, a drop in the birth rate, an increase in morbidity, and a decrease in theaverage life expectancy, which lead to deformation of the age structure of the population. In contrast to the mentioned factors of development of human potential, positive measures that will have a long-term nature of action and will not immediately produce the desired results of regulating the labour migration of the population as a significant component of the overall increase of the population and a factor of renewal of its potential can have a much faster effect. For modern Europe, the question of the impact of labour migration on the development of the state’s economy has been quite relevant for a long time, because the processes of labour migration, which have their own characteristics during the period of economic transformation, are an important component of the social policy of each state. Recently, the nature, volume, composition and direction of internal andexternal labour migration flows in connection with the transformation of socio-economic relations, the democratisation of publiclife, the simplification of the procedures for going abroad and changing the place of residence, the economic crisis and the dropin the standard of living of the population have been significant changes and acquired a new meaning. They were reflected, first of all, in the reduction of the intensity of labour migration within individual states and at the interstate level, a significant outflow of the population, and the formation of powerful and constant flows of external labour migration. This and a number of othe rcircumstances dictate the need for a more detailed study of the research of the preconditions and sources of international labour migration in the era of globalisation (security aspects), which will make it possible to build an appropriate model of migration regulation in general, which, in turn, will contribute to the development of the economy of European states.

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Literature Review as a Research Method in Scopus-Indexed Police Journals: a Scoping Review

Literature Review as a Research Method in Scopus-Indexed Police Journals: a Scoping Review

Author(s): Priit Suve / Language(s): English Issue: 2/2023

This scoping review aims to map how a review as a research method is used in Scopus-indexed police journals. Using the scoping review method and keywords ‘police’ and ‘policing’ in the Source section and Title field in Scopus databases, ten police journals covered up to 2022 were identified. After being assessed against the inclusion and exclusion criteria, 81 articles out of 471were included in the analysis in MAXQDA, software for qualitative and mixed methods data analysis. Although two journals out of ten provided detailed descriptions for review articles, there are no strict restrictions from all the journals. General (n=32),systematic (n=27), scoping (n=11), narrative (n=9), integrative (n=1), and systematised (n=1) review methods were usedin the following five categories: interdisciplinary/development (n=24), police strategies/practices (n=20), mental health (n=16),organisation (n=13), and police and community (n=8). This study is the first to map a review as a method used in police journals.However, police-related literature is far more extensive than studies covered in Scopus-indexed journals. For practitioners and policymakers, the study presents an overview and knowledge to formulate questions for academics; researchers get an overview of police journals’ expectations and actual practices; students gain the potential to increase their learning pace and enhance theirknowledge of the method’s potential.

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HUMAN RESOURCE MANAGEMENT AND BUSINESS INTELLIGENCE

HUMAN RESOURCE MANAGEMENT AND BUSINESS INTELLIGENCE

Author(s): Duda Balje / Language(s): English Issue: 1/2023

This paper will present the results of the research of relevant literature and research conducted in the practice of small and medium-sized enterprises with the aim of examining the possibilities of applying business intelligence and the impact of human resource management on the improvement of business operations. Companies today, in the conditions of increasing competition, have a complex task of how to survive in the global market and maintain a competitive advantage. In their business, companies are faced with huge amounts of data that they get from internal and external sources and have a huge problem of how to choose and extract from that huge amount of data the ones they need for business. In this sense, companies are increasingly turning to the use of modern information and communication technologies for the purpose of processing large amounts of data, and are especially based on the application of business intelligence and the methods, techniques and tools that this sophisticated technology provides. During the implementation of this research, professional literature, scientific articles, domestic and above all foreign eminent experts were studied, as well as the latest works published on the Internet in the field of business intelligence and human resource management. The goal of this research paper is to present and compare different theories of business intelligence and the impact that human resources can have in business, as well as to present the specifics of business intelligence application, potential costs, risks and benefits that you can expect from the introduction of such a system. In this research work, the problem of effective application of business intelligent systems will be investigated, as well as the critical factors that influence the successful application of these technologies, with a special emphasis on the influence of human resources, methodological approach, through research and studious analysis of the latest scientific research in this field applied, how in theory as well as in practice. The paper will present the results of how the application of business intelligence methods and tools contributes to more efficient operations of small and medium-sized enterprises. In addition, the paper will present the results of a practical example in the practice of a company that is in the process of introducing a business intelligence system, and the way of implementing the decision. The results of the research provide important information for certain companies, as well as managers and providers of IT solutions in search of greater, more efficient and continuous application of business intelligence systems. In order to confirm the theoretical results, research was conducted with semi-structured interviews, detailed conversations with key users of the business intelligence system. When looking at the organizational characteristics of the company and the business environment of using the business intelligence system, we primarily focus on the elements that, along with the considered characteristics of business intelligence and human resources, emphasize their strategic importance for small and medium-sized companies, the size of the company (eg: strategic direction, achieving corporate goals and the company's focus on its clients).

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Teachers’ Behaviours in Pre-University School Organization

Teachers’ Behaviours in Pre-University School Organization

Author(s): Simona Eftimie / Language(s): English Issue: 2/2023

From recent discussions during seminar activities with master students about pre-university school organization difficulties, we have noticed the presence of problematic behaviours form counterproductive behaviour area. For that reason, we wanted to deepen the study of this issue in order to analyse the dimension of this phenomenon. Present study proposes the analysis of counterproductive behaviour based on evaluation through observation of school organization behaviours and on self-evaluation of in-service teachers through Counterproductive Work Behaviour Check-list (adapted after Fox, Spector and others, 2006). Although results didn’t confirm our preliminary expectations, this study represents a chance for the beginning of an exercise for analyse and reflection for master students in Education Sciences – Educational Management and European Integration program, most of them in-service teachers, beginners in the process of professionalization and growth of professional identity.

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РОЛЯ НА СОЦИАЛНИЯ КАПИТАЛ И ИНОВАЦИИТЕ ЗА ТРАНСФОРМАЦИЯ НА СЕЛСКИТЕ РАЙОНИ В БЪЛГАРИЯ

РОЛЯ НА СОЦИАЛНИЯ КАПИТАЛ И ИНОВАЦИИТЕ ЗА ТРАНСФОРМАЦИЯ НА СЕЛСКИТЕ РАЙОНИ В БЪЛГАРИЯ

Author(s): Maria Ilcheva / Language(s): Bulgarian Issue: 1/2023

Nowadays, the role of the human factor in achieving economic growth, improving the quality of life and increasing the well-being of people in rural areas is significantly increasing. This is due to critical factors for lagging development or "marginalization" of rural areas, which leads to depopulation of migration, as well as loss of economic and social capital as building blocks for economic growth. At the same time, there is an upward trend for the revival and transformation of rural areas in Bulgaria thanks to social capital, expressed through growing trust and partnership, as well as the charge of collective voluntary interaction and civic energy. Social capital refers to the resources and benefits that individuals or groups in a society can access through their social networks, relationships, and interactions. It encompasses trust, cooperation and social norms that facilitate cooperation and coordination between people. In this report, the author examines the role and factors for the development of social capital in rural areas of Bulgaria by making a comparative analysis of good practices related to the revival of small settlements thanks to civic activity and social innovations. As a result of the research, the thesis is confirmed that the formation of social capital in rural areas is a long process and depends on factors and events that contribute to the development and strengthening of social networks, trust and cooperation within communities. These factors can help foster a sense of community, cooperation and shared identity among rural residents in Bulgaria, which is especially important in situations of natural disasters, hazards and challenges. In addition, the report examines the role of social capital in Bulgaria as a tool for restoring trust and local identity in rural areas after a long political and economic transition, as well as the contribution of social innovations to the implementation of community-led local development. The role of local action groups as a new kind of collective form for organizing communities in rural areas and the potential for revival based on local resources and identity is traced.

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ИНФОРМАЦИОННИТЕ И КОМУНИКАЦИОННИ ТЕХНОЛОГИИ КАТО ОБРАЗОВАТЕЛЕН РЕСУРС В УЧИЛИЩНОТО ГЕОГРАФСКО ОБРАЗОВАНИЕ

ИНФОРМАЦИОННИТЕ И КОМУНИКАЦИОННИ ТЕХНОЛОГИИ КАТО ОБРАЗОВАТЕЛЕН РЕСУРС В УЧИЛИЩНОТО ГЕОГРАФСКО ОБРАЗОВАНИЕ

Author(s): Rositsa Vladeva,Andrey Edrev / Language(s): Bulgarian Issue: 3/2023

The time we live in is dynamic and full of challenges. They are caused by the activity of the ongoing natural and socio-economic processes and their impact on the value system of modern society. In this interaction, education plays a leading role, because through the values it shapes it simultaneously makes an investment in the future development of all spheres of the material and spiritual life of humanity. Education also performs an important social function by preparing the young generation to adequately meet the emerging challenges of their professional realization and to actively participate in the change of society. One of the essential characteristics of our times is the process of globalization, which also leads to the globalization of education, taking into account the increasing influence of information technology and the global information network. This creates the conditions for the expansion of communications and the digitization of all spheres, including education. A certain impetus for the use of an increasing number of digital educational resources and technologies was also given by the emerging pandemic situation, which for a short time made them the only possible option for the implementation of e-learning in a distance environment. This has also affected school geography education. The subject "Geography and Economics" has a rich content base, which implies the use of a variety of resources for the realization of visuality and the formation of cartographic culture in students. The majority of these resources are digital and involve the use of information and communication technologies. There are numerous digital resources on the World Wide Web that can be used in geography lessons, but these should be refined. To be used purposefully, they need to synchronize with other components of the learning process and contribute to the realization of the intended outcomes. This led us to apply SWOT analysis to identify the strengths, weaknesses, opportunities and threats of ICT and resources in the school geography course. We believe that the results of this method will assist geography teachers in planning the selection and implementation of information and communication technologies as an educational resource in the process of teaching geography. We also point out some types of digital resources that could be rationally used in geography education to increase students' motivation, activate their cognitive activity and support the formation of key competences. We do not accept information and communication technologies and their products as a "panacea" for solving a large number of problems in school geography education, but we believe that they are an important educational resource that should be known and rationally applied as a variational choice to traditional learning resources.

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