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Bułgarski język religijny / bułgarskie języki religijne? Zarys problemu

Bułgarski język religijny / bułgarskie języki religijne? Zarys problemu

Author(s): Mariola Walczak-Mikołajczakowa / Language(s): Polish Issue: 1/2015

The article shows a complicated religious situation in Bulgaria. In analytical part, the attention is drawn to characterization of Orthodox tradition of literary activity, so it can be compared to attempt of normalization of language (based on dialect so-called Paulicjanie), which was taken by Catholics in the turn of the XVIII and XIX century. Analyses of language which is used in our times by both Christian denominations indicate that nowadays the main difference between discourse, within Orthodox and Catholicism, depends on different, rhetorical orderliness of the text.

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Není stále jasné, co jsou to protisocialistické síly

Není stále jasné, co jsou to protisocialistické síly

Author(s): Petr Andreas / Language(s): Czech Issue: 02/2021

In this study, the author focuses on the leadership of the Communist Party of Czechoslovakia (KSČ), its discourse on the enemy, and its rhetoric against it in 1967–1970. In terms of domestic and foreign policy relations, the Czechoslovak reform, and Prague Spring consisted in the fact that the First Secretary of the Communist Party of Czechoslovakia, Alexander Dubček, weakened and negated the rhetoric against the enemy and reduced the traditional conceptual apparatus to suppress the enemy, used by his predecessor, Antonín Novotný. This caused a disagreement with the allies. Their political and military pressure, including the intervention, was intended to encourage the Communist Party of Czechoslovakia to ‘see’ the enemy again and speak a common language about it. Under the pressure of ‘Normalization’, the Communist Party leadership gradually enlarged the circle of the party’s enemies (right-wing, Liberalism, and Conservatives) to include those unaccepted by the allies led by the Soviets (anti-socialist forces, anti-Sovietism), and conversely, it ceased to oppose those who were aligned with the Soviets (Conservatives). Conceptually, the domestic terminology concerning the enemy adapted to the Soviet terminology and eliminated the remains of the domestic political traditions. At the rhetorical level, the Czech Communist representatives remained firmly enclosed in a framework which I call the Marxist-Leninist conceptual-rhetorical model of thinking about the enemy, and with the attributes indicating the individual groups of enemies, they also adopted concepts such as anti-social forces, the vagueness of which enabled them to bridge the discrepancies between the domestic and Soviet concepts of the enemy. Anti-Sovietism became the key term which enabled the transfer of power in the Communist Party leadership in April 1969.

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K otázkám rétorické a empirické evidence v myšlení raného novověku

K otázkám rétorické a empirické evidence v myšlení raného novověku

Author(s): Lenka Řezníková / Language(s): Czech Issue: 02/2016

The aim of this essay is to present two related but mutually contradictory cultural-historical interpretations, which explain the notion of evidence in Early Modern thought. While the first emphasises the rhetorical origins of the notion of evidentia and focuses on its rhetorical and narrative aspects, the other claims that due to the introduction of new methods in natural sciences, the notion of evidence in Early Modern Period changes and rhetorical evidence is transformed into an empirical one. This article’s aim is not to map the entire range of scholarship related to the Early Modern understanding of the notion of evidentia: it leaves aside especially those investigations which focus on ‘context- free’ evidence in the sense of ‘self-evidence’. The two abovementioned ways of understanding the notion of evidence are investigated here because they do not treat evidence as an attribute of a judgement or piece of knowledge. Rather, they see it as a historically variable aspect of the act which ascribes a judgement or piece of information the status of evidence. Mutual confrontation of the two interpretations thus also raises a question whether the rhetorical and the empirical aspects of evidence in the context of Early Modern thought are necessarily mutually exclusive.

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O rezonatorze biografii Herstory Libussy Fritz-Krockow spisana przez Christiana Grafa von Krockowa

O rezonatorze biografii Herstory Libussy Fritz-Krockow spisana przez Christiana Grafa von Krockowa

Author(s): Ewa Tierling-Śledź / Language(s): Polish Issue: 1/2022

The author reads and interprets the work of Christian Graf von Crockow titled “The Hour of the Women”. She shows that in the process of (re)writing his sister’s story in various ways, the author strengthened the sense of her narrative – he became a “biography resonator”. The aim of the article is to analyze the aims and methods, as well as the effects of this “resonance”. It will be a look at a biographical and historical work from a literary studies, partly interdisciplinary perspective. The author argues that it is time to replace the rhetoric of the collective experience of Polish and German resettlement with an analysis of the record of an individual fate.

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SCRIERILE SENECANE, ÎNTRE TEMATISM ȘI TEXTUALISM

SCRIERILE SENECANE, ÎNTRE TEMATISM ȘI TEXTUALISM

Author(s): Mihai Valentin Vladimirescu / Language(s): Romanian Issue: 32/2023

This paper seeks to uncover Seneca's brilliance as a writer, unearthing his use of rhetorical devices and tropes alongside the sophisticated methods he employed to construct literary and philosophical personas in both prose and dramatic works. In an era characterized by tyranny, suffering from disease and premature death, Senator Seneca proclaimed hope through Stoicism – delivering a new message that provided comfort amidst distress during times of political instability. Rhetoric, the science of persuasive public speaking, has been a pivotal part in communication since ancient times. The form of rhetoric provides insight into what was intended to be communicated by the speaker and their intention for forming a relationship with their audience.

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Digital Media and Dynamics of Contemporary Public Sphere: Towards a Theoretical Framework
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Digital Media and Dynamics of Contemporary Public Sphere: Towards a Theoretical Framework

Author(s): Nikolai Mihailov,Vesselina Valkanova / Language(s): English Issue: 3/2023

The article examines the dynamics and change of the contemporary public sphere caused by the emergence of digital media and their transformative impact on social life and communicative professions. For this purpose the stages in Jürgen Habermas's theory of the public sphere are traced, and, the main concepts in his two main works, dedicated to the classical public sphere (1962) and the one formed under the influence of digital media (2022), are analysed. The authors examine importance of this transformation on the democratic process, the platformization of the media and its influence in modern society, as well as the problems of technology in the field of social networks. The article undertakes an attempt to build a theoretical framework for explaining the development of the contemporary public sphere in the conditions of accelerated change in communication technologies.

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Etyka między retoryką i sztuczną inteligencją. Komunikat w sprawie kierunków badań

Etyka między retoryką i sztuczną inteligencją. Komunikat w sprawie kierunków badań

Author(s): Karol Klauza / Language(s): Polish Issue: 31/1/2021

The development of communication technologies (especially with artificial intelligence) influences new understanding of rhetoric and related to it ethics. Research on the use of nanocomputers in the process of influencing the brain leads to new understanding of fundamental rhetoric such as: intercommunicator, speech (word), ethical subject. It is a matter of interest in linguistics, psychology of communication, cognitive science, semantics and biotechnology. The development of research in this field is important for the training of journalists in new and upcoming media.

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Preparing for War: Strategic Narratives and Disinformation in Leadership Rhetoric during the Ukraine War

Preparing for War: Strategic Narratives and Disinformation in Leadership Rhetoric during the Ukraine War

Author(s): Neofytos Aspriadis / Language(s): English Issue: 31 (1)/2023

During the preparation for the Ukraine war and especially after the Ukraine invasion, Russia and the West were involved in a rhetorical battle aiming to establish their strategic narratives and influence the public's perception. Strategic Narratives were used to deconstruct the image of Putin and Russia or to rally the public around Western ideology to make it immune to Russian propaganda. Disinformation was another tool used to disorient the public's decision-making process and perceptions. Leadership rhetoric concerning the misrepresentation of historical events like the questioning of the history of Ukraine by President Putin developed a strategic narrative for legitimizing purposes. The paper examines the strategic narratives and the formation of disinformation narratives used in the speeches of the protagonists of the Ukraine war.

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Communication et rhétorique dans la construction de la réputation d'un leader: le cas de Zelensky

Communication et rhétorique dans la construction de la réputation d'un leader: le cas de Zelensky

Author(s): Márcia Marat Grilo,Adriana Mello Guimarães / Language(s): French Issue: 31 (1)/2023

This article aims to examine the narratives used in the Ukraine-Russia war from the speeches given by Ukrainian President Volodymir Zelensky, focusing on how he communicates and uses rhetoric in his quest for a reputation that allows him to mobilize the international community in support of the Ukrainian cause. The methodology consisted of a literature search and content analysis conducted on a set of speeches in video format, broadcast live via videoconference and available online. Thus, the corpus consists of three speeches addressed to the European, French and Portuguese parliaments, respectively on March 1, March 23 and April 21, 2022. The study carried out allowed us to see that the Ukrainian president's message is similar in structural terms, always clear, direct, and containing a strong emotional appeal. His speeches can be seen as part of a strategy of spreading a message that aims to build a narrative about the conflict.

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Multimodalność w relacjach z działań komunikacyjnych

Multimodalność w relacjach z działań komunikacyjnych

Author(s): Celina Heliasz-Nowosielska / Language(s): Polish Issue: 77/2021

The article presents selected results of the pilot part of an experimental study on reporting multimodal communication activities by adult speakers of Polish. The starting point of the experiment was theoretical and empirical research on the involvement of various modalities in communication activities, in addition to words, intonation, prosody, facial expressions, gestures, movements of the whole body and its parts (Austin 1962; Kendon 1994, 2000, 2004; Poggi 2007; Hellbernd & Sammler 2016). In order to obtain data for the analysis, 23 fragments of documentary films from the collection of the Archives of the Film School in Łódź were presented to 101 adults, who differed in terms of age, sex and education. The participants of the experiment were asked to report on what the characters were doing. The result of the study was a database that included recordings of both the communication activities and the reports on them. The pilot part of the study covered the qualitative and quantitative analysis of 10 fragments of films. We analysed the meaning and reference of the vocabulary used by the participants to report on the multimodal communication activities observed in the films, the frequency of expressions used in the reports, as well as the discrepancies in the reports. The analysis showed that if a given turn was a composition or a sequence of activities of different modalities, the speaker could report on each of these activities separately or use a single qualifier to describe a whole group of activities. Such qualifiers can be both the names of performative acts and the names of actions of any specific modality. If the conversation changes in terms of modality, then it can be perceived by individual observers through the lens of the various episodes that make up the conversation. Certain actions are sometimes more often taken into account or omitted, which shows differences in the level of importance that speakers attach to different types of activities.

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Kannst du noch weniger beitragen? Zu Spezifik und Subbotschaften von rhetorischen Fragen

Kannst du noch weniger beitragen? Zu Spezifik und Subbotschaften von rhetorischen Fragen

Author(s): Iwona Wowro / Language(s): German Issue: 1/2023

Rhetorical questions do not represent an independent type of questions and do not have a specific grammatical form but occur as a complex phenomenon with blurred boundaries that are set by the situational context. They violate the maxim of quality and do not fulfil the conditions for successful questioning since they have nothing in common with real questions except for their grammatical form. In the theoretical part of the article, their specificity and types are briefly presented, whereas the empirical part discusses their conventionalized structure and a few illocutionary indicators that point to rhetoricity as well as to the reinterpretation of the utterance.. The findings clearly show the ironic potential of rhetorical questions.

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Framing the Russia-Ukraine War in the Discourse of Ukrainian Church Leaders

Framing the Russia-Ukraine War in the Discourse of Ukrainian Church Leaders

Author(s): Olexandr Levko / Language(s): English Issue: 115/2023

The article investigates the representation of the Russia-Ukraine war in statements of the heads of the Orthodox Church of Ukraine (OCU), the Ukrainian Greek Catholic Church (UGCC) and the Ukrainian Orthodox Church (UOC). The study reveals stark differences in the discourse of Ukrainian Church leaders regarding their portrayal of the invasion. Thus, Metropolitan Onufriy resorts to the framing model of backgrounding by personifying the war and minimizing direct references to Russia as responsible for its commencement. Instead, Metropolitan Epiphanius and Patriarch Sviatoslav unequivocally condemn Russia as the aggressor state, apply derogatory labels to the Russian army and resort to hyperbolization, thus foregrounding the guilt of the enemy. Furthermore, they both tend to construct an extremely positive image of the Ukrainian nation and warriors, with many allusions to biblical heroes. They attribute the sacral meaning to the Russia-Ukraine war projecting it onto the eschatological dimension as the war between good and evil, where the good is destined to win. In contrast, Metropolitan Onufriy does not mention the idea of Ukraine’s victory at all but mostly envisions the advent of peace as achieved by means of negotiation or mediation. In conveying their communicative intentions, all three heads make extensive allusions to biblical events, but even in case of the same biblical plots (the story of Cain and Abel, the apocalypse, etc.), there are significant differences in the aspects they choose to highlight.

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Communication politique oscillant entre l’Ethos Dit/Montré. Politiques Educatives vs. Séismes ?

Communication politique oscillant entre l’Ethos Dit/Montré. Politiques Educatives vs. Séismes ?

Author(s): Ebru Eren / Language(s): French Issue: 22/2023

“Political communication” means “political discourse”, and “discourse” means “ethos-pathoslogos”: Whereas pathos appeals to the emotion of the public and logos is a matter of reason and argumentation, ethos is the image that the speaker gives of her-himself through her/his own discourse. But what is the role of political discourse in the construction of ethos? As rhetoric, political communication is based on the strategy of persuading the electorate. Education policies for example, constitute the focus of political communication. How does political communication transform education policy into an ideological product in Türkiye? We will suppose that education policies are discourses based on speaking ethos and shown ethos. We will analyze the construction of speaking and shown ethos in the speech of the Minister of the Council of Higher Education that he delivered during the Gaziantep-Kahramanmaraş earthquakes in February 2023.

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ANTITHESIS AS POWERFUL LINGUISTIC TOOL OF PERSUASION IN POLITICAL SPEECHES IN KOSOVO

ANTITHESIS AS POWERFUL LINGUISTIC TOOL OF PERSUASION IN POLITICAL SPEECHES IN KOSOVO

Author(s): Venera Llunji,Albert PAÇARIZI / Language(s): English Issue: 43/2023

Political speeches play a vital role in the communication strategies of political leaders, enabling them to express their ideas, mobilize support, and persuade the public. Within this context, the effective use of rhetorical devices assumes paramount importance in conveying messages. This paper aimed to investigate the role of antithesis as a potent linguistic tool of persuasion in political speeches, specifically within the context of Kosovo. The paper sought to examine the prevalence and patterns of antithesis in political speeches delivered by Kosovo politicians, analyze its rhetorical effectiveness in shaping public opinion and influencing political discourse, explore sociopolitical and cultural factors that influence its usage, and assess its impact on audience perception and receptiveness to political messages. The paper employed methodologies such as corpus analysis, rhetorical analysis, and sociopolitical analysis, to achieve its objectives. The expected contributions of this paper lie in advancing our understanding of political rhetoric in Kosovo, highlighting the significance of antithesis as a persuasive linguistic tool, and enriching the knowledge base in the field of political communication.

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President Vladimir Putin’s speech at the Victoria Day parade in the light of some Ciceronian rhetorical principles

President Vladimir Putin’s speech at the Victoria Day parade in the light of some Ciceronian rhetorical principles

Author(s): Stefan DUMITRU / Language(s): English Issue: 04/2023

The purpose of this article is to examine the manner in which three of the principles of Ciceronian rhetoric and oratory are used in the speech of President V. Putin on the occasion of the Victory Day parade. The first of them, regarding the auditor’s information, is partially respected by the Russian president, in that he presents too little data intended to provide a somewhat concrete picture of how Western countries have reported, over time, to Russia’s defense requirements. Next, we bring enough examples to demonstrate the orator’s preference for the principle that consists in convincing the audience by appealing to arguments of an affective nature. The third, convincing the public through ethical arguments, strictly depends on the achievement of the previous ones. The degree of respect for each one emerges from the specific quotes in the content. The natural conclusion of the approach is that the Russian president prefers only one of them, failing, in our opinion, to effectively capitalize on the other two, a fact that has (or should have) repercussions on the persuasion of the audience.

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Слово-манипулятор безусловно

Слово-манипулятор безусловно

Author(s): Jelena Valerjevna Markasova / Language(s): Russian Issue: 2/2009

This article deals with the word bezuslovno (undoubtedly; unconditionally; certainly, of course). The paper analyses the meanings and the usage of this word in the literature from the very beginning of 19th century to the modern Russian including the mass-media practice. Bezuslovno in this context functions as the most efficient way of manipulating the partner’s position, as the method of status distribution inside the communication. As a discursive word it can lose the meaning and can become the sign of agreement or disagreement (in an ironical context).

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THOUGHT – DICTION – FIGURES – METHOD – COLA – WORD ARRANGEMENT – CADENCE – RHYTHM: A SELF-STANDING SEQUENCE IN LATE BYZANTINE RHETORICAL HANDBOOKS

THOUGHT – DICTION – FIGURES – METHOD – COLA – WORD ARRANGEMENT – CADENCE – RHYTHM: A SELF-STANDING SEQUENCE IN LATE BYZANTINE RHETORICAL HANDBOOKS

Author(s): Vessela Valiavitcharska / Language(s): English Issue: 60/1/2023

The aspects of style termed ἔννοια, λέξις, σχήματα, μέθοδος, κῶλα, συνθήκη, ἀνάπαυσις, ῥυθμός, found in Hermogenes’ De Ideis, begin to appear as a self-standing sequence in post-twelfth century rhetorical handbooks. The sequence becomes the object of contemporary theoretical developments, responsive to late Byzantine literary and rhetorical practice. The eight elements are extrapolated and summarized in a single chapter in the treatise On the Eight Parts of the Rhetorical Discourse, contained in vol. 3 of Walz’s Rhetores Graeci, but are also present as an unfolded, multi-chapter sequence in two fourteenth-century compilations: the anonymous Rhetorica Marciana and the Synopsis Artis Rhetoricae by Joseph Rhacendyta. This is a new and separate curriculum development, which was used to complement instruction in the Hermogenean corpus.

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Dichotomous rhetoric and purposeful silencing: Contradictions of Czech and Polish post-2015 migration policy vis-á-vis immigration from South Asia
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Dichotomous rhetoric and purposeful silencing: Contradictions of Czech and Polish post-2015 migration policy vis-á-vis immigration from South Asia

Author(s): Zbyněk Mucha / Language(s): English Issue: 1/2024

Immigration became an especially thorny and publicly discussed issue with the so-called Refugee Crisis beginning in 2015. The stance of the Czech and Polish governments was dominated by strong anti-Muslim and anti-immigration rhetoric. Still, both countries have witnessed a steady increase in mainly short-term immigration from various Asian countries such as Bangladesh or Pakistan ever since. This paper analyses Czech and Polish migration policies against the backdrop of a historically constructed notion of anti-illegal immigration policy, and category of temporary migration, coupled with the problematic nature of debt-financed migration in Asia. Drawing on ethnographic fieldwork in Czechia and Poland (2018-2021), in-depth and semi-structured interviews with migration experts, academic and grey literature, official documents, and the method of Accidental ethnography, this paper argues that silencing of actual labor immigration in political communication while employing anti-migration rhetoric represents a discursive gap typical for liberal democracies. It further concludes that rendering migrant labor as a temporary commodity and turning a blind eye on recruitment of international migrants represents a continuity practice of migrant labor subordination within the nation-state, originating during colonialism and the advent of capitalism in the nineteenth century.

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U ODBRANU SOKRATA: SOKRATOVI ARGUMENTI PROTIV TRASIMAHOVOG SHVATANJA PRAVEDNOSTI

Author(s): Irina Deretić / Language(s): Serbian Issue: 3/2015

It seems that the most prominent interpreters of Plato’s Republic agreed upon that Socrates’ argumentation against Trasymachus is neither satisfying nor convincing. In this paper, I will attempt to point out what is the validity and argumentative power of Socrates’ refutation of the immoralist account of justice. His arguments do not only have the refutative value, but they also provide us with some important general insights into the nature of techne, arête, pleonexia, eudaimonia, etc., as well as with the direction of the further discussion in the Republic.

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NATIVE ADVERTISING AS RHETORICAL CAMOUFLAGE

NATIVE ADVERTISING AS RHETORICAL CAMOUFLAGE

Author(s): Daniel Ciurel / Language(s): English Issue: 16/2023

This paper aims to identify the rhetorical strategies of the paid covert advertising that matches the aspect and function of the digital media environment in which it appears. With an expanding use of new formats on different platforms and devices, native advertising is a creative alternative to traditional digital ads. The disguised advertisements can effectively avoid both ad blockers and consumer resistance to persuasion, as they are less intrusive forms of commercial content. Native advertising is a hybrid genre, which tends to blur the boundaries between promotional and editorial content, digital news outlets and advertising agencies, publishers and marketers, because of its use of rhetorical camouflage.

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