Bezuslovno Being Word Manipulator (undoubtedly, certainly) Cover Image

Слово-манипулятор безусловно
Bezuslovno Being Word Manipulator (undoubtedly, certainly)

Author(s): Jelena Valerjevna Markasova
Subject(s): Media studies, Communication studies, Lexis, Semantics, Rhetoric
Published by: Vysoká škola evropských a regionálních studií, z. ú.
Keywords: discursive words; speech manipulation; rhetoric; conversational approach; mass-media practice;

Summary/Abstract: This article deals with the word bezuslovno (undoubtedly; unconditionally; certainly, of course). The paper analyses the meanings and the usage of this word in the literature from the very beginning of 19th century to the modern Russian including the mass-media practice. Bezuslovno in this context functions as the most efficient way of manipulating the partner’s position, as the method of status distribution inside the communication. As a discursive word it can lose the meaning and can become the sign of agreement or disagreement (in an ironical context).

  • Issue Year: 2009
  • Issue No: 2
  • Page Range: 124-127
  • Page Count: 4
  • Language: Russian