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INNOWACJE MARKETINGOWE NA RYNKU USŁUG POCZTOWYCH

Author(s): Grzegorz Szymański / Language(s): Polish Issue: 37/2015

The postal services market in Poland had a revolution in 2013, the liberalization of the market has allowed the elimination of the monopoly of the Polish Post. Open market helped to increase the competitiveness and the emergence of a more and more operators. Marketing activities conducted by individual companies have to attract as many new customers. The dynamic development of e-commerce sector in Poland also enforces changes aimed at increasing customer satisfaction. Marketing innovations used by operators performing follow customers and competitors activities.

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POLITYKA KREOWANIA PROZDROWOTNEGO STYLU ŻYCIA WŚRÓD DZIECI I MŁODZIEŻY

Author(s): Katarzyna Szalonka / Language(s): Polish Issue: 38/2015

The National Health Programme having been implemented since 1996 and is aimed at improving the health conditions of Poles and creation of health-centered lifestyle. Human health is determined by a proper diet, physical activities, personal hygiene, the basic skills of managing free time and combating stress effectively, taking prophylactic measures and rational drug consumption. The health is regarded both as the social capital and as the consumption and investment welfare. In the first decade of the twenty-first century Grossman proposed the creation of a healthy lifestyle among children and adolescents. The paper presents the results of scientific research on the health- centered behavior of the children and adolescents in Dolny Śląsk [Lower Silesia].

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OCENA JAKOŚCI USŁUG RESTAURACYJNYCH NA PRZYKŁADZIE KAWIARNI W LUBLINIE

Author(s): Piotr Blicharz / Language(s): Polish Issue: 38/2015

The main purpose of the paper is presentation of the Servqual method and its use in the research of the quality of restaurant’s services. The paper presents the results of research on the quality of services in selected cafés in the city of Lublin, which was conducted in December 2014. Practical implication of this method to assess the quality of services takes into account primarily customer satisfaction. It becomes a simple way to obtain clear conclusions on issues related to the adjustment of the services to customers’ requirements.

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PREFERENCJE I MOTYWY WYBORU ZAKŁADU UBEZPIECZEŃ NA ŻYCIE PRZEZ KLIENTÓW INDYWIDUALNYCH

Author(s): Beata Nowotarska-Romaniak / Language(s): Polish Issue: 38/2015

Life insurance companies direct their attention to their current and potential customers. The variety of life insurance services offered means that customers are confused, unaware of what they want and expected. The company's tasks are to make customers aware of need of the insurance contract, the preparation and presentation of the offer and then selling offered services. In order to be successful in this field, there is a need for knowledge about individual customers, knowledge of their preferences and motives. The paper describes, on the basis of a survey conducted in November 2014, the preferences and reasons for choosing life insurance services by individual customers.

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PROMOCJA ZASOBÓW KOLEJOWYCH PRZEWOZÓW PASAŻERSKICH NA PRZYKŁADZIE INWESTYCJI W RAMACH PROGRAMU OPERACYJNEGO INFRASTRUKTURA I ŚRODOWISKO

Author(s): Grażyna Rosa / Language(s): Polish Issue: 40/2015

The paper characterizes the promotional campaign of resources of passenger rail transport on the example of the new railway rolling stock, which was purchased under the Operational Programme Infrastructure and Environment by Lubuskie and Zachodniopomorskie voivodeships. The new railway rolling stock is an essential resource for railway companies, improving the quality of delivered services and therefore more efficient competition for customers. The Promotional and informational campaign, directed primarily to the inhabitants of Lubuskie and Zachodniopomorskie voivodeships was carried from October 1st 2014 to March 31st 2015.

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NOWOCZESNA OBSŁUGA PACJENTA

Author(s): Iwona Czerska / Language(s): Polish Issue: 40/2015

The subject of the paper is the presentation of the tools of the modern patient service. Latest changes in the organization of the health care in Poland are discussed. The attention is paid to the development of the health care system computerization. New features, platforms and portals friendly and helpful to patients are presented. An aspect of the modern psychiatric care is also introduced. The future projects of the further modernization and improvement of the patient service are listed. Finally, the problem of dehumanization of medicine as a consequence of excessive bureaucracy, digitization and commercialization of the health care is outlined.

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NOWOCZESNE ROZWIĄZANIA W USŁUGACH PUBLICZNYCH NA PRZYKŁADZIE MIEJSKIEJ KARTY ELEKTRONICZNEJ

Author(s): Barbara Kos / Language(s): Polish Issue: 40/2015

Public services area is constantly growing in importance. Availability, accessibility and quality of public services increase quality of society’s life and improve regions’ competitiveness, which in turn determines their economic growth. Ensuring high level of public services involves a continuous effort to increase effectiveness of provided services and to ensure the efficient use of public funds while maintaining high and stable level of provided benefits and results. For this purpose, increasingly modern solutions based on innovation are used. An example of such solution is the Silesian Public Service Card project. The card has a chance to become a universal and widely available tool for accessing public services for residents and guests of Silesian Agglomeration.

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KREOWANIE SYLWETKI ABSOLWENTA UCZELNI WYCHOWANIA FIZYCZNEGO – PERSPEKTYWA STUDENTA I NAUCZYCIELA

Author(s): Krystyna Buchta,Małgorzata Skiert,Maria Anna Turosz / Language(s): Polish Issue: 40/2015

The subject of the study pertains to the profile of physical education university graduate. Following the theme of the quality of education, the study attempts at diagnosing the required competencies of the graduate on the basis of opinions expressed by the main participants of the educational process- students and faculty members. The study encompassed 920 students graduating from undergraduate and graduate programmes. Opinions of 61 faculty members, employed in Józef Piłsudski University of Physical Education, were also incorporated into the study. Empirical data was collected by means of a random survey. Results of the analysis revealed significant differences of opinion as regards the level of required knowledge, skills and social competencies characterizing graduates of physical education university studies.

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AİLE ÇATIŞMALARI, NEDENLERİ ve EN YAYGIN ÇÖZÜMLERİ

Author(s): Hüseyin Rehimirad / Language(s): Turkish Issue: 8/2010

Aile ve çiftlerin rastladığı sorunlar, uğradığı zararlar, ailede çatışmamazlıklar ve diğer etkili amiller geçmişten günümüze kadar dikkate alınmış ve incelenmiştir. Şu araştırmanın amacı da evlilik çatışmalarının nedenlerini bulmak gibi sosyolojik bir meselenin çözümüne küçük bir katkıda bulunmaktır.

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NOWE MEDIA W KREOWANIU WIZERUNKU ORGANIZACJI

Author(s): Joanna Wyrwisz / Language(s): Polish Issue: 41 (1)/2015

The objective of the paper is pointing out new media in the marketing communication as the effective and acceptable tools of creating the image of the organization. The appropriate image of the brand cannot be created spontaneously but must be the effect of a deliberate marketing strategy. The strategy is realized with the use of diverse communications tools serving building up the strong and explicit image. Among those tools social media as well as custom instruments of the promotion as corporate blogs are of a special importance. The research approach based on preliminary research of the writing and internet sources is applied in the paper. An overall description of new media is included showing their specificity and possibilities of the application. In particular, the case of InPost company using communicative high-tech solutions for building the competitive position of its brand is portrayed in the paper.

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KOBIETY W WYDZIAŁACH LOGISTYKI POLICJI

Author(s): Beata Basińska A.,Izabela Wiciak / Language(s): Polish Issue: 41 (1)/2015

The objective of the paper is to examine unequal treatment of women in Polish Police. The changes in hiring women in Police are analyzed and the pilot study conducted in a group of 37 police officers, men and women, who worked in logistics department. The Effort-Reward Imbalance Questionnaire was used to evaluate organizational demands and job rewards. The results revealed that there are no significant difference in subjective perception of burdensome job demands and insufficient rewards between women and men in the research group. The exception was the fact that women perceived greater organizational hindrances and insufficient recognition from supervisors. Women in management have equal rights and competencies, but unequal opportunities. Apart from stereotypes, there are no significant differences between women and men at work, which would justify their discrimination. The examples of good practices in this area are also presented.

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SMART MARKETING W SŁUŻBIE MIAST

Author(s): Magdalena Daszkiewicz / Language(s): Polish Issue: 41 (1)/2015

The paper presents the theoretical discussion on the possibilities of using "smart idea" in city marketing. Theoretical considerations based on literature studies, enriched with case studies of smart cities are the basis for formulation of a definition of smart marketing, description of the concept and indication of the ways of applying the smart idea in city branding. The use of smart idea in city branding is possible by obtaining strong associations and supporting smart city marketing with unique connotations, arising from the entrenched keys of identification or new, modern identifiers. We should take into consideration the possibilities and limitations associated with the exploitation of smart idea in city marketing in the long term perspective, in the competitive context and communication in the complex environment.

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BUDOWA WIZERUNKU WYMIARU SPRAWIEDLIWOŚCI

Author(s): Katarzyna Majchrzak,Przemysław Banasik / Language(s): Polish Issue: 41 (1)/2015

The objective of the paper is the presentation of relationships between the notions of identity, image and reputation within the judiciary; the principles of shaping the image of the justice system; good practices of building a positive image used by courts; the level of maturity of courts covered by a pilot study when it comes to using a variety of actions enhancing the image; role and possibilities of inter-organisational networks in the transfer and homogenising good practices of building a positive image of courts. The basic research methods employed in the paper are: literature studies, empirical analysis based on available secondary research, as well as personally conducted empirical research for the purposed of the paper. Also, the case study method was adopted to better illustrate the implementation process of the good practice by the name of improving the general image of the court.

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FORMY OUTSOURCINGU NA RYNKU USŁUG ZE SZCZEGÓLNYM UWZGLĘDNIENIEM SEKTORA TRANSPORTU LOTNICZEGO

Author(s): Edyta Drajska,Małgorzata Wach-Kloskowska / Language(s): Polish Issue: 41 (2)/2015

Enterprises are continuously seeking better and more efficient models of operating on the market. Outsourcing is one of the business management methods that continues to grow in popularity. The paper presents the outsourcing theory as well as outsourcing activities undertaken by companies operating on the air services market. Airlines and airports decide what areas and in what form they can “outsource”, depending on their needs, resources and priorities. When choosing a service provider, the company should have regard to their knowledge, experience and ability to provide operations at the highest level. Companies must be also aware that accurate decisions will be profitable and will result in strengthening company’s position but mistakes may expose companies to increased costs and reduced value of the organization.

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MOŻLIWE OBSZARY WSPÓŁPRACY PODMIOTÓW SEKTORA TSL Z ORGANIZACJAMI POZARZĄDOWYMI W RAMACH POPRAWY STANU BEZPIECZEŃSTWA RUCHU DROGOWEGO W POLSCE

Author(s): Teresa Gądek-Hawlena / Language(s): Polish Issue: 41 (2)/2015

Undertaking cooperation by entities operating in various domains of the social/economic life should give benefits both to the businesses and the whole society. The example of such cooperation bringing multiple benefits are the common actions of the non-governmental organisations and enterprises of the TSL (Transport-Shipping-Logistics) sector for improvement of the road traffic safety. In the paper, the similarities and differences between transportation enterprises and the nongovernmental organisations have been indicated, the share of truck drivers in road accidents have been defined together with the costs borne in connection with road accidents, and their share in GNP (gross national product) and, next, the action domains have been presented for non-governmental organisations and private sector enterprises aimed toward BRD (road traffic safety). The last element depicted in the paper is an attempt to present the feasible common actions of influence upon the BRD condition.

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WEWNĘTRZNA OCENA DOKONYWANA PRZEZ KADRĘ KIEROWNICZĄ JAKO NARZĘDZIE ZARZĄDZANIA W PODMIOTACH LECZNICZYCH NA PRZYKŁADZIE SZPITALA KLINICZNEGO

Author(s): Jolanta Sielska,Monika Matecka,Eliza Dąbrowska,Joanna Zdanowska / Language(s): Polish Issue: 41 (2)/2015

The paper presents the results of the research aimed at finding out the managers’ opinions about the functioning of various aspects of managing a large health care entity such as a clinical hospital. The research was conducted in a clinical hospital in Poznan in the 2012 year. 36 employees – middle managers – participated in the study. The following ones were, among others, evaluated: internal audit effectiveness, the remuneration system, the system of communication inside the hospital, the way of updating procedures and the mechanisms serving to maintain the continuity of activity in times of emergency. The work of the hospital’s management was also evaluated. Nearly 50% of the participants of the study highly evaluated such aspects as, among others: the information flow system and the mechanisms allowing for maintaining the hospital’s activity in the case of unpredictable events. The remuneration and promotion system was lower evaluated; in the opinion of 55.5% of the participants it does not have an influence on the effective employee management. Almost 60% of the managers perceived the need for systematic internal evaluation.

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INTELIGENTNY SYSTEM TRANSPORTOWY W MIEŚCIE NA PRZYKŁADZIE BIAŁEGOSTOKU

Author(s): Ewelina Julita Tomaszewska / Language(s): Polish Issue: 41 (2)/2015

The main objective of the paper is to systematize the knowledge of Intelligent Transport Systems (ITS) and present concrete solutions on the example of Bialystok. Cities that take the implementation of the concept of smart city, transforming from the concept of sustainable development to the concept of intelligent growth, are characterized by managerial innovations and implementation of innovative solutions and due to this can effectively compete with other centers. The benefits from implementation of ITS can be achieve by both residents and businesses established in the city, as well as other stakeholders. The results are, among others: increase in the capacity of streets, reducing travel time, improve customer service, as well as a general improvement in traffic safety and reducing the negative impact on the environment. These systems allow therefore easing the problems of European transport policy. The city of Bialystok in 2015 successfully launched the Intelligent Transport System covering the whole city, which is an important differentiator against the other cities in the country. The implemented solutions are aimed at most of all sustaining the large share of mass transport in the transport system. The main tasks of the system presented in the paper include the acceleration system in public transport, smooth ride and optimization of traffic in the city.

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ZASTOSOWANIE CROSS-DOCKINGU W LOGISTYCE DYSTRYBUCJI NA PRZYKŁADZIE FIRMY INPOST

Author(s): Mirosław Antonowicz,Artur Kikuła / Language(s): Polish Issue: 41 (2)/2015

The objective of the paper is presentation of the cross-docking solution, used in the market practice of logistic operators, which is the answer to competition and growing customers’ expectations. Research methodology: query of thematically selected literature and case study of a logistics operator. The paper presents basic models of warehouses used in cross-docking. Mechanisms of operations is characterized on basis of InPost operator. Cross-docking is becoming more and more popular solution in business practice due to the effects possible to achieve, such as cost reductions, e.g. contract completion as well as competitive advantage over operators using traditional delivery methods.

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Türkiye’de Gelir Dagılımı Adaletsizliği Ve Yoksullukla Mücadelede Sosyal Yardımların Gelişimi (2003-2012)

Author(s): Adem Üzümcü,Mustafa Korkat / Language(s): Turkish Issue: 8/2014

Unfair distribution of income and poverty are the common problems of all countries in these days. Therefore, local or global plans must be arranged concerning the solution of the problems of unfair distribution of income and poverty by considering the effects of both issues to each other. Unfair distribution of income and poverty is seen to a certain extent in Turkey as well as in the world. Although unfair distribution of income and poverty seemed relative rise with the effect of global crisis, recovery in income distribution, relative decrease in absolute poor number and poverty ratio have been witnessed in Turkey. Economic and politic stability, provided after the crisis of 2001, and the rise in social welfare contributed to this positive process. However, the amount of rise of social welfare is not sufficient. Permanent solutions must be generated to the process of challenging with unfair distribution of income and poverty.

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Wellbeing – Conceptual Background and Research Practices

Author(s): Anna Dłużewska / Language(s): English Issue: 4/2016

The term wellbeing was introduced with the Gross National Product concept (understood as welfare) and then with the Bruntland Commission Statement, together with the concept of sustainable development. It gained momentum after the Millennium Ecosystem Assessment (2003, 2005), which opened a new field for interdisciplinary projects. The MEA concept means linking wellbeing to ecosystem services and to sustainable development, looking upon them as inextricable elements of one global process, which are necessary to ensure "our common future". Although the term wellbeing is used very frequently in research and literature, there is a lot of confusion about the content of its meaning. It is sometimes understood in purely economic terms, based on the MEA (2005) definition, from a medical/health point of view or in the socio-psychological way – as the fulfilment of needs or happiness. The article above is an attempt to present the main issues of conceptual background and research practices for wellbeing. The author begins with a conceptual background moving on to the research of wellbeing. The last part of the article gives an overview of participant disciplines (their methodologies and perspectives), the main research topics, and finally – the main gaps in contemporary research and challenges for future ones.

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