INNOWACJE MARKETINGOWE NA RYNKU USŁUG POCZTOWYCH
MARKETING INNOVATION FOR MARKET OF POSTAL SERVICES
Author(s): Grzegorz SzymańskiSubject(s): Economy, Sociology, Social Informatics, Welfare services, Economic development, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: marketing innovations; postal services; sector e-commerce;
Summary/Abstract: The postal services market in Poland had a revolution in 2013, the liberalization of the market has allowed the elimination of the monopoly of the Polish Post. Open market helped to increase the competitiveness and the emergence of a more and more operators. Marketing activities conducted by individual companies have to attract as many new customers. The dynamic development of e-commerce sector in Poland also enforces changes aimed at increasing customer satisfaction. Marketing innovations used by operators performing follow customers and competitors activities.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 37
- Page Range: 167-177
- Page Count: 11
- Language: Polish