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Tracing the Impact of the Digital Virtual Ludic on Immersive Theatre: A Case of Theatre Gamification

Author(s): Dimitrios Charitos,Eleni Timplalexi / Language(s): English Issue: 1/2023

Immersive theatre, a theatrical form emerging at the beginning of the 21st century, invites spectators to become immersed in interactive theatre performances. The use of the term immersive indicates a strong influence from digital media, particularly from virtual worlds (VWs). Immersive theatre and VWs appear to share characteristics. A systematic comparative approach tracing the presence of characteristics shared by immersive theatre and VWs (i.e., virtuality, worldliness, information intensity), among others, still unique to VWs (i.e., agency, ergodicity), reveals that immersive theatre has assimilated some VWs characteristics while still being in the process of negotiating others. The paradigm of pervasive games is brought into the conversation to claim immersive theatre as a partially successful case of theatre gamification, revising theatrical and dramatic conventions, towards what could be called a digitally and ludically inspired neo-dramatic. New intermedial forms of expression could benefit from the adoption of a game/play frame.

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The Role of Digital Marketing in the Esports Industry

Author(s): Radoslav Baltezarević,Radoslav Baltezarević,Vesna Baltezarević,Vesna Baltezarević,Ivana Baltezarević,Ivana Baltezarević / Language(s): English Issue: 1/2023

The eSports industry, supported by the accelerated development of digital technologies, is becoming more and more interesting to companies, as a potential place where products and services can be advertised. Given that consumers, who follow or actively engage in playing digital games and eSports, are mostly younger men, digital marketing strategies seem like a logical choice. This paper provides several theoretical viewpoints on the function of digital marketing in the industry of eSports. The authors attempted to make this topic more accessible to professionals with expertise in this field by assessing the views of 113 respondents and highlighting the possible advantages of adopting digital marketing in the eSports industry. The aim of this study is to show that companies should focus on promoting brands on digital platforms dedicated to eSports, because such activities, which are intended for players and audiences, are generally acceptable activities of business entities. Also, when carrying out brand promotion on these platforms, it is advisable to hire credible eSports influencers on social media to recommend their brands, and ultimately, to support the spread of eWOM about the company’s brand.

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Gaining New Insights into Professional Knowledge in Digital Game Art by Taking a Design Perspective

Author(s): Dave Hawey / Language(s): English Issue: 1/2023

Although artists contribute a great deal to what digital game players see on the screen, there is a marked absence in the literature of direct studies of artists working in digital game development. We stress the need to understand these artists’ professional knowledge in a rich and contextualized manner, and beyond technical expertise. In this paper, we describe the design process carried out by an experienced technical artist during game preproduction. We report findings gained through ethnography/shadowing at the Montreal-based Red Barrels studio. We refer to pragmatist and constructivist theories of professional design practice to make sense of its reflective, collaborative, situated, and transactional aspects. This paper draws conclusions on three ideas: (1) the benefits of using design theory to examine design-like reflective skills in game art practice; (2) the utility of qualitative methods to construct a thorough, holistic, and contextualized understanding of professional practice, and (3) how a richer, more elaborate understanding of ‘design’ in game development points to a need for further research on the sociocultural aspects of game experience design.

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Смеховые практики в годы Великой Отечественной войны в газете «Магнитогорский рабочий

Author(s): N. V. Chernova,N. N. Makarova / Language(s): Russian Issue: 42/2023

The history of humor is not new to the Russian historiography. At the same time, over the last decade, the research into laughter has been in demand and relevant, especially within the study of the history of emotions. The author suggests a specific example of the study of laughter in the local context. The article examines laughter during the period of the Great Patriotic War based on the newspaper “Magnitogorskii rabochii” in two ways. The first layer is made up of “guest” humorous sketches presented by the works of “TASS Windows” and front-line newspapers. The second — feuilletons, cartoons, humoresques posted on the pages of the city newspaper. Their authors were local journalists and artists. Local authors are understood as those who resided in the city during the Great Patriotic War. The former basically broadcast images of front-line life, explained military events, consoled people demonstrating shortcomings of the enemy and the dignity of the Soviet army. The latter, during the most difficult moments on the fronts, shifted the attention of residents to pressing urban problems, largely typical of Magnitogorsk: officials, roads, baths, etc. The article pays special attention to the influence of front-line events on laughter practices, forms of humor, themes and functions performed by it. The latter underwent significant changes during the war years. If at the beginning of the war, laughter performed an explanatory and anesthetic function helping the townspeople to cope with the difficult time of incomprehension of the events, of mobilization, of the first losses, etc., then in 1942 the substitution function became key: front-line humor was replaced by local humor. The end of the war required humor to make an effort to revive positive moods in the city, to ensure a gradual return to a peaceful existence.

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Lessons Learned from an International and Interdisciplinary Virtual Mobility Module between Albania, Slovenia, and Germany

Author(s): Mattis Altmann,Nelli Ukhova,Laura Hilse / Language(s): English Issue: 1/2023

Purpose: After piloting an international and interdisciplinary Virtual Mobility module with eight participating institutions, the experiences will be processed as pedagogical patterns in OER format to facilitate future implementation. Study design/methodology/approach: The lessons learned from the executing institution's perspective will be presented from the perspective of the module supervisor as well as two experienced e-tutors who were involved in the design, implementation and evaluation and were generated through their reflections of them. Findings: The lessons learned focus on improving the organization of international e-tutor teams, the dropout management in group work with several institutions, and adapting the e-tutor qualification to enable adequate and qualitative equal support of all participants. Originality/value: Based on the findings of the Albanian needs report, Virtual Mobility modules have been implemented marginally in the Albanian HEI landscape so far. Thus, the experiences from the pilot are of particular importance for the further multiplication and improvement of the internationalization of Albanian HEIs.

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Competence Needs of Modern Virtual Community Members

Author(s): Tom Helleken,Nils Hobe,Lisa-Mari Langesee / Language(s): English Issue: 1/2023

Purpose: This paper examines necessary competencies in virtual communities in Higher Education. Therefore, we explore which competencies are needed to participate in a virtual community and how these competencies can be captured and developed. Study design/methodology/approach: A systematic literature review (SLR) was conducted to achieve the research objectives. Findings: As a result, five core competencies were identified: digital competencies, (inter)cultural competencies and language, social and communication competencies, self-motivation and self-management, and collaboration. Consequently, a selfassessment test for virtual community members was designed to capture existing competencies. Originality/value: The Covid-19 pandemic as a driver of digitization has led to virtual collaboration being more prevalent than ever. This research paper contributes to the topic of virtual collaboration by informing about the necessary competencies and by developing an intuitive tool for self-assessing. Thus, preparing team members to become more successful in virtual teamwork.

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RE-DEFINING COMMUNICATIVE COMPETENCE FOR MULTI-MODAL COMMUNICATION IN THE DIGITAL AGE

Author(s): Valentina Mureșan / Language(s): English Issue: 23/2020

The present paper brings into discussion the difficulties of teachers in addressing the issue of competence formation in an age of a multitude of co-existing communication modes and operational frameworks, which, due to the present day educational needs, are not only constantly changing, but also become more field specific. However, the major educational trends attach increasing importance to interdisciplinarity, which points to the need of designing a new communicative competence framework, one that may include new dimensions, such as multi-modal communication literacy. In order to better understand the difficulties digital natives may have in decoding a new form of communication, the language of “emoji”, a qualitative pilot study was conducted using a small convenience sample of participants. The present research underlies aspects linked to several competence frames – communicative, multi-modal and emoji competence in an effort to redefine the set of sub-competences needed to be an effective communicator in the 21st century.

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ROMGLOBISH - THE DYNAMIC CODE OF ROMANIAN YOUTUBERS

Author(s): Anamaria Radu,Alexandra Cotoc / Language(s): English Issue: 24/2021

Our study provides a multifaceted discourse analysis of young Romanians tackling different topics on YouTube vlogs. As the explicit goal of the vloggers under focus is to raise awareness on social and political problems, on the Romanian music or culture, on travels and leisure time activities, gadgets, technology, sports etc. we will pursue an in-depth analysis of their discourses, focusing on the way their discourse is shaped in order to be catchy and liked by their followers. The dynamics of the Romanian language is manifested today in its most obvious forms in the language of Internet users, especially vloggers. We will analyze the influence of Globish and English in the new created code of Romanian YouTubers. The Romanian language constitutes a matrix in which English and Globish are poured and they become part of a new dynamic code, destined to be changed at all levels: lexical, morphological and syntactical.

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“The General Said”:

Author(s): Desislava Cheshmedzhieva-Stoycheva / Language(s): English Issue: 2/2023

Times of trial require resorting to new methods for venting up the tension. Internet memes during the first outbreak of the pandemic proved to be the necessary outlet, while, at the same time, provided a platform for the public to share their opinion, albeit in a humorous way, on the measures imposed, the people involved in the fight against the virus, and basically on everything that determined their everyday lives. The latter has been fostered greatly by the fact that humour is a generally relatable phenomenon. At the same time though, it can also be culture specific and some peculiarities of the embedded message can remain hidden for the general public. In order to trace these opposing aspects in the creation of internet memes, the paper analyses a corpus of 84 memes circulated on Facebook and Instagram in the period of 13 March 2020 – 30 May 2020. The subject in all these memes is General Ventsislav Mutafchiyski, who was in charge of the struggle with COVID-19 pandemic in Bulgaria, and the main methods of analysis are Critical Discourse Analysis (CDA) and Multimodal Discourse Analysis. The focus is on intertextuality and the paper argues that some of the intertextual links used in the creation of the memes might be left misunderstood by the general public due to the specificity of the message carried or the images that have been selected by the authors of these pieces of digital humour. Thus, mediation, i.e. the time needed to decode the message, would be longer for people who are not familiar with the images or ideas used, while smaller for those aware of them. Additionally, the paper argues that the age of the recipients as well as their personal preferences are also of significance for the proper understanding of the message a meme carries. Furthermore, the analysis also proves the fact that although some images might be used simply as a background and do not carry substantial information, without them one cannot understand the full array of ideas the author/ poster of a particular meme is trying to convey.

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ТЕЛЕВІЗІЙНИЙ ПРОЄКТ «КОЛЯДКИ НА КУДРЯВЦІ» ЯК ФОРМА ЗБЕРЕЖЕННЯ ТА АКТУАЛІЗАЦІЇ УКРАЇНСЬКОГО ФОЛЬКЛОРУ

Author(s): Olga Leonidivna Zosim / Language(s): Ukrainian Issue: 1/2023

The purpose of the research is to characterise the "Carols on Kudriavka" television project as a cultural and artistic product aimed to preserve and update the Ukrainian folklore. The research methodology consists in the application of the analytical method and the method of conceptualisation, which made it possible to identif y the creative potential of the "Carols on Kudriavka" television project in the search for approaches to preserve and represent the Ukrainian folklore tradition. The scientific novelty of the article lies in the fact that for the first time the "Carols on Kudriavka" television project is characterised, in which new forms of updating folklore in modern historical conditions are proposed. Conclusions. The "Carols on Kudriavka" television project is an example of updating approaches to the presentation of folklore in art, which operates on the principles of mass culture and is distributed through the media. The project combines the forms and techniques of a traditional pop concert with musical and dramatic innovations, including updating of the sound of traditi onal folklore and bringing its sound closer to current musical trends, relying on a ceremonial and ritual component, and reducing the weight of hit songs. The "Carols on Kudriavka" project can be considered as a conceptual video album, in which the Ukrainian sacred ritual archaism and the traditions of world variety shows are organically intertwined.

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EXTROVERTS AND INTROVERTS: COMMUNICATION COMPETENCE IN THE FOREIGN LANGUAGE IN BUSINESS CONTEXTS

Author(s): Suzana Carmen Cismas / Language(s): English Issue: 27/2021

Introversion and extroversion are complex, multi-faceted personality constructs. Individuals can fall at the extremes of each dimension or, more commonly, lie somewhere in between and exhibit traits of both. These personality characteristics impact all communication strategies people implement, irrespective of the language or the context in which the dialogue takes place. Such predispositions influence the ability of acquiring a foreign language and the level of proficiency in conveying messages. Extroverted individuals attribute higher weight to objective facts in determining actions, while the introverted types are biased and rely on subjective interpretations. Introverts are considered reflective, private, thoughtful, while extroverts are thought to be gregarious, assertive, adaptive, happy individuals with a tendency to take risks. In business, both attitudes can lead to success, as the extremes of intuition and risk-taking can combine to generate original spin-offs, real turning points in the way we do and imagine successful business.

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ARGUMENTATION BASED ON SEMANTIC FIGURES IN THE TELEVISION INTERVIEW

Author(s): Loredana-Aurelia Alexandrescu,Maria Alexandrescu / Language(s): Romanian Issue: 28/2022

Our study focuses on argumentative techniques based on semantic rhetorical figures (metaphor, comparison, metonymy, oxymoron), in the current interview type Romanian television discourse. The analysis is performed on four television shows: Professionals, broadcasted on TVR1, moderated by Eugenia Vodă (interviews with Monica Macovei, Andrei Pleşu, Dem Rădulescu, Father Ilarion and Father Bartolomeu Anania); Breakfast with a champion, broadcasted on TVR 2 and TVR2 HD, hosted by Daniela Zeca-Buzura(interview with Corina Chiriac and Andrei Pleşu); Nocturnes, on TVR1, TVR HD and TVR +, moderated by Marina Constantinescu (interview with LiviuCiulei); Let's cultivate gratitude, on Trinitas TV, made by Eveline Păuna (interview with Daniela Zeca-Buzura); we mention the fact that in the analyzed interviews all the typological discursive formscan be found, from the legal discourse (Monica Macovei), with descriptive and narrative structures, to the religious discourse (Fr. Ilarion from the Monastery “The Cross”, Father Bartholomew Anania) or philosophical (Andrei Pleșu).

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DIDACTIC RHETORIC AND PERSUASIVE COMMUNICATION IN THE EDUCATIONAL LANGUAGE AS INTENTIONAL DISCURSIVE PRACTICE

Author(s): Mircea Breaz / Language(s): Romanian Issue: 29/2022

Didactic rhetoric and persuasive communication in the educational language as intentional discursive practice. Global human science and common denominator of all disciplines, the rhetoric has never ceased to provide both a general plan of the language, common to all discourse practices, and the necessary means to systematically discover the first and last reasons and grounds of the effectiveness of the human persuasive action in general. The configuration of a didactic rhetoric at the end of the past century has been developed particularly into a form of renewal as a comprehensive theory of persuasion and opinion argumentation, subordinated to the theories of didactic knowledge and communication. Besides, the rhetoric revival itself from the end of the past century has emerged mainly from the ambition to offer both integrative models at all levels of knowledge and educability, as well as the necessary means for systematic discovery of the prime and ultimate reason of the rhetoric discursive actions, in general. One of the most important reasons for didactic rhetoric comes from its contribution the (re)instatement of the persuasive dimension of didactic discourses, from the point of view of a general pattern of intentional language, common to all educational discourses. Didactic rhetoric can thus be considered a neo-rhetoric defining, within the intentional practice of communicative interactions in the educational environment, various theoretical and practical ensembles of didactic ways and means of purposeful influencing of the opinions, convictions or behaviours of the audience, both by external persuasive actions and by self- persuasion. In order to facilitate the perception of didactic rhetoric as a neo-rhetoric which is subordinated to the general rhetoric – as a science focused on global human interaction and on the transfer of ideas, intentions and reasons, through the intentional practice of discourses in effective expression – this paper has two complementary parts: the first part analyses once again the general connection between general rhetoric and didactic rhetoric and the second part refers to the specific rhetorical quality of the educational discourse in the persuasive didactic communication.

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DIGITAL HUMAN BEING AND THE MEDIA ADDICTION

Author(s): Anca Delia Dabija / Language(s): Romanian Issue: 29/2022

The great evolution of technology it is a reality which we all feel. We are permanently abounded by new inventions and innovations that fill our lives, which may give us conflicting emotions: somehow, we integrate with the progress, we are happy because we can use high-performance equipment that make our lives easier, our physical effort greatly more comforting, reduce our production cost and time, expose our actions and feeling, all of this translating in more easier expressions and tasks; on the other hand, we ask ourselves where is the whole world heading when it is governed by technology, how I will live ten years from now, how our relation with ourselves and other people will be and if/how we can remain authentic. In today’s world we use a lot of electronic devices, multimedia devices, state of the art gadgets very useful in our workplace, or at home, on holiday in order to communicate, learn or enjoy ourselves. The disagreements and disadvantages appear only when we don’t know how and how long we should use them to reach our goals, finally being their tools. The contemporary man is far from being able to strike a balance, an optimum to be and to do when he is surrendered by pseudo-values proposed and passed on through social media, the internet or the mobile phone. In the digital age, an ethical base of education becomes obvious to re-organize naturally the way of thinking, of choosing, of deciding, of acting, essentially the way of being. The free human being but also responsible has to re-organize his moral values and norms based on his actions of conscience and knowledge, involving in his social and personal sphere. Human freedom and responsibility has to make their presence felt in a world swallowed quickly by false values that practically invade the essence of humanity.

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TEACHING ROMANIAN AS L2 GRAMMAR WITHIN THE PREPARATORY PROGRAMME OF ROMANIAN LANGUAGE FOR FOREIGN CITIZENS THROUGH SPONTANEOUS COMMUNICATION

Author(s): Dănuța Magdalena Pruneanu,Tatiana Aurora Dina,Ana Cristina Lemnaru / Language(s): English Issue: 30/2022

Our research was inspired by the difficulties the teachers faced in the last 2 years during the pandemic period in teaching Romanian as a foreign language to international students online. The main problem the teachers faced was the lack of interactive teaching materials within the Preparatory programme of Romanian language for foreign citizens that could have eased the transition from face-to-face to online teaching. When teaching Romanian as a foreign language, teachers should involve the majority of the international students in the activities. Thus, they have the chance to meet new people, learn with them, and they have the opportunity to be involved in all activities. In our article, we develop a set of 10 activities for spontaneous communication as we consider that the aim of such activities is to create a strong connection between the international students’ ability to understand Romanian language and the language grammar structure. Each activity will be assessed accordingly. By achieving these objectives, we demonstrate that spontaneous communication helps our international students to formulate correct statements in Romanian after 9 month intensive classes. The completion of this article could not have been possible without the contribution of the desk research we developed in TGSC (Teaching Grammar for Spontaneous Communication) Erasmus+ project that is mentioned in the article content with acknowledgement.

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Rhetorical characteristics of Vladimir Putin’s speeches at the announcement of military operations in Ukraine

Author(s): Dobrivoje Ž. Stanojević,Lidija Ž. Mirkov / Language(s): English,Serbian Issue: 2/2023

The paper will analyze two speeches of historical importance for international relations and oratory of the 21st century. The first one is the speech of the President of the Russian Federation, Vladimir Putin, of 21 February 2022, which is considered the most significant official announcement of Russia about the events in Ukraine, and the second one is the speech of 24 February 2022 as its logical, meaningful and contextual continuation. Those two speeches, broadcast on multiple channels and media, last for an hour and a half and contain a multitude of material facts exposed through special rhetorical procedures, most often rhetorical examples of misunderstandings. The perspective of the Russian side which could not be seen in the pro-Western media is also given here. It sets up a euphemistic reinterpretation of the events eristically presented in the foreign media as an invasion, an aggression, a war conflict and an attack.

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Analysis of the behaviour of social media users in the context of security risk reduction in the digital environment

Author(s): Ana M. Slavković,Nikola M. Slavković,Dane R. Subošić / Language(s): English,Serbian Issue: 2/2023

This paper deals with the issues of the analysis of the behaviour of social media users in the context of security risk reduction in the digital environment. In this respect, the subject of this paper is the behaviour of social media users (mainly millennials, from the population of university students, attending studies in the field of security) depending on the gender. The aim of the research is to identify recommendations for a safer use of social media. To this end, the research was conducted on the basis of an anonymous survey comprising 15 questions (3 of demographic and 12 questions of essential significance). The survey covered 333 university students (undergraduate and graduate students of both genders) attending study programmes in the field of security. With the use of the Mann-Whitney test, contingency tables, the Kruskal-Wallis test, as well as the Spearman’s rank correlation test, it has been established that the behaviour patterns of men and women who use social media are very similar, but that there is a substantial statistical difference in certain scenarios. In addition to this, this survey has shown that, irrespective of the gender, risks of being attacked are consciously taken when sharing personal information, along with a reckless use of devices, passwords, and passcodes. By comparing the above-mentioned conclusions with the position of the general hypothesis: “There are similarities and differences between men and women in terms of the behaviour patterns on social media and in the cyberspace in general”, so the conclusion is that it is verified. One of the solutions to the identified problems in the behaviour of social media users is to raise their awareness regarding the risks of doing business and/or accessing entertainment content on social media, as well as their continuous training for the purpose of protecting their own data.

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GURA SATULUI REVIEW - ROMANIAN LANGUAGE LITERARY PLATFORM IN ARAD

Author(s): Diana Bunaciu / Language(s): Romanian Issue: 30/2022

The Gura Satului review, the first satire and humor publication issued in Arad in March 1871 after moving it’s headquarters from Pesta, came to the fore at the turn of the XXth century, as a publishing national and local landmark. The magazine does more than making fun, by holding on to thorough principles accomplished by its copy editors and contributors despite numerous drawbacks such as the censorship imposed by the foreign rulers or financial worries. For 17 years (1871-1879; 1881; January 1890; 1901-1903; 1912-1914; 1934) the magazine was for the people in Arad, a catalyst of Romanian intellectual creativity by publishing both written literature and folklore, promoting young writers and cultural soirees, and a means for reflecting those times’ reality tackled in satire and humor, in a period in which the Transylvanian history suffered numerous social and political convulsions. Last but not least, Gura Satului played an important role not only in entertainment by publishing humor literature, anecdotes, jokes but it also played a moralizing role by condemning social flaws with the aid of satire and pamphlet. But, above all, Gura Satului was a literary platform that stimulated creativity and the inclination towards literature, the reception and dissemination of the written text in Romanian language, the approach to different literary species.

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SYNCRETIC APPROACHES IN BUILDING UP SUCCESSFUL ADVERTISING

Author(s): Alexandra Georgiana Sălcianu / Language(s): English Issue: 31/2022

The fierce competition on the market of advertising has turned into a real fight lately, with a disbalance between supply and demand that pushes creators in the field of advertising towards investigating and adopting new and sometimes unprecedented solutions to enhance the impact of their products and thus contribute to the success of the business they are working for. Such solutions comprise making full use of resources from the literary field, and, more recently, with the advance of technology, from other arts, such as film, fine arts or music, in combinations that are unique and worth analyzing. Therefore the main aim of the paper is to review such solutions of the syncretic type, to analyze the mechanisms underlying their creation and their place within the landscape of the advertising domain insofar as it can be considered a source of new forms of art. References are made to the contributions from cinematography, music and visual arts, which, together with the literary influences in the creation of a modern advertisement, can be conducive to success not only of the public, but also of the fellow creators of adverts. Conclusions point to the acceptance of the idea that advertising could be seen as a syncretic form of art in itself.

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THE NEED TO ENSURE OPTIMAL CONDITIONS FOR THE DEVELOPMENT OF COMMUNICATION FOR CHILDREN WITH LEARNING DIFFICULTIES IN THE INCLUSIVE SCHOOL

Author(s): Olga Druguș / Language(s): Romanian Issue: 31/2022

Given the fact that children with learning difficulties face certain difficulties, the school curriculum must be as flexible as possible to allow each child to study at his own pace and be treated depending on his individual learning abilities. The flexibility of the curriculum is nothing but the adaptation of the contents, strategies, methods, means and techniques of work within the learning activities for each child. The inclusive model involves an individualized approach to each trained student. These children benefit from activities based on a curriculum adapted to their educational needs, personalized intervention programs, as well as many other individualized activities.

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