ТЕЛЕВІЗІЙНИЙ ПРОЄКТ «КОЛЯДКИ НА КУДРЯВЦІ» ЯК ФОРМА ЗБЕРЕЖЕННЯ ТА АКТУАЛІЗАЦІЇ УКРАЇНСЬКОГО ФОЛЬКЛОРУ
"Carols on Kudriavka" Television Project as a Form of Ukrainian Folklore Preservation and Actualisation

Summary/Abstract: The purpose of the research is to characterise the "Carols on Kudriavka" television project as a cultural and artistic product aimed to preserve and update the Ukrainian folklore. The research methodology consists in the application of the analytical method and the method of conceptualisation, which made it possible to identif y the creative potential of the "Carols on Kudriavka" television project in the search for approaches to preserve and represent the Ukrainian folklore tradition. The scientific novelty of the article lies in the fact that for the first time the "Carols on Kudriavka" television project is characterised, in which new forms of updating folklore in modern historical conditions are proposed. Conclusions. The "Carols on Kudriavka" television project is an example of updating approaches to the presentation of folklore in art, which operates on the principles of mass culture and is distributed through the media. The project combines the forms and techniques of a traditional pop concert with musical and dramatic innovations, including updating of the sound of traditi onal folklore and bringing its sound closer to current musical trends, relying on a ceremonial and ritual component, and reducing the weight of hit songs. The "Carols on Kudriavka" project can be considered as a conceptual video album, in which the Ukrainian sacred ritual archaism and the traditions of world variety shows are organically intertwined.

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