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FROM HUMOR TO SUBTLETY: USING IDIOMS IN THE PRESS TO CAPTIVATE READERS

Author(s): Mădălina TOADER / Language(s): French Issue: 33/2023

This scientific article examines the use of idiomatic expressions in the press as a means to captivate readers. Idiomatic expressions are phrases or linguistic constructions specific to a given language, whose meaning cannot be understood literally. They add a humorous, subtle, and lively dimension to press articles, thereby attracting and retaining readers' attention. In this article, we explore how journalists use these expressions to create catchy headlines and impactful formulations, and we analyze the different nuances of humor and subtlety they convey. We also study the impact of these idiomatic expressions on how readers perceive and interpret the information presented in the articles. By using concrete examples from the press, we highlight the importance of appropriately using idiomatic expressions to arouse readers' interest and engagement.

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FIGURES OF SPEECH IN CURRENT PRESS LANGUAGE

Author(s): Emilia-Mihaela Costescu (Crînguș) / Language(s): Romanian Issue: 33/2023

The journalistic language has caught the attention of many researchers in the linguistics field, being the subject of many specialized studies, scientific papers and analysis that follow the evolution of the media act. Figures of speech are very important in journalistic language. A figure of speech is a creative use of language to generate an effect and is considered the living substance of the artistic language. The language used in the written press has the ability to invent or promote cult expressions or memorable expressions, which belong to some personalities from the past or some well-known contemporary people. In this article we define the figures of speech and we will present examples from the current press, in the period 2018-2023.

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PERSONAL DEICTICS IN CURRENT ROMANIAN ADVERTISING DISCOURSE

Author(s): Mădălina Chirilă / Language(s): Romanian Issue: 33/2023

Personal deictics are primarily used in current Romanian advertising discourse to refer to the receiver of the advertising message, with the aim of creating a stronger and more personal connection with the target audience, making them feel directly involved in the advertising message. The direct and individual address induces a sense of closeness and personal engagement by establishing a more intimate and authentic relationship between the brand and the consumer. This can positively influence the audience's perception of the promoted product or service and encourage a favorable response. It's important to note that the use of personal deictics may vary depending on the brand's communication strategy and target audience. Some advertising campaigns may deliberately employ personal deictics to directly and individually address consumers, while others may adopt a more general and impersonal style.

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TYPES OF PRAGMATIC MARKERS IN WHICH PRONOUNS FUNCTION IN CURRENT ROMANIAN ADVERTISING DISCOURSE

Author(s): Mădălina Chirilă / Language(s): French Issue: 33/2023

This article examines the types of pragmatic markers in which pronouns function in current Romanian advertising discourse. After clarifying the theoretical concepts, the author analyzes the function of the pronoun in the pragmatic markers of the turn to speak, where it is a component part of a certain number of verbal and non-verbal signals for assuming or transfer of the role of speaker.

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ALL ABOARD FOR NAVY ENGLISH! THEORETICAL BACKGROUND AND PRACTICAL BENCHMARKS IN DEVISING A NAVAL TERMINOLOGY COURSE

Author(s): Laura Diana Cizer / Language(s): English Issue: 34/2023

In accordance with the idea that terminology acts as a bridge between the profession and the practice of languages, this paper gives the outline of a specialized course on naval (maritime) terminology in English. Firstly, it will define the concept of terminology and its importance in language teaching/learning; secondly, several guidelines in devising such a course will be set out. These will cover the most important elements ranging from the course name to budget expenses, referring to the target group, course justification, unit topics, training syllabus, course agenda, objectives, venue, etc. Thirdly, the paper will give a description of the course background, will put forward a model course and will point out its methodological principles. The paper will provide final conclusions related to the course delivery that argue for its importance as one of the tools that ensures understanding and using appropriately the range of naval vocabulary from an early stage.

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DISCURSIVE DEICTIC ELEMENTS IN RELIGIOUS DISCOURSE

Author(s): Alice-Iuliana Roșu / Language(s): Romanian Issue: 34/2023

This corpus-based approach aims at identifying and analyzing the typology, structure and role of discursive person deictic (indexical) elements in conveying an oral message in different communicative religious contexts. The latter ones are characterized by specific data of enunciation and they correspond to some distinct discursive genres of the orthodox religious discourse from the functional point of view: religious lectures and lessons, occasional sermons, homilies, exhortations, paraeneses, etc. Having in view that deixis is one of the most important aspects of discourse pragmatic structure, the present study emphasizes that the enunciation elements find their reference by relating themselves to the real data of the situation of communication.

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DEICTIC MARKS IN EDITORIALS IN ROMANIAN PRESS

Author(s): Eliza Pop / Language(s): Romanian Issue: 34/2023

Starting with Benveniste's theory of subjectivity, in this article we aimed to identify the deictic marks of person, space and time, in our corpus consisting of editorial texts that have the war in Ukraine as a pretext or central subject, in order to demonstrate that journalistic discourse is characterized by subjectivity.

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Erori de producere a cuvintelor în context afazic

Author(s): Eliza DARIE (MORARU) / Language(s): Romanian Issue: 2/2023

This article is part of the paper „Patterns and errors of word production in aphasic contexts”. To begin with, generalities about aphasia and a cognitive neuropsychology model of spoken word production are presented, which addresses four stages involved in word retrieval: semantic system, phonological output lexicon, phonological set, and articulatory programming, and finally speech. Also, as a theoretical aspect, the three types of word utterance errors are presented: the imaginability, frequency, and length effects. The theoretical aspects are then exemplified in a case study. The aim of the research was to identify from a neurocognitive point of view in which domain the disorder is located, and which pattern of word production errors can be identified, in order to intervene specifically in language recovery, proposing an intervention plan. Among the conclusions, it can be mentioned that although aphasic symptomatology is well known, the approach from the proposed perspective created specific opportunities for recovery.

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Modalități de dezvoltare a abilităților de comunicare la elevii din familii vulnerabile

Author(s): Oana Preda / Language(s): Romanian Issue: 2/2023

Within families affected by socio-economic and cultural disadvantage, proper communication situations are infrequent or likely to trigger negative emotional effects. Children growing up in such families are less involved in communicative activities with their parents and may be emotionally inhibited, thus causing mothers to complain about the youngsters’ passivity (Piff, Moskowitz, 2018). Researchers have put forward several methods for preparing parents in disadvantaged families to optimize verbal communication with their children as well as to improve parent-teacher communication. In order to manage the quality of communication in the case of families vulnerable due to socio-economic and cultural disadvantage, pre-school staff, teachers, speech therapists and school counselors should establish personalized programmes meant to develop the communicative abilities of both parents and children

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Rus Dilbilim Ekolünde Söylem ve Metin

Author(s): Sonnur Aktay / Language(s): Turkish Issue: 116/2023

In recent years, scientific studies on the structure and functioning of the terms discourse and text have gained momentum, and different approaches have been proposed. The multifaceted nature of the terms discourse and text sometimes leads to confusion, to the extent that in academic studies, these concepts are occasionally used interchangeably. It is important to elimination of uncertainty in scientific studies, in which respect the concepts of discourse and text, defined by different disciplines such as linguistics, textlinguistics, communicative linguistics, semantics, ethnology, pragmatics, philosophy, psychology, sociology, form similarity or difference. Although discourse research is rooted in the West, Russian studies are increasing day by day. Studies conducted through the Moscow School (V. I. Tyupa), which defines discourse as a communicative phenomenon, and the Volgograd School (N. D. Arutyunova), which sees discourse as a coherent text with extra-linguistic, pragmatic, sociocultural, psychological, etc. factors, give direction to discourse research. In this context, the theoretical definitions of the concepts of discourse and text made by Russian linguists in the light of Russian linguistic research, the points where the two terms are used interchangeably, their scope and limitations are discussed comparatively. The aim of the study is to bring the schools, linguists and the theories developed by Russian linguists on the discourse field to the Turkish literature and to reveal the communicative aspect of the concepts of discourse and text with Russian text examples. In the study, using the qualitative research method, resources on discourse in Russia were provided and a comparative analysis of academic studies was carried out.

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THE ENGLISH INFLUENCE ON THE ROMANIAN MEDIATIC LANGUAGE

Author(s): Mihaela Mureșan / Language(s): English Issue: 35/2023

The appearance of Anglicisms in the Romanian language was determined by the need to designate new extralinguistic realities. Anglicization presents itself as a trend in current languages to allow the influence of English, especially in the vocabulary domain, thus manifesting as a superstratum element. There are Anglicisms used in different variants by speakers or encountered in Romanian media language with changing or fluctuating forms. Currently, we are witnessing a massive influx of Anglicisms into Romanian media language and spoken language, and some of these English words are in the process of entering the lexical fund of the Romanian language, being widely used by speakers.

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MEDIATIC LANGUAGE AS A MIRROR FOR EXPLORING THE LINGUISTIC MARKET

Author(s): Mihaela Mureșan / Language(s): English Issue: 35/2023

Mass-media represents "a true laboratory where linguistic innovations”, and at the same time, journalistic language becomes a true technique for "exploring the linguistic market," as it is extremely conclusive, with both dynamic and varied tendencies, and great receptivity regarding linguistic innovation. In media texts, there is a massive penetration of anglicisms. The anglicisms used in Romanian media language are diverse both in terms of form, purpose, and the terminologies they belong to. Therefore, the mediatic language reflects clearly the linguistic trends of the Romanian speakers.

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PSYCHOLOGICAL SEQUENCING IN VIRGINIA WOOLFS’ FLUSH

Author(s): Oxana Creanga / Language(s): English Issue: 35/2023

The article explores the concept of “psychological sequencing”, an important constituting principle of perspective actualization introduced by the linguist Mick Short in the realm of fictional storytelling. Employing a cognitive-linguistic model of analysis, the study aims at specifying the mechanics of psychological sequencing manifestations and its effect in creating immediacy and reader immersion, focusing specifically on Virginia Woolf’s Flush, a biographical work portraying Elizabeth Barrett Browning's cocker spaniel. The analysis explores how linguistic means mirror the order in which impressions arise in the mind of the conceptualizer/focalizer, conveying a filtered and colored view of the story world. Focusing on extensive excerpts of psychological instances in Woolf's narrative, as units of analysis, the study undergoes a detailed examination of lexical, syntactical, and discursive tools, including sensory-related expressions, schema-oriented language, under lexicalization, fronting, agentless passive constructions, mimetic forms of discourse with a view to elucidating the way psychological sequencing contributes to the nuanced representation of the internal limited viewpoint in the fictional narrative under analysis, thus revealing the complex interplay between linguistic choices and reader perception.

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LINGUISTIC ELEMENTS IN ONLINE BANKING ADVERTISEMENTS ON FACEBOOK, THE SYNTACTIC CHOICE BEHIND CIALDINI’S PRINCIPLES OF PERSUASION

Author(s): Amelia Maria Vaida / Language(s): English Issue: 35/2023

This article explores the interconnectedness between the seven principles of persuasion put forward by Robert Cialdini and the syntactic choices behind them. It begins with a theoretical presentation of the principles and then it delves into the linguistic elements encountered in banking advertisements on Facebook, with a focus on types of sentences and word choice. The core of the article is an empirical examination of three advertisements, pertaining to three different years within the COVID-19 pandemics, 2020, 2021 and 2022, which certifies the intertwining of the seven principles with certain words and sentences types.

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ENGLISH BORROWINGS IN ONLINE BANKING ADVERTISEMENTS – A NECESSITY OR A PERSUASION TOOL? A CASE STUDY ON TRANSILVANIA BANK

Author(s): Amelia Maria Vaida / Language(s): English Issue: 35/2023

At present globalization stands out as one of the main features of society. It permeates all sectors of life and one of its effects is the ubiquitous use of English borrowings. This article casts light on the reasons why English borrowings are used in online advertisements of Transylvania Bank. The study begins with a theoretical framework of the English borrowings and then it delves into the reasons why they are intentionally incorporated in the advertising texts, although the Romanian language offers alternatives for all the English terms encountered. English borrowings are preferred to the detriment of Romanian words, as they convey a sense of modernity, of prestige, of blending with contemporary times, increasing visibility and liking, ultimately having the purpose of persuasion.

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THEORETICAL AND PRACTICAL PROJECTIONS ON ADVERBS AND MODAL PARTICLES IN ROMANIAN AND GERMAN TABLOIDS

Author(s): Emanuela Păduraru / Language(s): Romanian Issue: 35/2023

The theoretical presentation will be followed by examples extracted from the tabloids proposed for analysis. They will include sequences of lexical-grammatical modalizers, modal adverbs (and adverbial locutions) in Romanian and modal particles in German and their role from a morphological, syntactic and pragmatic perspective. The deontic, epistemic and volitional modality points out the degree of obligation or permissiveness of the above mentioned situations which entail a non-assertive character through linguistic sequences, achieving directive-type language acts (order, exhortation).

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EFFETS DE LA CHARGE AFFECTIVE DES MOTS ET DE LA PRESENCE D’UNE ILLUSTRATION SUR LA LECTURE ET LE RAPPEL D’UN RECIT DE PRESSE DRAMATIQUE PORTANT SUR LES VIOLENCES SCOLAIRES

Author(s): Nadia KRACHAI,Denis Legros / Language(s): French Issue: 1/2022

The purpose of this study is to evaluate the effect of the presence and place of the illustration on the reading, comprehension and retrieval of a journalistic text describing a dramatic news item. The text may be presented either in an emotionally loaded version, displaying a strong affective intensity of the words (T1), or in a neutral version (T2), with low affective intensity. The participants read one of the two texts on an eye tracker, accompanied by the image placed before the text (G1), after the text (G2) or with no image included. They retrieve the text using an electronic pen, and the production timeframes are recorded. The results show that retrievals vary according to the emotional load of the words, as well as according to the place of the image.

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APPROCHES PHILOSOPHIQUES ET LINGUISTIQUES SUR LE SENS : LES ÉMOTIONS

Author(s): Marta TORDESILLAS / Language(s): French Issue: 1/2022

The study of emotions is both a complex and heterogeneous field. Hence, it proves necessary to proceed to a multidisciplinary approach and to analyze the evolution of the historical context of the concept of emotion, which has become for years a topical issue in scientific research. Nowadays, moreover, emotions are a contemporary challenge to progress, in many disciplines, including health, technology or robotics. In this context, it should be noted that the development of these fields is directly interrelated to language sciences. Indeed, any form of semiotic or semantic expression would be likely to be linked to the conceptualisation of notions of meaning and significance, especially when formulating the hypothesis that emotions are part of the configuration of language. Their identification, description and categorisation will promote not only knowledge of their functioning and their role in any verbal exchange, in any human interaction, but also their programming and use in related sciences. In this paper, our aim is to highlight how the idea of emotion has been grasped, described and constructed by philosophers and linguists throughout the history of philosophical and scientific thinking and also to update linguistic research.

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PLAISIR ET BONHEUR DANS LA PEAU DE CHAGRIN

Author(s): Paul Matei Christian Botez / Language(s): French Issue: 1/2022

The first best seller of Balzac, the novel La Peau de Chagrin (1831) features more than a fantastic story about a pact with the devil and the destructive consequences it brings about. In reality, the adventure of the young intellectual Raphaël de Valentin reveals a moral and ontological significance, relying on the choice between an active life of frivolous pleasures and a calm life of domestic happiness. In this paper, we shall examine how the tragic destiny of the protagonist derives from his confusion between enduring happiness and the ephemeral pleasure offered by a hedonistic lifestyle, all within the social context of the birth of capitalism in the early 19th century.

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GENDER VARIABLE IN REALIZATION OF DIRECTIVE SPEECH ACTS

Author(s): Suzana S. Marković / Language(s): English Issue: 82/2023

This paper deals with the gender variable in realization of directive speech acts, such as requests, suggestions, advice etc. The sample for this small-scale research consists of 328 instances of directive speech acts which are excerpted from the transcripts of selected dialogues of the popular US sitcom Friends and five American feature-length films. Directive speech acts are analyzed using Blum-Kulka et al’s classification (1989) and divided into three broad categories– direct, conventionally indirect, and non-conventionally indirect with many subcategories. The focus of this paper will be on direct strategies typically expressed with imperatives and on conventionally indirect directives usually expressed with interrogative sentences which include a suggestory formula and preparatory strategies, with special emphasis on their use in male and female language. The goal of the paper is to analyze and compare gender preferences in using different strategies for the realization of directives, with the assumption that women will be more thoughtful of the hearer’s face and use indirect forms more frequently than men. This is in line with Holmes’s (1995) characterization of women’s speech as more polite than men’s. The paper will analyze the use of these directive strategies in F-F interactions, M-M interactions, M-F interactions and F-M interactions. The illustrative examples will be analyzed using the theory of speech acts and politeness theory, using qualitative, quantitative and comparative research methods.

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