TYPES OF PRAGMATIC MARKERS IN WHICH PRONOUNS FUNCTION IN CURRENT ROMANIAN ADVERTISING DISCOURSE
TYPES OF PRAGMATIC MARKERS IN WHICH PRONOUNS FUNCTION IN CURRENT ROMANIAN ADVERTISING DISCOURSE
Author(s): Mădălina ChirilăSubject(s): Media studies, Morphology, Lexis, Semantics, Pragmatics, Psycholinguistics, Sociolinguistics, Cognitive linguistics, Descriptive linguistics, Theory of Communication
Published by: Editura Arhipelag XXI
Keywords: pragmatic markers; markers of the turn to speak; pronoun; advertising; receiver;
Summary/Abstract: This article examines the types of pragmatic markers in which pronouns function in current Romanian advertising discourse. After clarifying the theoretical concepts, the author analyzes the function of the pronoun in the pragmatic markers of the turn to speak, where it is a component part of a certain number of verbal and non-verbal signals for assuming or transfer of the role of speaker.
Journal: Journal of Romanian Literary Studies
- Issue Year: 2023
- Issue No: 33
- Page Range: 727-737
- Page Count: 11
- Language: French