PERSONAL DEICTICS IN CURRENT ROMANIAN ADVERTISING DISCOURSE
PERSONAL DEICTICS IN CURRENT ROMANIAN ADVERTISING DISCOURSE

Summary/Abstract: Personal deictics are primarily used in current Romanian advertising discourse to refer to the receiver of the advertising message, with the aim of creating a stronger and more personal connection with the target audience, making them feel directly involved in the advertising message. The direct and individual address induces a sense of closeness and personal engagement by establishing a more intimate and authentic relationship between the brand and the consumer. This can positively influence the audience's perception of the promoted product or service and encourage a favorable response. It's important to note that the use of personal deictics may vary depending on the brand's communication strategy and target audience. Some advertising campaigns may deliberately employ personal deictics to directly and individually address consumers, while others may adopt a more general and impersonal style.

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