Концептът Политик в лозунгите на протестиращия българин от 2013 г.

Author(s): Niya Peneva / Language(s): Bulgarian Issue: 1/2018

In the concept sphere of the protesting Bulgarian, the concept “politician” is characterized predominantly by negative traits and features – inconsistency, duplicity, insincerity, deceit, lie, vanity, ostentation, lack of principles, changes of affiliation, and manifestations of obsession, insanity, incoordination and inadequacy. This attitude directly reflects on the way the Bulgarian treats the institutions – negatively, disrespectfully and distrustfully.

Към въпроса за употребата на каузативни глаголи в интернет

Author(s): Teodora Rabovyanova / Language(s): Bulgarian Issue: 1/2018

The paper examines verbs, which are commonly used in the language of Internet or in our daily conversations. We differentiate 2 groups: “new” transitive verbs and “ex-reflexive” verbs. Each group is accompanied by formula to visualize the grammatical change and by typical word-forming or semantic model. We analyze different examples from internet sources.

Манипулация и емпатия

Author(s): Anton Getsov / Language(s): Bulgarian Issue: 2/2016

The article analyzes linguistic empathy viewed as one of the instruments that have a considerable manipulative potential. We refer to the realization of linguistic empathy in the sentence and to the possibility for its realization as means for constructing texts, as speech tactics, and in some discourses – as communicative strategy as well.

Степени на евфемизация/ дисфемизация в медийната реч с оглед на политическата коректност

Author(s): Andreana Eftimova / Language(s): Bulgarian Issue: 2/2016

The paper puts a few questions on existing of neutral nominations, the role of context and mechanisms of creation and occurrence of political correct nominations. It examines semantic classifications of euphemisms/ dysphemisms according to different semantic categories in media speech.

Проблеми на устната комуникация в новинарските емисии на обществената българска национална телевизия и търговката "News 7"

Author(s): Maria Maneva / Language(s): Bulgarian Issue: 2/2016

Newscasts are placed in the centre of broadcasting. They define the appearance and the character of the television. The following article analyzes the problems of oral communication in the newscasts in the Bulgarian national television and News 7 television. The article analyzes the news presenters’ clarity of pronunciation, articulateness, presence/absence of dialectisms, intonation, etc. The journalists’ performance in the public television and in the commercial television will be compared according to the degree of the professional realization of their verbal expression: tempo-rhythm, tone, logical and emotional pauses, etc.

За ударението на няколко думи в съвременния български език

Author(s): Velin Petrov / Language(s): Bulgarian Issue: 2/2016

In modern Bulgarian, an increasing number of accent doublets are allowed in words of both domestic and foreign origin. In recent editions of the Official Spelling Dictionary of the Bulgarian Language, which has a normative character, such examples abound. In some of these words, this is attributed to intralinguistic development tendencies. In the majority of cases, however, accent doublets are allowed under the dictation of widespread illiteracy. This article studies the accent in the words ‘structure’ and ‘dean’ and all derivatives thereof, which, according to the latest Spelling Dictionary (2012) now have accent doublets.

Особености на паралингвистичните елементи при говоренето на чуждестранните студенти

Author(s): Albena Dobreva,Violeta Tacheva / Language(s): Bulgarian Issue: 2/2016

The research presented focuses on the peculiarities of the paralinguistic elements in speaking at foreign Bulgarian language studying students. Subject of the study are the nonverbal aspects of behavior of students in the process of communication. In-depth analyzed are the phonation (rate, timbre, voice pitch) and kinetic (posture, facial expression, gesture) features in the oral production of 150 foreign students from the Medical University of Varna. There have also been summarized researches by leading Bulgarian and foreign experts who have had a significant contribution in the field of communication and paralinguistics. The results presented in the study are useful in achieving a more effective communication among foreign Bulgarian language studying students.

Домашните любимци и мъжколичните числителни

Author(s): Kjetil Rе Hauge / Language(s): Bulgarian Issue: 1/2016

Bulgarian has a set of numerals that according to normative grammars should be used with nouns denoting male persons. In recent informal writing there can be seen a tendency to use these also for male domestic pets. The article discusses the possible reasons for this development.

Устната комуникация в болнична среда като обект на оценяване

Author(s): Evdokiya Skocheva,Veselina Nyagolova / Language(s): Bulgarian Issue: 1/2016

The present paper aims at specifying the components of specialized oral communication competence, summarizing our observations of various specialized test systems and suggesting a similar instrument in the instruction of Bulgarian (as a foreign language) for medical purposes. The topicality of our aims, we consider, results from the fact that effective communication doctor-patient considerably influences the quality of medical aid and the treatment process on the path of achieving health.

Adult-child Communication in Roma Families

Author(s): Hristo Kyuchukov / Language(s): English Issue: 1/2016

За краесловната звучност на консонантите в билингвална разговорна реч

Author(s): Vladislav Marinov / Language(s): Bulgarian Issue: 1/2016

The research proves that the consonant opposition ’’voiced-voiceless’’ in the absolute word-final maintains in the Wallachian dialect in the outhermost Northwestern Region of Bulgaria. There is no interference from the Bulgarian language, where in the absolute word-final this opposition is neutralized. In this special feature the phonetics of the Wallachian dialect is closer to the Romance languages. The realization of the voiced consonant at the word-final in the Wallachian speech of the bilingual people is often met in the idiolects of all informators and is not influenced by extralingual factors.

Exploring Language Anxiety Among Turkish Heritage Language Learners in Germany

Author(s): Selçuk Emre Ergüt,Bayram Baş / Language(s): English Issue: 22/2023

Heritage language speakers may feel anxiety about using their heritage language in different settings due to monolingual ideologies, family attitudes, language proficiency, and many other factors. However, the experience of those enrolling in heritage language classes has yet to be known in detail. This study examined heritage language anxiety (HLA) toward speaking skills among Turkish heritage language learners (HLLs). A descriptive design was used to seek the HLA level and its relations with various variables such as the home language, communicative language with friends, selfperceived proficiency, age, gender, grade level, birthplaces of children and parents, age of acquisition (AoA), book-reading and movie-watching languages. Three hundred and three school-age bilingual Turkish children in Germany participated in the study. The results demonstrated that the HLA level of the target group was low. In addition, inclass HLA was significantly higher than out-of-class. Moreover, HLA levels significantly differed in terms of the father's birthplace, the communicative language with friends, self-perceived proficiency, and the movie-watching language. Despite evident differences regarding the book-reading language and birthplace of the mother, these were not statistically significant. Also, no relationship was observed between HLA and some variables: Age, grade level, and AoA. This initial study attempted to comprehend the complex patterns behind the language anxiety concept in the context of Turkish immigrants in Germany and heritage language education (HLE). In conclusion, interaction via heritage language (HL) and access to HLE may contribute to reducing HLA. However, paradoxically, while HLE may alleviate general HLA, it may cause more in-class anxiety due to sociocultural and pedagogical factors.

FROM EKPHRASIS AS ICON TO THE ORGANIC FORM AND DIGITAL EKPHRASIS

Author(s): Lavinia Hulea / Language(s): English Issue: 16/2019

The separation of signs into sensible and intelligible, with the first ones used by visual arts and the second ones by verbal arts, made possible the dissociation between natural signs and arbitrary-conventional signs. It appeared that, with a view to represent an object, which could be identified with its existent correspondent (as in representational visual arts), no difficulties were to be encountered; therefore, a related, unambiguous process was expected to be dealt with in the representation of objects by words seen as the embodiment of enargeia. Renaissance witnessed the setting forth of an ekphrastic theory that focused on enargeia as the equivalent of imitation, with a twist: ekphrasis appeared to have shifted from the representation of sensible reality (as pictures do) towards the representation of intelligible reality. The understanding of the representation as ,,image” or ,,icon” did not require the imitation of external reality, anymore. Subsequently, modernism went even further and asserted that all the arts-visual arts included-operated as linguistic signs and demanded interpretation. The mimetic function of all the arts is thus considered to require its subordination to the conventions that determined the manner of creating and perceiving them. The signs of all the arts, visual arts included, acquire, with modernism, an arbitrary and conventional character. Further, twentieth century brought under debate the notion of digital ekphrasis, which attempts at shifting the focus from the verbal representation of a visual representation towards the corporeality of the work and the receiver’s multisensory experience with that work.

RELEVANCE THEORY APPLIED TO ADVERTISING DISCOURSE

Author(s): Oana-Maria Bîrlea / Language(s): Romanian Issue: 18/2019

As a result of technological innovations and globalization advertisements have come to surpass their primary economic function becoming regulators and establishing social norms and trends, representing ideologies, creating utopian lifestyles, rather than simply trying to persuade the receiver into buying. Also, we can observe a shift from an explicit to an implicit meaning in discourse construction which leads to the apparent empowering of the receiver in the decoding process. Its persuasive nature which can be perceived as a particularity among other types of discourse has become of great interest among many researchers from different fields of study likes psychology, linguistics, sociology, media studies etc. (Brierley 1995, Messaris 1997, John & Nicholas O'Shaugnessy, 2003, Fletcher 2008, Armstrong 2010, Beasley & Danesi, 2010). Starting with Wilson & Sperberřs Relevance theory (1986, 1995, 1998, 2002) we intend to interpret and analyze print advertisements based on the principles of ostensive-inferential communication. We have selected 4 Romanian and Japanese print advertisements/billboards, two created between the `50s-`60s and the other two after 2010 in order to have a contrastive perspective over discourse construction. This parallel allows us to observe recurrent elements and common strategies in two completely different cultural and social contexts and to identify the ways in which language is used to persuade, seduce and manipulate the receiver. Our aim is to reveal the steps followed by the receiver in decoding a message with two or more possible interpretations as in the case of advertisements.

Grammatical Error Analysis Approach in Teaching Polish as a Foreign Language to Ukrainian Learners. A Review of Dominika Izdebska-Długosz’s Monograph “Błędy gramatyczne w polszczyźnie studentów ukraińskojęzycznych”

Author(s): Liliya Morska / Language(s): English Issue: 22/2022

Review of: Dominika Izdebska-Długosz Monograph “Błędy gramatyczne w polszczyźnie studentów ukraińskojęzycznych” (Kraków: Księgarnia Akademicka, 2021, ss. 472)

POETRY, A PERSUASIVE STRATEGY IN THE ITALIAN ADVERTISING LANGUAGE

Author(s): Mirela Aioane / Language(s): Romanian Issue: 24/2021

We would like to take up in this article the emergence inside Italian advertising slogans of great Dante and two great contemporary Italian poets, Giuseppe Ungaretti and Salvatore Quasimodo, thereby paying a homage to the great Ungaretti, as last year we commemorated half a century since he passed away. Advertising designers are heading towards modern poetry, apparently deprived of any logic, fixed rhythms and compulsory rhymes, full of words, spontaneity, varied rhythmicity, an experimental poetry. Thus, they are able to remind us of some great well-known writers ‘style. Poetry in advertising grants a special tone to advertising discourse, it expresses emotion, feelings, on which every slogan relies upon, it is an original form of communication which raises the interest of the ever more distracted and absent-minded audience, inferring style both to the advertising message and to the product advertised, as well.

IMPERSONALIZATION OF UTTERANCES, A NEGATIVE POLITENESS STRATEGY INVOLVING THE COMPLEX PREDICATE WITH MODAL AND ASPECTUAL OPERATOR WITHIN THE ROMANIAN AND SPANISH TELEVISUAL POLITICAL DISCOURSE

Author(s): Laura Grama / Language(s): Romanian Issue: 24/2021

The article approaches pragmatic issues of the complex predicate with modal and aspectual operator and verbal semantic support within the Romanian and Spanish televisual political discourse, more precisely the impersonalization of utterances as a strategy specific to negative politeness. It is emphasized that, through this mechanism of negative politeness, the locutor decreases the benefit and increases the cost for himself (the generosity maxim of the politeness principle) ensuring verbal cooperation during the conversation.

Book review

Straßburger, Lena (2022). Humour and Horror: Different Emotions, Similar Linguistic Processing Strategies. Berlin: De Gruyter Mouton.

Author(s): Iveta Žákovská / Language(s): English Issue: 2/2023

Mám doma kočku a mám ji rád! Ale jak ji pojmenovat? aneb o felionymech ve srovnávací perspektivě (na materiálu českého, slovenského a polského jazyka)

Author(s): Agnieszka Kołodziej / Language(s): Czech Issue: 2/2023

This article explores a phenomenon in zoonymy, i.e. the naming of animals. It studies the names of cats, the species which, alongside dogs, accounts for the majority of domestic animals in both cities and the countryside. What is more, cats do win much human affection. The analyses conducted are synchronous and comparative; the study focuses on research material from three West-Slavic languages, Czech, Slovak and Polish. The corpus of felionyms comprises 330 unique cat names, each language contributing 110 entries. All the names described refer to urban cats. The analytical part of the article is preceded by a number of observations focusing on terminology and the existing research on the subject. The classification of cat names comprises three categories: I. Indirectly motivated felionyms; II. Directly motivated felionyms; and III. Felionyms with multiple motivations. Categories I and II branch out into additional sub-categories. The most productive motivations for the cat names include: the colour of the fur on a part or the entirety of the cat’s body; size; corpulence; hairiness; pragmatic aspects; names and/or surnames of characters from television, films, literature and songs; and commemorative and birthday names. Among the least productive categories, one may enumerate temporal names; matro- and patronymic names; toponyms; and chrematonyms. The vast majority (almost 80%) of the names in the corpus can be treated as metaphoric transfers. The remaining cases can be considered word-forming derivations, mainly formed through the addition of a suffix.

Particularități fonologice și morfologice ale limbii semnelor – percepția participanților auzitori asupra procesului de învățare

Author(s): Ioana Tufar,Ioana Letiția Șerban / Language(s): Romanian Issue: 2/2022

Based on the investigation of the phonological and morphological characteristics of Sign Language and on past research regarding students’ perception on the learning process, this paper presents the perception of 87 Romanian students on the acquisition process of the Romanian Sign Language. The study involved participants who followed and graduated a basic training course in Romanian Sign Language. Examining the resulting data, recommendations were drawn up regarding the teaching and the learning process of sign language according to the phonological, morphological, and semantical characteristics and explaining the involvement of iconicity in this process