ДИГИТАЛНИЯТ БРАНДИНГ: ИНТЕЛЕКТУАЛНА СОБСТВЕНОСТ И МАРКЕТИНГОВА СИГУРНОСТ

Author(s): Bistra Vassileva,Plamena Palamarova / Language(s): Bulgarian Publication Year: 0

The dynamics of information and communication flows over the last decade has not only changed radically, but unlike the previous decades, a substantial amount of information is "produced" and received outside of organizations. Market interactions and interactions are intense and transformative to such an extent that it is difficult to distinguish participants in the market and communication space due to overlapping economic domains of consumers, competitors and collaborators. The turbulent development of the digital environment puts marketers in the face of a number of challenges related to intellectual property and security in the uptake and development of digital brands.

СОЦИАЛНИ ПРАВА ОТНОСНО ГАРАНТИРАНЕ НА ЛИЧНАТА ПОМОЩ НА ДЕЦА/ЛИЦА С УВРЕЖДАНИЯ В БЪЛГАРИЯ

Author(s): Cornelia Philipova / Language(s): Bulgarian Publication Year: 0

In 2018, the topic of the social rights of children/disadvantaged people in Bulgaria again received wide publicity. The main demands of the parties concerned have full integration of all citizens with disabilities in society. The "symbiosis" between the personal assistants/parents/guardians/ trustee of these children/persons is very strong. In this respect, as an assistant helper they also fall into a state of isolation as children/persons with mobility, mental or other disabilities. In this regard, the working paper examines the problems of integration and the opportunities for their active inclusion in the country’s economic and social life.

ОРГАНИЗАЦИОННИ ФОРМИ НА ПРЕДПРИЯТИЯТА ОТ АГРАРНИЯ БИЗНЕС И ВЛИЯНИЕ ВЪРХУ ТЕХНИТЕ ФИНАНСИ

Author(s): Damyan Kirechev / Language(s): Bulgarian Publication Year: 0

The report clarifies the legal nature of enterprises in the agricultural sector. "Farm-holdings" is defined as an economically autonomous production unit of agricultural production with a specific management. The legal conditions for the functioning of agricultural farms-holdings in Bulgaria and their legal status have been revealed. The main directions of influence of the organizational forms on their finances are clarified.

ПРАВНИ АСПЕКТИ ПРИ ВЪВЕЖДАНЕ НА ИСЛЯМСКИТЕ ФИНАНСИ В КОНВЕНЦИОНАЛНИ БАНКОВИ СИСТЕМИ

Author(s): Miroslav Kamdzhalov / Language(s): Bulgarian Publication Year: 0

Islamic finances are a significant and continued growing segment of the financial product market not only in the Muslim world. Globally, this type of financial operations, subject to the Islamic law – Sharia, enjoys a warm welcome in counties hosting large financial centers. In view of the specificities of Islamic financial operations, where credit institutions take an active part in the business of their clients, a specific regulatory framework needed to regulate their activities.

Izmenjeni izveštaj veštaka Mortena Torkildsena

Author(s): Morten Torkildsen / Language(s): Serbian Publication Year: 0

СЪСТОЯНИЕ И ТЕНДЕНЦИИ НА ПРОДУКТИВНОТО ЛОЗАРСТВО В БЪЛГАРИЯ

Author(s): Damyan Kirechev,Radmil Nikolov / Language(s): Bulgarian Publication Year: 0

In the years after 2000, the Bulgarian viticulture experienced a serious crisis - the total areas with vineyards decreased almost three times, and the share of unsupported vineyards in the winegrowing holding growing. The vineyards in Bulgaria are being restored at a slow pace - young vines are only 4-6%, and less than 700 hectares of new vineyards are created annually. Variety of inferior quality predominates in the variety structure. The age structure of the vine plantations is seriously impaired. Average yields of wine grape vines, although growing, cannot compensate for the reduced area and the total grape production decreases. In recent years, the negative tendency to reduce the production of wine grapes has been halted, which stands at about 200-210 thousand tons.

СЪСТОЯНИЕ НА ВИНОПРОИЗВОДСТВОТО И ТЪРГОВИЯТА С ВИНО В БЪЛГАРИЯ

Author(s): Angelina Peycheva / Language(s): Bulgarian Publication Year: 0

Bulgaria, as a wine producer, has always occupied a significant place on the world wine map. The top positions in the volume of production and exports in the 1970s and 1980s, and now the numerous medals from world competitions and exhibitions in recent years, reveal the enormous potential of the Bulgarian wine sector. On the other hand, economic data shows a significant drop in both the volume of wine produced and the volume of exported quantities. This report aims, through a brief quantitative and qualitative characterization of the wines produced in our country, to reveal the current state of wine production in Bulgaria and by affecting the levels of trade on the international and local market, to identify important key factors for future better results of the wine sector.

ОТНОСНО НЯКОИ ТЕНДЕНЦИИ В ИЗНОСА НА БУТИЛИРАНО ВИНО ОТ БЪЛГАРИЯ

Author(s): Tanya Georgieva / Language(s): Bulgarian Publication Year: 0

Bulgaria is a country with long-standing traditions in the production and export of wine. From the 1990s to the present day, up to 80% of the wine produced in the country is exported. Bottled wine accounts for the largest relative share of total exported quantities. The purpose of the report is to identify some trends in the sector's development in the country on the basis of a common characteristic of the world wine market and analysis of trends related to the exported quantities of bottled wine from Bulgaria. The analysis is based on secondary data and covers the period 2007-2017.

ИНСТИТУЦИОНАЛНА РАМКА И ПОЛИТИКА НА ПОДКРЕПА НА ЛОЗАРО-ВИНАРСКИЯ СЕКТОР В БЪЛГАРИЯ

Author(s): Damyan Kirechev,Antoaneta Stoyanova / Language(s): Bulgarian Publication Year: 0

The report examines the institutional framework in which the vine and wine sector of Bulgaria operates. A study has been made of the legal basis on which the sector is regulated, the institutions that regulate its processes, the scientific and personnel servicing of the sector, the vineyard register, etc. As a member of the European Union, Bulgaria applies the mechanisms of the Common Organization of the Wine Market. The sector's financial support policy for the post-2000 period has been explored. A special place is given to the role and importance of the National Support Programs for the Vine and Wine Sector.

СОРТОВОТО РАЗНООБРАЗИЕ КАТО ЕЛЕМЕНТ НА УСТОЙЧИВО РАЗВИТИЕ НА ЛОЗАРО-ВИНАРСКИЯ СЕКТОР

Author(s): Daniela Dimitrova,Iliyan Simeonov / Language(s): Bulgarian Publication Year: 0

According to the definition of the International Organization of Vine and Wine (OIV), the principles of sustainable development of the wine sector are based on four aspects - ecological, social, economic and cultural. Varietal diversity as a collection of local, introduced and newly selected varieties, was essential for achieving sustainability in each of these directions. In this study was analyzed the change in the structure of the main wine grape varieties in Bulgaria under the influence of economic factors such as investment activity, policy mechanisms, market environment, organizational structure of economic entities. A comparison has been made between the amendment in the varietal structure of wine grapes varieties in the country and the observed global variation. The place of local varieties has been highlighted as a potential for sustainability and, at the same time, as a success factor on the example of wineries from Haskovo region.

ВЛИЯНИЕ НА ЕКСТРЕМНИ КЛИМАТИЧНИ ФАКТОРИ ВЪРХУ УСТОЙЧИВОТО РАЗВИТИЕ НА ЛОЗАРСТВОТО В БЪЛГАРИЯ

Author(s): Angel Ivanov,Dimitar Braikov,Venelin Roychev,Veneta Yaneva,Milko Yanev / Language(s): Bulgarian Publication Year: 0

The influence of extreme climatic phenomena on the volume of yield and the quality of grapes produced, according to the soil and climatic conditions of growing – extremely low and high temperatures, frost damages, sun burn, hails, torrential rains, storms, soil erosion, drought, and possibilities to reduce the damages caused by them, have been researched. The ways of combating the consequences of the negative effects of natural factors have been pointed out, aimed at increasing the efficiency at a sectoral level, and supporting the sustainable development of Bulgarian viticulture and wine production.

СПЕЦИФИЧНИ ХАРАКТЕРИСТИКА НА ПРОИЗВОДСТВОТО, ПРЕРАБОТКАТА И ТЪРГОВИЯТА НА ДЕСЕРТНО ГРОЗДЕ

Author(s): Nadezhda Petrova,Roumen Otuzbirov / Language(s): Bulgarian Publication Year: 0

The accession of Bulgaria to EU and implementation of the CAP have substantially changed the conditions for food and beverage production and trade. There are unfavorable trends in the development of the wine sector. The total areas under vines and greatly reduced and have an impact on the physical volumes of grape production. This raises the need to study and study the state and the future development of the wine sector in Bulgaria.

ВИНАРСКИ ИЗБИ С ПОЧТИ НУЛЕВО ЕНЕРГОПОТРЕБЛЕНИЕ

Author(s): Todor Tonev / Language(s): Bulgarian Publication Year: 0

Sustainable economy development is also directly related to energy consumption and energy costs. In the conditions of constantly rising energy prices on the one hand and on the other hand climate change obliges us as a society to take measures to increase energy efficiency and the share of renewable energy sources. The subject of this report is to put the results of a study on the management of energy flows in a small winery. The cellar has a processing capacity of 30,000 kg. grapes per year. The topic is particularly relevant and the government of Bulgaria and the European Union have set targets for reducing emissions. The goals include not only large energy companies but end users as small businesses and even families.

ОСОБЕНОСТИ В ОТЧИТАНЕТО И ОЦЕНЯВАНЕТО НА ЛОЗОВИ МАСИВИ ЗА ЦЕЛИТЕ НА ФИНАНСОВАТА ОТЧЕТНОСТ В УНИСОН С „НАЦИОНАЛНА ПРОГРАМА ЗА ПОДПОМАГАНЕ НА ЛОЗАРО-ВИНАРСКИЯ СЕКТОР НА БЪЛГАРИЯ ЗА ПЕРИОДА 2019 – 2023 ГОДИНА”

Author(s): Nadya Kostova / Language(s): Bulgarian Publication Year: 0

In the implementation of the new "National aid Program for Bulgarian Wine Sector for the Period 2019 – 2023", the management and the staff involved in the accounting and finance department of the companies which are beneficiaries of the program, are facing a number of issues. They are related to the reporting and evaluation of the operations and reporting objects, carried out and/or arisen from the implementation of the activities under the measure "Restructuring and conversion of vineyards", taking into consideration the different norms of applicable accounting standards and requirements for preparation of financial statements – National Accounting Standards or International Accounting Standards.

ПОТЕНЦИАЛ НА ЛОЗАРО-ВИНАРСКИЯ СЕКТОР ЗА СЪЗДАВАНЕ НА ЗАЕТОСТ

Author(s): Pavlina Ivanova / Language(s): Bulgarian Publication Year: 0

The viticulture and wine production are sectors with significant socio-economic importance for many European countries and regional economies, as well as for the economy of the European Union (EU) as a whole. These traditional sectors for Bulgaria have the necessary potential to create income and jobs, and balancing development of rural areas. The purpose of this report is to reveal the possibility of the wine sector to create employment and enhance socio-economic conditions in the regional aspect.

КРЕДИТИРАНЕ НА КОМПАНИИ ОТ ЛОЗАРО-ВИНАРСКИЯ СЕКТОР В БЪЛГАРИЯ - ВЪЗМОЖНОСТИ ЗА РАЗВИТИЕ И ПЕРСПЕКТИВИ

Author(s): Milen Vlaev / Language(s): Bulgarian Publication Year: 0

The purpose of the report is to examine and present the possibilities for access to loan resources of the wine sector companies. What are the prospects for the business to use bank lending and the opportunities for business and market development due to access to loan resources and guaranty instruments?

ВИНЕНИЯТ ТУРИЗЪМ КАТО АЛТЕРНАТИВНА ФОРМА НА РАЗВИТИЕ

Author(s): Penka Goranova / Language(s): Bulgarian Publication Year: 0

Tourism is a complex process involving a wide range of items for specific professional activities and positions in its development and management. In comparison with the mass, alternative tourism going later, but already there is a wide variety of its types and forms. It is closely specialized, so the circle of its users is not wide, and the wide variety of products contributes to the satisfaction of tourists with specific and varied interests. In recent decades, namely wine tourism, also called enoturizm, is established as one of the most popular types of alternative tourism, which marks a significant growth in the national tourist product, which is why it can be argued that is one of the fastest growing segment in the tourism industry. The purpose of this report is deline at the role of the wine tourism as the most dynamic form of development.

ПОТЕНЦИАЛ ЗА РАЗВИТИЕ НА ВИНЕН ТУРИЗЪМ В ОБЛАСТИТЕ ХАСКОВО И КЪРДЖАЛИ

Author(s): Vladimir Dimitrov,Yuliya Dzhabarova / Language(s): Bulgarian Publication Year: 0

Traditions in viticulture and wine production on the territories of present day regions of Haskovo and Kardzhali date back more than six millennia. A SWOT analysis was carried out to reveal the potential for wine tourism development in both areas. The analytical activity is limited to interpreting official data on the state of the viticulture and wine sector, as well as data on the company's offer of wine tourism from five wineries in the region of Haskovo. Both areas have the necessary tourist facilities (hotels and restaurants), beautiful nature, unique and attractive archaeological sites. The rich history and the existing traditions of viticulture and wine production can successfully be combined in offering wine tourism. Its stable long-term development requires all stakeholders to unite on common tourist routes and / or clusters to attract more tourists together. Cross-border cooperation is an additional opportunity to create synergies and sustainability through the development of wine tourism.

МОДЕЛ НА ИНТЕГРИРАНА ВЕРИГА В ЛОЗАРО-ВИНАРСКИЯ СЕКТОР В БЪЛГАРИЯ

Author(s): Angelina Peycheva / Language(s): Bulgarian Publication Year: 0

In the context of globalization of markets, of fierce competition and deepening the problem of the realization of the production produced in the wine sector, there is a need to change the existing models of organization in the supply and realization of this production. Given the fact that logistics is an essential element of globalization in the markets, the formation of supply chains is an important factor for business survival. Opportunities need to be sought to optimize the activities involved in the production and realization chain and to reduce the cost of their implementation. The purpose of this report is to show that the integration of processes and business activities in the chain "Viticulture - Winemaking - Wine tourism" is the basis for effective management where the company at every stage of its activity adds value to its product and raises its competitive advantages.

АЛТЕРНАТИВНИ ФОРМИ ЗА РАЗВИТИЕ НА ТУРИЗМА

Author(s): Boycho Boychev / Language(s): Bulgarian Publication Year: 0

Continuous innovation and active entrepreneurial activity are trends which give rise to increased competition between companies, organizations and institutions in different countries around the world who work in the area of tourism - one of the most dynamically developing branches of the economy. Tourism is seen as a promising and priority sector of the economy in Bulgaria as well. All this requires scientists and entrepreneurs to develop and implement new forms of alternative tourism which lead to higher efficiency of tourism companies.