Territorial marketing on the example of Wrocław

Marketing terytorialny na przykładzie Wrocławia

Author(s): Iwona Maria Ładysz / Language(s): Polish / Issue: 284/2013

Keywords: territorial marketing; pro-marketing orientation; image; Wrocław

The article presents an approach to territorial marketing in Poland on the basis of the city of Wrocław. The analysis includes the actions that are undertaken in order to attract people and investors to the examined local government unit. The article attempts to evaluate the adopted pro-marketing orientation of Wrocław authorities. The aim of the article is to assess the usefulness of the undertaken marketing actions for the creation of a positive image of the city and for increasing the chance for a media and spatial economy success.

Survey-based assessment of local job market – crucial research problems

Sondażowa ocena lokalnego rynku pracy – węzłowe problemy badań

Author(s): Dariusz Głuszczuk / Language(s): Polish / Issue: 284/2013

Keywords: survey; local job market

Correct preparation of surveys on local job markets involves proper determination of target and tested population, research methods and domains, sampling and statistical observation techniques, principles of questionnaire structures, result evaluation and presentation and frequency of data collection. These issues constitute the content of the article which also describes theoretical grounds of questionnaire formation, identifies assessment areas for local job markets and presents principles for assessment formulation (question types, result scales).

Application of principal component analysis in the field of rural infrastructure for environmental protection

Zastosowanie metody głównych składowych do analizy obszarów wiejskich w zakresie infrastruktury służącej ochronie środowiska

Author(s): Wiktor Kołwzan,Agnieszka Skowronek-Grądziel / Language(s): Polish / Issue: 284/2013

Keywords: infrastructure; environmental protection; principal components

The goal of the research was the empirical examination of regularities occurring in the field of infrastructure investments supporting environmental protection in rural areas as well as the diagnosis of the level of development reached by the study area using the method of principal components. In this research all calculations were performed using Excel and Statistica. As a result of conducted analyzes, in the first step, input variables were categorized into coherent groups, which, in each year selected for the study, every two most important factors were chosen, and then on the basis of indicated factors voivodeships with similar patterns of investment in infrastructure supporting environmental protection in rural areas were determined.

Development of Rzeszów in the students’ opinions

Rozwój Rzeszowa w opinii studentów

Author(s): Marcin Gębarowski / Language(s): Polish / Issue: 284/2013

Keywords: students; local development; city’s image

This article presents the results of research showing how students perceive the development of Rzeszów. The students’ opinions are particularly important in the context of aspirations of the city, which wants to be positioned as “the capital of innovation”. The development of the largest city of Podkarpackie Voivodeship and its competitiveness will largely depend on local authorities. They should encourage graduates to stay in Rzeszów and create the “creative class”.

Partnership groups actions and their impact on the sustainable development of rural areas

Działania grup partnerskich na rzecz zrównoważonego rozwoju obszarów wiejskich na przykładzie grupy partnerskiej „Wrzosowa Kraina”

Author(s): Bożena Kuchmacz / Language(s): Polish / Issue: 284/2013

Keywords: sustainable development; three-sector partnership; partnership projects

Partnership Groups are a three-sector partnership between local government units, non-governmental organizations and local businesses. The article presents the action principles of Partnership Groups, funding sources of Partnership Group “Heather Land”, projects carried out by partners of this group, as well as the impact of the effects and outcomes on the sustainable development of rural areas. It is concluded that owing to partnership evaluation local issues, attitudes and institutions become global values.

Procedure of research relating to the identification and evaluation of usable values of the city – case study of Bolesławiec

Procedura badań dotyczących identyfikacji i oceny walorów użytkowych miasta – studium przypadku Bolesławca

Author(s): Dariusz Zawada / Language(s): Polish / Issue: 284/2013

Keywords: usable values of the city; quality of life; rc-competitiveness (wk); logic matrix of project; competitive product of the city

The contents of this article deals with the procedure of research that refers to the identification and evaluation of usable values of the city – the case study of Bolesławiec. The author separated the following usable values for each city: economic, logistic, tourist, social, housing, institutional as well as spatial and ecological. The article presents the results of questionnaire research, that refers to the evaluation of above mentioned usable values, carried out in Bolesławiec town. The base of competitiveness for usable values of the city was pointed out and priority actions were defined. The author also approached the nation of a logic matrix of the project which serves as a tool to monitoring the state of usable values of the city and indicated competitive products of the city.

Relationship between globality of changes and locality of development

Relacje między globalnością zmian a lokalnością rozwoju

Author(s): Ryszard Brol / Language(s): Polish / Issue: 284/2013

Keywords: globalization; local development; glocalization; relocation; small towns

The processes of globalization are changing the perception of spatial dimension development in economy, social sphere and ecosystem. The research in this area evolves from the identification of spatial dimension of the relationship between national and international changes in the direction of the identification and analysis of relationship between global and local scale. Such a point of view has become the source of formulation of a new economic, social and spatial category, which is glocalisation. This publication signals selected aspects of the impact of external − compared with a small city − conditions affecting local development. In particular it presents reflections on the relationship between globality of changes and locality of development.

Role of inhabitants in marketing communications of communes

Mieszkańcy w komunikacji marketingowej gmin

Author(s): Joanna Wiażewicz / Language(s): Polish / Issue: 284/2013

Keywords: commune; territorial marketing; inhabitants of communes

The paper presents the dual role played by inhabitants of communes in the promotional activities carried out by communes. The inhabitants are both customers of the communes (so they are a target group for promotion) and on the other hand a part of these activities. Moreover, the findings of the research on the instruments of promotion targeted to the inhabitants of communes of Podkarpackie Voivodeship are presented.

Emotional dimensions of a city brand

Emocjonalne wymiary marki miasta

Author(s): Andrzej Raszkowski / Language(s): Polish / Issue: 284/2013

Keywords: city brand; emotions; territorial marketing

The hereby paper discusses problems referring to the selected aspects of emotions in the context of a city brand. The introduction offers a city brand definition and underlines the increasing importance of related problems referring to the intensifying competition between particular territorial units. Next selected components influencing a city brand are presented with particular focus on the image of town products and services, local identity and communication between town authorities and local community, as well as the events held by the town which reflect emotional perception of its space. The characteristics of four emotional city brand dimensions, i.e. sociological, psychological, ideological and cultural constitute the core part of the study.

Local development in the context of the decision-making processes of local government

Rozwój lokalny w kontekście procesów decyzyjnych samorządu lokalnego

Author(s): Magdalena Kozera / Language(s): Polish / Issue: 284/2013

Keywords: local development; investment in local communities; decision-making process; public decision-maker

This article shows some selected aspects of development process in municipalities. The author analyzes the decision-making process and specific characteristics of the decisionmaker in public and private entities. As a result similarities and differences of the investment process in both kinds of entities are presented. The role of the human factor as the basic determinant of effective management within the municipalities is also emphasized.

Cooperative potential of spas

Potencjał kooperencyjny uzdrowisk

Author(s): Małgorzata Januszewska / Language(s): Polish / Issue: 284/2013

Keywords: spa; cooperation; cooperative potential

The cooperation represents a new and still not fully understood economic phenomenon constituting an alternative for the separately analyzed mechanisms of competition and cooperation. The objective of the paper is to provide characteristics of cooperative relations diversification depending on the sector and local oriented cooperative potential. The analysis was based on the method suggested by J. Cygler. The conducted research confirms that spa sector is characterized by average cooperative potential, while the studied spas feature low potential. Only the cooperative relations between Kłodzko Zdrój and Polanica Zdrój indicate stable cooperative cooperation. It may be assumed that in the years to come spas will strengthen their cooperative relations since they generate significant advantages for the parties involved.

Barriers of local development strategic management connected with local authorities’ personal traits

Bariery zarządzania strategicznego rozwojem lokalnym związane z cechami osobowymi lokalnych władz

Author(s): Andrzej Sztando / Language(s): Polish / Issue: 284/2013

Keywords: local development; strategic management; barriers of strategic management; local authorities

The article is devoted to barriers of local development strategic management connected with local authorities personal traits. In the initial part of the article the author presents the concept of local development. Next, he defines the category of local development strategic management. Then he enumerates all the groups of identified barriers to the mentioned above management and starts a detailed discussion of those among them which are related to personal characteristics of the local authorities. This elaboration is a result of several years practice and research in the author’s conceptualization and implementation of local development strategies.

Survey-based diagnosis of job market in Jelenia Góra in view of professionally active people

Sondażowa diagnoza jeleniogórskiego rynku pracy w perspektywie osób aktywnych zawodowo

Author(s): Dariusz Głuszczuk,Joanna Gondurak,Joanna Kostuń / Language(s): Polish / Issue: 284/2013

Keywords: survey; local job market

This article is a concise report from the May 2012 survey concerning job market in Jelenia Góra among professionally active people (working and registered as unemployed). According to the structure of the assumed questionnaire, the focal point was attractiveness of the local job market and its properties connected with performed jobs, workplaces and commuting. Before presenting the respondents’ opinions, the article characterizes opinion makers and sampling methods, as well as attempts to juxtapose advantages and disadvantages of given test subjects.

Direct sales conducted by farmers vs. local development

Sprzedaż bezpośrednia realizowana przez rolników a rozwój lokalny

Author(s): Stanisław Minta,Julian Kalinowski / Language(s): Polish / Issue: 284/2013

Keywords: direct sales of food; local product; distribution channel

The paper is about direct sales conducted by Polish farmers. Investigations were made in 2009 and were based on desk and field research. This article shows relationship between direct sales and local development, actual legislation in the area of direct food sale in Poland and problems with law interpretation – in the aspects of theory of marketing and in real business as well. The authors also showed the results of investigations based on interviews with experts – employees working in marketing departments in ODR (special Polish state service for agribusiness advising). These people were experts in problems connected with direct food sale and other agricultural products in Poland.

Importance of family businesses to the local economy

Znaczenie firm rodzinnych dla lokalnej gospodarki. Opinie i oceny społeczne

Author(s): Elżbieta Szul / Language(s): Polish / Issue: 284/2013

Keywords: family business; entrepreneurship; SMEs

The development of a region and the situation on the local labour market are often conditioned by family businesses. For this reason, the assessment of their activities is generally positive. This also translates into support for the backing of these companies by local authorities. Generally favourable reviews of family businesses indicate that family spirit should also emphasize the promotion of products of family businesses.

Role of infrastructure and prestigious sporting events in the creation of competitive advantage on the example of Kołobrzeg

Rola infrastruktury i prestiżowych imprez sportowych w kreowaniu przewagi konkurencyjnej miasta na przykładzie Kołobrzegu

Author(s): Edward Wiśniewski / Language(s): Polish / Issue: 284/2013

Keywords: city; sport; stadium; competitive advantage; promotion

In today’s world sport is not only a powerful “industry”, but also a leading cultural and social activity. Cities increasingly try to use their infrastructure and a variety of sports to change or “renew” their image, promotion, and above all to activate their local economy. The author proposes a thesis that sport (sports infrastructure and prestigious sporting events) have a significant impact on the competitive advantage of a city. The paper presents the role of the municipal stadium in Kołobrzeg in building a competitive advantage of the city. The article presents the results of a public opinion survey, based on the concept of deliberative poll, and on the management model of the new facility after the end of the European Football Championship UEFA-EURO 2012.

needs of national administration personnel education regarding the development management

Potrzeby kształcenia kadr administracji publicznej w zakresie zarządzania rozwojem

Author(s): Justyna Weltrowska-Jęch / Language(s): Polish / Issue: 284/2013

Keywords: local authority; development politics; personnel education

National administration personnel qualification improvement is an essential stage in the construction process of the modern development management. The needs in this scope are justified by numerous experts evaluations. National administration personnel, taking part in the programming, completion and further improvement of the development politics should systematically rise its knowledge and qualifications. The paper presents results of research performed in 2010 in all branches of local government in Poland to diagnose the needs of the personnel regarding the improvement of their knowledge and qualifications in scope of development management.

Transformations in the structure of local economy in the city of Legnica in the years 2005-2009

Przekształcenia w strukturze gospodarki lokalnej Legnicy w latach 2005-2009

Author(s): Michał Kuriata / Language(s): Polish / Issue: 284/2013

Keywords: local economy; economic structure; economic entity; special economic zone; Legnica

The article, starting from the theoretical basis of understanding and functioning of the category of” local economy” and the typology of economic structures, gets to the structural and functional analysis of local economy of the city of Legnica. The author has made an attempt to approach the components of economy of Legnica in line with the methodology of the Polish Classification of Activities – PKD 2004. There are shown the dominant segments and sectors of the local economy, changes in trends during the research, as well as the active role of the local government during the period of economic transition processes in the city.

Town twinning in Lower Silesia from the local government’s and society’s point of view – selected aspects

Współpraca partnerska miast Dolnego Śląska z punktu widzenia władz miejskich oraz mieszkańców – wybrane aspekty

Author(s): Joanna Kenc / Language(s): Polish / Issue: 284/2013

Keywords: international cooperation of local governments; town twinning

The most important feature of Polish town twinning is the domination of partnership at the lowest level. Creating this kind of partnership is most effective when initiated by local societies. This article presents selected effects of town twinning cooperation in Lower Silesia. As the conclusion, the recommendations for local and regional governments have been formulated.

Strong and Weak Positions of Bulgaria on the Threshold of the European Union

Силни и слаби позиции на България пред прага на Европейския съюз

Author(s): Ivan Angelov / Language(s): Bulgarian / Issue: 6/2006

The need of accelerated economic development of Bulgaria during the next years and decades has been justified. The normal and accelerated developments have been characterised, as well as their driving forces. 15 strong starting positions immediately before joining the EU have been listed. About 40 weak starting positions have been pointed out too. A short economic characteristic of the strong and weak points has been made. Ideas for future economic policy concerning most of the weak points have been proposed. It has been proven that the weaknesses of the economy have been accumulated for years and Bulgaria is not ready to accede to the Union in equal terms. Nevertheless, only as a EU member Bulgaria will have more favourable conditions for accelerated development. The country has no alternative to the EU membership and accelerated development. The combination of the two processes corresponds best to the national interests of Bulgaria.