Role of infrastructure and prestigious sporting events in the creation of competitive advantage on the example of Kołobrzeg Cover Image

Rola infrastruktury i prestiżowych imprez sportowych w kreowaniu przewagi konkurencyjnej miasta na przykładzie Kołobrzegu
Role of infrastructure and prestigious sporting events in the creation of competitive advantage on the example of Kołobrzeg

Author(s): Edward Wiśniewski
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: city; sport; stadium; competitive advantage; promotion

Summary/Abstract: In today’s world sport is not only a powerful “industry”, but also a leading cultural and social activity. Cities increasingly try to use their infrastructure and a variety of sports to change or “renew” their image, promotion, and above all to activate their local economy. The author proposes a thesis that sport (sports infrastructure and prestigious sporting events) have a significant impact on the competitive advantage of a city. The paper presents the role of the municipal stadium in Kołobrzeg in building a competitive advantage of the city. The article presents the results of a public opinion survey, based on the concept of deliberative poll, and on the management model of the new facility after the end of the European Football Championship UEFA-EURO 2012.

  • Issue Year: 2013
  • Issue No: 284
  • Page Range: 186-195
  • Page Count: 10
  • Language: Polish