Marketing terytorialny na przykładzie Wrocławia
Territorial marketing on the example of Wrocław

Summary/Abstract: The article presents an approach to territorial marketing in Poland on the basis of the city of Wrocław. The analysis includes the actions that are undertaken in order to attract people and investors to the examined local government unit. The article attempts to evaluate the adopted pro-marketing orientation of Wrocław authorities. The aim of the article is to assess the usefulness of the undertaken marketing actions for the creation of a positive image of the city and for increasing the chance for a media and spatial economy success.

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