The County Center for the Conservation and Promotion of Traditional Culture “Cindrelul - Junii” Sibiu through online communication channels Cover Image
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Aspecte ale promovării online în cultura sibiană tradiţională
The County Center for the Conservation and Promotion of Traditional Culture “Cindrelul - Junii” Sibiu through online communication channels

Author(s): Maria Barna (Spătariu), Gabriela NEGRU (Mila)
Subject(s): Theatre, Dance, Performing Arts, Photography, Sociology of Culture
Published by: ASTRA Museum
Keywords: Internet; online; communication; website; facebook; traditional culture; Sibiu; Junii Sibiului;

Summary/Abstract: In World Wide Web era, when 3 billions people are connected to Internet, communicating in real time, through written text, sounds, photo and video images, has become a resource as important as the financial, material, organizational, and human one. All cultural institutions of Sibiu have opened different online communication channels; the County Center for the Conservation and Promotion of Traditional Culture “Cindrelul - Junii” Sibiu administers 2 electronic mails, 2 websites and channels on three types of social media: the social network Facebook, the community content websites youtube and picassaweb, and the collaborative project wikipedia. Though it might seem odd that an institution dedicated to traditional culture (orally transmitted from one generation to another) uses online media, this type of communication offers us several advantages: free and at anytime available information for our public and organizational partners; information dissemination as the events happen; more quantitative and qualitative feedback; growing audience, with public categories like foreigners, youngsters, more difficult to reach otherwise.

  • Issue Year: XXVIII/2014
  • Issue No: 28
  • Page Range: 208-217
  • Page Count: 10
  • Language: Romanian