Relația dintre interesul online pentru Programul Casa Verde și importurile de echipamente fotovoltaice în România (2022-2024)
The Relationship between Online Interest in the Casa Verde Program and Imports of Photovoltaic Equipment in Romania (2022-2024)

Summary/Abstract: The present research analyses the evolution of photovoltaic cell imports in Romania between 2022 and 2024, examining how the digitalization of administrative processes, combined with public interest manifested online, has influenced trade flows within the renewable energy sector. The study pays particular attention to the digital interest associated with the “Casa Verde” (Green House) program, which transformed online registration into a competitive and rapid process, being associated with the dynamics of demand for photovoltaic equipment on the Romanian market. The analysis leverages both official data from the Eurostat database and online public interest indicators retrieved from Google Trends. From a methodological standpoint, the research adopts a quantitative approach based on time series analysis and the application of the Spearman correlation coefficient, complemented by a time-lag analysis. This methodological framework allows for the assessment of the relationship between the intensity of digital interest and the actual volume of imports, as well as the identification of the moments when the online signal is reflected in real trade data. The results show that the digitalization of administrative procedures did not function merely as an indicator of the program’s popularity but was associated with an intensification of economic demand. The analysis captures a transition from a logistic lag of approximately two months in 2023 to a significantly faster adaptation in 2024- a period during which importers began to anticipate demand and build up stocks prior to the opening of the registration sessions. In conclusion, the research highlights the increasingly important role of digital government platforms in shaping trade flows and underscores the utility of digital indicators in economic analysis. Integrating these indicators into market assessments provides a more realistic perspective on how the digitalization of the state-citizen relationship influences pressures on foreign trade within the context of the energy transition.

• Details
• Contents