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A Cross-Cultural Study On White Colour Idioms In Turkish And English: Conceptual Metaphor Theory In Focus

Author(s): Gökçen Hastürkoğlu / Language(s): Turkish,English Issue: 1/2017

This study aims at investigating how similar and different the embodied cognition of Turkish and English speakers is by providing a systematic description of Turkish and English white colour idiomatic expressions and by analyzing them within the framework of Conceptual Metaphor Theory through which the cognitive motivations behind the idiomatic expressions can be demonstrated. In order to do so, a large-scale corpus study based on specialized dictionaries on idioms in Turkish and English was carried out and a table was presented for each language illustrating the idiomatic expression, its meaning, its translation for the Turkish part, and the underlying conceptual metaphor or metonymy. After this cognitive analysis, it was revealed that despite some similarities in the cognitive mappings of the idioms in Turkish and English, the connotations of white colour idioms in two genetically unrelated languages vary because of cultural, historical, religious, or customary matters.

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Family Beyond Borders

Author(s): Aleksandra S. Aleksandrova / Language(s): English Issue: 1/2017

The paper studies the way Lakoff’s STATE IS A PERSON metaphor and Mussolf’s family scenario are exploited in British and Bulgarian media texts. The models that are studied include marriage partners/ divorce, children-parents relations, misbehaving children, good children, poor relatives and stepmothers. The type of family relation used for presenting certain situation can change with a change in the political environment – for instance, a country can be presented as a marriage partner in one text, as a divorcee in another and as a (disobedient) child in a third text.

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Metaphoric Transfer Of Knowledge, Cultural Experiences And Social Practices In English Language Advertising Discourse

Author(s): Rumyana Todorova / Language(s): English Issue: 1/2017

The paper deals with metaphoric transfer of knowledge in English advertising discourse based on two- and cross-domain mappings referring to cultural conceptualizations of the world. On the one hand, text producers’ awareness of social events, as well as of people’s experiences and practices helps them in the construction of advertisements in the most intriguing and sensational way. On the other hand, text receivers are provoked and tempted by the ads deconstruction, though in some cases their unawareness of what is happening or has happened around us or in the world at large may block or hinder comprehension and thus lead to either misunderstanding of the message and their ignorance of it or to their complete indifference to it. The paper deals with all of the above mentioned issues supported by examples of English language ads and commercials. It shows in what ways multimodality related to the use of verbal and non-verbal signs works in them. The results prove the fact that the use of multimodal metaphors, especially in the non-verbal component, is supposed to trigger more emotions and feelings than the mere representation of the advertised items.

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Constructions With Press_Mouth Collocation

Author(s): Temenuzhka Seizova-Nankova,Mehmed Muharem / Language(s): English Issue: 1/2017

The article examines the whole population of press_mouth collocation in order to explore the hypothesis of the construction as a basic linguistic unit used spontaneously by native speakers in discourse. The findings are relevant to foreign language learners especially whose own language (in this case Bulgarian) differs so dramatically from English.

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Crossing Borders On The Balkan Route: Representation Of Migration In Online News

Author(s): Svetlana Nedelcheva / Language(s): English,Bulgarian Issue: 1/2017

This research studies the headlines representing migrants along the Balkan route in Bulgarian online news during the “migrant crisis” of 2015/2016, as well as the pictorial images that immediately follow the headlines. It compares the verbal and the visual representation of migrants and applies both critical discourse analysis and multimodal analysis. The study uses the term ‘text’ in a wider sense including both the verbal text and the pictorial display of migrants’ social activities. The headlines develop two contradicting images of the migrants which are also reflected in the pictures. One of them is the image of poor and distressed people running away from the war in their home country. Europe for them is the Promised Land and they are presented with sympathy and compassion. The other image of the migrants is that of a natural disaster which cannot be stopped by country borders and threatens the stability on the continent.

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Headline Patterns In Viral Web Content - English-Bulgarian Comparative Case Study

Author(s): Radostina Vladkova Iglikova / Language(s): English,Bulgarian Issue: 1/2017

The present article deals with the patterns for creating viral headlines for web content. More specifically, it offers a comparative, corpus-based case study of the patterns employed in English-language and Bulgarian-language viral headlines pertaining to one particular topic (the taste of Coca-Cola at McDonald’s). The aim of the article is to provide a descriptive analysis of a specific phenomenon and a comparison of the approaches to creating headlines on English-language websites on the one hand, and on Bulgarian websites, on the other.

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Bridging Gaps Through Feminist Pedagogy: Teaching Abjection In A Postcolonial Literature Course

Author(s): Antonia Navarro-Tejero / Language(s): English Issue: 1/2017

This paper engages with teaching gender, caste, and sexuality in the context of Spanish Higher Education. I will examine my experience of teaching Githa Hariharan’s “The Remains of the Feast,” Arundhati Roy’s The God of Small Things and Shobha Dé’s Strange Obsession to conclude by reflecting on the value of teaching these issues and texts from a feminist perspective.

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Constructing Black Masculinity In Oliver Parker’s Othello (1995)

Author(s): Tarik Bouguerba / Language(s): English Issue: 1/2017

This paper examines Oliver Parker’s Othello (1995), an excellent American filmic production of Shakespeare’s play . The article also offers a reading to Oliver Parker’s film production of Othello (1995) where the story offers yet an opportunity to explore anti-Black sentiment in the American society with focus on black masculinity. Othello is therefore portrayed as “indolent, playful, sensuous, imitative, subservient, good natured, versatile, unsteady in their purpose… they may but be compared to children, grown up in the stature of adults while retaining a childlike mind”. (cf. Collins 1996: 89) This article is particularly interested in how Parker’s Othello fetishizes the black male body through exploiting the racialist dogmas about black Americans. Heavily punctuated with flashbacks, this production constructs a two-fold narrative; one approaching the plot from a traditional perspective whereas the other dealing with a rightly African American subjectivity. In conclusion, although Oliver Parker’s rendition of Shakespeare’s Othello preserves much of Shakespeare’s poetry, it is however a new mediatising form produced at an age “the white elite uses filmic representations of African Americans” as means to control and even contain race relations in the USA. (Hogdon qtd. in Aldama 2006: 198)

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Translation Equivalents In British And Bulgarian Print Media

Author(s): Irina Stoyanova-Georgieva / Language(s): English,Bulgarian Issue: 1/2017

The paper deals with collocations of intensifiers and adjectives existing in original English and Bulgarian texts and aims to pair them as possible translation equivalents, thus helping to map the possible renditions of one and the same concept in two languages. It uses a non-parallel, comparable corpus of letters to the editor, published in British and Bulgarian newspapers and magazines, and applies a method for extracting bilingual expressions from such corpora.

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Crossing Borders With Technology: Using Graphic Novels In Foreign Language Teaching

Author(s): Berrin N. Aksoy / Language(s): English Issue: 1/2017

Graphic novels and comics came into being in the 1930’s as products of the popular culture that developed at an unprecedented pace especially after World War II. This paper explores the role of graphic novels and comics as an alternative to traditional means of language teaching in overcoming cultural and linguistic barriers that exist for the foreign language students at elementary, intermediate and higher-levels. It is argued that since graphic novels and comics are a combination of visual and narrative forms of artistic expression, these forms of literary and cultural production offer themselves as useful tools in the field of language education.

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Diversity And Impact Of National Culture On Undergraduate Students' Learning Styles

Author(s): Nedka Dimitrova / Language(s): English Issue: 1/2017

With the rapid process of globalisation since the beginning of the 21st century, education and businesses face the challenge of intensifying multiculturalism. Higher education institutions in Europe are expected to play a particularly important role in facilitating this process. The purpose of this study is to examine the relationship between national culture and the preferred learning styles in the context of Higher Education as well as to find out specific patterns of cultural influence on individual learning preferences. It aims to identify practical implications for teachers and trainers in a culturally diverse environment. The empirical investigation was based on D. Kolb’s Experiential learning theory (ELT, Kolb 1984) and G. Hofstede’s (1980) work on National and Organisational dimensions of culture.

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Insights into Teaching Poetry Translation: A Pleasurable Task

Author(s): Aksoy Berrin / Language(s): Turkish,English Issue: 1/2018

In the Translation Departments of Higher Education Institutions in Turkey as in elsewhere, poetry translation is the least studied and the most discussed course among the students who usually harbor pessimistic opinion about the possibility of going through a successful and pleasurable course. In this study, an integrated approach to the teaching of poetry translation is proposed by means of studying Philip Larkin’s poem “Mr Bleaney” as the text for translation into Turkish, which is the mother tongue of the students concerned. The proposed integrated approach is an insight into the teaching of poetical translation bringing together a preliminary study of the formal, contextual and artistic elements of poetry in general and the poem as the text to be translated in particular, with that of a sound and comprehensive study of theoretical notions of poetical translation. It is hoped that this approach may prove to equip the students with the required confidence, skills, knowledge, and competencies to turn the practice of poetry translation into a pleasurable task.

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Mamang Dai’s Poetry: Challenges In Translating Ecofeminism

Author(s): Antonia Navarro-Tejero / Language(s): English,Spanish Issue: 1/2016

Mamang Dai, an Adi poet from the Northeastern part of India, celebrates the ecological glory of her region Arunachal Pradesh in her collections of poetry written in English. In this paper, I propose to make a textual analysis of “Tapu” and “An Obscure Place,” two of the poems included in the bilingual edition entitled The Balm of Time (2008), where I contributed as a translator, paying special attention to the ecofeminist awareness, inspi-ration from folktales, and nature im-ageries that are related to the issue of identity.

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Challenges In Teaching Remedial Apologies To Learners Of English As A Foreign Language

Author(s): Deyana Peneva / Language(s): English Issue: 1/2016

The paper dwells on the process of acquiring communicative competence by presenting three apology patterns which foreign language teachers should be competent to recognize and differentiate between when teaching speech acts and politeness strategies. In particular, three remedial apologetic models are discussed in brief with respect to their form, function, and use as well as the socio-cultural aspect of the communicative acts they constitute.

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The Cognitive Approach As A Challenge In Foreign Language Teaching

Author(s): Miroslava Tsvetkova / Language(s): English Issue: 1/2016

The cognitive approach in foreign language teaching attracts young learners’ attention to the topic, enhances and facilitates the comprehension of grammar and language, increases students’ motivation, as well as helps students to memorize new vocabulary and structures. The aim of the article is to persuade teachers that the cognitive approach applied in the lesson provokes a change in the dynamics of the language classroom and serves as a motivational tool for students. An author’s cognitive model is an example for the easy comprehension and production of the difficult English present progressive construction by Bulgarian young learners.The model is discussed within the generativist framework and the usage-based theories as the pre-linguistic conditions take an important part in it. The taxonomy of constructions, which is also part of the model, focuses on the relationship between the English present progressive construction and the constructions preceding it.

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Teaching Conversational Implicature To Adult Language Learners

Author(s): Polina Mitkova / Language(s): English Issue: 1/2016

Despite the widely-held belief that second/foreign language acquisition takes place more effortlessly in the early age, this paper aims to research the impact of the age factor in this process and to find out what adjustments need to be made in the teaching environment in order to optimize the second/foreign language acquisition for adult learners of English. The paper will address the topic of teaching particularized conversational implicature through the activity attached, because it gives a real example of what it means to know all the words of what one hears, but not to be prepared to respond in a socially acceptable manner. The aim of this paper is to equip adult learners with the linguistic formula “Not + very + positive adjective” that will help them overcome awkward situations that inhibit their engagement in communication, on the one hand, and, on the other, to prompt teachers to consider factors such as motivation, self-confidence and fixed-mindset that may considerably change the desired outcomes.

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Students’ And Teachers’ Preferences In Using Different Approaches And Strategies In Vocabulary Teaching And Learning

Author(s): Seven Reshadova / Language(s): English Issue: 1/2016

Language teaching methodology has evolved over the years. The priorities in teaching English as a foreign language have changed and teaching vocabulary has gained importance as a result of a long process of research and experimentation. The article presents the results of two surveys conducted with the students of a control and an intervention class about their experience with different strategies used for learning new vocabulary. These results are mapped against the findings of a questionnaire among the teachers of the same school about the methods, strategies and, techniques and personal experience in teaching new vocabulary.

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Idle, Stricken, Or Retired: Challenges In Understanding Media Discourse On Nuclear Power

Author(s): Desislava Cheshmedzhieva-Stoycheva / Language(s): English,Bulgarian Issue: 1/2016

Being politically, economically, environmentally, and socially significant, the topic of nuclear power enjoys high interest in the media with its complex character. On the one hand, there is nuclear power used for civil purposes which is viewed as one of the most cost-efficient power generation ways, while on the other, there is nuclear power used for military purposes as a weapon of mass destruction. The focus of the paper is on the metaphors used in the presentation of issues associated with nuclear power. The main method of analysis is CDA and the corpus analysed is comprised of articles published in the American The New York Times, the British The Independent and the Bulgarian newspaper Dnevnik over the period of a month, i.e. March 2013. This study adds to current research on metaphors as it compares and contrasts the thinking patterns exhibited by three different cultures through their media discourse.

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Anticipatory Mechanisms And Techniques In Bulgarian And British Ads And Their Applications In The English Language Classroom

Author(s): Zlatko Todorov,Rumyana Todorova / Language(s): English,Bulgarian Issue: 1/2016

The paper deals with various anticipatory mechanisms and techniques used in Bulgarian and British ads and their applications in the English language classroom as ads and commercials are a rich source of different structures and information related to certain cultural and social norms, models and images of behaviour, values and beliefs. Some suggestions for activities with these texts are presented in support of the issues discussed.

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Challenges In Understanding Media Discourse On Drugs: Use Of Slang

Author(s): Desislava Toneva / Language(s): English,Bulgarian Issue: 1/2016

The primary goal of every news media is to produce such news items that would retain the interest of the regular readers and attract the attention of new and greater audiences. In order to achieve this goal they occasionally resort to the use of slang. Slang, however, might be difficult to understand especially for a non-native speaker of the language. That is why its understanding can be challenging and sometimes reference to dictionaries might be necessary for the meaning to be grasped. The aim of this paper is to analyze the slang terms referring to different types of drugs which occur in the discourse of the Bulgarian and the British media.

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