Headline Patterns In Viral Web Content - English-Bulgarian Comparative Case Study
Headline Patterns In Viral Web Content - English-Bulgarian Comparative Case Study
Author(s): Radostina Vladkova IglikovaSubject(s): Social Sciences, Language and Literature Studies, Media studies, Applied Linguistics, Communication studies, Comparative Linguistics, Descriptive linguistics
Published by: Шуменски университет »Епископ Константин Преславски«
Keywords: headline patterns; web content; virality; Coca-Cola at McDonald’s
Summary/Abstract: The present article deals with the patterns for creating viral headlines for web content. More specifically, it offers a comparative, corpus-based case study of the patterns employed in English-language and Bulgarian-language viral headlines pertaining to one particular topic (the taste of Coca-Cola at McDonald’s). The aim of the article is to provide a descriptive analysis of a specific phenomenon and a comparison of the approaches to creating headlines on English-language websites on the one hand, and on Bulgarian websites, on the other.
Journal: Studies in Linguistics, Culture, and FLT
- Issue Year: 2/2017
- Issue No: 1
- Page Range: 71-84
- Page Count: 14
- Language: English, Bulgarian