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Фалшиви новини в корпоративните комуникации

Фалшиви новини в корпоративните комуникации

Author(s): Hristina Hristova / Language(s): Bulgarian Issue: 1/2018

The paper examines the impact of fake news on the relationship between companies and their strategic audiences. The text is structured into two parts. The focus in the first part is on the structure of corporate communications and the model of successful corporate policy presented as a projection of the idea of the business of trust. The second part highlights the main aspects of the development of the cosmetic giant „L’Oreal”, which has preserved its image as a strong brand and an ethical company in the conditions of hypercompetitiveness and fake news. The study is based on Van Rieland Fombrun’s theory of corporate communications as a polyfunctional concept and on Kotler’s idea of market-oriented strategic planning, providing an advantage to firms in situations of risk and dynamic social transformations.

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Фалшиви новини и икономическа журналистика

Фалшиви новини и икономическа журналистика

Author(s): Asya Asenova / Language(s): Bulgarian Issue: 1/2018

The nonobjective journalistic interpretation of economic facts can lead to both minor and serious consequences, ranging from the individual recipient to a whole business sector. Therefore, the fundamental principle of providing reliable information to society is of particular importance for the economic field. The paper addresses the issue of unintentional distribution of fake news in the context of economic journalism and new media. The combination of political, social, economic and technological factors has contributed to the growth and scale of the problem, with the most important one being the impact of the internet environment, which has turned fake news into an unwanted function or rather a dysfunction of digital media.

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Борба с фалшивите новини с инструментариума на закона и на саморегулацията – българският случай

Борба с фалшивите новини с инструментариума на закона и на саморегулацията – българският случай

Author(s): Ivo Indzhov / Language(s): Bulgarian Issue: 1/2018

The paper discusses the possibilities of countering fake news in Bulgarian media with the instruments of media law, regulation, self-regulation and co-regulation. The study has reached the following important conclusions: 1. The laws are inadequate to the new challenge. There are temptations to fight it through the Criminal Code or a special law that can turn the prosecution service into a repressive media supervisor. 2. The State can contribute to curbing disinformation in the media by highlighting their ownership and funding. 3. The ethical codes oblige journalists to be responsible to society, but self-regulation is de-legitimized by the division in the guild. The solution lies in the development of co-regulation: the state stimulates the media by setting a condition for advertising in them: that they should agree on one code and that their ethics committee should be able to penalize them financially for fake news.

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Varia: The Role of “Letters to the Editor” in Shaping Mass Media Representations of Brexit

Varia: The Role of “Letters to the Editor” in Shaping Mass Media Representations of Brexit

Author(s): Martin Dangerfield / Language(s): English Issue: 1/2018

Brexit has commanded an enormous amount of attention in the UK media, both before and since the In-Out referendum on 23 June 2016. Though various studies have already considered the overall role of newspapers in affecting attitudes towards the EU in the UK, this article focuses on an area in which there has so far been no research: the role of “Letters to the Editor” in newspaper contributions to the Brexit debate and their parts in equipping voters to make an informed choice. It looks at six UK national newspapers, all with varied stances on the EU and with different tones and styles of getting messages across to readers. All letters published in each paper during the month leading up to the referendum will be scrutinized with a view to throwing some light on the following initial questions. To what extent did readers’ letters tend to support and reinforce each newspaper’s stance on “Leave” or “Remain”? To what extent did readers’ letters contribute to a real debate in each newspaper, i.e., disputing the content of articles or editorials published by the newspapers or disputing other readers’ letters? How, if at all, did the role of readers’ letters vary between the six newspapers? Finally, were there any differences of note in the style and format of the different newspapers’ letters pages?

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Why a Book on the Digital Divide in 2020?

Why a Book on the Digital Divide in 2020?

Author(s): Rozália Klára Bakó / Language(s): English Issue: 7/2020

Review of: Jan van Dijk, „The Digital Divide“, 2020, Cambridge, UK: Polity, 208 pages ISBN 978-1-509-53445-6. Review by: Rozália Klára Bakó

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Подкастът и виртуалното учебно съдържание като част от променящите се образователни платформи

Подкастът и виртуалното учебно съдържание като част от променящите се образователни платформи

Author(s): Georgi Ignatov / Language(s): Bulgarian Issue: 1/2022

New technologies have already changed the educational sphere, and the influence of the podcast has become the subject of in-depth analysis because of the possibility of being quickly and flexibly applied as an educational resource. Educators can easily create engaging and useful audio content that enables learners to consume it at any time and place. In this article, we demonstrate how podcasting and visual content in education can increase accessibility and encourage engagement.

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За ролята на списание „Гражданин“ в отстояването на гражданските свободи през първото десетилетие на XX век

За ролята на списание „Гражданин“ в отстояването на гражданските свободи през първото десетилетие на XX век

Author(s): Maia Angelova / Language(s): Bulgarian Issue: 1/2022

The article examines the role of the 𝐺𝑟𝑎𝑧ℎ𝑑𝑎𝑛𝑖𝑛 (Citizen) magazine in the protection of civil liberties in the first decade of the 20th century. It has been singled out as the first independent scientific and educational conceptual project, ambitious to form the modern citizen. The magazine is dedicated to the mission of educating and enlightening civil society through a printed edition in the field of the fundamental knowledge for any democracy – constitutional rights, freedoms, and obligations. For this purpose, articles published in the democratic press and in the specialized press with legal themes from the first decade of the century have been studied, which outline the context in which the programmatic texts by Stefan Kirov, published in 𝐺𝑟𝑎𝑧ℎ𝑑𝑎𝑛𝑖𝑛, are examined. In this article, for the first time, pages from Stefan Kirov’s unpublished memoirs related to the publication of 𝐺𝑟𝑎𝑧ℎ𝑑𝑎𝑛𝑖𝑛 are published.

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Characteristics of speech development in people with Down’s syndrome / Specyfika rozwoju mowy u osób z zespołem Downa

Characteristics of speech development in people with Down’s syndrome / Specyfika rozwoju mowy u osób z zespołem Downa

Author(s): Katarzyna Kaczorowska-Bray / Language(s): English,Polish Issue: 11/2022

Down’s syndrome is one of the most common and easily detected genetic disorders. People with Down’s syndrome are characterised by multisystemic structural and functional irregularities (incl. congenital disease and heart defects, disorders of hearing and vision) appearing in life as well as a characteristic phenotype. Its phenotype characteristics include delayed psychomotor development. Children with this syndrome demonstrate a particular profile in the acquisition of communicative abilities. The level of development of communicative competence reached by children with DS is peculiar, different from that of other neuro-developmental disorders, and various in relation to the level reached by children at a similar level of cognitive functioning, but whose cognitive problems have a different etiology. This article attempts to characterise the factors determining the basis of speech development in this group and to indicate the characteristic features of communication among people with Down’s syndrome.

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ВЪЗДЕЙСТВИЕТО НА ИГРОВИЗАЦИЯТА ВЪРХУ ОБУЧЕНИЕТО ВЪВ ВИСШЕТО ОБРАЗОВАНИЕ

ВЪЗДЕЙСТВИЕТО НА ИГРОВИЗАЦИЯТА ВЪРХУ ОБУЧЕНИЕТО ВЪВ ВИСШЕТО ОБРАЗОВАНИЕ

Author(s): Angel Toshkov,Veselina Jecheva / Language(s): Bulgarian Issue: 1/2022

On this paper, we set out to assess what university students think about introducing elements of gamification into the learning process and the impact of gamification on improving the quality of learning. In order to achieve this goal, a survey on what gamification is was conducted. Some popular gamification strategies, PBL and GBL, are examined. Elements that have been introduced into training are selected. At the end of the training, a survey was administered to assess the students' opinions on the introduction of these elements and their impact on enhancing the quality of learning.

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РОЗВИТОК МАРКЕТИНГОВИХ КОМУНІКАЦІЙ ТА ОРГАНІЗАЦІЯ РЕКЛАМНИХ КАМПАНІЙ У ТУРИСТИЧНИХ ПІДПРИЄМСТВАХ

РОЗВИТОК МАРКЕТИНГОВИХ КОМУНІКАЦІЙ ТА ОРГАНІЗАЦІЯ РЕКЛАМНИХ КАМПАНІЙ У ТУРИСТИЧНИХ ПІДПРИЄМСТВАХ

Author(s): Iryna Romanіuk,Svitlana Kucherenko / Language(s): Ukrainian Issue: 55/2022

The subject of research is theoretical and practical aspects of marketing communications management, including organization of advertising campaigns in the field of tourist enterprises. The purpose of the article is to substantiate ways of improving the management of marketing communications of tourist enterprises through the organization of PR activities and advertising campaigns. The methodological basis of the article is the theoretical provisions of the economy of enterprises, a set of general scientific and special research methods, including: systemic approach, monographic, statistical and economic, analysis and synthesis of economic information. Results of the article. It was determined that the management of marketing communications is an important component of the activities of tourist enterprises. Its elements are advertising campaigns and PR management tools. Therefore, the development of the structure and budget; determination of tools and implementation locations; selection of target audiences; evaluation of results are important areas of management improvement. The correct development of an advertising campaign for tourist enterprises is an important direction for improving the management of their activities. It means establishing its priority goals; development of an advertising budget, a list of advertising means; determination of the most effective place and time for placing advertising messages; monitoring and control of results; adjustment of management methods and tools if necessary. Field of application of results. The results can be used by tourism enterprises, territorial communities, regional and state authorities, public organizations, individual entrepreneurs and activists, institutions of higher education, scientific institutions. Conclusions. Advertising campaigns and other means of PR activity are an important part of marketing communications of tourist enterprises and their management. An advertising campaign allows you to control the promotion of tourist services, make adjustments to sales activities, create and consolidate among consumers a stable understanding of the advantages of the services of this particular tourist company. It is important to emphasize that, as shown by the experience of the advertising campaigns of the world's leading tourism companies, advertising must take into account the peculiarities of the country, region, social and political situation in society. Thus, the correct development of an advertising campaign involves establishing the priority goals of the campaign, its budget, and determining the most effective place and the time of placing advertising messages, the target audience – is one of the most important and relevant directions of improving the management of the development of tourist enterprises and their marketing communications.

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Znaczenie procesu komunikacji pomiędzy biurem turystycznym a klientem

Znaczenie procesu komunikacji pomiędzy biurem turystycznym a klientem

Author(s): Michał Roman,Hanna Kardzialuk / Language(s): Polish Issue: 2/2022

The aim of the study was to investigate the communication process between the tourist office and the client. The paper characterizes the basic definitions and selected models of the theory of the communication process. The survey was conducted in the period from February to April 2020, on a group of 76 clients of the selected tourist office. The respondents were selected at random. A study with the use of an interview questionnaire was also conducted. Its purpose was to answer questions about efficient communication between tourist office employees and their clients. The conversation was direct and individual. The satisfaction with the quality of the communication process between the tourist office employee and the client was determined, as well as the prospects for further cooperation. A smoothly running communication process between tourist office employees and the clients is very important. Every effort should be made to minimize the impact of potential barriers, so that both parties can achieve the intended benefits and will be satisfied with such cooperation. Based on the research, the clients were divided into individual groups. Each group consisted of people who share common personal characteristics and a specific approach to service. In the interview, the topic of a “difficult client” was also raised.

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Роль языковых средств при описании польско-российских отношений в текстах, посвященных теме Катыни (на материале „Газеты Выборча” за период 1989–1999 гг.)

Роль языковых средств при описании польско-российских отношений в текстах, посвященных теме Катыни (на материале „Газеты Выборча” за период 1989–1999 гг.)

Author(s): Dmitrii Lukianov / Language(s): Russian Issue: 2/2022

In order to form a certain image, media employ various linguistic means, such as metaphors, comparative structures, etc. Based on the material from “Gazeta Wyborcza” concerning the topic of the Katyn massacre, the present study attempts to reconstruct the image of Polish-Russian relations and decide what role the linguistic means used in the articles play in creating the discussed phenomenon. As a result the author concludes that there are two points of view about Russia presented in “Gazeta Wyborcza”. On the one hand, Russia is a criminal country and a debtor that cannot fulfil its obligations. On the other hand, Russia is a state that is open for cooperation and capable of helping. There are also two different points of view about the Polish-Russian relationships. As stated by some experts, Polish-Russian relations in the analyzed period are characterized as negative. According to the other opinions (prior to the 2022 war), these relations are getting better and perhaps will continue to improve.

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CRISIS COMMUNICATION AT THE LOCAL LEVEL– A CASE STUDY OF NOVI PAZAR

CRISIS COMMUNICATION AT THE LOCAL LEVEL– A CASE STUDY OF NOVI PAZAR

Author(s): Želimir Kešetović,Kristina Z. Radojević / Language(s): English Issue: 1/2023

Crisis communication is an absolutely vital part of crisis management and emergency response, with a great impact on the success of operational efforts to prevent unwanted events, that is, if these events do happen, their harmful consequences are reduced as much as possible. In this sense, this area must be regulated both normatively and functionally, and this subject is given great attention in developed and successful countries. When it comes to the Republic of Serbia, the establishment of the necessary normative and functional assumptions for successful crisis communication is still in its initial phase of development. This paper analyzes the normative and functional aspects of crisis communication in the town of Novi Pazar based on the available sources of data and documents, as well as a survey of relevant actors. The authors conclude that although significant efforts have been made in launching a crisis communication system at the local level, nonetheless, there are certain oversights, weaknesses, and shortcomings in this area, i.e. significant room for improvement of crisis communication of the city headquarter for emergency situations and competent organizational units within the city offices.

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A FRAMEWORK FOR EVALUATING LEGACY SYSTEMS– A CASE STUDY

A FRAMEWORK FOR EVALUATING LEGACY SYSTEMS– A CASE STUDY

Author(s): Slavimir Lj. Vesić,Duško Laković / Language(s): English Issue: 1/2023

The phenomenon of legacy systems is very complex, insufficiently understood or viewed in isolation in theory and practice, leading to many failed modernization projects even with significant invested funds. In this paper, within the framework of a case study, the problems of legacy systems are observed and classified into appropriate perspectives. A framework for evaluating legacy systems is proposed, which aims to contribute to a better understanding of legacy systems and, thus, to the selection of a suitable modernization strategy for a specific system. A case study was conducted at PUC BWS, together with a value chain analysis. After that, research was carried out on certain city water supply systems in Serbia and the region, where respondents presented their views, as well as professional opinions on legacy systems. Based on the obtained results, it can be concluded that the proposed conceptual framework can serve as a tool through which it can be checked whether the system exhibits the characteristics of the legacy system.

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Politeness as a Means of Effective Communication in Diplomatic Correspondence: Politeness Structures in Diplomatic Notes in English

Politeness as a Means of Effective Communication in Diplomatic Correspondence: Politeness Structures in Diplomatic Notes in English

Author(s): Katerina Hristozova / Language(s): English Issue: 3/2021

The paper focuses on the basic principles of the politeness phenomenon and examines the different politeness structures most commonly employed in the specific field of diplomatic correspondence in English, more precisely in diplomatic notes. The study uses as a framework the taxonomy of politeness structures proposed by House and Kasper (1961). It attempts to calculate the frequency of occurrence of the structures in diplomatic notes in English and aims to show the interdependence between the choice of appropriate politeness structures and the process of carrying out successful written communication between diplomats.

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Pôvodná televízna tvorba pre deti v kontexte rozvoja mediálnej gramotnosti žiakov primárneho vzdelávania

Pôvodná televízna tvorba pre deti v kontexte rozvoja mediálnej gramotnosti žiakov primárneho vzdelávania

Author(s): Lenka Regrutová / Language(s): Slovak,English Issue: 3/2021

The paper deals with the possibilities of developing media literacy in the field of original television drama for children. Drama television production for children has a long tradition in Slovakia and reached its peak (production of a number of titles of various genres), especially in the 70s and 80s of the 20th century. In the first part, we will present selected genre-diverse titles (especially bedtime stories and feature series), which have achieved success in the international context, and even today, several of them are part of the RTVS program structure. Media literacy includes a combination of skills and abilities in four basic areas: approach, assessment / critical attitude, analysis and creativity. In this paper, we focus our attention mainly on critical attitude and analysis. The second part of the paper will present the results of work with primary education students (research will take place within the Prešov Children‘s University 2020), which will present selected titles of television production for children in order to develop their media literacy based on joint evaluation and analysis.

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Нагласи на поколението Z за работа в компании от индустрията на бърза мода в България

Нагласи на поколението Z за работа в компании от индустрията на бърза мода в България

Author(s): Daniel Vasilev / Language(s): Bulgarian Issue: 4/2022

Generation Z are steadily entering the job market. One of the preferred spheres for career start, which can be combined with the studies at the university and their personal life, is the fast fashion. The aim of this survey is to understand the Generation Z’s attitudes and expectations towards the job in the biggest fast fashion companies by revenue, operating in Bulgaria (Inditex, H&M Group и LC Waikiki). Three focus groups with representatives of Generation Z, employed in the fast fashion sphere in Bulgaria are examined. The results are they prefer working in a place that has clear communication between employees, standards for the job, flexible schedule, career opportunities and the possibility to take part of making business-related decisions. Because businesses want to retain people form Z, they need to adapt to the new environment.

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TERRORIST ACTIONS FROM THE MASS-MEDIA PERSPECTIVE

TERRORIST ACTIONS FROM THE MASS-MEDIA PERSPECTIVE

Author(s): Mariana-Ana Bulmez / Language(s): Romanian Issue: 16/2019

Regardless of the historical period, whether modern or contemporary, the media was an instrument of publicity of the terrorist act. Excessive media coverage of the terrorist act and the satisfaction of appetites for sensational public opinion, often overcome by the situation, led to situations that were hard to imagine: the society unhappy with a certain situation, insecurity, and violent reaction to the authorities at that time to the government. Thus a collective and generalized psychosis has been inoculated, an eloquent example of which is the speech by the leader of fundamentalist terrorism, Ben Laden, immediately after the launch of US military defeat against Afghanistan on 7 October 2001 via Al Jazeera, as well as the fierce call to jihad spokesperson for the Al Qaeda organization on October 10, 2001. The stakes were very high in this play of statements, and Ben Laden proves to be a very dangerous and subtle propaganda opponent knowing how to exploit his image in the Islamic world: "his ill-suited fragility, gallant gossip, the austere décor of his dwellings: caves, comfortless tents referring to the flight of the Prophet Muhammad to Medina, the unsavory Kalashnikov supported alongside, were perfectly matched with the profoundly religious asceticism and charge of messages, being perceived by Muslims as a genuine new prophet or martyr of Islam. " His actions are not inspired only by verses in the Qur'an, but are mainly political. The main claims are, in fact, to exclude Westerners from the Arab-Muslim traditional area of influence and to resolve conflicts, including the Arab-Israeli problem, a deep-rooted problem, which led to political and military instability in that area throughout the 20th century. Is Al-Qaeda a unique terrorist organization in history and very dangerous for the safety of Europeans only because it comes from Arab space? Probably not, because retrospectively, only in the 20th century, violent organizations acted everywhere in the European space, no matter what motivation they had: "Legion of the Archangel Michael" in 1927 in Romania; IRA, Irish Republican Army, organized in 1919 following the struggle for independence of Ireland; ETA, Euskadi ta Azkatasuna, "Basque Territory and Freedom", which emerged in Spain in 1959 with separatist aims and independence for the Basque Country in northern Spain; The extreme left-wing brigades in 1970 in Italy all fueled by group solidarity, based on a strong sense of national affiliation, creating true national myths and identifying their own ideals with the "will" of a whole nation, and the list can to remain open. Terrorism does not only appeal to the physical integrity of a nation, but to its moral structure.

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Specyfika relacji reporterskiej po 24 lutego 2022 roku na przykładzie „Tygodnika Powszechnego”

Specyfika relacji reporterskiej po 24 lutego 2022 roku na przykładzie „Tygodnika Powszechnego”

Author(s): Igor Borkowski / Language(s): Polish Issue: 1/2023

Igor Borkowski analyses techniques and tools used in reporting on the military conflict following Russia’s attack on Ukraine (February 24, 2022), on the example of reportage materials published in the Polish weekly “Tygodnik Powszechny” (or “The Common Weekly”). The analysis shows thematic threads, geopolitical focus on selected areas of Ukraine, and the accurate selection of biographical examples, easy to decipher and identify for the readers of this socio-political magazine.

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Aktywność posłów IX kadencji Sejmu RP na TikToku – analiza zagadnienia

Aktywność posłów IX kadencji Sejmu RP na TikToku – analiza zagadnienia

Author(s): Dominika Borowska,Nikola Rozworska / Language(s): Polish Issue: 55/2023

Social media is having a significant impact on socio-political life. The expansion and popularisation of further platforms such as TikTok provides an opportunity to use and implement another communication channel. This property is increasingly being recognised by politicians who are beginning to grasp the potential of the platform. The primary purpose of this article is to present the results of a survey conducted between 1 August and 15 September 2022, the subject of which was the analysis of the activity of the ninth-term deputies sitting in the Sejm of the Republic of Poland. The article posits that the rise of public interest in TikTok may influence the activation of politicians in the space described.

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