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(Рецензия на „Модерният мимесис: Саморефлексията в литературата“ на Камелия Спасова, 2021)
Modern Mimesis: Self-Reflexivity in Literature is a passionate defence of philology that traverses the distances from Ancient Hellas to present-day Japan, from Ulysses to robots. This movement follows a logic described by the author as reconceptualization, and creates conceptual nodes configured through horizontal and vertical, temporal and spatial self-reflexive reduplications. The broad arc from the libraries of Alexandria and Pergamum to the mimetic valleys of robotics thus turns out to be underpinned by the reconceptualization of the ancient dispute between ‘analogy’ and ‘anomaly’, turning any attempt at ordering into an ‘endless series of rearrangements’.
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The text presents Bulgarian language web radio based on research in 2014 and 2017. It touches on highlights of its development after the first web radios appeared at the beginning of the new century. The article studies the changes in practices of listening portals. It compares data on web radio stations: number, distribution by format and address. It identifies trends: development of music web radios toward alternative group offers, sustainability of radios of idea-based communities, establishment of the 'marketing' radio, emergence of web radio community initiatives.
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The text presents the state of the web TV in Bulgarian based on the results from the project ‘Web radio and TV in Bulgarian language’ funded by the Research fund of Sofia University with supervisor prof. DSc Snezhana Popova.It is hard to show precise data about the number of web TVs in Bulgarian or with Bulgarian addresses in 2017. The platforms do not use the term web TV, ‘online TV’. In 2017 three types of web TVs prove to be sustainable: regional, lifestyle and radio and TV. The announcement style TVs that present service information as well as the only regional station ‘Epohi’ TV have disappeared. The sports TV projects do not function (with the exception of the TV of FC ‘Levski 1914’). At least formally the ‘music online TVs’ are the largest number. However, the research showed that behind this title on some of the platforms exist websites with pornographic content. Most of them are announced as pop-folk music TVs. The main problem in making web TVs in Bulgarian is the ambiguity of who is expected to watch them. Apart from regional TVs everyone else say they a looking for their audience instead of building a message for a specific group.The text presents the state of the web TV in Bulgarian based on the results from the project ‘Web radio and TV in Bulgarian language’ funded by the Research fund of Sofia University with supervisor prof. DSc Snezhana Popova.It is hard to show precise data about the number of web TVs in Bulgarian or with Bulgarian addresses in 2017. The platforms do not use the term web TV, ‘online TV’. In 2017 three types of web TVs prove to be sustainable: regional, lifestyle and radio and TV. The announcement style TVs that present service information as well as the only regional station ‘Epohi’ TV have disappeared. The sports TV projects do not function (with the exception of the TV of FC ‘Levski 1914’). At least formally the ‘music online TVs’ are the largest number. However, the research showed that behind this title on some of the platforms exist websites with pornographic content. Most of them are announced as pop-folk music TVs. The main problem in making web TVs in Bulgarian is the ambiguity of who is expected to watch them. Apart from regional TVs everyone else say they a looking for their audience instead of building a message for a specific group.
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The article is focused on the „hot“ phase of the Ukrainian crisis as it is covered by theonline editions of some of the western mainstream media: The New York Times, BBC andThe Economist. The content of the paper is developed, using the method of discourse analysis,as well as the method of rhetorical and interpretative analysis. The answers of three researchquestions are provided: what are the images and the suggestions made; what the media messagesare; and to what extent the researched media reflections perform as an impartial referee in theconflict or they serve as an ideological megaphone of the Western policies.
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The text presents results of research carried out by students of European studies (Simon Weil graduation, academic year 2021/2022), centered on the image of Ukrainian refugees and the ways in which it is constructed in the Bulgarian media. The results of the study refer to the first two and a half months of the war in Ukraine. 35 online and Internet-based media were tracked. Basic aspects of media representation are summarized in concluding text
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The purpose of the research. The article is devoted to a problem of return and a restitution of cultural values in the context of the Ukrainian-American cooperation. The review of the cultural values returned from the USA by the Ukrainian diaspora is carried out. It is analysed a current state of affairs and legislative base in a question of return and a restitution of cultural values within the Ukrainian-American dialogue. The main objectives of the Ministry of Culture of Ukraine in the field of return and a restitution of cultural values are given. The return prospects from the USA to Ukraine of the picture of the famous French artist of the XVIII century Pierre Louis Goudro «Lovers» lost by the National Museum of Arts of Bogdan and Varvara Hanenko during nazi occupation of Kiev in 1943, and graphic works of Yakov Gnizdovsky are designated. The methodology of research is based on a historical method, the analysis and synthesis, a specification and culturological approach. The called methodological ways allow to study concrete culturological measurements of professional activity on return of cultural values, to carry out the art criticism analysis of such values and to define their component in interrelation with the past, present and future. Scientific novelty of the research is that for the first time the author made an attempt of partial systematization of information on the cultural values returned to Ukraine from America, and the analysis of legislative base of two countries in questions of return and restitution of the specified monuments. Conclusions. In modern conditions of eurointegration processes of Ukraine the question of return of cultural values plays extremely great value and is the perspective direction of bilateral cooperation. It is important especially from the perspective of enriching the cultural values of the state, as a result of such activity Ukrainian cultural treasury is replenished with unique works of fine and decorative arts, rare archival materials and book collections.
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In this article the attempt to expose the essence of the strategic priorities of the state connected with the expansion of the participation of the Ukraine in the European and the world cultural cooperation, with the integration of the Ukrainian culture into the world cultural area is undertaken. The analysis of the modern state and prospects of the international cooperation which is instrumental in introduction of the new going near a management in area of the Ukrainian cultural area is done.The main goal of the research is a searching of a new perspective in the conceptualization of the state strategic priorities concerning the enlargement of the participation of Ukraine in the European and international cultural cooperation.One of the priorities of state cultural policy is to expand the participation of Ukraine in the European and international cultural cooperation. The positive trend has become the facilitation of the cooperation between Ukraine and various international institutions through international agreements, international programs and projects, as the cultural organizations and public authorities.It is stated that the implementation of Ukraine participation in European and international cultural cooperation is possible under conditions of active politically significant cultural initiatives of an international character; initiation activities with Ukrainian art group exhibition of Ukrainian art festivals Ukrainian cinema abroad, etc. Particularly, Ukraine's participation in the program of UNESCO, accessing to the intellectual capacity of borrowing and useful experience, possibility of the using of material resources for the state of international action along the lines of UNESCO, offers opportunities for domestic cultural professionals to participate in international events, receive grants, scholarships, scientific and technical information, consultation. The most important part of the international cooperation of Ukraine in cultural sphere is the active cooperation with the European Union according the agreement on association.Among other areas of international cultural cooperation between Ukraine we have such as the following: forming capability of the system of cultural cooperation between Ukraine and foreign countries by joining the international agreements and direct connections between cultural and art institutions in other countries; participation in international and intergovernmental organizations; active penetration of Ukrainian cultural and artistic environment in world culture; state support for the implementation of the most significant cultural initiatives of an international character; the promotion of the participation of Ukraine in international exhibitions and competitions; cultural and artistic activities in areas where Ukrainian; assistance the cultural and information centers as part of diplomatic missions of Ukraine; the creation of a database of lost and illegally moved from Ukraine cultural values, work on their return; providing cultural cooperation with foreign Ukrainians.The international cultural cooperation, which is one of the important directions of the Ministry of Culture of Ukraine, its international activity corresponded to the direction of state foreign policy of Ukraine and implemented within the law are analyzed. To fulfill these tasks needed the formation and development of the international legal framework in the field of culture, planning and coordination of activities with the implementation of international agreements; and organization of international events in Ukraine and abroad, ensuring the participation of Ukraine in the projects and programs of international organizations; participation in international communication events (conferences, seminars, round tables); the supporting of international bilateral commissions; promoted a positive image of Ukraine in abroad.The process of Ukraine joining several international agreements, stages of the project "Intercultural cities:governance and policies for various communities," the initiatives of the EU "Eastern Partnership" are analyzed.One of the important issues of international cultural cooperation is defined as the involving of Ukrainian culture to the world cultural space. It is stated that the new political and socio-cultural reality intensified and diversified ways of integrating Ukraine into the global cultural space, provided a presentation of Ukrainian culture and art as separate, independent events, allow Ukrainian artists to write their own creative achievements in the modern world artistic process, gained a qualification to the World art-thought and recognition of ordinary viewers.
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In this paper we deal with the role and importance of communication in increasing the efficiency of the Republic Agency for the Peaceful Settlement of Labor Disputes. Although communication is ubiquitous, it is often not accessed systematically and its role and place in the functioning of the organization is ignored. Based on the analysis and research in the paper, it is shown that through a systemic approach to communication in the work of one state body, there has been greater efficiency. Communication is analyzed in procedures and methods of peaceful settlement of labor disputes, arbitration and mediation, as well as with users of services of Agency, primarily the civil society. It also points to the basic indicators of the contribution of the improved communicator to the number of procedures and statistical parameters.
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In der Arbeit wird die Berichterstattung der deutschen Zeitschrift Spiegel während der NATO-Bombenangriffe auf die Bundesrepublik Jugoslawien im Jahr 1999 nach den Methoden der Diskursanalyse und der Theorien des kollektiven Gedächtnisses analysiert. Die Arbeit soll erklären, was unter dem Begriff kollektives Gedächtnis aus linguistischer Sicht zu verstehen ist, wofür Medientexte geeignet sind und inwieweit sie das kollektive Gedächtnis bestimmter Ereignisse aus der Vergan- genheit prägen, wie Wissen und negative Bilder vergangener Ereignisse durch die Medien konstruiert werden, sowie die Art und Weise, wie ein negatives Bild Serbiens in deutschen Zeitungsberichten des Nachrichtenmagazins DER SPIEGEL im Jahr 1999 konstruiert wurde. Die Hypothese der Arbeit lautet, dass das negative Bild Serbiens in der Berichterstattung des ausgewählten Magazins während des NATO-Bombenangriffs auf der Semantik des Lexems oder der sprachlichen Konstruktionen basiert, die im Diskurs auf Deutsch verwendet wurden.
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The consumption of media content via mobile devices is growing fast and surpasses the typical until recently access to digital media via computer. This makes mobile devices the main technology used by the audience for receiving media content. The following text examines the tendencies and new practices for media narrative creation, meant to be used entirely via mobile devices. The research was conducted in two phases – analysis of the current situation regarding the use of mobile devices for accessing news content in Bulgarian and around the world; and case studies, describing new types of narrative that emerged because of the audience needs and the specifics of using smart devices for news.
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Introduction. The main problem of the article lies in the search for optimal and objective principles and methods for assessing vocational education teachers’ soft-competencies, as well as valid diagnostic tools. The purpose of the article is to evaluate the vocational education teachers’ softcompetencies and to identify correlations between them. Materials and Methods. The research methodology is based on the principles of a competencybased approach to education (D. C. McClelland, A.-K. Koenen, F Dochy, W. Lambrechts, etc.). To assess the teachers’ soft-competencies, a set of diagnostic tools was developed and used during the pilot study from March 21 to July 17, 2022 (n=132), consisting of the following components: a motivational questionnaire; a business game (includes self-presentation, solution of a universal case, group discussion); a set of tests (for intelligence, an individual psychological questionnaire, etc.). The study applied a methodological approach to assessing the vocational education teachers’ soft-competencies with the help of the Assessment Center, which involves complex diagnostics, including both standardized tests, self-reports, cases, and observation of real behavior. The analysis of the results obtained was carried out using the methods of statistical (descriptive statistics, measures of data scatter, normal distribution) and correlation analysis (nonparametric correlation coefficient r-Spearman) using the IBM SPSS Statistics 24 software. Results. The findings show that the most developed soft-competencies include the ability for selforganization and self-development, as well as the ability to communicate. The remaining competencies are at the basic level and are used only within the framework of solving familiar, standard problems. Statistically significant positive correlations were found between the ability for systemic and critical thinking and the ability to communicate; between the readiness to become a leader in the educational community and the ability to communicate. Statistically significant negative correlation was found between the willingness to accept personal responsibility and the ability to communicate. Conclusions. Conclusions are drawn that there is a risk associated with the human resources potential of teachers in the vocational education system: soft-competencies are at the threshold level of development, and even with the potential for self-development formed, it will take time, additional development programs and systematic work to support vocational education teachers.
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The study aims to identify university practices for creating a student podcast. The hypothesis is that there is a paradigm shift, but not a rejection, regarding the first steps of students in journalism and they rather attempt producing podcasts than creating a newspaper. The knowledge for creating print media products is upgraded through all media elements and digital communication strategies. This results in a real multimedia practice consisting of generating ideas, teamwork, script writing, editing, recording, publishing in online platforms and social media promotion. Empirical material has been collected from American, Australian, Western European, and Bulgarian universities. The case studies seek to discover the reasons for the increased interest in podcasts as a modern audio format. The study aims to outline the main characteristics of a successful student podcast and to examine the tendencies for production and listening to podcasts among the younger audience.
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Purpose of Article. The purpose of the work is to identify the basic principles and functions of unification terminology of documentation. Methodology. The methodology of the study is to apply the descriptive method, based on the opposition and taking internal interpretation, and the method of analysis, which allowed us to determine the basic principles and functions of unification terminology of documentation. Scientific Novelty. The scientific novelty of the work lies in the author’s desire to reveal the basic principles and functions of system unification of documentation terms. Conclusions. The solving of the problem of unification terminology of documentation is intended to increase the level of documented information fixation,achieving clarity, processes of social communication. The study is paid attention by the professionals of the documentary communication cycle.
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The family was and remains one of the fundamental human institutions, regardless of all the changes. It is the same in our region, where it is one of the key segments of society. The focus of this paper is on the ways in which the family appears in the contents of online media in Serbia. Information published on Web portals can reach a significantly larger number of people than traditional media, and quantity is often ahead of quality on the most visited Web portals. The only goal is to get as many visits as possible, as many “clicks” as possible, by constantly publishing new or recycled content. The dominance of tabloids on the Serbian media market and their constant need for high numbers devastated the elementary criteria of the journalistic profession, which is also visible in the content analyzed in this paper. In the headlines of the analyzed online media, the word “family” is often used when the stories are negative, when talking about conflicts, tragedies, The COVID 19 pandemic, etc. This is not strange when it is known that tabloid discourse is dominant, in the way it is used in the media in Serbia - and with a clear indication that in the media in Serbia also existing some other portals, that do not subordinate professional and ethical criteria to the number of “clicks”.
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(Тенденции в хода на кандидат-президентската кампания през 2016 г.)
The article presents results obtained through a study on Bulgarian media during the presidential election in 2016. Use of hate speech is evident, which is incompatible with the mission of journalism. But it is namely the hate speech that replaced the sensible and expert talk in media. Media continue giving voice of individuals who use populism for their political programmes. Refugees and terrorists are discussed in a general way. No clear difference is made when using the terms 'refugee' and 'migrant'. People, who seek to save their lives elsewhere, are demonized.
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The article explores the essence of intellectual property by treating it as the main intangible asset of the enterprise. The stages of creation of the industrial property sites, their industrial and commercial realization and their licensing are under analysis. A special place is further devoted to the process of managing intellectual property objects.
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The article reviews trends and perspectives for the management of social media marketing activities inhouse or by specialized agency. The positions are presented and justified that the choice of an alternative in this case has to take into account numerous factors, as well as that the trend in marketing management in the social media is that the services of digital, advertising and PR agencies in this field are more and more actively used by the companies. The results of a research, implemented in five European countries, confirm this conclusion.
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The global Covid-19 pandemic has faced unusual situations and challenges for businesses. The imposed measures and restrictions on the organizations could lead to serious losses, which have not only material dimensions, but also intangible consequences in the long run, related to the lack of trust and outflow of customers. Managing the online reputation of Bulgarian business in the new communication environment requires adequate implementation of effective communication strategies and targeted actions with the help of digital tools. Pre-prepared and working anti-crisis plans, good information and preparation, as well as quick finding of flexible answers and solutions in the conditions of various challenges, which would ensure the security of the organization in the network, are essential. The resulting pandemic situation has further increased the digital communication of business, which has created preconditions for hackers to expand the perimeter of cyber attacks and cybercrime. The capabilities of Bulgarian companies to protect their online reputation are not yet the subject of sufficient research in our country. The present study aims to trace the actions taken by companies in Bulgaria to prevent corporate reputation in the network. At the same time, the aim is to outline the extent of the use of personal data protection mechanisms, as well as to monitor the implementation of anti-crisis measures in the event of potential cyber threats on the network.
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