Теоретико-методологічні засади взаємозв’язку екології культури з інформаційним суспільством в процесі еволюції культурологічного знання

Author(s): Valentyna Lucchanskaya / Language(s): Ukrainian Issue: 1/2010

In the article the culturology comprehension of ecology of culture in informative society and methods of its display is investigational in the context of global ecological problems. Theoretical and methodological principles of intercommunication of ecology of culture are determined in informative society in the process of evolution of culturology knowledge. A conclusion is done, that informative processes are acknowledged by exceptionally important for development of modern society, information and ecology of culture become the article of culturology research.

ТЕОРЕТИКО-ПРАКТИЧЕСКИЕ АСПЕКТЫ ФОРМИРОВАНИЯ ЦЕННОСТНЫХ ОРИЕНТАЦИЙ У МЛАДШИХ ШКОЛЬНИКОВ

Author(s): Ecaterina Iamboglo / Language(s): Russian Publication Year: 0

The purpose of this article is to study the issue of the value orientations formation in junior schoolchildren. This study examines the theoretical and practical aspects of this process. Value orientations are used to choose the direction of development and behavior of an individual. The value orientations are based on the value system, the formation of which relates right to the primary school age. In the educational process, the formation of value orientations is the result of cumulative activities of teachers, parents and students. Such joint educational work is aimed at mastering the value perception of the world by the individual and endowing the surrounding or abstract objects with a degree of significance, as well as determining his ownattitude towards them

Теоретични основи на първата покупка в маркетинга

Author(s): Alexander Hristov / Language(s): Bulgarian Issue: 5/2021

Consumer decision making as an important process in marketing sphere has been discussed in detail, but so far researchers as a rule have not focused the attention on how the purchase happens for the very first time. The current text is an attempt to develop the foundations and to make a conceptual framework of the first purchase in marketing and to outline its significance for current or future consumption, especially for the fast-moving consumer goods (FMCG). Together with a review of the extent to which the first purchase is considered and interpreted in the academic tradition in the field (and in practice), an attempt has been made to outline it as a phenomenon, since it can have significant benefits for better understanding consumer behavior and the further improvement of marketing communications. With this regard, it can be assumed that the first purchase is the initial step of acquiring consumer experience, which determines whether the product will continue to be purchased or not. Of course, all this is largely valid for the b2c (business to consumer) markets, for the products for individual and household consumption, and for the b2b (business to business) ones the particularities may differ significantly and need to be a subject of additional research efforts.

ТЕОРЕТИЧНІ АСПЕКТИ ВИВЧЕННЯ ІДЕНТИЧНОСТІ У ВІРТУАЛЬНИХ СПІЛЬНОТАХ

Author(s): Yulia Vasylivna Trach / Language(s): Ukrainian Issue: 2/2018

Trach Julia, Candidate of Pedagogical Sciences, Associate Professor of the Kiev National University of Culture Theoretical aspects of identity research in virtual communities. The purpose of the article is to generalize theoretical findings on the study of identity as a sign of a group structure in virtual communities. The methodology is based on an approach developed within the framework of postpositivism, whose goal is to create tactics for research into the development of technical objects, which allows us to study the mechanisms of the development of technology as a result of the interaction of social groups. The scientific novelty lies in the generalization of foreign scientific developments on identity problems in the Internet space. Conclusions. Despite the availability of scientific developments on the problem of identity on the Internet, it is generally necessary to recognize the undeveloped nature of this issue. This is due to the terminological uncertainty of the concept of network identity, as well as the formation of two areas that advocate opposing theses on mergers and splits of identity in virtual communities. However, the study of identity formation processes is necessary as a way to search for additional arguments, which confirms that the processes of differentiation in the network are not only objective but also subjective. Despite the fact that the dominant factors of segmentation of virtual space lie in the plane of the objectivistic paradigm, without understanding the processes of identity formation, virtual communities can be considered as abstract statistical categories.

Теории за конотацията и реализацията им в рекламните текстове

Author(s): Iva Ivanova / Language(s): Bulgarian Issue: 1/2018

Interest in connotative phenomena is dictated by the fact that they reveal the enormous potential of language to generate new meanings that can be hidden or explicit, strictly subjective or reflecting cultural-historical and social realities. Language connotations are a cognitive process that reflects certain mental and value attitudes encoded in the language. Decoding these attitudes is one of our tasks. In the study, on the basis of a survey of the works that examine the connotations, a definition is provided by delineating the eight most important specifics of the phenomenon. The implementation of connotations in the advertising texts is analyzed through the theories of R. Barthes, K. Bohman, J. Dutand, T. Peytman.

Теория за медиаморфозите

Author(s): Vladimir Michailov / Language(s): Bulgarian Issue: 2/2004

Theory of Mediamorphosen by Alfred Smudits looks at the revolutionary changes in the relationship between art, cultural creativity and society caused by the subsequently emerging mass media. On the basis of this theory the author traces in an academic manner some of the conflict points of the relationship culture - mass media in order to better evaluate the achievements of Smudits’ theory in media science.

Теория за постистината. Идентификация и ограничаване на фалшивите новини

Author(s): Maya Vassileva / Language(s): Bulgarian Issue: 1/2018

The paper presents the theoretical and research aspects of media interrelations among the phenomena of post-truth, fake news, populist statements, and the use of alternative facts in political communication. It conducts a comparative analysis of these concepts and analyzes illustrative examples from the media environment in which the terms operate in the same information discourse. The main focus is on two key academic empirical studies whose theoretical and empirical scholarly approaches point to the main thesis of this paper – that post-truth and fake news create an emotional context of information perception and that this is the basis on which consumers and voters shape their behavior, reactions, understandings and views.

Теория и практика на ефективната академична комуникация

Мавродиева, И. & Тишева, Й. (2016). От реферата до магистърската теза. Академично писане за студенти. София: БГ Учебник

Author(s): Marieta Boteva / Language(s): Bulgarian Issue: 2/2017

ТЕОРИЯ ИНТЕРНЕТ-ФОЛЬКЛОРА: КОММУНИКАЦИЯ ФОЛЬКЛОРНОГО ТИПА И САМОИДЕНТИФИКАЦИЯ УЧАСТНИКОВ КРУПНЫХ ФОРУМОВ

Author(s): Marina Viktorovna Zagidullina / Language(s): Russian Issue: 4/2015

This paper develops the basic ideas of the Internet folklore theory, which has been actively worked out in modern media research. Agreeing with the opinion of M.D. Alekseevskii on the main trends of this research school, an attempt is made to fill one of the gaps: the lack of research on folklore-type communication and its features in the Internet space. Five conditions for the appearance of folklore-type communication are singled out. The paper deals with each of these conditions and provides examples of folklore communications such as the popular Russian-speaking forum pikabu.ru. Particular attention is given to the self-identification of users/participants of communication, as well as the locality of this self-identification. It is emphasized that Internet should be considered as an analogue of the reality rather than a homogenous media space.

ТЕОРІЯ СУЧАСНОЇ ЛІНГВОПЕРСОНОЛОГІЇ: РІВНІ Й КАТЕГОРІЇ

Author(s): Anatoliy Zahnitko,Nadzieja Zahnitko / Language(s): Ukrainian Issue: 4/2016

Basic levels of language personality theory have been determined, and the status of categories of linguistic identity, linguistic consciousness, national-language mapping picture of the world, national-cognitive mapping of the world as core categories of language personality theory has been identified. Particular attention has been focused on considering the linguistic category of lexical meaning in the structure of the language personality theory. Regularities of communicative, usus and speech levels ratio in the language personality theory have been defined.

Тероризмът в ерата на интернет – начини на употреба

Author(s): Maya Kolarova / Language(s): Bulgarian Publication Year: 0

Технологии и методи за 3D сканиране за нуждите на CGI - нови хоризонти

Author(s): Petko Yakimov / Language(s): Bulgarian Issue: 7/2020

The enduring presence of photometric technology and in particular Lidar 3D scanning systems in CGI's technological tools testify to the potential and development opportunities they possess. But here we will focus on another quality of technology. The opportunities they provide for achieving new visual forms by interpreting nature on the basis of basic features. for direct work and manipulation of raw point clouds massif. The reason - a non-standard visual method for interpreting reality offering an extremely wide range of transformations even in the direction of algorithmic structural modeling. In this article, we will analyze both the tools and the technological practices known to us as "technological hybrids".

ТЕХНОЛОГИЯ ПЕДАГОГИЧЕСКОГО ОБЩЕНИЯ С АМЕРИКАНСКИМИ СТУДЕНТАМИ В УСЛОВИЯХ ЛЕТНИХ ЯЗЫКОВЫХ КУРСОВ

Author(s): David Prestel,Natalija Filimonova / Language(s): Russian Issue: 1/2005

Various aspects of the organization and implementation of short-term language courses are examined. The methodology, technology, strengths and weaknesses of such programs are discussed within the context of an educational program jointly administered by Michigan State University (USA) and Volgograd State Technical University (Russia).

Титрологични лексикални стратегии в случая „Елена Поптодорова“ в българската преса

Author(s): Vasil Koinarev / Language(s): Bulgarian Issue: 2/2017

Results from a research on titrological lexical strategies in periodicals, describing Elena Poptodorova’s cream theft from a Polish airport, is presented in this article. The case has been covered by our media for 3 weeks now. 22 newspapers have been used for the purpose of this research – national and regional daily and monthly ones. Only titles, containing the word ‘Elena Poptodorova’ have been taken into account.

Този номер няма да мине

Author(s): Maria Romanyuk / Language(s): Bulgarian Issue: 11/2021

The article examines the reaction of institutions to the crisis on the example of the Transnistrian numbered problem. Attempts have been made to reveal the problem, show the reactions of all sides of the crisis, and identify the most active participant in the process.

Тоталитарният новоговор

Author(s): Petar Vodenicharov / Language(s): Bulgarian Issue: 3/2020

Using the method of the critical discourse analysis and the insights of George Orwell „1984“ the author aims at analysing the propaganda mechanisms (production distribution and perception) of the totalitarian press in the 1950-s. The socio-political context of the press and the new relations between orality and literacy because of the domination of the new elite (mainly of village origin and with low education) have been outlined. The text analysis discovers the duality of the themes, the centralized and passive sources of the texts, new genres and the new imagery explained by some psychoanalytical concepts. The structure of the newspeak changed considerably with logoside and intensive production of neologisms, especially abbreviations, abundance of euphemisms and doublethinks which aim at closing the thought in vicious circles.

ТРАДИЦИИ БЛАГОТВОРИТЕЛЬНОСТИ В РОССИЙСКОЙ ЖУРНАЛИСТИКЕ

Author(s): Ludmila Petrovna Gromova / Language(s): Russian Issue: 4/2015

The paper examines the emergence and development of charity traditions in Russian journalism during the 18th and 19th centuries. As early as the dawn of journalism in Russia, the publishers were committed to support the insolvent reader by offering lower-priced subscriptions, sending various supplements and presents, and providing assistance to persons affected by wars or natural disasters. Furthermore, they financially encouraged their authors. Charity as a social function played a significant role in the activity of many publishers and editors, who shaped the public opinion about the necessity of targeted aid to those in need.

Традиционната преса в съвременната медийна среда в България

Author(s): Svetla Tsankova / Language(s): Bulgarian Publication Year: 0

Трансверсални аспекти на уменията за работа с текст

Author(s): Maya Padeshka / Language(s): Bulgarian Issue: 5/2015

The paper analyses the role of the text as an educational resource in different disciplines. The text in itself is considered as a subject of inquiry with interdisciplinary nature, and serves to realize the transdisciplinary relations between different scientifi c spheres and disciplines. The text skills formed through the education in Bulgarian language are presented as skills with general character and have their application in educational process in the subjects, covered in the Bulgarian school.

Транскрипция на откъс от телевизионното предаване „Тази сутрин“ по bTV (20.06.2022 г.)

Author(s): Radina Dzhabirova / Language(s): Bulgarian Issue: 12/2022