BP’S CONSTRUCTION OF AN ORGANIZATIONAL IDENTITY ON ITS WEBSITE: A CASE STUDY OF DISCURSIVE LEGITIMIZATION

Author(s): Dita Trčková / Language(s): English Issue: 2/2014

The paper presents a critical discourse analysis of the website of one of the world’s major oil companies, Beyond Petroleum (BP), formerly British Petroleum, with the focus on investigating the construction of BP’s corporate identity. The analysis reveals that BP enacts multiple positive discursive roles, including the identities of an indispensable organization, a philanthropist, an environmentally conscious company, an explorer, a researcher, an educator and an American dream achiever. These roles serve as a potent legitimizing strategy since they enable BP to be associated with higher social and moral values. The analysis shows that BP’s environmentally protective ethos adopts the ideology of the domination of human beings over nature through technology, an ideology which is suited to the company’s profit-making purpose.

Situativity – Textuality – Virtuality

Author(s): Friedrich Lachmayer,Harald Hoffmann / Language(s): English Issue: 2/2007

Electronic virtuality is a component of a new level in the evolution of mankind. Who knows the past will form a different future. Therefore it is useful to look at the patterns of development, applying different evaluation criteria. This text focuses on situativity, textuality and virtuality.

Children and digital media

Author(s): Matea Halapa,Marina Đuranović / Language(s): English Issue: 2/2021

Digital revolution has transformed childhood very profusely. The goal of this work is to present the way digital technology influences education, in what way it shapes various dimensions of life and the identity of preschool children and the challenges upbringing parents are faced with. Numerous researches have indicated that digital media can be a worthy source of knowledge, encourage and develop various children's abilities and skills if they are used appropriately and under adult guidance. However, uncontrolled and excessive use of media in early children's age can potentially have extremely negative and harmful effects on the child's growth and development and endanger his/her health and happiness. Parents and other adults in charge of children’s care significantly affect children’s approach to the media and media content. This paper has concluded on the fact that social media has dual effect on the child; therefore, it is necessary to offer quality preventive programmes and workshops not only for parents and educators but also for children and youth.

Developing Kazakh language speaking skills in primary schools with zoom: Teachers' opinions

Author(s): Rauan Begaliyeva,Elmira Orazbayevae / Language(s): English Issue: 2/2022

This study aims to evaluate the opinions of teachers on how students gain Kazakh speaking skills with zoom in primary schools. In the 2020-2021 academic year, 24 teachers who gave training in the distance education process in various primary schools in Kazakhstan participated in the research. A semi-structured interview form was created by the researchers to collect the data. As a result of the research, the environment in which the student is located, the advantages of self-confidence and time saving for the student, the advantages of the teacher for saving time and reinforcing the technology-based teaching, the advantages for the parents to follow the student's participation in the course and contributing to their motivation, the opportunity to watch the student's repetition and benefit from different learning environments are the advantages of the system. they have defined. The high level of stress and anxiety and negative thoughts of the parents and the problems arising from the computer, internet, image, and sound quality were also defined as disadvantages.

Non-financial reporting of chemical companies in the Czech Republic

Author(s): Simona Munzarova,Jana Kostalova,Eliska Fialova / Language(s): English Issue: 1/2022

This paper focuses on the issue of non-financial corporate reporting by the Czech chemical companies. Based on the content analysis of the websites and disclosures, it analyses, compares and evaluates the level of web communication of the economic, environmental and social issues of corporate social responsibility of these companies. At first, it presents results of the research comparing the extent of non-financial web communication of selected Czech chemical companies with the Czech leaders in the Czech TOP 100 rankings. These results are then complemented by results of the quantitative research on environmental instruments used by all Czech chemical production companies, that use websites for communication of their activities. The number of companies in the Czech Republic processing non-financial reports is significantly lower than abroad, but it is still growing. Large enterprises pay more attention to non-financial reporting. Rather than including this information in a disclosure, a business website is used as a tool for this communication. The paper brings sectoral perspective into non-financial reporting literature, as attention is paid to the chemical production sector and also complements the knowledge of communication of companies that do not belong to the group of 100 most important companies within the country.

On Leszek Koczanowicz (2020): Anxiety and Lucidity. Reflections on Culture in Times of Unrest

Author(s): Magda Lejzerowicz / Language(s): English Issue: 58/2022

J. Labоha. Tekst wypowiedź diskurs w procesie komunikacji językowej

Author(s): Russelina Nicolova / Language(s): Bulgarian Issue: 2/2010

Review of: J. Labоha. Text discurs utterance in the process of linguistic communication. Krakow, Jagieloft University Publishing House, 2008. 207 pp.

За отношенията между езикова компетентност и езиковедска компетентност

Author(s): Kiril Dimchev / Language(s): Bulgarian Issue: 1/2007

Zd. Hladka a kol. Čeština v současné soukromé korespondenci. Dopisy, e-maily, SMS

Author(s): Lyudmila Ukhlyrzhova / Language(s): Bulgarian Issue: 1/2007

Review of: Zd. Hladka et al. Czech in current private correspondence. Letters, e-mails, SMS. Brno, Masaryk University, 2005.

M. Czerwinski. Język, ideologia, naród. Polityka językowa w Chorwacji a język mediów.

Author(s): Iskra Likomanova / Language(s): Bulgarian Issue: 1/2007

Review of: M. Czerwinski. Language, ideology, nation. The language policy in Croatia and the language of the media. Krakow, Scriptum, 2005. 289 стр.

Проблемы функционирования языка в разных сферах речевой коммуникации (к 80-летию профессора М. Н. Кожиной).

Author(s): Ekaterina Solntseva-Nakova / Language(s): Bulgarian Issue: 2/2006

Review of: Проблемы функционирования языка в разных сферах речевой коммуникации (к 80-летию профессора М. Н. Кожиной). Материалы Международной научной конференции (Пермь, 5-7 октября 2005 г.). Пермь, 2005. 350 р.

Международная научная конференция (Пермь, 5-7 октября 2005)

Author(s): M.P. Kotyurova,E. A. Bazhenova / Language(s): Bulgarian Issue: 1/2006

Place: Perm; Date: October 5-7, 2005.

Intercultural Discourse and Communication: The Essential Readings (eds. Scott E Kiesling & Christina Bratt Paulston).

Author(s): Maria Georgieva / Language(s): Bulgarian Issue: 1/2006

Review of: Intercultural Discourse and Communication: The Essential Readings (eds. Scott E Kiesling & Christina Bratt Paulston). Oxford, Blackwell Publishing, 2005. 330 p.

In the web of metaphors

Author(s): Marek Kaźmierczak / Language(s): English Issue: 26/2021

A review of Miłosz Babecki’s monograph Metaforyka polskich gier przeglądarkowych. Konteksty – porównania – analizy (Wydawnictwo Uniwersytetu Warmińsko-Mazurskiego w Olsztynie, Olsztyn 2020, pp. 340) contains some positive remarks concerning theoretical foundations of the work as well as its interesting interpretations. The reviewer points out that the author of the monograph could have devoted more space to network features relevant for the functioning of browser games. The review is concluded with a positive assessment of the monograph.

Intymna historia humanistyki

Author(s): Artur Hellich / Language(s): Polish Issue: 1/2022

The author investigates the sources of thinking which leads to opposing the theoretical and the autobiographical or literary texts written by the scholars. Citing selected examples of the contemporary autobiographies of Polish academics, he outlines the intimate history of the humanities’ concept, based on the broad utilization of autobiographical texts when considering the whole work of each scholar. The main goal of this project is to supplement the history of humanities with the personal perspective of female and male researchers.

Umiejscawianie nauki (o literaturze)

Author(s): Adela Kobelska / Language(s): Polish Issue: 1/2022

Pointing that geographical context of scientific knowledge development is still insufficiently recognized, the author tries to establish a method of placing (literary) science with a use of (auto) biographical factors and cultural history approach. The University of Poznan Polonists’ Circle from the twenties and thirties of the XX century serves as an exemplary research object for analysis designed in that manner.

Co warto widzieć na pierwszy rzut oka? Zarys praktyki dydaktycznej Franciszki Themerson w latach 1963–1968

Author(s): Honorata Sroka / Language(s): Polish Issue: 1/2022

In the article I concern a period of Franciszka Themerson’s life when she was a lecturer at two academies in Great Britain: Wimbledon School of Art (1963–1968) and Bath Academy of Art (1967–1968). I display a didactical practice of the painter, putting attention on material outputs of collaborations – the selected issue of magazine “It’s”. The aim of analysis of publishing experiments made by Themerson together with her students is to show relations between artistic, editional and didactical practices of this vanguard artist.

Dlaczego (auto)biografie? Literatura dokumentu osobistego kiedyś i dziś

Author(s): Anna Pekaniec / Language(s): Polish Issue: 1/2022

This text is a review of selected ways of defining autobiography and biography, showing the specificity of each genre of personal writing, as well as indicating points of contact and exposing mutual dependencies. The (auto)biographical theories of e.g. Małgorzata Czermińska, Phillipe Lejeune, George Mish combined with theoretical approaches to biography by Jerzy Jarniewicz, Lucyna Marzec, Michał Paweł Markowski, complemented by a gender component, not omitting also the specificity of letters as a genre more strongly related to autobiography than biography, served to indicate the reasons for the permanent attractiveness of personal document literature. Moreover, by taking into account narrative theories of identity, an attempt was made to reconstruct possible constructions of the (autobiographical) subject. The whole article (in an extended version) was delivered as an inaugural lecture during the opening of the Biography and Autobiography Research Workshop at the Faculty of Polish Studies of the Jagiellonian University.

Éducation et écologie intégrale. Le rôle de la famille, de la spiritualité et de l’université

Author(s): Martín Carbajo-Núñez / Language(s): French Issue: 21/2020

This article asserts the need for education in order to move towards integral ecology and studies the role that the family, the spirituality and the university can play in this formative task. The family has the primary right to educate and it is indeed the most important school. The spirituality «can motivate us to a more passionate concern for the protection of our world». The university must also play an important role, harmoniously integrating learning and social service, rather than reducing itself to a merely instrumental and transmitting function. Thus, a new relational paradigm will be possible, one that fosters family relationshipsand a holistic vision of reality. This urgent need has also been highlighted by the current Covid-19 pandemic.

Narrative as an Element of Podcast Production: The Case Study of Nezhasínaj!

Author(s): Patrik Kolenčík,Zora Hudíková / Language(s): English Issue: 2/2022

The podcast has discovered its own listeners over the past few years and has naturally integrated itself into their daily lives. Its remarkable growth is also resonating in professional and scholarly circles, where attempts are being made to define it and integrate it into mass media theories. The diverse range of genres and means of expression offered by the podcast as a medium has (in terms of the means of communication used) overlaps (in terms of the medium) mainly with radio, but also with television production, and in terms of the broader division of genres mainly with journalism and also with news and fiction genres. The common denominator of all the forms of content presentation mentioned above is the frequent presence of a narrative, which makes the media work attractive and, as we will point out in the article, comprehensible. The principle of narrative as a means of communicating their content has been adopted by podcast creators from other media forms, which may result in the fact that on some podcast platforms a separate category of content division - Stories - is emerging. In the present study, we will highlight how a story can be built in podcast production, and what are the means of building a story in a podcast.