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A key area in contemporary social and business structures, communication management is a complex, difficult to control professional activity requiring high skills, involving a multifaceted methodological toolkit, a wide range of practices and approaches.
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The Communication Management curriculum provides knowledge about the different types of communication, as well as an overview of the impact of communication on strategic planning in organizations and the achievement of organization-wide goals. Courses focus on outlining the role of communication in organizational management, the methods and tools used for effective communication and communication skills. One of the most important outcomes is that the lecture courses cover the key principles of managing communication processes in media and organizations as well as media content management.
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This article examines the media dynamics of the communication process. Its purpose is to describe the development and impact of all factors on the structures of the media ecosystem and their influence on other societal systems. Media transformation presents a significant challenge for researchers seeking an evidence-based scientific 21explanation for the impact of communication speed, digitalization, and changing political processes on media dynamics. The media ecosystem is impacted by globalization and digitalization, which are reinforced by the dynamics of the network society. Further scholarly attention to media transformation is necessary. It necessitates entirely new models of thinking and research, as well as comprehensive, collaborative, and comparative efforts across multiple disciplines.
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Using the methodology applied by the 14 participating countries in this international project, the risks and opportunities for deliberative communication that arose in the process of media transformation during the period 2000–2020 are assessed. A holistic approach to diagnosing the dynamics of the processes would help the more active participation of the population in the communication process and in social cohesion. In the present study, the implications of the changes in political, economic, and technological terms are indicated. Based on the results of the work of the Bulgarian team from the St. Kliment Ohridski Sofia University in four areas: legal and regulatory framework; journalism; media consumption and media competencies, the risks and opportunities for the development of the Bulgarian media environment are outlined. The findings are important for politicians, institutions, regulators, teachers, experts, and journalists, but above all for citizens – users and creators of media content.
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Very often communication campaigns fail because campaign designers are too much optimistic, assuming that audiences would automatically receive and enthusiastically accept their messages. Inundating audiences with messages that were not properly targeted is more likely to be ignored or misinterpreted. That’s why some researchers consider mass media campaigns initially powerless, while others – that mass media campaigns tend to reinforce existing opinions but rarely change someone’s mind. Neither view is absolutely précised. This research focuses on systematizing the theories and approaches on which successful communication campaigns in the mass media depend and the nuances that give them the most professional correspondence to the process of communication, persuasion, and communication management.
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The publication will review the main changes and developments in consumption, mainly of fast-moving consumer goods, that have occurred in recent years and were intensified by the crises. This review and analysis will serve as a basis on which outlines of the developments of marketing communications will be presented (some of them as a response and others as stand-alone trends) – that will provide opportunities more effectively to reach consumers.
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In recent years, modern and successful communications management has been about building successful brands – organizational, sporting, national, urban, political, cultural, educational, and personal. In academic theory and good professional communication practice, the complex solution of branding problems naturally leads to real opportunities for maximizing communication management at different levels: tactical, strategic, creative, etc. On the other hand, in the absence of comprehensive brand building in its key areas and stages, various problems are observed. These problems create numerous obstacles to communications management and generate irreparable structural distortions in the brand-building process, leading to crises in relations with different audiences and stakeholders. The author aims to analyze the issues at an inter- and multidisciplinary level and to discover and propose relevant and applicable solutions that optimize communication management in its theoretical and practical dimensions.
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The media sector is evolving rapidly, as are the social and environmental challenges we face. Green media content, in all its forms, touches the daily lives of almost every human being on our planet. Its footprint may be modest, but its „brain“footprint is huge. We see a unique contribution of the media sector in shaping the public debate, changing the behavior of many people, and promoting sustainable life habits. Concern for consumer behavior unites media and production companies. Initiatives such as Plan Albert and Ecoprod in France aim to understand the impact of carbon emissions. Albert is a partnership between 25 leading media companies to identify and take action on the social and environmental challenges facing the sector. Media has the opportunity to tell exciting new stories that reach audiences in a meaningful way and create content that exposes issues and inspires audiences. One of the main goals of the media companies united by the idea of the Albert Plan is to put the planet on the agenda of the newsrooms of media organizations. Media companies have to decide whether they are simply a reflection of current norms or movers of change.
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The paper deals with genealogy, phenomenology, and forms of fear and media-produced anxiety and panic and with the most typical techniques of their building, provoking, and using during the coverage of political and social events in the world and Bulgarian media practice.
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The COVID-19 pandemic is hurting how businesses and economies worldwide operate. In these difficult crisis times, businesses depend on legislative, health, and regulatory changes introduced by authorities. In this regard, it is necessary to study the interaction between the media, businesses, and institutions in dealing with the negative consequences of the crisis. The main goal is to study the protests in these branches as an atypical communication tactic for Bulgaria, often applied in times of crisis, as a form of communication with the government and local authorities.
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The challenges for business organizations in communicating their products to the target audience on the internet are indeed huge. The digital ocean of information, the various communication channels, business websites, social networks, blogs, vlogs, and even virtual worlds offer opportunities for reaching the desired audience but threats, as well, if businesses are not familiar with the specifics of these channels. The text aims to shed some light on how influencers are an effective channel in promoting various goods and services. Through qualitative content analysis of influencers, as well as the channels they use, a model for collaboration is proposed. Influencers are the object and advertising communication is the subject of analysis. The study would be beneficial to various organizations that aim to communicate effectively with their consumers, as well as when trying to attract new ones.
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For years, global news agencies and several media outlets have been using automation based on natural language processing algorithms and other forms of artificial intelligence to optimize workflows for the creation and distribution of news content. At the end of 2022, such technologies became available to a wide range of Inter132net users with the resulting opportunities and challenges. The paper traces the evolution of the technologies used by media enterprises to create content, from early algorithms based on structured information and simple rules to the latest ones based on large language models.
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The abstract is one of the oldest forms of informing in publishing, the functions of early disclosure and promotion of new publications which are becoming increasingly important in a digital context. The object of this research is the communication role of the scientific abstract, and the subject of direct research interest is the impact of digitization, multimedia, open access, and neural networks on the abstract as a communication of a scientific text. The purpose of the research is to prove an increase in responsibility for the scientific abstract as a multi-format tool for global online communication of scientific publications. There are two tasks: to verify the current standard of abstracting at the international level to ensure higher quality guarantees and wider accessibility of scientific news, and to outline the latest problems of the creation and functioning of scientific abstracts. The main research methods are comparative analysis of normative documents and desktop studies. The first hypothesis of the research is that the virtual publishing environment needs to unify the standards of abstracting. The second hypothesis is the need for authors, editorial teams, and communication managers in the field of scientific publishing to acquire more competencies in redesigning and creating scientific content and metadata in a form appropriate to the virtual environment. As a result of the research, the need for a training course on the communication role of abstracts called “Abstracts for Global Dispersion and Influence” is justified. The findings can be useful for scientific and business communicators and communication managers.
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This article presents research and educational approaches for the Washington Post fact-checker methodology of the famous literary character “Pinocchio“to be applied by communication specialists in creating a communication unit in the genre of “verification“, tracing the stages of impossible peace negotiations between Ukraine and Russia. The research aspects are in time limits up to 100 days from the beginning of the military situation outlined, covering the chronology of events, positions, demands, and mediation for negotiation stages, diplomatic statements and policy decisions, course of military actions impact on peace negotiations, and economic sanctions. The educational approaches pose models for structuring a communication unit with the obligatory element of fact-checking – selecting claims and facts’ tracing, verification through official documents and media publications, data analytics predictions and illustration, evaluation, and verdict processes. The paper also presents a comparison of publications of false facts on the war situation and justification of the products and techniques of propaganda warfare. Based on selected and verified facts, the trainee communication specialists draw a “verdict“ on a statement about a forecast for negotiations and military actions.
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The text examines and presents new approaches and models for the effective integration of design principles in communication design education in the field of public communications. Emphasis is placed on various aspects of training in the discipline of higher education, taking into account the inevitable and imperative modern transformations based on the rapid evolution of new technologies for information visualization.
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The creative industry today is varied, but when it comes to digital culture and products, especially given the mass adoption of mobile devices and technology, multimedia interactive projects occupy an increasingly fundamental position. In the context of modern information and communication technologies, multimedia products have different forms and applications. In this regard, the educational content in the “MultimediaProjects“ discipline included in the Master’s program “Production and Creative Industry “ of the Faculty of Journalism and Mass Communications is mainly oriented toward practice. Below are described the key theoretical and technological knowledge, skills, and attitudes that provide a good basis for the implementation of multimedia projects in various sectors of the public sphere. The complex nature of technology requires knowledge in areas such as graphic design (for building user interfaces (UI) and overall design of visual materials), copyright (legal basis, mechanisms for the protection of authorship, and various types of licenses), sound processing (basic operations and working with effects in audio-oriented software products), video processing (basic knowledge, upgraded with knowledge of creating effective digital messages), modern approaches In Design (e.g. Design Thinking and User Experience (UX) Design) and, of course, a toolkit for creating multimedia interactive products of the most diverse types and application environments (web-based solutions, applications for mobile devices, desktop products, cross-platform aspects, etc.). Undoubtedly, in addition to the technological side of things, the purely creative aspect is also on the agenda, assigning a leading place to multimedia projects in the sphere of the creative industry.
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The article takes an in-depth look at classical and electronic personnel selection methods comparatively. The advantages and disadvantages of each of the two selection methods are explained in detail – comparable in terms of financial factors, the factor of speed, geographical reachability of job advertisements, and the possibility of immediate feedback in case of rejection or in case of questions arising from any part of the process. Through the methodological framework of a qualitative study of the advantages and disadvantages of the two conventionally divided within the framework of scientific development methods of personnel selection – classic and electronic selection, the comparative analysis from a financial, time, and geographical point of view, as well as in terms of the possibility of giving feedback, it is concluded that e-recruitment is the modern method that gives advantages to both the candidates and the companies or recruitment agencies. We can unequivocally determine in almost all parameters the selection in an electronic environment is the more effective of the two approaches.
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The traditional concept of work is associated with practical activities for obtaining the means of satisfying life’s needs. In the historical process, work as a physi- cal activity became a sign of low social status, a mark of slavery and a distinguishing feature of the peasant state. The positive valorisation of physical labour took place in Polish folk culture after the abolition of serfdom and serfdom as forced labour. It was during this period that the peasant work ethos was formed and farm work became the basis of peasant dignity and state honour. The cultural status of farm work in the rural traditional community was determined not only by its practical importance as the basis of peasant existence, but also by the formation of a whole magical-religious and ritual sphere around it.
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The article is a short biographical sketch devoted to Etty Hillesum, a Dutch Jew murdered in Auschwitz, like Anne Frank, the author of the famous diary from the period of occupation and the Holocaust. In her notes, Etty Hillesum focuses on her work in the Amsterdam Jewish Council (Judenrat), being fully aware of the ambivalent nature of this institution, which helped the Nazi occupiers organize the deportations of the Jewish population to labor and extermination camps. After leav- ing the Council, Etty devoted herself to volunteering for those affected by war and persecution, which ultimately led her to find God.
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The aim of the text is to show the idea of work on the example of edu- cational activities undertaken in the Middle School and High School in Rydzyna in Greater Poland in the years 1928-1939. The creator of the concept of the school and its founder was a teacher and educational activist, Tadeusz Łopuszański (1874-1955), the first minister of education in reborn Poland. The idea of the school was accom- plished with the help of the chairman of the School Board of the Sułkowski Foundation, Mieczysław Chłapowski (1874-1939), who continued the tradition of organic work in Greater Poland after regaining independence. The history of the experimental school in Rydzyna is an example of education based on the idea of work, which has been well documented by its creator and director Tadeusz Łopuszański. The idea was continued after the war in the form of the so-called „creative schools”. Rydzyna’s achievements are embedded in the current of educational changes of New School, which appeared in Europe and in Poland at the beginning of 20th century as experimental schools.
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