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За докторантската поредица „Медии и комуникации“

Author(s): Vesselina Valkanova / Language(s): Bulgarian Publication Year: 0

This selection of articles and studies by colleagues from the Ph.D. students of the Media and Communication program in the professional field of Public Communication and Information Sciences present the achievements of the young scholars from the Faculty of Journalism and Mass Communication of Sofia University "St. Kliment Ohridski. Publication in scientific journals, yearbooks, and collections, along with regular participation in seminars for doctoral students, in international and national scientific conferences, provide an opportunity for the immediate appearance of full-time and part-time doctoral students and for the assessment of the quality of their work given their training and preparation.

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Разширяване на понятието за медийна грамотност

Author(s): Vanya Bozhilova-Stoyanova / Language(s): Bulgarian Publication Year: 0

The text highlights some research on updating perceptions of media, as well as a main institutional recommendation by the Council of Europe on the need for a new notion of media. In this context, the new role of journalists in today's digital environment is examined, as well as new concepts for media audiences, which turn into active and often even dominant in the process of information exchange. The aim of the paper is to oversee the extent to which changing media and redefining the roles of all actors in the media ecosystem requires broadening the concept of media literacy. The discussion remains about whether nowadays anyone with a smartphone and a social networking profile could claim he is a journalist, but it is concluded that as an author of media content he should take into account the responsibilities of his public actions.

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Идеята за обединена Eвропа и перспективата на Западните Балкани

Author(s): Desislava Sotirova / Language(s): Bulgarian Publication Year: 0

The article aims to outline the message of the concepts of European and Euro-Atlantic integration. The text draws attention to the new conditions and criteria for membership of the European Union for the countries of the Western Balkan which they must fulfill to join the EU. Their recovery and coping with the legacy of the severe wars from the 1990s have not yet come to an end. They first need to pass the stabilization and democratization processes and only after that can be associated. The paper focuses on the European Union’s policy towards the Western Balkans from launching the Stabilization and Association Process in 1999 until the Bulgarian Presidency of the Council of the EU in 2018. Despite all the progress during the last two decades in the Western Balkans countries, they still don’t have enough achievements in some of the most important areas – democracy, rule of law, human rights and minority rights, and competitive market. The willingness of the Western Balkans’ governments to join the Union is prominent. Still, the European leaders are not made any commitment to certain promises regarding the European integration of the region.

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„Черно на бяло“ в печата: медийният рок език в публикациите за български групи от прехода 1987/1992

Author(s): Emil Bratanov / Language(s): Bulgarian Publication Year: 0

Researching the marks left by the rock bands forming the Transition towards Democracy’s Second generation, the logical choice falls on the print media. Experts have concluded that from a socio-linguistic point of view, Bulgarian language does not exist as a general concept but instead is defined by every speaker. The same view could be applied to newspapers’ language as the types of languages differ through various media. Furthermore, it should be mentioned that several factors determine this specificity: the audience, the purpose of the media, and the authors’ language particularities. Back then, digital media still hadn’t surpassed the printed word, which was the real “library of memories”. Time shows that, more or less, this textual reality is the only trustworthy archive of the new Bulgarian rock musicians generation from the end of the 80s. Several questions arise from this and which are worth the research. What happened after the end of ideological language and censure? Do rock musicians manage to force on the print media their professional and highly specialized jargon and what was the role of rock journalists who were working in the period between 1987 and 1992/93

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Василий Врач и Алексий I Комнин. Характерни особености на една комуникационна ситуация, случила се в Константинопол през XII век

Author(s): Emilia Kikarina / Language(s): Bulgarian Publication Year: 0

At the beginning of the XII century in the Byzantine Empire, there was a unique verbal collision between Vasiliy Vrach, leader of the local Bogomilism, and the emperor of Byzantium Alexey I Komnen. This communication situation is an appropriate example of the position in which the Bogomil movement is generally placed not only in its homeland - Bulgaria but also in other countries. The main method that will be used throughout this short text is the holistic principle "The part is contained in the whole and the whole is contained in the part". In other words, it opens up a different perspective in which specific communication situations can provide basic information relevant to the larger communication field. In that case, the main communication of the Bogomil movement is a complex system made up of separate communication situations and many interconnected components (the Bogomils themselves, representatives of individual public institutions, and ordinary people). This short text contains only a few of the main aspects, part of that particular communication situation

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Комбинираните знаци и тяхното приложение в рекламната комуникация (семиотичен подход)

Author(s): Erina Krasteva / Language(s): Bulgarian Publication Year: 0

The article is focused on advertising as a form of communication in a semiotic aspect. In the beginning, the main types of signs are according to the qualifications of famous semiotician Charles Sanders Peirce. Additionally; there are given detailed definitions and examples for terms like icons; indices and symbols. At the same time is discussed the way of usage and their significance for advertising as well as the right way of delivering the desired meaning of the message. The next part of the article describes mixed sign systems; and their significance when it comes to theoretical points of view. It gives clear instructions for practical lines and usage of such a system. It gives an answer to the question: “How to combine a few different types of signs in a way for the advertising communication to be creative as well as effective?”The third part is focused on some analytical and practical details of semiotics and advertising. The main point is demonstrated by visual examples; in other words three posters: Journalism; PR and Advertising. This is the base that shows the fundamental principles of art and they are discussed because nowadays they are used in graphic design and advertising as well. The conclusions for the signs used in the posters are done by a system made from the same markers: poster’s description; significance; colors; contrast; composition; typography; semiotics of the picture etc. To sum up; the combination of used signs in one poster gives it a broader base which is helpful when it comes to better understanding. Of course; we should know that the combination is a result of knowing how to do that in the best way.

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Българската художествена проза в „Библиотеката“ през 2017 година – специфики на медийна рефлексия

Author(s): Jana S. Popova / Language(s): Bulgarian Publication Year: 0

An object of examination in this article is the specifics in the media presentation of the contemporary Bulgarian prose in the TV show – “The Library” in 2017. The main purpose of the research is to examine the trends in the media representation of modern Bulgarian novels and narratives. This article includes an analysis of the structure; thematic features and program of “The Library”. The main task of the survey is to examine if the quality media presentation in “The Library” provokes greater interest among readers. This helps us to understand the specifics of the media presentation in the TV show and to investigate the trends in the modern Bulgarian prose in 2017.

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Слактивизъм и ефективност на социалните каузи онлайн (онлайн активизмът във фокуса на екологичната криза в Амазония)

Author(s): Zarina Vasileva / Language(s): Bulgarian Publication Year: 0

The role of digital technologies in the effectiveness of social causes is extremely important. However; along with the unlimited opportunities for publicity; the online environment creates an illusory sensation of civil activity. The debate about digital activity as “slacktivism” is particularly relevant nowadays. The article studies to what extent it can contribute to actual results from the perspective of a particular cause – the crisis of Amazonia

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Сторителинг похват за българската онлайн журналистика

Author(s): Iva Nedelcheva / Language(s): Bulgarian Publication Year: 0

In the competitive struggle for online presence and dominance through the last decade; the universal truth about quality content that attracts an audience; regardless of the platform variety that translates it; is more rational than ever. While newspapers and their circulation are downsizing; content distribution options are increasing; proportional to consumer demand. Quality journalism must be accessible; convenient; objective and exciting; and the final product should be innovative; interactive and diversified in terms of both content and distribution means. The active role of new technology in this process is indisputable, but it brings along dual negative and positive connotations.

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Институционални и медийни конфликти в демографското развитие на България

Author(s): Ivelina Georgieva / Language(s): Bulgarian Publication Year: 0

The article aims to explore the conflicts in the field of Bulgarian demographic development. For this purpose the study analyzes the work of state institutions; expert opinion and media coverage of this problem. The specificity and wide scope of demographic problems; as well as their impact on all spheres of society; make journalism a serious challenge; both in understanding and reflecting on the problem. The purpose of the paper is to research how the topic is present in the public space and to highlight the conflicting fields at the media; institutional and expert levels. The methodology used includes analysis of scientific literature; regulations and content analysis of 130 publications for the period October - December 2018 in the printed edition of the newspaper “24 chasa”.

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Краткият разказ – полета на реализация чрез сборника „Най-страшното“ и рубриката „Къси разкази“ по Нова телевизия

Author(s): Irina Todorova / Language(s): Bulgarian Publication Year: 0

The article examines the issue of the short story; ways of dissemination. It is topical and significant with a view to the present day; the introduction of short forms of communication; reading and writing. An attempt has been made to draw a parallel between the realization of the short story genre in literature and an element of television shows in TV journalism. Certain conventionality is assumed due to the specificity and the forms of expression in the two spheres – literature and television. The common features between the realization of the media; television and literature content in digital form are: conciseness of speech; striving and rapidity to acquire information; as well as clarity in terms of what is said. This is achieved through the imposition of modern ways of communication and social media; time and space compression; wide distribution of information technologies; the internet and new means of communication.

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Информационните графики като актуален инструмент на връзките с обществеността

Author(s): Liliana Zagorcheva / Language(s): Bulgarian Publication Year: 0

Today’s communication environment imposes challenges to all participants in the communication process – media; company target audiences and communicators. The information overload has become a normal state of mind and the public relations messages (both internal and external for the organizations) have to be more creative in the ways they engage their audiences. Contemporary people are getting increasingly visual in their cognitive behavior and pay more attention to visual stimuli than plain text. The media responded to these needs a decade ago by adopting a more visual approach to data; processes and complex processes. Thus; infographics and animated infographics (motion graphics) have become an effective way to communicate visual messages; processes; points of view; legislation changes and many other different topics. How these tendencies require new techniques to be used by the public relations specialists and how infographics are adding efficiency to the traditional communicator’s set of instruments is the subject of this work. It specifies the particular benefits of visual materials used in each of the specific public relations tools.

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Иновации в дигиталния маркетинг - ползи и предизвикателства

Author(s): Mary Ahegoukian,Mariana Kirilova / Language(s): Bulgarian Publication Year: 0

Technologies evolve rapidly and continuously and affect every aspect of our lives. The marketing concept is also affected by this development; new marketing channels and tools are constantly emerging. What are the innovative digital instruments of 2019 used to design marketing strategies that enhance the brand-consumer relationship? How important is each of them for the business's success? Taking into account the diversity of the digital platforms which includes online; mobile and marketing in social media; word; banner and video ads; etc.; this article focuses on the innovative tools of content marketing; supported by virtual and augmented reality; automation of marketing; AI and machine learning; and Big Data as the right choice for future success of the businesses in the highly competitive digital era when technologies merge in the professional and private life of people. Side effects of the modern marketing practices based on digital technologies and raising concerns about fair competition; cybersecurity; privacy and data protection aspects are also highlighted in the course of the research.

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Публично-частните партньорства при изграждането на спортна инфраструктура в контекста на КСО

Author(s): Plamen Bobokov / Language(s): Bulgarian Publication Year: 0

The construction and maintenance of big sports facilities are activities; characterized by significant public financing withdrawal and unwillingness of the state and municipal governments to manage such projects in the last two decades. Facing these key challenges; the framework of public-private partnership (PPP) provides very good opportunities for the inclusion of business organizations and Maecenas as stakeholders in the processes of planning; construction; and management of sports infrastructure. Furthermore; the strategic semantic context of corporate social responsibility (CSR) guarantees the mutual benefits of business; on one hand; and the public; on the other. The article reviews the case of the multifunctional sports hall “Arena Monbat” in Ruse as good practice.

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Преводът на термините в научното поле на пъблик рилейшънс

Author(s): Radoslava Mikova / Language(s): Bulgarian Publication Year: 0

One of the main problems of relatively young sciences such as "Public Relations" (PR) is the translation of terms and their correct understanding. The development of this discipline began in the late 19th and early 20th centuries in the United States of America; people such as Ivy Lee and Edward Bernays made contributions to that. In the modern world, PR is a very important part of the communication strategy of any corporation that wants to be competitive. The historical development of this science led to the creation of terminology which is in English. The terms are continuously updated; which imposes their accurate and adequate translation. PR has a lot in common with other disciplines such as Advertising; Marketing; Management; respectively; terms from these disciplines are borrowed and adapted. That complicates even more their understanding and translation into Bulgarian. This study explores several selected terms that create contradictions: public relations; brand; branding; crowdsourcing; influencers; and their meaning and use in the public communication.

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Еволюционни стилове в графичния дизайн и визуалното им представяне в лайфстайл изданията

Author(s): Stanimira Yanakieva / Language(s): Bulgarian Publication Year: 0

New technology is changing rapidly entire industries around the world. Few elements remain unaffected in the digital environment. Graphic design is one of them – while the written word struggles for attention; typography is evolving and enhancing context. The visual representations of text reflect the zeitgeist; preserving the values of whole generations and telling stories from the past to the future. Graphic design will remain one of the pillars of time; regardless of the era's eccentricity.

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Източници на информация в разследващата журналистика

Author(s): Teodora Georgieva / Language(s): Bulgarian Publication Year: 0

The research addresses the issue of systematization of challenges; faced by the journalist in dealing with various sources of information and access levels during the process of data collection. The analysis reveals that in comparison to the beginning of the Program “Access to Information” has started; journalists are less likely to use this tool to gather official information; institutions are either shadowed or overwhelmed by a lot of chaotic data; because they have no interest to overspread it. The reason is mainly the specific professional disillusionment among journalists due to the unjustified refusals of institutions to provide information. This makes the media fall into “forced” informational lethargy or use information from unreliable sources; that could not be verified.

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Корпоративният гражданин и вписването му в мрежата: блогът като инструмент за маркетингово общуване

Author(s): Teodora Petkova / Language(s): Bulgarian Publication Year: 0

The interconnected world we live and work in; the new ways we consume content on the Web and the endless possibilities for interaction online challenge corporate online presence and communication. The ever-increasing transparency Web calls for an ever-increasing authenticity and integrity in any communication; that of the corporate blogging included. The article looks at the essence of corporate blogs and their relationship to the concept of corporate citizenship. It is argued that business blogging can serve as an effective digital marketing tool only if used as a two-way; authentic; audience-wise communication practice.

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Влияние на движението „Мe Тoo“ върху работната среда в САЩ

Author(s): Tsvetelina Dzhambazova / Language(s): Bulgarian Publication Year: 0

This article aims to follow the impact of the online movement “Me Too” on the workplace environment in the United States. Analyzing secondary data from American organizations; the article researches the attempts on the elimination of sexual harassment among co-workers after the beginning of #MeToo.

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FORDÍTHATÓ-E EGY NEMZETI TRAUMA? A MŰFORDÍTÓ DILEMMÁI A SPANYOL „EMLÉKEZET SZÍNHÁZA” KAPCSÁN

Author(s): Eszter Katona / Language(s): Hungarian Publication Year: 0

In recent years, I have translated eight Spanish contemporary dramas to Hungarian, all of them belonging to the theatre of memory movement (teatro de la memoria). During the translation process, I was confronted with the question of how a national trauma can be translated, transmitted, and “sold” in another language. The plays were a resounding success in their home country for all Spanish people are familiar with the two great national traumas of the 20th century: the Civil War and the Franco dictatorship. Spanish audiences have a visceral understanding of these texts: many have relatives who were murdered, buried in mass graves, imprisoned, or exiled. The interpretation of these plays by Spanish people is therefore supported and influenced not only by the historical and cultural knowledge they have learned in school but also by the emotional factors related to the past that they have personally experienced or inherited from their parents or grandparents. However, audiences of other nationalities who are situated outside the context that inspires the plays belonging to the theatre of memory do not have the same references and the same historical, social, and cultural knowledge as Spanish people. In this presentation, through the examples of eight plays translated to Hungarian, I would like to illustrate some of the dilemmas I have encountered in my translation work.

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