Czytelnicy i społeczne obiegi książek

Author(s): Zofia Zasacka / Language(s): Polish Issue: 2/2023

The article contains analyses of the reading expectations and reading tastes as well as the thematic and genre structure of Poles’ declared reading choices. It presents the most important trends in reading activity and book reading choices with the widest reading circulation and socio‑demographic determinants of Poles’ reading preferences. The article uses the analysis of the results of the annual nationwide survey of the readership of books among Poles over the age of 15 carried out by the National Library, especially two surveys from 2021 and 2022.

Kreowanie marki w sferze kultury. Uwarunkowania, strategie, narzędzia

Author(s): Magdalena Sobocińska,Marcin Laberschek / Language(s): Polish Issue: 4/2023

Koncepcje strategiczne polskich filharmonii i orkiestr

Author(s): Małgorzata Kaczmarek / Language(s): Polish Issue: 4/2023

The high degree of the environment instability generates the need to apply not only a strategy, but also a range of management practices as well as tools to the day-to-day operations of cultural institutions. Strategy can therefore be seen as a modern way for continuous adaptation to the environment. Having and implementing a strategy, including marketing strategies, is important not only from perspective of the declining participation and attendance in cultural events in the Polish society, but also because of the need to meet the requirements of effective operation. Hence the emerging question: how to manage a cultural institution whose survival nowadays is more than ever dictated by an unclear future scenario? This paper will present the strategic concepts of the Polish philharmonics and orchestras, which are a response to the challenges of the environment with different attitudes and activities.Qualitative research in form of the individual in-depth interviews (IDI), which form the basis of the study, was conducted between May 2022 and May 2023. They were concerned with management tools currently used by managers and directors of public cultural institutions – in case of this study, these were philharmonics and orchestras. Transcripts of a total of 25 in-depth interviews were analysed, then categorised and compiled using qualitative research support software.The conclusions that emerged from the literature review and qualitative research indicate a strong diversification in the attitudes of philharmonic managers. The hybridisation of artistic activities means that, as never before, philharmonics are diversifying not only their identity, but also the range of activities as well as their effect. The environment plays an increasingly important role in this process.

Razem o dziedzictwie. Budowa marki instytucji kultury w kontekście marki miasta. Studium przypadku Poznańskiego Centrum Dziedzictwa

Author(s): Bartosz Małolepszy / Language(s): Polish Issue: 4/2023

The article is concerned with professional marketing activities of cultural institutions and local governments. The article showcases the importance of local heritage and its influence on their distinctive and competitive character. The aim of the research is to attempt to complete the process of creating the cultural institution’s brand in the context of the city’s brand by the example of Poznań Heritage Centre. The background of the discussed issues is the presentation of the specificity of marketing activities in the culture industry and local government. The research conclusions show that the use of the brand model is an effective way to manage a cultural institution and provide effective support for the city’s image. The article was written using the method of analysing the literature and presenting a case study.

Budowanie wizerunku instytucji kultury na przykładzie Teatru Żydowskiego w Warszawie

Author(s): Kama Pawlicka / Language(s): Polish Issue: 4/2023

The research objective of this article is to present the way in which the Jewish Theater in Warsaw has been building its image. To achieve this goal, the case study method was used. The article takes a closer look at the history of the theatre itself, its founder, the legendary actress Ida Kamińska, the troubles with the seat, but most importantly it presents the image transformations that the theatre has been implementing systematically during the time it has been managed by Gołda Tencer. The article was based on the analysis of collected data, Internet searches and author’s observations. The research shows that thanks to the gradual introduction of the rebranding process, the Jewish Theater has gained new audiences, strengthened its image and managed to build a strong brand in the theatre sector.

Wydarzenie modowe jako marka kulturotwórcza tworząca wartość dla klienta

Author(s): Justyna Szymczyk / Language(s): Polish Issue: 4/2023

Significant transformations are currently being observed in the field of culture, manifesting themselves through the search for and implementation of modern management strategies in this domain. With the incorporation of marketing practice and the perception of cultural institutions, events, and artists as brands, it becomes necessary to consider the specificity of culture, its mission as well as the needs of artists. The brand – in parallel with market relations and customer knowledge – represents a valuable resource that enables the attainment of substantial competitive advantage, in line with the resource-based theory.This article focuses on the phenomenon of event marketing as a tool for creating value for customers in the fashion sector and presents four levels of event marketing maturity. The study confirms that event marketing – when reaching an appropriate level of maturity – creates value for the customer. Additionally, the article presents key factors influencing the creation of value for customers through event marketing. The proposed model and conditions for effective implementation can be used as practical guidelines for designing and implementing fashion events aimed at maximising customer value.The conclusions drawn from this study are of significant importance for professionals in the fashion industry who seek to utilise event marketing as a tool for creating value for customers. Managing the brand in the context of fashion events as a culture-creating brand becomes a crucial element that enables the attainment of substantial competitive advantage in the fields of culture and fashion.

Wyścig do marki uczelni przyjaznej dla klimatu. Studium Uniwersytetu Jagiellońskiego w rankingach szkół wyższych odpowiedzialnych środowiskowo

Author(s): Michał Pałasz / Language(s): Polish Issue: 4/2023

The paper addresses the issue of the potential impact of a university’s presence in the rankings of climate friendly HEIs on its brand and activities, filling a research gap in this area. It starts with a discussion of the concepts of a brand, its personality and strength, presenting selected brand rankings as well as criteria for rankings of climate friendly universities, having outlined the specificity of a climate responsible HEI brand. Afterwards it presents answers to the research questions which were obtained using the desk research method obtained using the desk research method: how the Jagiellonian University is currently performing in the rankings of climate friendly universities and what aspirational reference points can be identified for it. The subjects of the study were three leading rankings published in 2023, which assessed HEIs in terms of their climate actions and the position of the Jagiellonian University in them – both globally and in relation to groups of universities from Poland, Central Europe, European Union and the UNA Europa network. As a result of benchmarking, groups of HEIs brands were mapped as they could constitute reference points for the activities of the Jagiellonian University and other Polish universities. The impact of climate friendly HEIs rankings on the brand and activities of a university is based not only on the need to meet participation criteria, but also on creating social pressure related to comparing brands, and on the need to ensure the coherence of the brand of a climate friendly university on the principle of positive feedback loop.

Zarządzanie marką osobistą polskich booktuberów na wybranych przykładach

Author(s): Maria Konrad / Language(s): Polish Issue: 4/2023

The aim of this article is to characterize the process of personal brand management by the creators of four selected channels on the Polish BookTube. Interviews were conducted with both independent and collaborative booktubers, encompassing diverse subscriber counts and influencer types. The research period, from December 2021 to March 2022, focuses exclusively on the Polish Book-Tube community, providing a significant research context. In terms of subject matter, the analysis covers the genesis of personal brands, image management strategies, and the benefits of effective brand management. The use of partially structured free-form interviews with booktubers allowed for answering research questions that encompass the origins of their personal brands, their methods of managing their image, the benefits of effective brand management, personality traits that attract viewers, and who their target audience is and what relationships they have with their viewers. Conclusions regarding the actions taken in managing their image were also drawn from the analysis of materials posted by the creators on their YouTube channels. This article provides an in-depth analysis of the theoretically well-explored phenomenon of building and managing a personal brand, with a specific focus on the BookTube community, an underrepresented topic in academic discourse.

‘Ilemosu’ social stigma and desire for remarriage among female divorcees in Akinyele Local Government Area of Oyo State, Nigeria

Author(s): Remi Kasali Alatise,Tajudeen Yusuf Adeyinka,Musediq Olufemi Lawal,Kehinde Monsurat Raji / Language(s): English Issue: 57/2024

Divorce is generally loathsome among the Yoruba people as it is morally reprehensible and socially stigmatized. Most women divorcees are derisively called ‘dalemosu’, a term that represents failures in nuptial affairs and lack of capacity to manage marital crisis. To obliterate or counteract the social disapproval and stigmatization attached to divorce, many victims attempt to enter into another conjugal relationship, while others may never care about the disdain with the warped notion that marriage presents lots of injustices, especially for women. They instead prefer finding solace in single parenthood. Notions that “all men are the same” and “marriage is for the lucky ones” were identified as strong factors that made a number of divorcee participants to lose confidence in institution of marriage institution. Leaning on the tripods of Socialist feminist, Psychoanalytic, and Social learning theories, this exploratory study inquired the shared understanding about the causes and social consequences of divorce on the female victims, the children, and the community. Qualitative data were gathered from women divorcees, community leaders, landlords, and landladies across Akinyele communities using referrals and snowballing techniques. Data collected were content-analyzed. Findings show that divorce is socially disapproved and highly discouraged among residents of the study area. Issues touching on finances, incompatibility, unfaithfulness, infertility, domestic violence, and lack of attention as common reasons for divorce. Thus, family members tend to treat female divorcees with contempt and, oftentimes, deprive them of certain social privileges. Having established that divorce produces damaging effects on society, the study recommends, among other things, the need for prospective spouses to seek the services of marriage counsellors. Mutual trust, tolerance, showing affection, as well as spending quality time with spouses in marriages, were also suggested as essential ingredients for matrimonial success.

Literackie sny zwierząt po psychoanalizie. Przypadek psów. Studium porównawcze

Author(s): Piotr Krupiński / Language(s): Polish Issue: 14/2023

The main objective of the paper is to compare two short stories: “Dog’s Dream” by Stefan Flukowski and “Waiting for the Dog to Dream” by Jerzy Ficowski. The element that both narratives have in common, as their titles indicate, is the question of their onirism. This is especially evident in Flukowski’s story, which almost in its entirety is a record of a “literary dream of psychoanalysis” (to use Inga Iwasiów’s phrase). The short story represents a fascination with Sigmund Freud, common to many writers of the interwar period, especially when it comes to his “Interpretation of Dreams.” Yet, an additional difficulty for the author of this article is the fact that the main characters of these stories – those who dream – are animals, i.e. dogs. This type of a narrative experiment demands an interpretative transgression beyond literary studies, towards natural sciences. The study includes many references to such disciplines as neurobiology, aetiology and evolutionary cognitive science.

The application of artificial intelligence in the context of the educational system in Serbia, with a special focus on religious education

Author(s): Bojan M. Tomić,Nebojša D. Radovanović / Language(s): English,Serbian Issue: 2/2024

The presence and increasing influence of artificial intelligence (AI) in modern society and its already acknowledged potential for transforming educational practice demand a thorough and systematic study of the implications of its use in the entire educational system, aa well as in the context of certain school subjects and curricula. This paper covers the theoretical and empirical frameworks for analyzing positive and negative aspects of AI integration into education, with a special focus on religious education. In the theoretical segment, AI possibilities and challenges are analyzed in the context of today’s teaching process, while the empirical part of the research is focused on analyzing the aspects of AI application in the organization of the teaching process for the optional subject Religious Education. By identifying advantages and challenges in the application of this technology, AI possibilities are considered in detail as an auxiliary instrument for preparing Religious Education lessons in the primary school. For that purpose, the answers generated by ChatGPT application were compared with the subject teacher’s experience about the lesson preparation, whereas apart from content overlapping, deviation was also observed in the quality of certain generated answers. Through a critical review of the current situation in AI use in education, this paper offers a general estimate of the current situation, recognizing the importance of further development and adaptation of pedagogical practices to AI possibilities.

Традиционната медицина на българите в Южна Украйна (тернивските българи).

Author(s): Vladimir Gamza / Language(s): Bulgarian Issue: 4/2023

The article examines some aspects of the traditional medicine of the Bulgarians in Southern Ukraine based on the example of the Bulgarian Diaspora group living in Ternivka (today a micro district of the city of Mykolaiv) since the beginning of the 19th century. The text demonstrates that the heritage of folk medicine is passed down from generation to generation in the community, in particular the experience of self-healing with phytotherapy, minerals, etc. The role of the healers – soothsayers and fortune tellers, as well as folk midwives – is noted. Personal information is provided about individual healers and their treatment methods. Examples of treatment by spells of ordinary and so-called folk diseases are given, as well as authentic texts used by witches recorded by the ethnographer Sergey Tsvetko. Particular attention is paid to the peculiarities of the treatment of children’s diseases. A conclusion is made about the limitations of folk medicine and its natural transformation into non-traditional in the second half of the 20th century.

P. Hristov, I. Markov, V. Periklieva, D. Pileva. (Eds.) Coming to, and Staying in, the Poorest Country in the EU. Immigration to Bulgaria, 2023

Author(s): Vanya Ivanova / Language(s): Bulgarian Issue: 4/2023

Анатол Анчев. Превъплъщения (Притчи за изначалото). София, 2022

Author(s): Rossen Malchev / Language(s): Bulgarian Issue: 4/2023

REPUBLIKA Godina XI (1999), Broj 212-213, 1-31. maj

Author(s): Dragoš Ivanović,Zlatoje Martinov,Ljubiša Vujošević,Branislava Opranović,Gordana Perunović Fijat,Zoja Jovanov,Dragica Stanojlović,Dušan Mojsin,Lidija Jovetić,Staša Babić,Nenad N. Tasić,Milan Prodanović,Vera Vujošević,Ulrich Bielefeld,Nastasja Radović,Miodrag Stanisavljević,Nebojša Popov / Language(s): Serbian Issue: 212-213/1999

REPUBLIKA Godina XI (1999), Broj 208-209, 1-31. mart

Author(s): Dragoš Ivanović,Dragan Ilić,Zoja Jovanov,Olivera S. Tomić,Gordana Perunović Fijat,Živoslav Miloradović,Jovan Despotović,Olivija Rusovac,Zlatoje Martinov,Branka Petrović,Bojan Al Pinto Brkić,Olga Zirojević,Mirko Đorđević,Lidija Jovetić,Božidar Jakšić,Zagorka Golubović,Milan Kurepa,Zoran Lučić ,Karl Jaspers,François Rabelais,Nastasja Radović,Miodrag Stanisavljević,Dragan Babić / Language(s): Serbian Issue: 208-209/1999

40 ГОДИНА УМЕТНИЧКОГ РАДА И ПИЈАНИЗМА др РАДМИЛЕ СТОЈАНОВИЋ

Author(s): Alma H. Trtovac Dedeić / Language(s): Serbian Issue: 2/2023

У недељу, 12. новембра 2023. године, у Великој дворани Задужбине Илије М. Коларца, одржан је концерт поводом обележавања 40 година уметничког рада и пијанизма наше уважене колегинице др Радмиле Стојановић. Већ овенчана због истрајног, континуираног рада и позната по бројним и веома запаженим самосталним и камерним концертима од националног и међународног значаја, реализовала је многе уметничке пројекте у циљу промоције и афирмације вредности пијанизма, камерне и уметничке музике националних и европских композитора међу младима и грађанством. Спектакуларни концерт поводом 40 година уметничког рада и пијанизма др Радмиле Стојановић чинио је дела познатих аутора. Са добро осмишљеним и веома захтевним програмом показала је апсолутну преданост уметничким делима – Ј. С. Баха, В. А. Моцарта, С. Прокофјева, Ф. Шопена, В. Миланковић, Д. Јовановић, К. Дебисија и К. Бабића, приказујући изврсну технику, спретност у свим регистрима и темпима, динамичку осетљивост, супериорност у полифоним преплетима и естетичку префињеност.

ФЕНОМЕН ЧИТАЊА И ЊЕГОВА УЛОГА У САВРЕМЕНО ДОБА

Author(s): Hana Hodžić,Ajdina Župić,Esma Demirović / Language(s): Serbian Issue: 1/2023

The main matter of this research is phenomenon of reading, has won totally different sense among the society which is witnessing the biggest achievements in technology. A lot of people used to write about the fact of how much important reading is and how the reading activity influences personality development in total, one of them was Nil Gaiman, which warns about the future of illiterate generations. On the other side position of literate society, the one that fosters active reading is out of the crisis to be unhappy, uneducated, personalities without flat and emphaty which most often give themselves to some vices. In this paper the function of literature has been highlighted that represents people need, that forms him and his views on the world. Value and importance of literature has been explained in details by Bogdan Popovic in his essay "About literature", hundred year ago. There we are ablo to see two different perspectives of literature reading, especially on fiction and here we can realise how ideas even a long years distance have stayed the same. One of the ideas that has been mentioned in this paper is how reading is a key and libraries are gates of future. Role of teachers in the process of learning, development and nurturing the active reading is the key in the process of education. Alongside the family from where everything starts and incentivises, school is also responsible for growing generations of active readers, the ones that will see the future in libraries. At the end of this paper some annual informations about usage od literature for kids and adults are adults, actually the informations of how much people are visiting the state library "Dositej Obradovic" in Novi Pazar are included.

УТИЦАЈ ПРИМЕНЕ ИКТ НА ПОСТИГНУЋА УЧЕНИКА У КОМБИНОВАНОМ ОДЕЉЕЊУ

Author(s): Senka Vukajlović / Language(s): Serbian Issue: 1/2023

The goal of this research was to determine the effectiveness of ICT on the achievements of students in combined classes, and same time on changing the way teachers work in the teaching process. The attitudes and opinions of teachers, students and parents about the use of ICT in teaching were examined. The research was related to the population represented in the so-called "small schools" in rural areas, which have combined or undivided classes, and therefore a small number of students. Using a non-experimental method, the data were collected on the attitudes of teachers, students and parents. A scale method was used, while the basic instruments for data collection were non-standardized surveys for students, teachers and parents. Results obtained are tabulated and presented graphically, while the percentage calculation method was used in the statistical processing. The test sample included 28 students, 8 teachers and 54 parents. The results obtained from the research will greatly help to improve the quality of teaching using ICT in combined classes. Teachers must be adequately rewarded, and classrooms must be better equipped. Significant differences were also observed regarding the effects of ICT in teaching, depending on the parents. It is necessary to train the parents of the students, so that the application of ICT gives even better effects.

Religiosity of Muslim girls, participation in extracurricular activities and its effects on their educational aspiration: A moderated mediation model

Author(s): Md. Shahidul Islam Sarker / Language(s): English,Czech Issue: 2/2023

The present study aims to determine whether girls’ participation in extracurricular activities at schools mediates the relationship between religiosity and their educational aspirations, and if so, how this effect varies depending on parental education. Altogether, 312 Muslim female students in Grades 9 and 10 from eight secondary schools in Bangladesh were interviewed. Ar part of the study, an inferential test of the conditional indirect effect of the independent variable at specified moderator values on the dependent variable was conducted using the Hayes’ percentile approach. Analyses revealed that girls’ religiosity has an indirect and significant adverse effect on their educational aspirations through their participation in extracurricular activities and the relationship, significantly moderated by the level of their parents’ education.