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Redefining the reference librarian in the university environment

Redefining the reference librarian in the university environment

Author(s): Lenuța Ursachi / Language(s): English Issue: 2/2020

The reference librarian and the services provided hold more than ever the attention of users at the “Dunărea de Jos” University Library of Galati (DJULG). The Internet, technology and struggle for survival left a significant mark on both librarians' skills and reference services in the new context of the information society. In order to align with new trends in librarianship and to respond effectively to the increasingly complex demands of users, the reference librarians had to move beyond the traditional and reinvent themselves. As a result, new skills have been acquired and new services emerged in the information landscape of the university library. // The paper examines the evolution of the reference services at DJULG over the last ten years, emphasizing the changes of the librarian profile in this area. The variety of information sources, the emergence of new information technologies, the movement on open access have been the main elements that contributed to the professional development of the reference librarian and the implementation of new models of services for users. The case of the university library in this study reveals different profiles of the reference librarian: researcher, educator in information literacy, bibliometrician, wikilibrarian, digital resources manager, reference manager etc. Not far from the truth, we can say that the reference librarian became a chameleon, from the perspective of information evolution and ensuring sustainable library services.

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APPLICATION OF DEEP LEARNING

Author(s): Kristian Đokić,Hrvoje Mikolčević,Ivica Šnajder / Language(s): English Issue: 1/2021

In the last decade, there has been a significant increase in the number of papers related to machine learning and the application of machine learning in various fields of science. Belmonte et al. observed that between 2010 and 2018, the growth in the number of papers related to machine learning topics and big data was exponential. They analysed 4240 scientific publications from the Web of Science citation database [1]. Xu et al., in the analysis of publications in the International Journal of Machine Learning and Cybernetics, noted that from 2010 to 2017, the number of publications, the cooperation rate, the total number of authors, and the degree of cooperation had shown an increasing trend [2]. Dokic et al. analysed the publication of papers in which deep learning is applied in the field of agriculture and noticed that the first papers were published in 2014, and in the second half of the second decade of the 21st century, exponential growth in the number of published papers was observed [3].The objectives of this paper are primarily to analyze the literature related to the application of deep learning in apple growing, to propose the division of these papers depending on the area, and to analyze the observed trends in publishing papers related to this topic. In the analysis, only papers published in scientific journals were considered, and the condition is that they be found in the citation databases of the Web of Science or Scopus. The second section gives a brief overview of deep learning and its development and a presentation of the importance of apple growing in agriculture. The third section is an overview of papers that use deep learning methods and solve some problems in growing apples. The third section is divided into four parts, depending on the area the paper deals with. The fourth section is a discussion and conclusion.

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SWOT-АНАЛІЗ ДИСТАНЦІЙНОГО БІБЛІОТЕЧНО-ІНФОРМАЦІЙНОГО ОБСЛУГОВУВАННЯ БІБЛІОТЕК ЗАКЛАДІВ ВИЩОЇ ОСВІТИ УКРАЇНИ

SWOT-АНАЛІЗ ДИСТАНЦІЙНОГО БІБЛІОТЕЧНО-ІНФОРМАЦІЙНОГО ОБСЛУГОВУВАННЯ БІБЛІОТЕК ЗАКЛАДІВ ВИЩОЇ ОСВІТИ УКРАЇНИ

Author(s): Antonii Rzheuskyi,Nataliia Kunanets / Language(s): Ukrainian Issue: 2/2023

The purpose of the article is to conduct a SWOT-analysis of distant services and electronic information resources of libraries of higher education institutions in Ukraine. The research methodology is based on the methods of analysis, synthesis, comprehensiveness of knowledge, generalisation, abstraction, SWOT-analysis. The scientific novelty of the study lies in the fact that for the first time the SWOT-analysis method was applied to domestic libraries that provide library and information services under quarantine restrictions and martial law. Conclusions. A SWOT-analysis of distant services and information resources of libraries of higher education institutions in Ukraine was conducted. The strengths of the scientific libraries of higher education institutions in Ukraine were found to be the provision of remote services: electronic delivery of documents, virtual reference service, determination of UDC indices and electronic information resources: electronic catalogue, electronic archive of scientific works of university staff (institutional repository), full-text databases and resources available on open platforms. Weaknesses include the lack of the following remote services: online chat; creation and maintenance of a researcher's profile in the ORCID, Google Academy, Scopus Author ID, Researcher ID, ResearchGate services; informing users about new arrivals; editing bibliographies and electronic information services on library websites: book trailers, longreads, podcasts, virtual tours and excursions, audiobooks, virtual exhibitions, digests, new arrivals, virtual reviews, thematic lists. Opportunities include the creation of promising forms of remote services and electronic information resources: creation of digital libraries, introduction of sector-specific recommendation systems, development of a mobile version of the library website and mobile applications of electronic library services, development of specialised applications of electronic library services, development of a system of personal accounts, deployment of blogger and streaming activities, use of new platforms for instant messaging: Telegram, Viber, and social network TikTok. Threats to libraries today include the lack of electricity, overloading of library servers, sociopolitical instability, and cyber threats

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РОЛЬ БІБЛІОТЕКИ ЯК СОЦІАЛЬНОГО ІНСТИТУТУ В РОЗВИТКУ ІНФОРМАЦІЙНОЇ БЕЗПЕКИ

РОЛЬ БІБЛІОТЕКИ ЯК СОЦІАЛЬНОГО ІНСТИТУТУ В РОЗВИТКУ ІНФОРМАЦІЙНОЇ БЕЗПЕКИ

Author(s): Antonii Rzheuskyi,Nataliia Kunanets / Language(s): Ukrainian Issue: 3/2023

The purpose of the article is to determine the functions of the libraries of Ukraine in the direction of the formation of information security of the state. The research methodology consists in the application of general scientific and special research methods: analysis, synthesis, generalisation, systematisation of materials, induction, and deduction. Scientific novelty. The views on the content of the concept of "information security" of foreign and domestic specialists were analysed. It was determined that "fakes" are only one of the types of information threats. The types of information threats have been established and the role and functions of library specialists have been determined in accordance with each of them in terms of preventing the occurrence and spread of inaccurate information. The main aspects regarding the formation of information security strategies by libraries of higher education institutions of Ukraine are considered. Conclusions. Information security is an important component of library activity. The entire set of measures is important for ensuring the security of information in the library and increasing users' trust in the library as a reliable source of information. To do this, the following practices should be used: protection of the network and library databases (containing not only metadata, but also full-text documents) from unauthorised access: installation of firewalls, anti-virus software, regular software and operating system updates; protection of confidential information: encryption of data, control of access to information, regular updating of passwords and verification of the security of third-party services; data backup: providing regular data backup to restore information in case of data loss or damage; employee training: training employees in the rules of information security, setting out the security policy, organising trainings and seminars.

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ТРАДИЦІЙНІ ТА СУЧАСНІ БІБЛІОТЕЧНІ СЕРВІСИ: ТРАНСФОРМАЦІЙНІ ПЕРЕТВОРЕННЯ

ТРАДИЦІЙНІ ТА СУЧАСНІ БІБЛІОТЕЧНІ СЕРВІСИ: ТРАНСФОРМАЦІЙНІ ПЕРЕТВОРЕННЯ

Author(s): Andrii Yudov / Language(s): Ukrainian Issue: 3/2023

The purpose of the article is to identify the trends of transformations of traditional library services into modern ones through the prism of library traditions and librarians' skills; compare traditional and modern library services. The research methodology consists of the use of general scientific methods: analysis, synthesis, comparison, which made it possible to trace the development and transformations of traditional library services into modern ones. Scientific novelty of the work. It was determined that the digital library concept revolutionised the library sector through the use of information and communication technologies. The need for understanding the features of transformational changes of traditional and modern library services in order to improve library services is proved. Conclusions. Transformations of traditional library services into modern ones are shown. Digital libraries use technology and networks to connect people with resources in order to provide universal access to them. When comparing traditional and modern library services, important points were highlighted that are crucial for the creation of a modern library. First, librarians must change to meet today's challenges. The future will require them to re-orient, think creatively, and master new technological skills to create information resources and services. Librarians must be aware of modern trends and adapt to social and technological changes, as they are the only professionals suitable for scholars and citizens to appropriately evaluate online resources and provide accurate information. Second, the improvement of traditional library services is necessary, and the introduction of new methods and equipment becomes vital to bridge the gap between traditional and modern library services through integrated library management software. Information technology is essential for the rapid growth of modern library services, as the Internet and related technologies have opened up an entirely new environment for providing improved information resources and services to users.

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ПОПУЛЯРИЗАЦІЯ БІБЛІОГРАФІЧНОЇ ПРОДУКЦІЇ ЯК ВАЖЛИВИЙ СКЛАДНИК РЕКЛАМНО-ІНФОРМАЦІЙНОЇ ДІЯЛЬНОСТІ БІБЛІОТЕК

ПОПУЛЯРИЗАЦІЯ БІБЛІОГРАФІЧНОЇ ПРОДУКЦІЇ ЯК ВАЖЛИВИЙ СКЛАДНИК РЕКЛАМНО-ІНФОРМАЦІЙНОЇ ДІЯЛЬНОСТІ БІБЛІОТЕК

Author(s): Oksana Antonіuk / Language(s): Ukrainian Issue: 3/2023

The purpose of the research is to analyse effective methods and tools for promoting bibliographic products by leveraging the Internet capabilities within the context of libraries, particularly by examining existing practices and innovative strategies in the online space to enhance the accessibility of bibliographic resources. Research methodology. To study this problem, general scientific methods (analysis, synthesis, deduction, and induction) were used in relation to the use of marketing tools, social communications, Internet opportunities for the exchange and distribution of the resources bibliographic products in the modern library space of Ukraine. As a result of applying these methods, we have gained a deep understanding and analysis of the problems and opportunities in using marketing tools, social communications, and Internet capabilities for the exchange and dissemination of bibliographic production in modern libraries in Ukraine. The scientific novelty of the study arises from the fact that the subject of bibliographic production popularisation in Ukrainian libraries remains insufficiently developed, particularly in terms of promoting publications by means of the Internet, necessitating a comprehensive approach to studying all possibilities and identifying pathways for the development of library activity. Such a comprehensive approach will allow us to identify optimal pathways and development strategies for libraries in the digital age, which, in turn, will contribute to improving access to cultural heritage and information for the public, increasing information literacy, and supporting libraries as crucial agents of education and cultural development in society. Conclusions. The research examines the effectiveness of libraries’ promotional and informational activities in popularising bibliographic production through extensive Internet resources. Special attention is paid to primary tools for promoting bibliographic production in social media and incorporating crowdfunding instruments.

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СОЦІАЛЬНІ МЕДІА ЯК ДЖЕРЕЛО ДОСЛІДНИЦЬКОЇ ІНФОРМАЦІЇ

СОЦІАЛЬНІ МЕДІА ЯК ДЖЕРЕЛО ДОСЛІДНИЦЬКОЇ ІНФОРМАЦІЇ

Author(s): Liudmyla Doskich / Language(s): Ukrainian Issue: 3/2023

The purpose of the article is to demonstrate, based on the analysis of foreign and domestic publications, how social networks become an additional source of information for obtaining research and practical information of various directions. The research methodology is based on the inclusive use of general scientific (analysis, synthesis, comparison, descriptive, generalisation) and special research methods, in particular information science and the science of social communications. The bibliographic method, methods of processing textual information and content analysis of scientific information resources were not least important. The scientific novelty of the study consists in actualising attention to the practical-research possibilities of social networks as a source of basic or auxiliary information. Conclusions. The topics of publications that represent the possibilities of using social networks as a source of information for various purposes are quite broad and interesting for both scientists and marketers and other specialists. In general, we observed two important trends: firstly, despite the fact that the majority of users (for example, 76.6% of Ukrainians) use social networks to obtain information and communicate, their role as a source of information for practical application at work is increasingly growing, conducting various studies, presenting conclusions about various facts and trends that prevail in social life, as well as for the purpose of improving marketing or business projects. Secondly, perhaps due to the actualisation of the first trend, research has recently intensified, which presents the analysis of publications devoted to the use of social networks with different purposes in different areas, for example, in education, tourism, and so on. The latter makes it possible to quickly navigate a large array of publications and decide on those that can be useful for the implementation of research, work or business tasks related to the need to analyse information from social networks.

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СУЧАСНІ КОНЦЕПЦІЇ ДОКУМЕНТНО-ІНФОРМАЦІЙНОЇ НАУКИ ЯК ОСВІТНЯ КОМПОНЕНТА ПІДГОТОВКИ МАГІСТРІВ

СУЧАСНІ КОНЦЕПЦІЇ ДОКУМЕНТНО-ІНФОРМАЦІЙНОЇ НАУКИ ЯК ОСВІТНЯ КОМПОНЕНТА ПІДГОТОВКИ МАГІСТРІВ

Author(s): Oksana Matvienko,Mykhailo Tsyvin / Language(s): Ukrainian Issue: 3/2023

The purpose of the work is to characterise the content, outline methodical and didactic approaches to teaching the educational component "Modern Concepts of Documentary and Information Science". The methodology of the work is based on the use of a systematic approach to the analysis of the didactic phenomenon, which is the educational component "Modern Concepts of Documentary and Information Science", the methods of analysis and synthesis made it possible to carry out a mental reconstruction of the researched object, to study its structure, to highlight the most significant features and properties, connections and relations, methods of generalisation, abstraction, and concretisation were also used. The scientific novelty consists in the formulation of the term "documentary and information science", its characteristics as a component of the educational component of the master's training "Modern Concepts of Documentary and Information Science", the outline of the content and methodological approaches in teaching the educational component, as well as the proposal of the structure of the content of the educational component "Modern Concepts of documentary and Information Science". Conclusions. "Modern Concepts of Documentary and Information Science" is an educational component of the training of those obtaining the "master's" educational and qualification level, which covers the interdisciplinary field of document and information activity, is based on the logical system of scientific knowledge created in the field of research in librarianship, bibliography, document studies, archival studies and bibliography as the sciences of the document and information cycle, their methods and means of knowledge, which are constantly developing. The purpose of the educational component is the formation of future master's students with a holistic view of the development of theories, concepts, provisions that reflect the role and place of documents and information in society, as well as the development of knowledge in the field of modern document and information sciences. In the field of professional competences, future masters develop the ability to monitor trends in the development of the subject area by analysing information flows and arrays and the ability to use knowledge of scientific principles and methods of archival science and library science in their professional activities.

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ЕЛЕКТРОННИЙ АРХІВ ЯК ЗАСІБ ШВИДКОГО ДОСТУПУ ДО УПРАВЛІНСЬКОЇ ІНФОРМАЦІЇ

ЕЛЕКТРОННИЙ АРХІВ ЯК ЗАСІБ ШВИДКОГО ДОСТУПУ ДО УПРАВЛІНСЬКОЇ ІНФОРМАЦІЇ

Author(s): Ruslan Kravets,Pavlo Boyko,Oleksandr Markovets / Language(s): Ukrainian Issue: 4/2023

The purpose of the article is to carry out a comprehensive analysis of the document flow of the city council and to develop models that will highlight the internal processes of electronic document flow after its implementation in the institution. The research methodology consists of the study of scientific works that highlight the methods of electronic archives and the storage of electronic documents in them, the analysis of the state of the city council in the implementation of information technologies in the work process of the institution and the selection of the necessary software, studying the economic possibilities of the institution and the prospects of using their electronic products in the field of document management. The scientific novelty consists in expanding the understanding of the need to modernize the document flow in state institutions of Ukraine, in particular in the city council, by analyzing the prospects of such innovations, detailing the internal processes of the electronic archive, and choosing a technological solution to the set goals. Conclusions. The transfer of state institutions to electronic archives will make it possible to speed up the processes of document circulation and save on the provision of physical archives. The implementation of online solutions for document management is becoming an increasingly common phenomenon because Ukraine is digitizing at a rapid pace, but problematic sectors remain, such as institutions in small towns and villages. The process of implementing electronic archives based on professional systems costs a lot of money, however, if the community does not have the necessary funds, it can be implemented completely free of charge with the help of Google Sheets. The system of electronic archives will allow institutions to work not only more efficiently, but also more safely because in times of war, there are always risks for employees, so if necessary, access to the system will be from any place where there is access to the Internet.

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РОБОТА З БІБЛІОТЕЧНИМИ ТА АРХІВНИМИ ФОНДАМИ: ПОШУК І ЗБІР НАУКОВОЇ ІНФОРМАЦІЇ

РОБОТА З БІБЛІОТЕЧНИМИ ТА АРХІВНИМИ ФОНДАМИ: ПОШУК І ЗБІР НАУКОВОЇ ІНФОРМАЦІЇ

Author(s): Nestor Dumanskyi / Language(s): Ukrainian Issue: 4/2023

The purpose of the article is research and analysis of the effectiveness of interaction with library and archival funds in the context of modern information and communication technologies. Not only the general aspects of using library resources, but also the methods of searching for scientific information are analysed. It is also expected to provide specific and detailed recommendations aimed at improving the quality and efficiency of interactions with scientific foundations. Current opportunities for using library resources are considered, considering modern requirements for information technologies and communication standards. The article sets itself the task of revealing not only general principles but also important details of working with these funds, in particular emphasising optimal strategies for searching for scientific information. The research methodology is based on the analysis of the spectrum of scientific literature, covering theoretical and practical foundations in the field of using library and archival resources. The methods used for finding scientific information are not limited to traditional sources, including various databases and catalogues, as well as innovative information and communication technologies. The scientific novelty of the article lies in the improvement of strategies and approaches to the use of library and archival funds, where the main emphasis is placed on the use of advanced information and communication technologies. The article reveals the potential of these technologies for effective search and use of scientific information, emphasising the importance of introducing innovations into the field of research. Conclusion. The results of the study indicate the need for constant adaptation of methods of working with library and archival funds to the requirements and capabilities of information technologies. The use of various databases and other information resources is key to improving the availability of scientific information and ensuring the efficient work of researchers and students. This approach contributes to the development of the scientific community, and its implementation helps to highlight the importance of innovation in ensuring successful work in the fields of scientific research and higher education.

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ІНФОРМАЦІЙНА КУЛЬТУРА В ПРОСТОРІ БІБЛІОТЕКИ: ВИКЛИКИ ЦИФРОВІЗАЦІЇ

ІНФОРМАЦІЙНА КУЛЬТУРА В ПРОСТОРІ БІБЛІОТЕКИ: ВИКЛИКИ ЦИФРОВІЗАЦІЇ

Author(s): Bohdan Lomachinskyi / Language(s): Ukrainian Issue: 4/2023

The purpose of the article is to determine the main directions of information culture transformation in the space of modern libraries in the context of the challenges of the modern digital age. The methodology of the article is based on the combination of a systemic approach, which enabled the analysis of information culture as a multifunctional phenomenon, the involvement of logical, epistemological and ontological approaches in the systemic analysis contributed to the problem-theoretical understanding of the phenomenon under study. The basis of the work is the use of the following general scientific research methods: logical method - when building the research structure; analytical method - when understanding the interrelationships of different levels of information culture; semantic method - when clarifying the content of concepts; comparative analysis - to identify essential features of various scientific approaches to the analysis of the problem of digital competences of library workers; the methods of analysis, synthesis and generalization are used in the process of highlighting the most important aspects of information culture in the space of the library. The scientific novelty of the work is that: The work analyzes the essence of information culture as a dynamic multifunctional phenomenon, reveals its essential features in the context of the development of the modern digital age. In particular, 1) the competence features of information culture in the ethical, moral and legal plane are revealed; 2) the concepts of "information culture", "digital culture", "information literacy", "digital literacy" in relation to the library sphere are distinguished; 3) the content of digital competences of library workers in the conditions of modern challenges is clarified. Conclusions. Modern information culture in the space of the library can be presented as a system of standardized measures for digitization, preservation, popularization and communication to users of the set of material and spiritual values created by mankind, which appear as its knowledge potential, and is implemented by increasing the level of digital competencies of library workers. The information culture of the digital age is a dynamic phenomenon aimed at constant improvement and raising the level of digital competences - technological, educational, logical-intellectual, preservation of human dignity and human rights in ensuring equal opportunities for self-realization.

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ДОСЛІДЖЕННЯ ІННОВАЦІЙНИХ БІБЛІОТЕЧНИХ ТЕХНОЛОГІЙ ТА ДІЯЛЬНОСТІ БІБЛІОТЕК ДЛЯ ДІТЕЙ У ДИСЕРТАЦІЙНИХ ПРАЦЯХ УКРАЇНСЬКИХ НАУКОВЦІВ

ДОСЛІДЖЕННЯ ІННОВАЦІЙНИХ БІБЛІОТЕЧНИХ ТЕХНОЛОГІЙ ТА ДІЯЛЬНОСТІ БІБЛІОТЕК ДЛЯ ДІТЕЙ У ДИСЕРТАЦІЙНИХ ПРАЦЯХ УКРАЇНСЬКИХ НАУКОВЦІВ

Author(s): Vitalii Ilnitskyi / Language(s): Ukrainian Issue: 4/2023

The purpose of the article is to analyze the main directions of dissertation research by Ukrainian scientists regarding the use of innovative technologies in libraries, with an emphasis on libraries for children. The research methodology is based on the use of general scientific (analysis, synthesis, generalization, etc.) and special research methods based on the specifics of the scientific task (bibliographic, information analysis, descriptive content analysis, etc.). The scientific novelty of the study consists in highlighting the main directions of dissertation work on the use of information technologies in libraries for children, with an outline of the prospects for further research. Conclusions. The main task of the modern library is the constant expansion of its activities. In the conditions of digitization of society, access to them should be obtained by anyone who has a computer or other technological device connected to the Internet, and accordingly - to the library network. Therefore, in a modern library, in particular, a children's library, a wide variety of digital elements and resources are increasingly offered for use, all that is necessary for adaptation to new technologies and to meet the dynamic needs of users. The library should not oppose digitalization, but on the contrary - unite with it, the use of digital technologies should become a normal and necessary condition of its services. All these aspects of transformational changes should not only be taken into account in the activities of the library for children, but also actively studied within the framework of librarian science. At the moment, it is possible to note sufficient articulation in the dissertation works of Ukrainian scientists of the main aspects of informatization, which is considered the foundation of the development of digital technologies. However, the latter has not yet received significant attention in the work of librarians. In addition, it is worthy of attention to study the main directions, functions and components of digitalization of libraries for children, which, in our opinion, as high-tech multimedia environments involving the tools of the information and communication approach are able to implement the main tasks of the socio-cultural mission - socialization, inculturation, formation of interest in reading and teaching.

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ІНФОРМАЦІЙНІ РЕСУРСИ ПОПУЛЯРИЗАЦІЇ ДІЯЛЬНОСТІ ТУРИСТИЧНОГО АГЕНТСТВА В КОНКУРЕНТНИХ УМОВАХ

ІНФОРМАЦІЙНІ РЕСУРСИ ПОПУЛЯРИЗАЦІЇ ДІЯЛЬНОСТІ ТУРИСТИЧНОГО АГЕНТСТВА В КОНКУРЕНТНИХ УМОВАХ

Author(s): Maria Komova,Olena Huhlevych / Language(s): Ukrainian Issue: 4/2023

The purpose of the research is to study the potential of the website as an information resource for popularizing the activities of the travel agency in competitive conditions. To realize this goal, it is necessary to solve the following tasks: establish the role of information and communication technologies in the company's promotion strategy in the tourist services market; to study the peculiarities of the use of information technology in the context of the activity of a travel agency; determine the functional features of the travel agency's website; determine the requirements for specialized sites in the field of tourism business. The research methodology consists in the use of general scientific methods. The application of methods of analysis, synthesis, logical generalizations made it possible to establish the role of information and communication technologies in the company's promotion strategy on the market of tourist services; to study the peculiarities of the use of information technology in the context of the activity of a travel agency; determine the functional features and requirements for the travel agency's website. The method of visualization in tabular and graphic form is used to present the resources of information and communication technologies in the promotion of the company in the market of tourist services. The scientific novelty of the work consists in clarifying the trends of deep interpenetration of information, communication, and marketing technologies in the activities of the company in the market of tourist services. Conclusions. The advantages of promoting the activity of a tourist enterprise using modern information, communication, and marketing technologies include: the possibility of communication with the target audience in real time; increasing resources for reaching the client base; improving the image of the tourist enterprise; the emergence of channels not only for the dissemination of information about services, goods or the company itself, but also for the sale of tourist products; improving the efficiency of communication with clients and reducing the costs of attracting new clients; simplifying the processes of registration of orders; application of remote technologies for consulting and customer service.

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ТЕХНОЛОГІЇ ПРОМОЦІЇ ЧИТАННЯ В ІНФОРМАЦІЙНІЙ ДІЯЛЬНОСТІ ШКІЛЬНОЇ БІБЛІОТЕКИ

ТЕХНОЛОГІЇ ПРОМОЦІЇ ЧИТАННЯ В ІНФОРМАЦІЙНІЙ ДІЯЛЬНОСТІ ШКІЛЬНОЇ БІБЛІОТЕКИ

Author(s): Alina Petrushka,Viktoria Mashtalir / Language(s): Ukrainian Issue: 4/2023

The purpose of the research is to develop a model for popularizing reading within the information activities of school libraries. The research methodology relies on modeling methods, content analysis, statistical approaches, grouping, and summarization. Research results highlight the role of online resources in promoting reading within school libraries. They present an informational and formal model for reading promotion, the utilization of digital tools, and an analysis of information resources within school libraries. A practical example underscores the significance of selecting an effective communication channel for engaging with students and increasing interest in reading. Survey results indicated a low level of reading among students, emphasizing the importance of adapting strategies to better engage the younger audience. Conclusions. Information technologies and online resources are pivotal for promoting reading and engaging users in school libraries. Analyzing practices, modeling promotional processes, and involving the target audience form the core of an effective reading development strategy in schools. Social media holds substantial potential for promoting reading among students, but a tailored approach to understanding their informational needs and selecting optimal communication platforms is advisable. Regularly analyzing library resources aids in identifying both strengths and weaknesses, refining reading promotion strategies. Considering students' preferences and needs in choosing communication channels is a crucial aspect of successful reading promotion.

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ВИКОРИСТАННЯ ІННОВАЦІЙНИХ МАРКЕТИНГОВИХ ТЕХНОЛОГІЙ У СФЕРІ КУЛЬТУРИ

ВИКОРИСТАННЯ ІННОВАЦІЙНИХ МАРКЕТИНГОВИХ ТЕХНОЛОГІЙ У СФЕРІ КУЛЬТУРИ

Author(s): Nataliia Golovach / Language(s): Ukrainian Issue: 4/2023

The purpose of the article is to study the peculiarities of using innovative marketing technologies in the field of culture, in particular, their role in identifying and satisfying consumer demand for cultural products and services. The research methodology is based on the use of such methods as comparative analysis and synthesis to highlight the peculiarities of using innovative marketing technologies in the field of culture; philosophical and logical to reveal the role of innovative marketing technologies in identifying and satisfying consumer demand for cultural products and services. The scientific novelty of the work is that it analyses and substantiates the feasibility of using innovative marketing technologies in cultural institutions to create and promote cultural products and services and clarifies their role in effective communication with visitors. Conclusions. Today, cultural institutions have begun to use the Internet quite actively to promote their services and products, and online channels help them communicate effectively with consumers in any environment. This has contributed to the use of modern marketing technologies to promote cultural products and services in the virtual space and the use of such types of marketing as SMM, viral marketing, video marketing, mobile marketing, content marketing. That is why Internet communications, including social media, are becoming increasingly important for marketing. Cultural institutions have also begun to use identity, which is a fullfledged marketing tool that creates the desired image of the institution, identifies the cultural product with the brand. Cultural institutions must constantly use innovative approaches and new technologies to effectively operate and promote their cultural products and services, as interest in cultural services is rather slow. Therefore, the use of innovative marketing technologies by cultural institutions contributes to their success in the cultural services market, gives them a competitive advantage and helps to expand their audience.

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СТРАТЕГІЇ ПОПУЛЯРИЗАЦІЇ ДИТЯЧОЇ ЛІТЕРАТУРИ: ВПЛИВ ЦИФРОВИХ ТРАНСФОРМАЦІЙ НА ЧИТАЦЬКИЙ ДОСВІД

СТРАТЕГІЇ ПОПУЛЯРИЗАЦІЇ ДИТЯЧОЇ ЛІТЕРАТУРИ: ВПЛИВ ЦИФРОВИХ ТРАНСФОРМАЦІЙ НА ЧИТАЦЬКИЙ ДОСВІД

Author(s): Maryna Hresko / Language(s): Ukrainian Issue: 4/2023

The purpose of the article is to study the influence of modern strategies for the popularisation of children’s literature through the prism of the influence of digital transformations on reading experiences. The research methodology are based on the use of general scientific methods of analysis, synthesis, content analysis of modern literature. The scientific novelty lies in the fact that the coexistence of modern digital technologies and the development of the children’s book market has been traced, the possibilities of Ukrainian and world publishing houses in addressing the possibilities of augmented reality technologies, working with the Internet, virtual reality have been highlighted. Conclusions. Monomedia, multimedia, and polymedia publications play an important role in the modern space of children's electronic literature. They contribute to the development of children's attention through the use of a number of interactive and digital technologies. Therefore, the strategic directions of popularisation of children's literature in the context of digital changes should be the development of electronic literature, the use of augmented and virtual reality technologies, the creation of educational applications and special programmes for reading books. It is important to create new, high-quality library environments with free access to information and serving readers in a comfortable space. This should be based on the use of information and communication technologies. Consequently, this study demonstrates that the use of digital technologies can be a productive and positive factor in the popularisation of children's literature. They complement the traditional reading experience, empower, offer new ways to engage with content, foster diverse skills and motivate children and young people to read.

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ІННОВАЦІЙНІ ПІДХОДИ ТА ІНФОРМАЦІЙНІ ТЕХНОЛОГІЇ В ОРГАНІЗАЦІЙНОМУ ЗАБЕЗПЕЧЕННІ ОСВІТНЬОЇ ДІЯЛЬНОСТІ

ІННОВАЦІЙНІ ПІДХОДИ ТА ІНФОРМАЦІЙНІ ТЕХНОЛОГІЇ В ОРГАНІЗАЦІЙНОМУ ЗАБЕЗПЕЧЕННІ ОСВІТНЬОЇ ДІЯЛЬНОСТІ

Author(s): Oleksii Prihunov,Yulia Yavorska / Language(s): Ukrainian Issue: 4/2023

The aim of the article is to develop a new approach to organizing educational activities in higher education institutions that aligns with the goals and principles of the Bologna Process, specifically aiming to promote flexibility, mobility, and the improvement of the quality of higher education in accordance with the standards adopted in the European Higher Education Area. To address the set tasks, a complex of research approaches and methods was employed: the literature review method – to investigate literary sources and analyze previous studies on the use of business simulations, particularly in higher education, and their impact on the educational process; the abstraction method – to identify components of modern business simulations; "Lean Canvas Analysis" – to analyze key components of the IT application's business model. The scientific novelty of the work lies in the development of a concept for establishing active collaboration between higher education institutions and enterprises in the education process of learners using information technologies. Conclusions. The research highlighted the importance of transforming educational business simulations from a simple element of methodological support into a key tool for organizational support in higher education institutions. Considering these aspects, further research and development of business simulations in educational programs can significantly improve the quality of preparing learners for professional activities. Overall, the use of business simulations in education can contribute to more effectively implementing the principles of the Bologna Process, fostering the qualitative preparation of learners and their readiness for the challenges of the modern job market. The innovative approach proposed in the paper for forming an individual educational trajectory based on stakeholder proposals provides learners with the opportunity to acquire practical skills that meet real workplace needs. It also ensures that enterprises have access to highly qualified professionals with experience in their field.

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Електронні технології на виборах та референдумах: теорія і практика

Електронні технології на виборах та референдумах: теорія і практика

Author(s): Kateryna Pavshuk / Language(s): Ukrainian Issue: 162/2023

The article is devoted to the study of the theory and practice of using electronic technologies in elections and referendums in the context of guaranteeing the established international principles of electoral law. The relevance of the topic is related to the adoption of the Law of Ukraine "On the All-Ukrainian Referendum", which allows the use of information and telecommunication technologies during its organization and conduct. The subject of the study is the theory and practice of using electronic technologies in elections and referendums in Ukraine and abroad. The purpose of the article is to analyze the use of electronic technologies in the process of administration, preparation and conduct of elections, which can be similarly used in the all-Ukrainian referendum in the context of ensuring the principles of electoral law, and also to clarify the technical side of their implementation. The study applies the method of analysis and synthesis of scientific information, comparative legal and dialectical methods of scientific cognition. The norms of domestic legislation on holding elections and the all-Ukrainian referendum on the use of electronic technologies have been studied. International standards of the implementation of e-voting technology, as well as the main recommendations of the Venice Commission and the Committee of Ministers on preventing violations of the principle of fair and free elections during the use of information technologies, were analyzed. Special attention was paid to the study of legal opinions of courts of foreign countries regarding problematic aspects and possible violation of voting principles when using e-voting technology (USA, Germany, India, Albania). It was concluded that the international community does not distinguish between using of electronic voting programs in elections and referendums, applying the same approaches to the implementation of electoral principles. Recommendations for domestic legislative activity and the practice of election administration are outlined. The possible use of such leading information and telecommunication technologies as biometric identification, online registration of political parties and candidates, electronic voting, optical scanning of paper ballots, recording of a paper trail, cryptography, etc. has been revealed. The analysis of judicial practice made it possible to conclude that in order to comply with the public nature of the election process it is important to guarantee cybersecurity, protection of personal data and the results of will detection by recording a paper trail. Finally, attention was drawn to the problem of legislative regulation of electronic procedures during the allUkrainian referendum without their consistency and harmonization with the provisions of the Election Code of Ukraine. The obsolescence of the procedure for initiating a national referendum enshrined in the Constitution of Ukraine and detailed in the law, which needs to be modernized, is emphasized.

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PROJEKT: „CYFROWE UDOSTĘPNIANIE ZASOBÓW POLSKIEJ AKADEMII NAUK – BIBLIOTEKI KÓRNICKIEJ” – REALIZOWANY W LATACH 2016–2019

PROJEKT: „CYFROWE UDOSTĘPNIANIE ZASOBÓW POLSKIEJ AKADEMII NAUK – BIBLIOTEKI KÓRNICKIEJ” – REALIZOWANY W LATACH 2016–2019

Author(s): Magdalena Biniaś-Szkopek / Language(s): Polish Issue: 36/2019

Projekt został w znaczącej mierze dofinansowany ze środków Unii Europejskiej. Przy jego realizacji zaangażowanych było sześć rozbudowanych zespołów pracowników Biblioteki Kórnickiej oraz wiele dodatkowych osób zatrudnionych na czas jego trwania. Głównym celem projektu było udostępnienie najcenniejszych zbiorów Biblioteki w wersji elektronicznej naukowcom, studentom i hobbystom na całym świecie. Szczególny nacisk położono na średniowieczne rękopisy i inkunabuły oraz część muzealiów (przede wszystkim obrazy). Zaczęto od ponownego, szczegółowego ich opracowania. Zadanie to przyniosło wiele niespodzianek, m.in. przedatowano kilka cymeliów (w tym rękopiśmienną Biblię, którą pierwotnie datowano na wiek XV, a po szczegółowej analizie okazało się, że pochodzi ona z XIII wieku). Największe poruszenie w świecie bibliotekarskim wzbudziło jednak odkrycie, na oprawie jednego z kórnickich inkunabułów, ksylografu przedstawiającego tzw. Turris sapientiae (Wieżę mądrości) datowanego na ok. 1475 rok. Dzieło wydrukowane jest w formie diagramu, gdzie autorzy porządkowali, w sposób ułatwiający zapamiętanie, pojęcia istotne dla doktryny chrześcijańskiej. Warto podkreślić wyjątkową rzadkość występowania tego typu materiałów – w Polsce jest to zaledwie trzeci ze wszystkich zachowanych ksylografów. Z kolei samo dzieło jest jednym z pięciu zachowanych na całym świecie egzemplarzy (pozostałe znajdują się w największych bibliotekach Europy – w Oksfordzie, Londynie, Norymberdze i Jenie).

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Scientific information discovery and access: A bibliographic review

Scientific information discovery and access: A bibliographic review

Author(s): Blanca Rodríguez-Bravo / Language(s): English Issue: 1/2023

This review study is based on original research studies investigating how scientific information is discovered and accessed. The study highlights the role of various platforms, including search engines, databases, repositories, web-scale discovery services, academic social media, and illegal platforms like Sci-Hub in this process. The results indicate that while libraries have implemented discovery services and repositories to increase their role in the discovery and access field, Google and Google Scholar are still the most popular options for discovering scientific information. Additionally, databases such as Web of Science, Scopus, and PubMed are also used by users, and newer platforms like ResearchGate and Sci-Hub have gained popularity for accessing scientific information.

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