ТЕХНОЛОГІЇ ПРОМОЦІЇ ЧИТАННЯ В ІНФОРМАЦІЙНІЙ ДІЯЛЬНОСТІ ШКІЛЬНОЇ БІБЛІОТЕКИ
TECHNOLOGIES FOR THE READING PROMOTION AS A COMPONENT OF THE INFORMATION ACTIVITIES OF THE SCHOOL LIBRARY

Summary/Abstract: The purpose of the research is to develop a model for popularizing reading within the information activities of school libraries. The research methodology relies on modeling methods, content analysis, statistical approaches, grouping, and summarization. Research results highlight the role of online resources in promoting reading within school libraries. They present an informational and formal model for reading promotion, the utilization of digital tools, and an analysis of information resources within school libraries. A practical example underscores the significance of selecting an effective communication channel for engaging with students and increasing interest in reading. Survey results indicated a low level of reading among students, emphasizing the importance of adapting strategies to better engage the younger audience. Conclusions. Information technologies and online resources are pivotal for promoting reading and engaging users in school libraries. Analyzing practices, modeling promotional processes, and involving the target audience form the core of an effective reading development strategy in schools. Social media holds substantial potential for promoting reading among students, but a tailored approach to understanding their informational needs and selecting optimal communication platforms is advisable. Regularly analyzing library resources aids in identifying both strengths and weaknesses, refining reading promotion strategies. Considering students' preferences and needs in choosing communication channels is a crucial aspect of successful reading promotion.

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