СТРАТЕГІЇ ПОПУЛЯРИЗАЦІЇ ДИТЯЧОЇ ЛІТЕРАТУРИ: ВПЛИВ ЦИФРОВИХ ТРАНСФОРМАЦІЙ НА ЧИТАЦЬКИЙ ДОСВІД
STRATEGIES FOR PROMOTION OF CHILDREN’S LITERATURE: IMPACT OF DIGITAL TRANSFORMATIONS ON READING EXPERIENCE

Summary/Abstract: The purpose of the article is to study the influence of modern strategies for the popularisation of children’s literature through the prism of the influence of digital transformations on reading experiences. The research methodology are based on the use of general scientific methods of analysis, synthesis, content analysis of modern literature. The scientific novelty lies in the fact that the coexistence of modern digital technologies and the development of the children’s book market has been traced, the possibilities of Ukrainian and world publishing houses in addressing the possibilities of augmented reality technologies, working with the Internet, virtual reality have been highlighted. Conclusions. Monomedia, multimedia, and polymedia publications play an important role in the modern space of children's electronic literature. They contribute to the development of children's attention through the use of a number of interactive and digital technologies. Therefore, the strategic directions of popularisation of children's literature in the context of digital changes should be the development of electronic literature, the use of augmented and virtual reality technologies, the creation of educational applications and special programmes for reading books. It is important to create new, high-quality library environments with free access to information and serving readers in a comfortable space. This should be based on the use of information and communication technologies. Consequently, this study demonstrates that the use of digital technologies can be a productive and positive factor in the popularisation of children's literature. They complement the traditional reading experience, empower, offer new ways to engage with content, foster diverse skills and motivate children and young people to read.

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